fbpx

Articles

Make DIY Marketing Campaigns a Reality with RPR
As a REALTOR® — a self-employed entrepreneur and small business owner — you probably don't have a huge marketing budget. However, as an individual real estate agent, you need to be a master of self-promotion. You need to stretch your budget as far as possible, and take advantage of no-cost resources at every step. And RPR, Realtors Property Resource, is here to help you do it! In fact, with RPR you can create all kinds of marketing materials, including digital and printed items, that are jammed with local market insight. And you can produce them in very little time, at no additional cost. This article is about how RPR can be your all-in-one, in-house marketing agency, by utilizing: Shareable Market Trends Market Trends ScriptWriter Canva templates Mailing labels RPR: your one-stop-shop for creating market update materials To successfully reach your targets with your message, you don't need to hire a full-service marketing team. And you don't need to exhaust yourself toiling away for hours trying to conduct research, write copy, design layouts and create content. What you need is a trustworthy source that offers up-to-date, hyper-local market statistics — a place to easily view market data to spot trends and gather insight. And a place that offers tools and templates that can help you build marketing materials that convey these market stats to your clients and prospects. That place is RPR! Residential Market Trends The first place you need to go is RPR's Residential Market Trends. Once you're logged into the site, click Research in the upper navigation bar, and then select Residential Market Trends. Check out this link for a special guided tour of how to use this tool. If you're a regular reader, we know we're in broken record territory when it comes to how much we emphasize the RPR Market Trends. Well — it's because they're important! Shareable Market Trends contain vital market information such as the Market Trends Indicator with key details on Month's Supply of Inventory, List to Sold Price Percentage, Median Days in RPR and Median Sold Price. Conduct a search as macro as a county, or drill down to ZIP codes and neighborhood names to define your area. (Note: To ensure that you're providing the most up-to-date Market Trends information, try gathering Market Trends data at or around the 7th of each month.) You'll get an up-to-date snapshot of a local market and be able to point out key metrics that can really help position you as a source of truth in all types of real estate marketing. By keeping tabs on your market on a monthly basis, you can establish yourself as a trusted, local market expert. And you can easily communicate these points with the… RPR Market Trends ScriptWriter Again, we're beating that Market Trends drum! With the AI-powered Market Trends ScriptWriter, you take your local market search, then you get to tap a very powerful button: Create Script! Make your audience, tone and category selections, and you're almost instantly provided with personalized video scripts, engaging social media content and detailed metrics analysis. Even better, you can take the text that is churned out for these categories and easily repurpose it for other types of marketing communications. For example, take out parts of the video script and use that copy to create headlines and bullet points for social posts, emails, digital ads, postcards and mailers, or even print ads. Just make sure you remove all the video direction text and all the first person language. You can do the exact same thing for the social media posts: take out the emojis and use the copy to create marketing messages! Also, be sure to add your own brand voice into any messaging you create or version from the Market Trends ScriptWriter tool. Check out this article for more on that: How to add Your Brand Voice to RPR's Market Trends ScriptWriter. Now that you've got the words, it's time to create some visuals… Free Canva templates from RPR Now that you have some local market insight to share, including charts, stats, graphs and text, you need to deliver that information in an eye-pleasing layout. And RPR makes it super easy with our pre-designed Canva templates. What is Canva? Canva is a web-based tool designed to help you build graphics for social media, presentations, brochures and more. They also provide thousands of preset layouts that can be adapted, or you can start your design from scratch. And they offer a free plan that will get you started. RPR has taken the Canva layouts and made an entire collection of templates that you can customize and fill in with your local market stats and info. To get started, visit the "Canva Templates" section of the RPR blog. Here you'll find everything you need to quickly create digital graphics for a market update. Just pick a design that catches your eye, and start dropping in your market numbers and your contact information, etc. Keep in mind, you will need to create a Canva account, but it's pretty painless and there's a free version that lets you use all of the RPR-created templates. You can always upgrade your account with Canva if you want to get more advanced in your designs and layouts. Click here to attend a special RPR webinar on creating Canva materials for your marketing efforts. You can use these visual graphics digitally, for social media posts, ads, emails and on websites. Or you can print them out as flyers or postcards (postcard layouts are an option in the Canva section of the blog), and deliver them the old fashioned way… RPR Mailing labels Now that you have the materials and a message, you need to deliver it! Of course, for digital items you simply upload and/or post. But many agents find that direct mail continues to play a crucial role in marketing outreach in competitive markets. And RPR is a perfect way to do it! With the RPR Mailing Labels feature, you can create up to 2,000 mailing labels per month — for free! Use them for actual label printing at home, or export the owner information from your RPR search results into a CSV list and hand them off to your local printer. These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Here's how: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the List View and click Mailing Labels once you have the right number of addresses A pop-up window appears; then choose your label type or a CSV file Hit Print and, remember, you have 2,000 EACH MONTH to use Use RPR to research, craft and deliver marketing messages RPR provides REALTORS® with comprehensive data and analysis tools to help them serve their clients more effectively. While RPR is not exactly an in-house ad agency, it does offer a range of services that can be valuable for marketing and self-promotion. RPR can be instrumental in marketing yourself or your listings. As well as providing conversation-creating local market updates that explain the current market and position you as local market expert. Get in the RPR sandbox and start creating today! To view the original article, visit the RPR blog. Related reading How RPR Can Enhance Your Real Estate Marketing Strategy RPR Announces the Winners of Their 'How's the Market?' Video Contest How to Create Instagram Posts for Your Real Estate Business with Canva
MORE >
Top 10 Most Popular Articles of February: AI prompts, a little tough love, and more
We're in the final few weeks of winter (thankfully!), which means that the spring selling season is right around the corner. Last month, RE Technology subscribers got ready for this seasonal shift by reading articles about getting your car prepped for the road (article #1 below), starting real estate conversations with friends and family (#10) — and they even got a little bit of tough love on surviving the current market (#3). To find out what else agents and brokers were reading in February, check out our full list of last month's most-read articles below: 1. Road Warrior Checklist: 30 Things to Keep in Your CarWhether you're traveling between showings or picking up supplies for an open house, your vehicle acts as your de facto second office. And like any office, it needs to be well-stocked with the essentials you need to do your job. When you're on the road, that means being prepared for anything! So, intrepid road warriors, here are 30 ideas for on-the-go supplies to keep in your moveable office 2. Top 5 Hot Tech Trends in 2024 and How They Will Benefit YouFrom artificial intelligence to next-generation devices, new tech tools promise to enhance efficiency, improve client relations, and, ultimately, help you grow your business. But how do you know that all the buzz about this new tech won't be another case of over-promising and under-delivering? Let's dive into five new technologies that will make waves in 2024 and explore how they can benefit your real estate business. 3. 5 Things Your Broker Is Too Nice to Say (But You Need to Hear Anyway)Is a tough real estate market the right time for some tough love? It is if you're using the market as an excuse to be complacent, says Jimmy Burgess, CEO of BHHS Beach Properties of Florida. Burgess shares a little tough love here — five things you may not be hearing from your broker, but need to if you're going to thrive in the current market. 4. 15 Best AI Commands for Real Estate ProfessionalsAs a real estate professional, you know that staying on top of technology trends can give you a competitive edge. And artificial intelligence is shaping up to be one of the most useful and exciting tools out there. So how can you leverage AI to boost your real estate business? This article explores 15 of the best AI commands tailored specifically for real estate agents. 5. Friday Freebie: Scripts for Handling Objections, Lead Gen Strategies, and MoreA challenging market is the perfect time to challenge yourself by getting back to real estate basics. By revisiting the fundamentals of real estate success, you ensure your business' foundation is solid — and that you're primed for profit no matter the market conditions. This Friday Freebie highlights a guide that covers four fundamental areas of real estate — from filling your sales pipeline to answering objections — for you to master in order to crush it in 2024. 6. From Buyer's Agent to Listing Agent: One Realtor's StoryIt's no secret that being a listing agent is potentially more lucrative than being a buyer's agent. But being a listing agent is no walk in the park, especially with fewer homeowners willing to enter the market at all. So how do you transition to working with sellers rather than buyers — and do it successfully? 7. 4 Ways Buyers Agents Can Show More Value to their ClientsAs the market continues to evolve and we look ahead to a 2024 poised to see shifts in interest rates and inventory, it's clear to all real estate pros: home buyers need hands-on help from buyers agents. From a consumer's point of view, they may not know why, or think they can do it themselves. Take the guesswork out of the equation with these four ways you can show your value to your buyer clients upfront. 8. How Real Estate Agents Can Use AI to Manufacture InventoryTop agents are among the earliest adopters of artificial intelligence, working AI into their daily workflow to create content, analyze market trends, and enhance customer service. Today's agents have a unique opportunity to use AI to significantly expand their business, engaging existing clients and prospects in a new way that didn't exist six months ago. 9. The Top 10 Ways to Build Your Personal Brand Online, from REALTORS® Who KnowNearly every real estate transaction begins with an online search, making your online presence as a real estate professional one of the most vital parts of your business. Where to begin? Getting started with a .realtor™ or .realestate domain is easy, affordable, and a no-brainer, according to industry experts who have seen their businesses grow and thrive since making the switch. Here are 10 key benefits they think all real estate professionals should know, in their own words. 10. How to Spark Real Estate Conversations with Friends, Family, Clients and ProspectsBeing able to provide insights and answer real estate questions on the fly is the sign of a true, local market expert. And the ability to simply start conversations out of the blue with confidence, and with data-backed details, is a formula for success. Here are three ways RPR can prep you to be a conversation-into-conversion type of agent.
MORE >
Request Earnest Money Transfer with Dotloop and Earnnest
MORE >
Google Podcasts to Shut Down: How to Transfer Your Favorite Shows
Another day, another killed Google project. On April 2, Google is discontinuing its beloved podcast app, Google Podcasts, and sending it off to the great Google Graveyard. By shutting down the app, Google hopes to make its YouTube Music app the new destination for podcasts. By turning YouTube Music into its default podcast app, Google aims to make it easier for users to switch between video and audio podcast formats. While the hubbub across the web so far seems to be a hearty "meh" to this decision, Google Podcasts fans face just over a month to move their favorite shows to a new app. Google aims to make the transition as easy as possible for users — especially for those willing to migrate to YouTube Music. Here's a quick look at how to move your favorite podcasts out of Google Podcasts and into a new app: Migrating Your Favorite Podcasts Google offers easy, step-by-step directions for exporting your favorite shows — three different sets of directions, actually. Users can choose to transfer their shows to YouTube Music, export their subscriptions via Google Takeout or by downloading their podcast data via an OPML file. You can view instructions for each of these methods here. Alternative Podcast Apps If YouTube Music doesn't suit your podcast needs, there are plenty of other apps that will do the trick. Speaking of new apps, which podcast apps are available for agents to switch to? We're happy to report that there are a wealth of options. Here are a few of the top ones: Apple Podcasts Spotify Podbean Castbox Pocket Casts Overcast Player FM Podurama Podcast Guru AntennaPod Podcast Addict Real Estate Podcast Inspiration Need some more podcasts to listen to? We regularly highlight excellent real estate podcast episodes here at RE Technology. See the full list here. Interested in starting your own real estate podcast? See Want to Start a Podcast? 4 Things Every Agent Should Know.
MORE >
Show More Articles >

Products

Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
MORE >
Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
MORE >
BoomTown Marketing Platform
BoomTown is the leading platform to grow your real estate business and the only system proven to 4x your database. With expert lead generation, IDX websites, intelligent CRM, predictive lead insights, success management (and so much more), BoomTown takes the guesswork out of closing deals. Plus, with a Lead Concierge Service of real, US-based & highly-trained Lead Concierges (no bots!), BoomTown actually handles your lead engagement for you. That means, more connections, more conversations, and more closings. Discover why BoomTown is trusted by the top producers in real estate and dominates the Real Trends top lists year after
MORE >
SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
MORE >
Show More Products >

Industry News

U.S. Housing Supply Short 7.2 Million Homes
Household formations outpaced single-family home construction by 7.2 million homes in 2023; including multi-family home construction reduces the gap to 2.5 million homes SANTA CLARA, Calif., Feb. 27, 2024 -- While the number of homes for sale has been recovering from pandemic-era lows thanks to a surge of new construction, a new Realtor.com® analysis found that the market is still missing up to 7.2 million homes, the result of more than a decade of underbuilding relative to population growth. "The U.S. is in a long-term housing shortage with the construction of new homes failing to keep pace with a growing population. While a recent uptick in new construction has the potential to alleviate the historically low level of homes for sale on the market today, it's going to take some time to close the gap," said Danielle Hale, Chief Economist at Realtor.com®. "That said, the elevated level of both single- and multi-family construction coming to market this year is likely to put downward pressure on rent prices in many markets, welcome news for renters. It also means that the higher than usual share of new homes for sale is likely to continue, giving home shoppers willing to consider new homes more options." Household formation outpaces single-family home construction, despite uptick In 2023, an additional 1.7 million households formed, resulting in a total of 17.2 million new households between 2012 and 2023. Homebuilders started construction on 947,200 single-family homes and 472,700 multi-family homes in 2023, bringing the 2012 to 2023 overall housing starts total to 14.7 million homes, roughly 10 million of which were single-family. The gap between single-family housing starts and household formations grew from 6.5 million at the end of 2022 to 7.2 million at the end of 2023 as household formations remained steady and single-family home construction waned. Though the gap widened, it was the third smallest single-year gap between households and housing starts since 2016. As household formations outpaced housing starts in 2023, the overall gap between household formations and total housing starts, including single- and multi-family homes, widened from 2.3 million housing units between 2012 and 2022 to 2.5 million units at the end of 2023. Affordable new for-sale inventory starts to recover, sunbelt metros grow faster In 2022, just 38% of new homes were sold for less than $400,000, however, in 2023, this share increased to 43%, indicating a shift toward more affordability in the new construction space. Many builders offered price cuts and other incentives in 2023 to prompt home sales and also focused on smaller units, which likely led to this progress in affordability. At the metro-level, some areas have seen outsized household growth relative to permitting activity. Looking at just the gap between single-family permits and household formations reveals that permitting activity has lagged household growth in 73 of the top 100 metros in the U.S. The metros with the largest single-family gap include San Antonio-New Braunfels, Texas; Austin-Round Rock, Texas; and Deltona-Daytona Beach-Ormond Beach, Fla. The top 10 list of metros by size of gap relative to population includes three Texas metros, five Florida metros, and two Washington metros. Many of these areas have seen significant population growth because of their affordable cost of living and overall desirability. Who are today's new construction buyers? Realtor.com® is also releasing a New Construction Consumer Report today, a survey of recent new home buyers that looked into their motivations and buying behaviors. According to that report, the typical new construction buyer today skews younger, wealthier and more pet friendly compared to non-new home buyers. While new construction buyers were previously more likely to be Boomers, today it's Millennials; among respondents who bought new construction in the past 12 months, nearly half (48%) were Millennials. Despite skewing younger, most surveyed new construction buyers are experienced home purchasers, and 75% had previously owned a home. New home buyers are also more likely to be higher income earners, with more making between $100,000–200,000 versus non-new home buyers (30% compared to 22%). Newness, customizability and location top draws for new home buyers When it comes to the appeal of new homes, buyers purchased first for its newness, followed by customizability and resale value. Price is a top concern for new home shoppers, but location matters most; 28% of new construction respondents placed location above price (24%) as their prime initial consideration factor. When choosing a builder, their reputation rounded out the top three most important factors, and mattered to potential buyers almost as much as price and location. In fact, early half of surveyed buyers (48%) said they considered a builder's reputation and ratings as part of their selection criteria, scoring higher than the ability to customize and the timing/availability of the home. Repeat customers are top future customers too; 91% of recent buyers say they'd purchase a new construction home again. Realtor.com® is helping educate homeshoppers about the benefits of new construction with a newly launched consumer campaign at www.realtor.com/newconstructioneducation. Methodologies To view the full reports and methodologies, please visit the U.S. Housing Supply Gap Report and the New Construction Consumer Report pages. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
MORE >
Home buyers need to earn $47,000 more than in 2020
MORE >
ShowingTime+'s Listing Showcase now available nationwide
Agents are using Listing Showcase, now available nationwide, to help them win more listings and attract buyers with a next-generation listing experience SEATTLE, Feb. 21, 2024 – ShowingTime+ announced today that Listing Showcase®, an AI-powered premium listing experience on Zillow, is now available nationwide for listing agents. Since launching in select markets last summer, the Listing Showcase product has been used by agents to elevate their brand presence and help them win more business through an immersive interactive media experience that delivers increased exposure and home shopper engagement on Zillow. Data from initial markets shows that Listing Showcase homes are selling faster than similar nearby non-Showcase listing homes. On average, Showcase listings on Zillow go pending almost 15% faster compared to similar nearby listings. Listing Showcase listings feature high-resolution scrolling hero images, room-by-room photo organization, interactive floors plans and more — all to give shoppers a deeper understanding of the home virtually before they ever step inside. Since the product was released, ShowingTime+ continues to make improvements. Most recently, a floor plan has been added to the map display within a listing, providing shoppers with a clear picture of the home's orientation and placement on the property. Listing Showcase gives agents the ability to customize their listings and provide the interactive, media-rich experience shoppers and sellers want to help attract more interest from buyers. These listings receive powerful exposure on Zillow, generating, on average, 68% more page views, 66% more saves and 63% more shares than similar non-Showcase listings. "Listing Showcase results are outstanding," said Carl Hawthorne, team lead, Atlanta Communities Real Estate Brokerage. "Our views and saves on Zillow are making our listing stand out above the crowd. We are utilizing this marketing to win listing appointments… We are thrilled with this product." Listing Showcase is built to meet the unique needs of brokers, teams and individual agents. Brokers and agents nationwide can now purchase a Listing Showcase subscription on a flexible plan designed for businesses of all sizes. Agents can create Showcase listings by working with a photographer of their choosing or by using ShowingTime+'s in-house media provider, Listing Media Services, where available. "Listing Showcase is a first-of-its-kind experience that transports home shoppers into a home virtually, unlike anything else available today — saving time for home shoppers and attracting serious buyers," said Cynthia Taylor, vice president, ShowingTime+. "This product is a prime example of ShowingTime+'s work to provide tech solutions that make the whole process easier for everyone involved in a home sale." Listing Showcase empowers agents to market themselves and their listings in the best way possible while engaging consumers with information that helps them make informed real estate decisions. The entire ShowingTime+ software suite helps agents and brokers operate their businesses more efficiently, win more customers, and elevate the experience of buying and selling for their clients. About ShowingTime+ ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services and Aryeo ®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.
MORE >
Former Zillow Execs Launch Tomo Real Estate, a Next-Gen Home Search Portal Redefining Home Buyer Strategies
MORE >
Show More Industry News >

Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
MORE >
SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
MORE >
Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
MORE >
Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
MORE >
Show More Companies >

Webinars

3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
MORE >
Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
MORE >
Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
MORE >
[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
MORE >
[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
Show More Webinars >