Articles

How to Take Advantage of This Real Estate Market
Agents, how are you viewing this market shift? Rather than seeing it as a slow-down period, you should be thinking about it as your chance to gain the upper hand and boost your business for years to come. Now that you can come up for air, it's time to focus on your business, budgeting, and best practices. With the new year right around the corner, now is the perfect time to be planning out your action plans for 2023 and beyond. Here's how you can take advantage of the market conditions to get ahead in your business. 1. Talk to Your Team With the market slowing down, this gives you a fantastic opportunity to resync with your team. As a first step to making the market work for you, you want to check in with all of the people who power the business and get their feedback on: What's working What's not working What they need help with What ideas they've come up with for improvements What their goals are for the next year This can help you get a real-time status update on your team's collaboration, productivity, and process. Opening the line of communication can also boost team morale and empower every individual to step up and share their unique insights. Pro Tip: To make this process as efficient as possible, we recommend that you give your team time to think about what they'd like to say. Set a formal meeting time and explain to them what you'd like to speak about so they can gather their thoughts in advance, rather than bringing it up unannounced — which may catch your introverted team members off-guard, preventing them from sharing their point of view. 2. Think About Connecting Your Front and Back Office Is your front and back office humming together in perfect harmony? If not, you should be thinking about how you can create seamless collaboration between your client-facing and team-facing tasks. The deeper integration between these two types of software gives your business the bandwidth it needs to create pristine client experiences and more efficient team workflows. Think seamless syncing of systems, instant data access, and a user-friendly transaction management portal that keeps everyone in the loop — helping you work better together. 3. Revisit Your Budget As we're arriving at the end of the year, it's the perfect time to revisit your budget. Take a long, hard look at your finances for the 2022 year. Pay attention to where you were overspending, where you underspent, and where you can cut back on waste. An important thing to think about when looking at your budget is that you want to be investing in tools that will generate solid returns for your business. You don't necessarily want to cut back on the tools and infrastructure that keep your business running strong. Otherwise, you could be cutting back your spending — at the expense of reducing your profitability. A strategic budget puts your dollars to the best use in order to generate more financial gains in the future. 4. Refine Your Tech Toolkit How did your tech toolkit perform for you this year? With the market slowing, it's a fantastic time for you to audit your technology. We're moving into a digital-first world, and the best agents are relying on their technology to empower their business models in the new year. Even if you don't make any changes to your tech, you might want to reach out to support teams to find out if there are any updates that you weren't aware of. You may also want to inquire about any additional training you can get to help lock in your team's expertise with their toolkit. 5. Clean Up Your Database Finally, you should take the time to clean up your database — getting it ready to do its best work in the new year. 5 To-Do's to Improve Your Database Make sure all information is current and accurate Fix any typos or mistakes in your contacts Incorporate any new information you may have gathered into your contacts Segment your contacts into categories Tag your contacts based on where they are in the transaction timeline To view the original article, visit the BoomTown blog.
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Real Estate Branding: 6 Steps for Agent Success
Quick: name three brands! Don't read further until you do. Seriously. We'll wait... Okay, so which came to mind? Maybe popular consumer brands like Coca-Cola and Nike, or perhaps big-name brokerages like Keller Williams and Century 21. Because of branding, you already have an idea in your head about what those companies stand for or represent and the kind of experience you'd have when using their products or services. Personal real estate branding isn't much different. Instead of branding for a large corporation, real estate branding is the effort of accurately and attractively representing you or your team, which helps you sell your services. Real estate branding is important because when consumers in your local market are asked to think about real estate agents, you want to come to the forefront of their minds. With real estate branding, you become the agent consumers think of by conveying to them your personality, what you represent, and what type of experience they can expect when they work with you. Learn why real estate branding is important, what different components real estate branding involves, and how you can enact real estate branding best practices to get the most out of your marketing and public image. 1. Create a Visual Real Estate Branding Identity It's said that a picture is worth a thousand words. We don't know whether that's true, but it is clear that having an effective visual presentation and theme to your marketing materials will improve your real estate branding. If you need a visual branding revamp, take it step-by-step. First, brainstorm the main messages you want your brand to convey. There are two directions you can go in: either focus on the type of real estate you specialize in (luxury properties or veteran housing, for example) or consider which type of real estate agent you are, as your personality type is directly related to how you'll work with clients. Next, come up with a short, memorable slogan/phrase/keywords/sentence that literally tells people what you want them to know about you and your services. It doesn't need to be clever to be memorable. Keep it simple and straightforward. Then, work with a graphic designer to create a logo that fits with your slogan and embodies your brand. Run a few samples by people who you trust so you can gather feedback. Ask them for their first impression, what they like, what they dislike and any general feedback for future iterations. It's important that you spend time getting this right. You may think that it will be easy to change your visual identity — logo, colors, slogan — but it's not easy considering how many marketing materials will carry your real estate branding. Plus, consistency is what will make your brand memorable. So don't stop iterating until you create a visual brand identity that you're happy with, because you'll likely be using this identity for years. 2. Develop a Written Real Estate Branding Identity Having a strong visual identity is essential to building your real estate brand. But it's only the first half of the creative real estate branding identity equation. You must also work to create a strong written real estate branding identity. Visuals may attract people's eye, but well-written agent biographies and listing descriptions are also going to be integral to establishing yourself as a real estate leader. Think of it from a buyer or seller's perspective: A poorly-written, uninformative agent biography is going to cause concerns about your ability to conduct a real estate transaction. And listing descriptions that aren't telling a descriptive, coherent story risk turning consumers away from your services. As you develop a written real estate branding identity, keep a few general tips in mind: Be authentic – Use your words, not the words you think people want to hear. Your tone should match your personality. Don't eliminate contractions if you typically use them. Don't use formal language if you speak casually. Share your passion – Why does your work excite you? Weave your enthusiasm for your job into your bio. No one wants to work with a two-dimensional agent. Showing passion will make others feel eager to work with you. Tell a story – Use your written materials to tell a concrete story about your brand, your services, your team, and the properties you're listing. Remember that the story should consider a consumer's point-of-view – use the second-person "you" and focus on stories that end with satisfied buyers and sellers. One other, absolutely essential tip: Proofread. Always proofread every piece of collateral to be sure that there aren't nettlesome typos, misrepresentations, or other mistakes – you want to establish your professionalism, and those sorts of mistakes don't help. 3. Own Local Google Search Results for Real Estate Services If you want to develop a winning real estate brand and grow your business, you can't hide in the shadows. Visibility is key, and it's accomplished through marketing. In the same way that you put up yard signs and A-frames to draw attention to your listings in the offline world, you need to create similar visibility online so that it's easy for prospects, leads, and clients to find you. With well over 90% of all real estate searches starting online, the best place to achieve that visibility is on Google. Visibility is an important part of branding. Prospects equate you being at the top of a Google local search page with you being a credible, trustworthy agent. Now, more than ever before, Google is prioritizing local search results. That means that when prospective buyers and sellers search for terms such as "real estate agent near me," they're going to be served results that list agents in their neighborhood and town. If your competitors appear in those searches and you don't, you've essentially signaled to buyers and sellers that your competitors' brand is more trustworthy than yours. Google gives clear, written instructions for improving your local search ranking. It instructs users to create a Google business profile that includes information such as your address, phone number, website, and industry. The profile should also have a verified location, accurate business hours, and up-to-date photos. Most importantly, Google urges businesses to solicit and manage reviews. Google uses these reviews to determine your prominence and relevance and decide whether to feature you as an agent consumers can trust. Solicit reviews from clients, fellow agents, friends, and family – anybody who can speak to your skill, professionalism, and ability should give testimony. 4. Spread Your Brand With a Personal Real Estate Website If Google is the front door of the internet, then think of a personal real estate website as your living room. It's where you can welcome guests, explain your services, and establish your credibility and style as an agent. Plus, a clean real estate website with a modern design and easy navigation demonstrates to potential clients that you are tech-savvy. So much of the present real estate transaction experience occurs online, so you need to be sure that your brand indicates that you are an agent who will be up to the task of helping clients market their products online. Make sure your agent website includes your basic business information and your listings. By publicizing your existing listings, you let sellers in particular know that you're already trusted by other home sellers in their market. 5. Use Social Media Social media is an increasingly important brand-building platform for real estate agents. In particular, Facebook and Instagram have become popular places for buyers and sellers to look for agents, homes, and general real estate services. In order to earn new leads and business, then, agents should have a strong social media presence. We recommend that you use the EAT framework to develop a well-branded, fully-organic social media presence. EAT Social Media Framework EAT stands for: Engagement Authenticity Thought leadership The first portion of EAT is engagement. With engagement, you should consider posting on social media channels and responding to consumers' comments on the posts. Agents should also ask questions to spur audience engagement. Consider asking questions such as "carpet or hardwood?" to get people talking about their preferences or "what homes are catching your eye this fall?" to learn about why people are entering the market and the homes they're most excited to tour. The second component of EAT is authenticity. By producing authentic social content, agents can tell honest stories about the home selling and buying processes and the real estate market in general. For example, you shouldn't solely post videos and photos of fully staged homes and tours. Instead, consider posting before and after photos, or a video of your open house preparations. This way, consumers see that buying or selling a house is a process, and that you're dedicated to the work necessary to make it happen. The final part of the EAT framework is thought leadership. For agents, social media provides the opportunity to display subject matter expertise, which is especially valuable knowledge to share in a complicated time for the real estate market. Following the EAT framework ensures that when people view your social media content, they see a credible, engaged real estate professional. If a consumer sees one of your paid advertisements and later searches for your information, strong organic social media may help reassure them that there is substance behind your advertisements. With engagement, authenticity, and thought leadership at the forefront of your organic social media efforts, you can develop a solid foundation for social media success. 6. Remember Offline Real Estate Branding Opportunities As you work to build your brand online, don't forget about the benefits that offline real estate branding can provide. Yard signs, sponsoring a little league team, setting up a booth at community events – these types of real world opportunities to connect with consumers and people in your local market are invaluable if you want to establish yourself as a leading local agent. Offline real estate branding extends all the way to the end of a real estate transaction. Providing buyers and sellers a small but thoughtful closing gift is a good way to communicate how much your value your clients' business – and also ensure that they come to you the next time they need real estate services. How Can You Develop the Strongest Real Estate Branding? Clearly, real estate branding is important if you want to be the agent that buyers and sellers turn to when they have real estate needs. Overall, having the best real estate branding in your market requires: A visual real estate brand identity A written real estate brand identity Owning Google local search results An personal real estate website Using social media Practicing offline real estate branding To view the original article, visit the Homesnap blog.
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Why and How to Boost Your Online Presence to Get More Leads
Real estate marketing, social media, repeat and referral, top-of-mind marketing. You've probably heard of all of them, but may not know how they apply to your real estate business. And even if you do, the nuances may be so eclectic they continuously escape you, leaving you with a social media marketing strategy that no longer works or an outdated well of tactics that Google and company no longer smile favorably on. Take a deep breath, massage your temples and embrace social media — even as a real estate professional. Why social media marketing is so crucial in real estate Social media platforms have a wide range of new lead generation potential, while allowing you to stay up-to-date with your past clients. The relationship aspect of social media accounts is a well-known facet of the platforms and their target markets. But other than just having access to more leads and past happy clients, what are successful real estate agents using their platforms for? Marketing and influence. Most social media platforms allow you to utilize their built-in metrics to gauge what marketing strategies are working with your brand and which to leave by the wayside. Social media posts pushed from marketing and business managers often come with insights that tell you who engaged with the post, what the engagement was like, and whether to update your locale to reach more of your target market. But to get the most out of this, you'll have to ensure you have a deep well of influence across your channels. How do I strengthen my social media presence? Post often and post about more than just houses, neighborhoods and market updates. While these things are great to post about, venture out and give your target audience more to take in than just housing. To start, try posting general real estate advice. Use your social media channels to make yourself the expert real estate agent in your particular location and desired market. From there, use your Facebook page, Twitter posts, Instagram page or other platform to engage with your social media followers. These engagements are key to understanding what it is your clients and leads are hunting for in the current real estate market, and what pain points you can solve for over other real estate professionals. Be sure to genuinely follow some of your followers back, engage with their posts and paint yourself as the available expert ready and willing to help, at normal and non-invasive intervals. After all, you want to post often and frequently, but you don't want to post about the same exact things so often that you lose the social following you've worked so hard to gain. Use the resources available to you Probably one of the most overlooked success strategies out there is utilizing the resources available to you through your social media platform. Each is designed with extensive help desks and knowledge bases to help you navigate through their resource pool. Likewise, support channels also exist where you can get live feedback. If you still need a little extra help with your online presence and digital marketing strategies, education and coaching opportunities are available to give you an extra edge when working toward your influential marketing goals. So whether you're in the market for a new marketing strategy or just want to understand the landscape a little bit more, starting with social media is a great, low-cost way to give your marketing prowess the extra boost it needs. Download this FREE GUIDE for actionable ideas for your social media marketing Your free Social Media 101 Marketing Guide will give you fresh ideas for how to create awesome social media marketing content. Download this guide and get the tips and trips from pros to elevate your social media marketing content today! DOWNLOAD GUIDE
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Products

Brokermint
Brokermint is an "all-in-one" back office platform that handles everything from commission management, transaction management, reports, and more--all with the goal of increasing your firm's operational efficiency. Brokermint solves compliance issues for brokers by offering full transparency, control and approval into every transaction. The solution's transaction management component also provides task checklists, integrated e-signatures, PDF split and merge, cloud-based document storage, and a log of all activity related to that transaction. In addition, Brokermint can integrate with your MLS to automatically pull in transaction data and eliminate double data entry. Brokermint can also handle all of your firm's commission management needs. Brokers can set up commission templates to automate commission tracking and payment processing. The system can manage sliding scale commission structures with a 100 percent cap, pre-split and post-split deductions including outside referrals, and more. In addition, Brokermint offers robust reporting capabilities so brokers can make data-driven decisions about their company. And to make life easier, Brokermint integrates with many popular tools, like Quickbooks, Salesforce, Contactually, Propertybase, LionDesk and more. To learn more about Brokermint, read our product
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Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
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Industry News

MooveGuru Launches HomeKeepr to Its User Network of 370,000 Agents, Loan Officers and Title Reps
Atlanta, November 8, 2022 -- HomeKeepr's network of 370,000 agents, loan officers and title reps as well as their consumer contacts, are now using an enhanced suite of HomeKeepr's products and services. "It's actually a relaunch," says Rob Morelli, President of HomeKeepr. "After MooveGuru acquired HomeKeepr in 2020, we started a significant investment into the platform with the goal of designing the ultimate consumer destination for home management." HomeKeepr enhanced its consumer platform to manage every aspect of home ownership, while remaining branded to and delivered by their real estate agent, mortgage professional and title company. Features include storage for closing documents, photos, appliance manuals, tax information and more. Homekeepr also delivers real-time comparable market activity, home financial details, and a variety of other tools that consumers need to maintain and manage the physical and financial aspects of their home. A true differentiator for HomeKeepr is its home pro network. This network is unique compared to other sets of home pros as ALL MEMBERS of the network were referred by real estate agents and / or loan officers. MooveGuru identified this as a key component in deciding to acquire HomeKeepr in late 2020. Leveraging its unique home pro network has become a focus for MooveGuru. To ensure value for those vendors, the new HomeKeepr allows consumers to use a repair estimator tool to model accurate estimates of repair or renovation costs. The tool adjusts price locally, based on the property zip code, and directs the consumer to a reputable contractor in the HomeKeepr home pro network. MooveGuru understands the needs of real estate agents and mortgage loan officers. Each needs to know who is planning to move. The new HomeKeepr runs a complex algorithm on all consumers linked to an agent or a broker to identify life events that are likely to trigger a move. The algorithm further predicts the timeline to the home purchase or sale. This artificial intelligence feature provides continuous monitoring of over 50 datapoints including social, search, and online spending to identify contacts as likely movers and then notifies the agent and loan officer of who EXACTLY in their sphere to reach out to. "It's a roadmap for agents and loan officers to identify who in their list of contacts is highly likely to buy or sell in the next 90 days and it's incredibly accurate," says Scott Oakley, CEO of MooveGuru." After two years of investment and extensive testing, MooveGuru began rolling out the new HomeKeepr to the company's 370,000 agent clients in July. HomeKeepr and MooveGuru currently support 90% of all Keller Williams agents, 80% of ERA Real Estate and Better Homes and Gardens Real Estate agents, 8,000 eXp Realty agents, The Realty Alliance and the entire networks of Exit Realty, Vylla Real Estate and HomeScout. HomeKeepr is built on an open environment, so agents or loan officers do not have to disrupt their current systems and change transaction management systems or CRM. HomeKeepr provides a seamless experience for its clients through integrations that allow the system to pull contact data from real estate's leading platforms, such as Anywhere's Dash, Keller Williams' Command, MoxiWorks, Dotloop, DocuSign, Skyslope, Boomtown, and many more. "This revolutionary platform keeps the real estate agent and loan officer relevant to their contacts before, during, and long after the transaction. HomeKeepr creates a complete homeownership lifecycle program with the agent and loan officer at the center of the experience. "Bottom line, it gives consumers the tools they need to manage their largest investment while driving more transactions for our agents, loan officers and Title," says Kathleen Kuhn, President of MooveGuru. About MooveGuru Roswell, GA based MooveGuru. Since 2016, MooveGuru Inc. has supported its customers to keep them top of mind before, during and well after the transaction. Its technology is a customer for life solution using a combination of email marketing, utility connections and homeownership dashboards. Using Artificial intelligence to identify consumers buying and selling in the future, its algorithm can predict when a consumer is going to sell. Today, more than 2,200 brokerages, 370,000 agents and loan officers, and millions of homeowners are connected to the MooveGuru and HomeKeepr platforms.
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Steep Drop in Mortgage Lending Continues Across U.S. in Third Quarter, Hitting Three-Year Low
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NAR Launches Nationwide Motor Coach Tour to Mobilize Members, Strengthen Voice for US Consumers
CHICAGO (November 15, 2022) – The National Association of Realtors® announced today it will launch a nationwide motor coach tour with coordinated stops or affiliated events planned in every U.S. state over the next year. As its membership numbers approach 1.6 million, NAR is using the opportunity to better engage Realtors® and to emphasize their opportunities to strengthen market conditions for U.S. consumers. "NAR's membership numbers remain at an all-time high, but COVID-19 and the increase in virtual communication have diminished face-to-face interaction between NAR and Realtors® around the country," said NAR's 2023 President Kenny Parcell. "We wanted to reconnect with the members we have in every U.S. ZIP code and remind them of how important it is that we continue to engage policymakers in support of American consumers." Parcell and other members of NAR's leadership team have designed the tour to better mobilize Realtors® and to ensure they recognize their collective voice in representing the interests of U.S. consumers. "Our country is experiencing a 6-million-unit housing shortage, pushing homeownership out of reach for too many Americans," Parcell continued. "Consumers are counting on Realtors® to advocate on their behalf and to help ensure the American dream of home and property ownership remains available to as many people as possible." Riding with the Brand 2023 is a nationwide, multi-stop association member activation tour. The goal is to engage thousands of members nationwide by executing visits that can support member engagement, member recruitment and retention, and community engagement. The tour will make its first stop in Atlantic City, N.J., after launching in Philadelphia on November 29. A complete list of event dates and locations, as well as additional information about the tour's intent, can be found at nar.realtor/riding. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.
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New Realtor.com Data Highlights the Impact of Wildfire and Flood Risk on Consumer Behavior and Home Prices
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Companies

Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
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Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Webinars

[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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