Articles

Listing Photos Your Smartphone Can't Take
Mobile phones today have fantastic built-in cameras. The advancement of camera technology in mobile phones overall has been astounding. They can automatically adjust for contrast, saturation, skin tone, and even background blur to add extra dimension. Moreover, when it comes to dynamic range, the advancement of digital camera technology now can see things we can't see with human eyes. Smartphone cameras and auto-editing software are so impressive that it can seem like their photos look as good, if not sometimes better, than those taken with a DSLR (digital single-lens reflect) camera. Because smartphone cameras are so powerful and deliver such beautiful pictures, some agents are forgoing hiring a professional photographer to shoot their listing photos. However, there are many listing photos your smartphone can't take. Still, despite all the significant advancements – including the use of Artificial Intelligence to enhance smartphone photography – mobile phones can't capture everything that cameras used by professional photographers can. As a result, DSLR – digital single-lens reflex – remains the image champion for real estate listing photos. Here are a few examples where professional cameras exceed the capabilities of even the most intelligent smartphone with the most advanced camera: Full-Frame sensors Smartphones have tiny sensors. With this technology, size matters. The leading standard for DSLR cameras is full frame (or 35mm). Additionally, the sensor is one of the most expensive technologies in a camera. The larger the sensor, the greater its cost. For example, one of the most popular DSLR cameras for real estate, the Canon 5D Mark IV, has a sensor measuring approximately 36mm x 24mm. The sensor on a smartphone is around 9mm x 6mm. The result: smaller sensors have a narrower field of view than larger sensors when using lenses of the same focal length. The disparity of crop sensors physically limits the ability to get the right listing photo shot both inside and outside. Auto HDR vs. Bracketing One of the techniques a professional photographer uses is called bracketing. Bracketing means shooting the same image with different camera settings. The result is multiple variations of the same photo to choose from – or even combine – get that perfect shot. One of the most common type of bracketing is exposure bracketing, taking the same shot with at least three different exposure settings. A DSLR camera offers manual bracketing, giving far more control over what the final results of what the image will look like. Cell phones are limited to auto HDR in camera, often exporting a JPG image. With bracketing, the photographer can set each exposure exactly for each specific situation, often crucial for real estate listing photos. Clarity Smartphones, because of their smaller sensors, can't achieve the exact definition and clarity that a DSLR camera can achieve. A great comparison is old school. Think of the difference between an 8 x 10 photo created from a smaller negative versus a larger one. The image would be blurry when enlarged from the smaller negative yet crystal clear when made with the larger negative. For the sharpest images, smartphones can't compete. That is the last thing you want when someone is surfing the web looking for homes on their high-resolution screens and seeing anything but crystal-clear images. Photos on a cloudy day You can't control the weather. So, when it comes to shooting photos on a cloudy day, smartphones struggle. However, because you can manually adjust DSLR cameras to the correct settings, the photographer can dial in the correct levels for sensitivity, exposure, and aperture. When you take that same shot with your smartphone, you trust its computer to do the work in terms of setting the shutter speed, white balance, and the right parts of the image to expose. That's why cloudy day photos, for example, that you take with your smartphone, are no match for those taken by a professional photographer with their DSLR camera. Distance Have you been on a walk, seen a deer in the distance or a fascinating bird, and whipped out your smartphone to take a shot? It looks crystal clear on your screen, right? So you take the picture, but it is significantly blurred when you look at it closely after the shot. Think of shooting a house in the same way, from the same distance. Again, when it comes to professionally shot photos, clarity is vital. While a picture may look good on your smartphone, how does it fair on a 32" 4K computer monitor that a prospective home buyer is using to view it? Even the best phones with long-range cameras use digital zoom versus "real" optical zoom. That's why DSLR cameras excel when it comes to distance shots. Lens selection Another massive advantage that DSLR cameras have over a smartphone is lens selection. Smartphones have a lens equivalent to 28mm on a DSLR camera. Some can even mimic a 50mm field of vision used for portrait photography. And some lenses can be attached to your smartphone to enhance its shooting capabilities. But lens selection for mobile phones is limited and pales compared to the hundreds of lenses available for DSLR cameras. Moreover, lenses give DSLR cameras advantages for almost every kind of photo: long distance shots, wide angle, perspective shots, and more are possible simply by switching out a lens. Post-production Smartphone editing software is super slick these days, built in for easy use and making pretty good photos look even better. But what a photographer can do with RAW files from a DSLR camera plus advanced photo editing software like Lightroom and Photoshop makes their excellent work exceptional. When it comes to post-production advantages, the images that a DSLR camera takes begin with an edge over those taken by a smartphone. Then, add the skills that a professional photographer brings to the post-production process. Once again, DSLR photos are far superior to listing photos taken with a mobile phone. The eye of a photographer Beyond the image capabilities and comparisons between what a DSLR camera and a camera on a smartphone can take, the X-factor is the photographer. Professional real estate photographers use DSLR cameras for a reason: it is what they need to get the best listing photos. How a professional real estate photographer "sees" how to line up a shot and find the right angle or perspective is often learned from years of taking hundreds of real estate photos. There's no contest when you add the value of having a professional with the right equipment shoot your listing photos. The right tool DSLR or mirrorless cameras are not software dependent for exceptional imagery. They use big sensors, big lenses, and big grips and tripods that hold these cameras steady to capture the best photos. The images shot with a DSLR camera still can't be matched by any smartphone. The bottom line: DIY with your smartphone is like using the wrong tool from your toolbox when it comes to listing photos. You hire a professional photographer for their exceptional skills and because they use the proper tool. Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace at real.art. HomeJab delivers over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Finding Your Niche in Real Estate
Members of niche markets tend to be passionate about their specific interests, values, and hobbies. As a result, they're more likely to talk about those interests -- and your brand -- with people they know, resulting in social network shares, conversations, and other word of mouth "advertising" that makes your brand seen and heard. Become an Expert But what is your niche market and how do you establish your reputation as an expert? Start by thinking about what you are interested in. What do you have expert knowledge in that sets you apart from other agents? This could be anything from first-time home buyers, luxury homes, or location specialized properties like golf courses or beach front properties. Promoting your niche on your website as well as in your farming or email campaigns will show you have knowledge in the specifics needed for that area of expertise. See also: Want to Make More Money? Consider One of These Real Estate Niches Get More Listings: Pursue Absentee Owners Find and Promote Your Niche You can also take a look in your area to see what a needed niche may be. For example, focusing on new construction properties in an area already saturated with luxury agent specialists. You'll also want to promote your niche where you can. Using your website or social media specifically are great and easy ways to get the word out that you are the best agent to represent that market. See also: Choosing a Marketing Niche to Dominate Using Competitive Data Real Estate Branding by Niche Market Will Grow Your Business How to Find a Fantastic Niche Selecting and Selling to Your Real Estate Niche To view the original article, visit the IXACT Contact blog.
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Recession Proofing Your Business
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The 3 Best Times to Ask for Real Estate Referrals
One of the best types of real estate leads to generate are referrals. That's because they're easy to convert compared to other lead sources such as Facebook or Google. Despite that, some agents are hesitant to ask for a referral in fear of inconveniencing their past clients, family, or friends. There's no need to fear! Here, we break down the top three best times to ask for a referral. 1. When You First Start Working with a Client You should ask early in the relationship when emotions are at their most positive. When a person decides they are ready to buy or sell a home, their friends and family know much earlier than a real estate agent does. They talk about it with their network, and even go on social media to ask for recommendations for agents. The early stages of your relationship with your clients are a great time to ask if they know anybody else who may be looking to buy or sell real estate. 2. When You Place a Property Under Contract Here is another highlight in your personal relationship with your clients. Once the property is under contract, you are almost there! Your real estate clients are (hopefully) happy with your level of service. Not asking for referrals is a missed opportunity. Don't miss out on business by always asking for a referral. 3. When You Close the Transaction Job well done! This should be the most obvious time to ask for a referral. Don't make this the only time, though. This is also a great time to ask for a testimonial, which can lead to a better online reputation. Getting into the habit of asking for referrals at EACH of these three opportunities can impact your business much more than asking just once. To view the original article, visit the Zurple blog.
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Products

Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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Brokermint
Brokermint is an "all-in-one" back office platform that handles everything from commission management, transaction management, reports, and more--all with the goal of increasing your firm's operational efficiency. Brokermint solves compliance issues for brokers by offering full transparency, control and approval into every transaction. The solution's transaction management component also provides task checklists, integrated e-signatures, PDF split and merge, cloud-based document storage, and a log of all activity related to that transaction. In addition, Brokermint can integrate with your MLS to automatically pull in transaction data and eliminate double data entry. Brokermint can also handle all of your firm's commission management needs. Brokers can set up commission templates to automate commission tracking and payment processing. The system can manage sliding scale commission structures with a 100 percent cap, pre-split and post-split deductions including outside referrals, and more. In addition, Brokermint offers robust reporting capabilities so brokers can make data-driven decisions about their company. And to make life easier, Brokermint integrates with many popular tools, like Quickbooks, Salesforce, Contactually, Propertybase, LionDesk and more. To learn more about Brokermint, read our product
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Industry News

Chime Introduces Social Studio to Automate and Streamline Social Media Marketing
Latest innovation enables real estate professionals to execute low-cost lead generation programs with organic social media posts directly from the Chime platform PHOENIX and LAS VEGAS, Aug. 03, 2022 -- Today, Chime Technologies, an award-winning real estate technology innovator, introduced the company's latest natively-built platform capability, Social Studio. Designed to help real estate professionals capitalize on social media as a low-cost opportunity to build awareness and fill their pipeline, Social Studio automates the creation and execution of organic social media posts directly from the Chime system. Agents no longer need to spend countless hours developing engaging content; Social Studio provides the automation needed to streamline social media marketing efforts. To learn more, watch our video. As the housing market begins to cool amongst inflation concerns, real estate professionals must manage their operations against the rising cost of doing business. The expense of online marketing is one specific area of concern and agents are increasingly turning to organic social media to generate consistent brand awareness and provide an effective and affordable lead generation strategy. With Chime's Social Studio, users can generate engaging social content automatically. Featuring an easy-to-use rules-based system, Social Studio can automatically publish posts to your social media channels driven by things such as MLS status changes. Key features of Social Studio include the ability to: Showcase your listings, website, or blogs automatically incorporating content from both your website or the MLS; Schedule posts in advance for more consistent awareness; View detailed lead engagement metrics to build customized lead nurturing campaigns; Auto-post when the MLS status of your listing changes. "Every real estate professional knows time is money and as the market tightens it matters more than ever where you spend your time and focus. Our platform has always been designed to help automate key business functions and let agents and teams do what they do best - service the client and close deals. Social Studio is another example of that commitment. By offering a fully-automated social media management tool designed specifically for realtors, we can help our customers attract more followers and capture more leads while keeping costs low," said Stuart Sim, Head of Industry Development, Chime. To learn more, click here. About Chime Technologies Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. For more information, visit www.chime.me/.
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Homesnap Recognizes Top Pro+ Agents With Excellence in Client Service Awards
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Redfin Reports an Uptick in Searches and Tours Highlight Buyers' Mortgage-Rate Sensitivity
Since mortgage rates came down from their June high, measures of early demand like online real estate searches and home tours have ticked up and/or stabilized SEATTLE -- A half-point drop in mortgage rates is drawing some homebuyers back to the market, according to a new report from Redfin, the technology-powered real estate brokerage. Redfin's Homebuyer Demand Index—a measure of requests for home tours and other home-buying services from Redfin agents—has increased 15 points since the week of June 19, reversing a 10-week trend of decreasing demand that began in mid-April. Searches of homes for sale on Google have also risen 11 percent since late May, and touring levels have been relatively stable for the past two weeks. However, the uptick in early demand has not carried through to home-purchase contracts or sales. Pending home sales are down, few homes are being listed, and inventory is piling up as homes take longer to sell. Home-sale prices continue to decline, with the year-over-year growth rate falling to 9%, its lowest level since August 2020. "The housing market seems to be settling into an equilibrium now that demand has leveled off," said Redfin chief economist Daryl Fairweather. "We may still be in for some surprises when it comes to inflation and rate hikes from the Fed, but for now an ease in mortgage rates has brought some relief to buyers who were reeling from last month's rate spike. Although the number of sales is down considerably from last year, first time-homebuyers with not a lot of cash are welcoming the decline in competition, and anyone who intends to stay in their home for many years doesn't need to worry about these short-term fluctuations in home prices." In reaction to this week's economic news, Redfin Deputy Chief Economist Taylor Marr added: "Whether we label the current economy a recession doesn't matter much except for sentiment. The under-the-hood stats—on consumption, real income and inflation—significantly worsened last quarter. Weaker economic growth and poor consumer sentiment are weighing on both homebuyers and sellers. The upside is that mortgage rates fall when the potential for economic growth is weak. This could help bring more rate-sensitive homebuyers off the fence to move forward with a purchase." Leading indicators of homebuying activity: For the week ending July 28, 30-year mortgage rates fell to 5.3%. This was down from a 2022 high of 5.81% but up from 3.11% at the start of the year. Fewer people searched for "homes for sale" on Google—searches during the week ending July 23 were down 26% from a year earlier, but are up 11% since late May. The seasonally-adjusted Redfin Homebuyer Demand Index was down 14% year over year during the week ending July 24, but has risen 15 points since the week of June 19. Touring activity as of July 10 was down 4% from the start of the year, compared to an 18% increase at the same time last year, according to home tour technology company ShowingTime. Mortgage purchase applications were down 18% from a year earlier during the week ending July 22, while the seasonally-adjusted index was down 1% week over week. Key housing market takeaways for 400+ U.S. metro areas: Unless otherwise noted, this data covers the four-week period ending July 24. Redfin's weekly housing market data goes back through 2015. The median home sale price was up to $384,871, up 9% year over year, the slowest growth rate since August 2020. Prices fell 2.9% from the peak during the four-week period ending June 19. A year ago they rose 0.9% during the same period. The median asking price of newly listed homes increased 14% year over year to $395,925, but was down 3% from the all-time high set during the four-week period ending May 22. Last year during the same period median prices were down just 1.1%. The monthly mortgage payment on the median asking price home hit $2,336 at the current 5.3% mortgage rate, up 42% from $1,648 a year earlier, when mortgage rates were 2.8%. That's down slightly from the peak of $2,482 reached during the four weeks ending June 12. Pending home sales were down 15% year over year. New listings of homes for sale were down 6% from a year earlier. Active listings (the number of homes listed for sale at any point during the period) rose 4% year over year—the largest increase since August 2019. 40% of homes that went under contract had an accepted offer within the first two weeks on the market, down from 45% a year earlier. 27% of homes that went under contract had an accepted offer within one week of hitting the market, down from 32% a year earlier. Homes that sold were on the market for a median of 20 days, up from 18 days a year earlier and up from the record low of 16 days set in May and early June. Days on market is increasing off its low point for the year faster than it did in 2021, up 4 days in the past eight weeks, compared to a 3 day increase in the eight weeks after the low point in 2021. 47% of homes sold above list price, down from 53% a year earlier. On average, 7.5% of homes for sale each week had a price drop, a record high as far back as the data goes, through the beginning of 2015. The average sale-to-list price ratio, which measures how close homes are selling to their asking prices, declined to 101.1%. In other words, the average home sold for 1.1% above its asking price. This was down from 102% a year earlier. View the full report, including charts and methodology, here. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.
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FTC Takes Action to Stop Online Home Buying Firm Opendoor Labs, Inc. from Cheating Potential Sellers with Misleading Claims about its Home-Buying Service
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Companies

realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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Realtyna
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Turning Your Database into a DataBANK
In 2014, Greg Dallaire decided that it was "time that we invest in a Ferrari instead of driving a Chevy." The broker/owner of Dallaire Realty wasn't talking about automobiles, however, but on upgrading his team's technology to take their business to the next level. That's when his team started transforming their database into a "databank." In a recent webinar, Greg shared the techniques he uses to maximize the value of his database. He touched on everything from leveraging analytics to gauge a lead's interest levels, his past client outreach strategy, and how regular, in-person events make a difference to his brokerage. He also shared how investing in a high level CRM—BoomTown, in his case—made all the difference to his team's success, and he showed us exactly how he uses it. Watch the webinar recording below to learn how a top real estate practitioner is using technology across his team of 12 people to absolutely kill it in their local market. Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelist. 1:00 - Greg Dallaire on growing his brokerage and the technology he uses. 7:25 - Why a successful real estate team is about more than "body count." Greg discusses the longevity of his team members and how he supports their growth. 11:55 - Proof of success: Greg shares his team's sales numbers over the past eight years. 17:57 - Nurturing your database, including past clients, is crucial for a healthy sales pipeline. 19:36 - The details of how Greg leverages past clients and reaches out to them using his CRM, BoomTown. 30:42 - How Dallaire Realty leverages events in his business. 40:13 - How Greg leverages Seller eAlerts, which are like a mini CMA, to get clients to return to his website regularly—rather than going to Zillow, realtor.com, etc. 47:47 - Using predictive analytics with closed clients. 49:38 - Greg recommends a book, Ninja Selling, as a boon to his business. 50:30 - Q&A segment. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Market Like a Social Pro in 2022
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