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Articles

Guide to Google Ads for Your Real Estate Business
Are you looking for potential leads? When used correctly, Google Ads may be an exceptionally efficient marketing tool for real estate businesses. By targeting buyers and sellers, agents can save time and money to reach more clients. Using Google Ads to promote your real estate business is a straightforward approach to boosting your return on investment while gaining success in the industry. With more than 5.5 billion daily searches, Google Ads gives your company access to the most significant potential market. What Is Google Ads for Real Estate Agents, and How Does It Work? Google Ads is a common method of pay-per-click (PPC) advertising. It provides real estate agents with an outstanding opportunity to showcase their listings to people who may be interested in purchasing a property and in enticing homeowners who already own a home to hire them. Google PPC ads work on a bidding basis. In order to reach their target audience, users select and bid on specific keywords. Then, Google will determine which ads to display to users based on the total amount bid and the quality of the ad. The effectiveness of your advertisement depends on three factors: Expected click-through rate (CTR) Ad relevance Landing page experience Ultimate Guides to Google Ads for Your Real Estate Business Here's a guide on how Google Ads work for real estate businesses: Keywords Using keywords that are related to real estate will help Google display your ads every time someone uses the search engine to search for homes using your keywords. Also, you will attract quality leads who can potentially purchase your listings if you use the right keywords alongside specific ZIP codes. Search Network Turn off your search and display your ads. This will make your ads accessible to users on your main feed when they search for your ads using the exact words. As a result, agents will have maximum control over their ads, increase their audience, and understand them. Headline Use keywords in your target headline, and ensure that your headline clearly defines your goals and what potential clients will get from you. Then, when the click-throughs are high, the chances of conversion will be higher. Your ad will be successful when you convert a lead. Leads Realtors should optimize their campaigns for lead generation. This will let Google know your ad goals and help widen your audience by pulling traffic to your ad, eventually pulling potential buyers to your website or landing pages, increasing your chances of closing more deals. Setting Your Budget Setting a budget for your ad is vital. Real estate agents should ensure that their budget is enough to cover click-through fees, which increases the possibility of achieving their ad goals. Note that the lower the budget, the fewer the leads and the less expensive the leads cost, and vice versa. Conclusion Successful marketing campaigns result from the devotion of significant time and effort. Achieving success in lead generation requires taking the first step. Research your options and make informed judgments, but don't let the information overload you. To view the original article, visit the Realtyna blog.
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[Podcast] Real Talk, with Realtors: House Hacking, with Marcus Norman
Marcus Norman is a serial entrepreneur, Navy veteran, and the founder and CEO of Mark's Real Estate Holding Company. He has several businesses he operates and invests in. In this episode of Real Talk, with Realtors, hear what house hacking is, how to expand to multiple properties, become a stronger investor, invest in REITs (Real Estate Investment Trusts), and how real estate agents can benefit from house hacking. This episode covers everything from house hacking to modern investing. Here's a small sample of what you will hear in this episode: How did Marcus get into house hacking? Is Dalip house hacking? Were there any conflicts among the house guests? Where does Marcus go for crowdfunding? What are the risks with real estate investing? How do you acquire your first house hacking property? What was Marcus's evolution with house hacking? How do you profit with house hacking? Connect with Marcus at the GentleMan Style Podcast and on social media. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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How Real Estate Agents Can Use ChatGPT
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Big Conventions Are Back, Believe It or Not: A look at the Builders Show in Vegas
I had an immediate pandemic flashback as I looked around at the thousands of people that filled the Las Vegas Convention Center at last week's National Association of Home Builders annual International Builders Show. I remember asking colleagues on virtual conferences at the height of the pandemic if anyone thought we'd ever have major, mask-less conventions again. The consensus was "no way." Yes, way. In fact, it was rare to see many masks at the latest builder show. And I probably saw more reporters wearing masks in the press room than in any other location. And this Builder Show was massive, just like the ones that have drawn 100,000 attendees. It featured towering exhibits that filled several exhibit halls. If you haven't been to an IBS, think NAR Exhibit Hall but Texas style: exponentially bigger. Why attend IBS? One of my clients, Ben Caballero of HomesUSA.com and the No. 1 ranked agent in the U.S., works with over 60 builders. So this show gives me great insight into this audience. Plus, every time I attend, I get two other great opportunities: to put on my journalist hat and discover and write about the new home tech on display and to meet fellow National Association of Real Estate Editors members, as NAREE typically hosts an event. Here is what I discovered on both fronts: Smart tech in new homes making the same mistake In 2016, just as Amazon's Alexa was starting to become the smart home standard, I attended IBS for a press luncheon that NAREE was hosting on smart house technology. I listened to several experts from the home builder tech industry, all promoting their own siloed brand of smart home tech. I couldn't believe the disconnect. Where was the interoperability with the fastest-growing home tech at the time, Alexa? I finally asked Andrea Medeiros from TecHome Builder, who gave an overview of what was happening in the smart house space about Alexa, as none of the technology discussed integrated with Alexa. She agreed that players like Amazon and Apple would win because "people feel like they can trust them" to be around when other tech firms go away. To me, the home tech industry not focusing on Alexa was an obvious miss. I also wrote that it was game over for these folks in a March 2016 blog post: "Digital Dawn: Amazon is creating the smart house for the rest of us." Guess what? These technology firms and their tech are either gone or have fully embraced Alexa and other top smart tech like Google Home. So, this year, as I journeyed through the Startup and Next exhibits at IBS, I noticed the same unfortunate pattern. But this time, all the software firms offering builder smart tech packages were hawking their interfaces: custom smart displays. The problem was that they were all vastly different; once again, there was no standardization. Can you imagine buying a home with this new smart tech, then learning and getting comfortable with the idiosyncrasies of the display, only to move to another home with a completely different display and dashboard? Sure, all these systems integrate with all the smart tech standards. In fact, most boast "Alexa built-in." However, these vastly different hubs reek of making the same mistake: thinking your tech is better, so your display should be what the consumer uses. To me, that's the failed vision of a lot of tech, streaming back to Betamax vs. VHS tape. Beta was a better tech, but VHS was standardized. Sony held its tech too tightly while VHS was offered by more vendors and became more popular, aided by the fact you could tape more hours. VHS became the standard. Better technology does not automatically trump a more widely used standard, which helps it become more popular. Often, popularity counts more. Amazon Alexa and Google Hubs dominate smart house tech because they created and shared widely adoptable standards that are easy to use ­– and are getting even easier. My guess is that most homeowners will set everything up with their Alexa or Home software and talk to their tech, forgoing the displays altogether. I imagine these firms are collectively investing millions in creating these displays with their proprietary software. Once again, it seems like a misstep and a missed opportunity. Where are the innovations? Sadly, I found very little new tech. Some of the ones that caught my eye included various garage charging stations for your new EV. I can see most new homes eventually offering these as a standard feature, not an upgrade. I was also pleased to see the extensive use of sensors to maximize the effectiveness and efficiency of home temperature control and energy use. I wrote about sensors and the future of tech in 2017, and now they are impacting our homes more and more. One example: your thermostat will know when the oven is turned on and not overact to the temperature change, which is more intelligent management of your energy use. Energy storage systems are bringing the "grid" to the home. With solar and other alternative power sources, firms are developing advanced energy management systems that change how we think about energy consumption. In some cases, homes are creating more energy than they are using. These new grids can monitor and manage power in a whole new way. However, on the whole, I saw a lot more iteration than innovation. Of course, iteration is vital – it makes our innovations better. But I've seen the smart toilets lift their lids and turn on their lights as I walked by before. I was hoping to see something really new – like the window tech I saw at the last builder show I attended that adjusts to the sunlight like an automated tinting system to improve energy efficiency. If something cutting edge was at this IBS, I missed it… Except for the Tesla-ride via the Las Vegas loop that shuttled me between the convention halls. No driverless cars, but the experience was a huge time-saver. A 20+/-minute walk from the North to the West Hall was accomplished in a few minutes through a coolly lit tunnel. Now that was hot tech. (See video here.) IBS + NAREE What I did not miss was attending a NAREE event at IBS. It was so good to be back with a winter event. I've been a NAREE member for more than 25 years. I probably attended more than a dozen IBS shows as well. IBS draws a much different crowd of attendees and reporters covering real estate. At IBS, I immediately bumped into perennial NAREE attendees, including Eileen McEleney Woods at the Boston Globe (Chair of NAREE), Mary Doyle Kimball, NAREE Executive Director, Ralph Bivins at Realty News Report, and Clare Trapasso, News Editor at realtor.com. A few other NAREE members I usually see at IBS planned to attend but didn't make it as airline groundings and other unpreventable circumstances prevailed. NAREE Past President Lew Sichelman, current NAREE President Jason Hidalgo at the Reno Gazette-Journal, and Jeff Collins at the Orange County Register/Southern California News Group were unable to attend. I am sure there were others, as winter storms caused a slew of cancellations. There was even snow in the Las Vegas area the day before the convention began. As a result, thousands of flights were canceled. I arrived in Vegas from Seattle, flying my favorite airline (Alaska). It was a breeze for me. However, getting to the hotel took longer than usual and was twice the typical fee. I later discovered I could have cut the cost of my hotel trip in half if I had used the taxi app, Curb. I used it in New York at Inman Connect the week before, but did not realize it worked in Vegas. Pro tip: The Curb app does not have the surge pricing you'll see on Uber or Lyft. It's great to use as an alternative for price comparison. It works great in NYC and reasonably well in Vegas. The highlight of IBS was the NAREE event. They hosted a reception on the High Roller Observation Wheel. The 30-minute ride included a hosted bar with a talented and personable bartender and unlimited beverages. It was a fun event and a great way to socialize and see the lights that blanket the Vegas skyline from a helicopter view. Not long ago, I thought I might never enjoy a tight space like the High Roller capsule packed with people and no masks. I was wrong. We all enjoyed it (at least those of us not afraid of heights), proving that being face-to-face with others is something tech can't replicate – or replace. Now excuse me, as I must take a COVID test. To view the original article, visit the WAV Group blog.
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Products

One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Industry News

Planitar Inc., the Makers of iGUIDE, Introduces Instant 3D Virtual Tour Product and AI Automated Floor Plan Drafting Technology
Planitar Inc. is proud to announce the launch of a new service, iGUIDE Preview. WATERLOO, ONTARIO — FEBRUARY 06, 2023 — Planitar Inc. is proud to announce the launch of a new service, iGUIDE Preview. Powered by computer vision and deep learning AI models, Planitar customers will now receive access to iGUIDE 3D tour with interactive floor plan within minutes of uploading project files to the iGUIDE cloud. The Preview service is offered as an extension to Standard and Premium iGUIDE orders, and maintains all the benefits of floor plan based virtual tour navigation. "The combination of 360° images and 2D LiDAR scans produced by the iGUIDE PLANIX camera system was designed to balance fast capture with rich visuals and accurate floor plan data. This unique sensor fusion greatly increases reliability of AI predictions and accuracy of automatic floor plan generation compared to floor plans generated from 360° images alone. When combined with Planitar's capability to rapidly curate sizable, uniquely annotated property data-sets, we have been able to materially advance our core technology offering," said Alexander Likholyot, CEO of Planitar. With iGUIDE Preview, customers can now get delivery of their virtual tour and interactive floor plan within minutes of completing an iGUIDE property scan, often before they have left the property. Customers can choose to publish this tour directly for their clients, use it to enable internal workflows and gain efficiencies, or wait to receive the full iGUIDE within 24 hours. Fully automated processing allows expedited delivery of property marketing assets within the Residential Real Estate market and supports instant property damage assessment reports within the Insurance and Restoration market. "After years of computer vision and AI development, we are excited to offer this new capability to our business partners," said Jarrad Morden, COO of Planitar Inc. "For the first time, customers can visualize their tour quality before leaving the property, and optionally leverage this instant tour to shorten their own delivery times. Fully automated creation and hosting of virtual tours, interactive floor plans, and detailed property records is in-line with our goal to provide best in class lead times with highly scalable products and services. "iGUIDE Preview is the first deep learning AI product developed by Planitar for external use. Various identification, classification, and quantification models are available to integration partners looking to extract additional property data from iGUIDE virtual tours. "Planitar pioneered the combination of 3D virtual tour technology and interactive floor plan navigation," says Michael Vervena, Planitar's VP of Sales & Marketing. "While iGUIDE Premium remains Planitar's flagship product, the underlying technology powering iGUIDE Preview enables our customers to massively reduce the time required to create tours, floor plans, and property records. This new technology will enable our partners in both Residential and Insurance market verticals to further leverage their investment with Planitar in ways not previously possible."For more information about Planitar Inc. please visit https://goiguide.com. About Planitar Inc. Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the leading provider of a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data, known as iGUIDE.iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments.
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U.S. Home Seller Profits Top 50 Percent in 2022 Despite Market Slowdown
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Renting Costs Nearly $800 Less Per Month than Buying
The top markets with the largest savings for renters include: Austin, Texas (121.3% savings), San Francisco (97.0% savings) and Seattle (86.1% savings) SANTA CLARA, Calif., Jan. 26, 2023 -- For many Americans hoping to make the transition to first-time buying in 2023, renting will likely offer relatively more affordable options in the months ahead, according to the Realtor.com® Monthly Rental Report released today. On average across the 50 largest U.S. metros in December, a typical renter faced a 41.4% ($792) lower monthly payment than a starter homeowner. The markets with the largest monthly savings for renters, ranked by the percent difference between monthly mortgage payments and asking rents, include: Austin, Texas (121.3% or $2,013) San Francisco, Calif. (97.0% or $2,855) Seattle, Wash. (86.1% or $1,772) San Jose, Calif. (83.0% or $2,621) San Diego, Calif. (77.2% or $2,085) Los Angeles, Calif. (74.9% or $2,150) Boston, Mass. (73.1% or $2,097) Portland, Ore. (71.2% or $1,246) Phoenix, Ariz. (70.1% or $1,116) Sacramento, Calif (67.7% or $1,241) "Despite the fact that renting will likely be cheaper than buying in 2023, rental affordability will remain a key issue throughout the year. We expect rents will keep hitting new highs, driven by factors including still-low vacancy rates, lagging new construction and demand from would-be first-time buyers," said Realtor.com® Chief Economist Danielle Hale. "For prospective first-time buyers, the key consideration when figuring out whether to buy or rent is how long you plan to live in your next home. If you're looking for flexibility to move in the shorter term, renting may be your best bet, and still offer opportunities to save if you're able to compromise on factors like proximity to the downtown area. Whereas buying could be the better option if you're planning to stay put for at least five years. Market conditions will play a role, but ultimately the timing comes down to your personal situation, and tools like the Realtor.com® Rent vs. Buy Calculator can help you organize and make sense of the many considerations." In December, renters faced lower monthly costs than first-time buyers, on average across the 50 largest U.S. metros and in the vast majority (45) of these markets. Additionally, the gap between the cost of renting and buying a similar-sized home widened significantly compared to December 2021. While this was partly attributed to the slowdown in rent growth seen over the past year, December trends indicate that the increase in relative rental affordability was primarily driven by skyrocketing mortgage rates. In December, the U.S. median rental price, $1,712, was $792 lower than a typical monthly starter home payment. Just 12 months ago, the difference was -$174. The widening gap between rents and first-time buying costs is largely attributed to higher starter homeownership monthly costs ($2,504), which grew 37.4% year-over-year in December – more than 10 times faster than rents (+3.2%) during the same period. Furthermore, despite the slowdown in year-over-year rent growth seen in recent months, typical asking rents ended the year up an average of 11.6% year-over-year. Renting was more affordable than first-time buying in 45 of the 50 largest markets in December, up from 30 markets at the same time last year. In the top 10 metros that favored renting over first-time buying (see table below), monthly starter homeownership costs were an average of 82.2% (+$1,920) higher than rents. Just five markets favored starter homeownership over renting in December, in terms of offering lower monthly costs; these were: Memphis, Tenn. (-32.7%), Pittsburgh (-24.1%), Birmingham, Ala. (-23.5%), St. Louis, Mo. (-6.9%) and Baltimore, Md. (-3.7%). December & Full-Year 2022 Rental Metrics – National December & Full-Year 2022 Rental Metrics – 50 Largest U.S. Metro Areas Ranked by % difference between rents and monthly starter home payments Methodology Rental data as of December 2022 for units advertised as for-rent on Realtor.com®. Rental units include apartment communities as well as private rentals (condos, townhomes, single-family homes). All units were studio, 1-bedroom, or 2-bedroom units. National rents were calculated by averaging the medians of the 50 largest U.S. metropolitan areas, as defined by the Office of Management and Budget (OMB). Realtor.com® began publishing regular monthly rental trends reports in October 2020 with data history going back to March 2019. The monthly cost of buying a starter home, also referred to in this release as first-time buying, was calculated by averaging the December median listing prices of studio, 1-bed, and 2-bed homes, weighted by the number of listings, in each housing market (average across the 50 largest U.S. metros: $318,697). Monthly buying costs assume a 7% down payment, with a mortgage rate of 6.36%, and include taxes, insurance and HOA fees. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
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Second Century Ventures Announces 8 Companies Selected to 2023 REACH Australia Technology Growth Program
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Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Webinars

[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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