Articles

3 Zoom Tips to Look 10x More Professional
Last week, you read 3 Tips to Master Your Gmail Inbox. Those tips, once mastered, will help you save time every day. These next three tips on how to use Zoom will help you look even more like the professional that you are. You will learn how to add a virtual background, how to change your name, and what your camera angle should be. Zoom Tip #1: How to add a virtual background This is excellent, but not a requirement for your Zoom meeting. Having a virtual background can look both good and bad. Before I get into the good, the bad, and the better, let's talk about the "how." During a Zoom call, click the little up arrow ^ to the right of the start video button. Then select Choose Virtual Background. This will bring up the Settings. You can either choose an already existing virtual background, or you can upload a new one using the plus sign (+) on the right of the image. Voilà! Now you should have a virtual background. If selecting a virtual background is not an option for you, then your account settings have to be changed. For how to turn those settings on, I will refer you to this how-to article written by Zoom. Now for the good, the bad, and the ugly. As you can see from my image above, I selected an image of Earth. Which is fine, BUT that doesn't help tell my story. So, our recommendation is for you to create a background using a product like Canva. This helps to create something that has your company's logo in the top left or right corner and the rest of the image follows your company's branding. You might think creating your own image is scary, but it is not. Companies such as Canva now make it extremely easy for people to create their own images. Now for the bad. You may have noticed during your Zoom calls there is a distracting line around people when they have a virtual background. This can be very distracting to those in the meeting. If your background image looks like this you might want to question if a virtual background is right for you. This is where we get to the good stuff. The better. To make a virtual background look really good, use a green screen. This does not have to be expensive or troublesome. It really is just a green sheet that is stretched out flat behind you. When you select a virtual background, you would then also select the option that you are using a green screen. This will make your virtual background look professional and awesome. Zoom Tip #2: How to change your name I don't know about you, but I can be working in one of four different Zoom accounts. A problem that I come across all the time is no one knows who I am until I change my name. First, select Participants. Then, select More next to your name. Click on Rename. Change your name, select Rename again. And you are good to go! Changing your name so people know who you are is essential. I have been on hundreds of Zoom calls with both WAV Group and RE Technology and too often there are people that I don't know on the call. This helps the host know exactly who is there. BONUS TIP: If you are meeting new people, add the name of your business after your name, like this: "Michael Nash | RE Technology." This helps people not just know who you are, but also which company you are with. Zoom Tip #3: Pay attention to the camera angle I've saved the best for last. Pay attention to the camera angle. Many of us today use laptops. This causes the camera to be looking up at us. What do the people you are talking with see? Mostly up your nose! You don't want people looking up there! Instead, position the camera so it is at eye level, or slightly higher, like the image below. This angle is much better for others on the call with you and definitely makes you look more professional. Now it is your turn My homework for you today is to spend the next 15 minutes trying out each of these Zoom tips. They will help you look more professional during your Zoom meetings with clients, your broker or other professionals. Come back next week for an article on how to think, train, and eat for your business. I will be talking about Stu Mittleman's book, Slow Burn, and how it applies to your business. If you have any questions about these Zoom tips or have suggestions for more, please feel free to reach out to me at [email protected] or on LinkedIn.
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The 5 Best PDF Hacks for Agents
The Portable Document Format, or PDF, was created by Adobe in 1993. Adobe officials estimate that there are some 2.5 trillion PDF documents in the world. And PDFs have become a mainstay for real estate, empowering the digitalization of today's transactions. Adobe offers free versions of its Adobe Reader DC (Document Cloud) for Windows and Mac personal computers (here). With this basic Adobe Acrobat Reader version, you can open, read and print PDFs. But if you want to edit a PDF, convert a document to a PDF or do more complex tasks, such as sign or annotate a form, Adobe wants you to subscribe to access Adobe Acrobat Pro DC. A monthly subscription will set you back at least $12.99 a month! Fortunately, we have some PDF hacks to help you accomplish more with a PDF without the Adobe monthly subscription. Because as a real estate agent, sometimes you want to do more with a PDF than just read it or print it out. A couple of caveats: If you are a Mac user, you are in luck, as you have a built-in program named "Preview" for editing and even signing PDFs – for free. Preview will allow you to accomplish most of these hacks and more. If you are a Windows user, many of today's programs – such as Word, Excel, or PowerPoint by Microsoft – will allow you to create a PDF as an option when you go to print. Here are five of the best PDF hacks to help any agent do more with a PDF: 1. Sign up for a free Adobe Cloud account This hack can help you do more with PDFs. Also, by signing up, you create a free basic Adobe account, which will give you access to other PDF tools that Adobe provides for free online. If you don't make an Adobe Account, you can still access their online tools, but most of them will only allow you one free file conversion or download. With a free Adobe Cloud account, you can share, fill, sign, and comment on an unlimited number of PDFs. However, for access to advance PDF features – such as converting a document to a PDF, reducing its file size, converting a PDF to an image, etc. – you can only use a tool once every seven days without upgrading to a monthly subscription. You can sign up for free here. 2. Copy text from a PDF If your PDF is not a scanned image or the copy-and-paste functions are not disabled (try to highlight the text, and if you can, it is not a scanned image), you can use Adobe Reader to select and copy text. Then open a Word or text document to paste the copied text. However, sometimes when you paste your text, you may find symbols where there are letters. Instead, try this hack: Open the PDF in Google Drive as a Google Doc. That's right, when you open a PDF from Google Drive and preview it, you can then open it as a Google Doc. Google will automatically populate the text (and images) from the PDF and allow you to edit and copy and paste elsewhere. Step-by-step instructions are here. 3. Convert a PDF to a Word doc If you only need to convert one PDF to a Word doc, Adobe offers an online tool that works amazingly well here. Again, without a subscription, you only can convert one doc every seven days. Try this hack: If you need to convert PDFs to Word docs routinely, try this hack. FormSwift offers a free account that allows you to convert a PDF beautifully into a Word doc here. While all of your fonts may not match, you will have a Word document version of the PDF that allows you to edit all the text. 4. Create an image from a PDF Again, Adobe's online tool works excellent, instantly converting a PDF to a JPG image here. Try this hack: You can convert more PDFs to images with a slew of different format options at PDF Converter here. You will have to wait one hour between file conversions to download your next one or choose a subscription option. Still, this online converter offers the ability to convert multiple PDFs to images for free, as long as you can wait 60 minutes. 5. Reduce the size of a PDF Have you wanted to email a PDF document to a client, but the file size was too large? Then, you must "compress" the PDF to reduce the file size. The challenge is that most of the free PDF tools online that reduce file size will result in a fuzzy-looking document. The best hack comes from Adobe, as few online tools can match Adobe's magical conversion in reducing the file size here. If you do a quick Google search for the PDF task you need, you will discover many websites set up to specifically help you accomplish a particular PDF task – for free. The problem is you don't know which online tools you can trust. You also often need to be careful not to click on the accompanying advertising, as adware is abundant on these sites. Finally, you don't know where these files are stored and, therefore, must avoid uploading any PDF that contains confidential information. The good news is that in 2008, there was a universal standard created for PDFs. This allowed software developers, besides Adobe, to offer free and more affordable PDF software tools. For example, highly rated PDFelement offers software programs from $63 to $127 here, so you avoid the monthly or annual subscription. In addition, you'll find dozens of other PDF programs offered on sites like Amazon, complete with verified user reviews to allow you to pick the one that may work best for you. Just remember, the easiest solution is often the best solution, and you can always contact Tech Helpline to walk you through any PDF conversion task. To view the original article, visit the Tech Helpline blog.
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Stay on Top of Your SOI All Year Long
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Achieve Omnipresence and Master Your Hyperlocal Branding
Wednesday, September 29, 2021 at 10:00 AM PDT Does your personal brand resonate across your online presence? Utilize your Local Expert solution to help you stand out in a sea of other agents--achieving online omnipresence. Make local buyers and sellers think of YOU when they think real estate. What's covered in this session: How to take your hyperlocal branding to the next level Brand consistency tips to boost your business Social media and tech tips to help increase your reach Register now!
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Products

realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Industry News

Student Loan Debt Holding Back Majority of Millennials from Homeownership
WASHINGTON (September 14, 2021) -- Sixty percent of non-homeowning millennials say student loan debt is delaying their ability to buy a home, by far the most affected population, according to a new poll released today by the National Association of Realtors. The findings also show that Americans burdened with high student debt see the impact on their daily lives. They often must choose between investing in their retirement, purchasing a home, getting married, starting a family, or general savings. NAR partnered with Morning Consult on the report The Impact of Student Loan Debt.* "Housing affordability is worsening, leaving future home buyers with student debt at a severe disadvantage," said NAR President Charlie Oppler, a Realtor® from Franklin Lakes, N.J., and the CEO of Prominent Properties Sotheby's International. "Younger Americans shouldn't have to choose between education and homeownership, and NAR continues to pursue policies that ensure the American dream remains available and accessible for those still paying off their college education." The new research also uncovers that only 23% of student loan debtholders understood the costs of attending college before taking out loans. Moreover, 35% of those student loan debt holders did not fully understand their potential for earnings following graduation. According to the report, 51% of all student loan holders say their debt delayed them from purchasing a home. Thirty-six percent of student loan debtholders say student loan debt delayed their decision to move out of a family member's home, a percentage that rises to 52% among Black debtholders. Ultimately, the report shows that 31% of millennials and 28% of Black student debtholders would use their additional funds to purchase a home in the future with no student loan debt. "Aside from just purchasing a home, this report finds that more than half of those with student loan debt have delayed some form of major life choice," Oppler continued. "Student loan debt isn't just seeping into housing affordability. It's also plaguing other aspects of people's lives." To address the growing debt burden, NAR supports a multipronged approach. Financial education should be expanded to aid students as they face decisions about financing their education, while aid programs should be simplified. For those who hold debt, opportunities to consolidate and refinance debt at lower rates will help debtholders lower monthly debt payments, make large purchases, and make wise life choices. Finally, NAR favors expanding tax preferences for employers who assist employees with their student debt as well as tax forgiveness for debtholders who have their debt forgiven or paid off by their employer. NAR has been collecting and examining research during the past eight years to gauge the impact of student loan debt on future homebuyers. The data pattern now affirms that student loan debt is one of the most significant barriers standing between a potential buyer and the ability to purchase a home. Today's new findings build on last year's annual survey of successful homebuyers, Profile of Home Buyers and Sellers, which showed that student loan debt was the most significant factor delaying their ability to save among buyers who had difficulty saving for a down payment. This research found Black homebuyers were more than twice as likely to have student debt than White homebuyers, with a median amount of $10,000 more than White buyers. The Impact of Student Loan Debt poll was modeled off NAR reports from 2016 and 2017, with a narrower scope. The research themes are comparable, but the newest report considers the current federal government stimulus package and how the COVID-19 pandemic has affected debt in our country. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. * This poll was conducted by Morning Consult, on behalf of the National Association of REALTORS®, between June 10–16, 2021, among a sample of 1,995 student loan debtholders. The interviews were conducted online. Results from the full survey have a margin of error of +/- 2 percentage points.
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During a Frenzied 2021 Market, Busy Real Estate Agents Processed More than 120,000 Offers Using ShowingTime's Offer Management Platform
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CFPB Report: Renters at Risk as COVID-19 Safety Net Ends
Stimulus Checks and Other Payment Relief Linked to Renters' Financial Stability WASHINGTON, D.C. -- The Consumer Financial Protection Bureau (CFPB) today released a report warning that millions of renters and their families may suffer previously avoided economic harms of the COVID-19 pandemic as federal and state relief programs end. The report, "Financial conditions for renters before and during the COVID-19 Pandemic," finds that some government relief efforts likely helped maintain the financial stability of renters and their families, suggesting that many may be at risk as those programs expire. The report, which compared homeowners and renters, found that, on average, renters' economic conditions were significantly more responsive to relief measures such as stimulus payments and changes in unemployment benefits. When these programs end, renters and their families may be at heightened risk. The findings in today's report will help inform the CFPB's ongoing work to support renters and their families. "Today's report confirms that renters, when compared to homeowners, are more likely to be Black or Hispanic, more likely to have lower incomes, and more likely to be women. They are also at particular risk of falling further behind as the nation recovers from the economic impacts of COVID," said CFPB Acting Director Dave Uejio. "Past recessions and depressions have seen communities of color and low-income communities of all races and ethnicities left behind when the broader economy recovers. We cannot repeat that history. The CFPB is committed to helping renters and their families thrive. We must amplify and protect the modest gains renters made during the pandemic to ensure this nation's full and equitable recovery from COVID-19." Using the CFPB's Making Ends Meet survey and consumer credit data, CFPB researchers found that financial conditions faced by renters and homeowners were divergent before the pandemic, with renters generally experiencing more financial vulnerability than homeowners. Renters therefore had more to gain from some pandemic relief efforts than homeowners. They also could have more to lose from the termination of relief. Comparing renters and homeowners, researchers found: Compared to homeowners, renters are more likely to be Black or Hispanic, are younger, and have lower incomes. Prior to the pandemic, average credit scores among renters were 86 points lower than those of homeowners with a mortgage, and 106 points lower than those homeowners who reported paying no mortgage. Renters' Financial Well-Being Scores were nearly 8 points lower than those of homeowners with a mortgage, and more than 13 points lower than homeowners who reported paying no mortgage. Renters' debt obligations also differed considerably from those of homeowners before the pandemic. In June 2019, renters were more likely than homeowners to have student debt and to have used some form of alternative financial service, such as payday, pawn shop, or auto-title loans. During the pandemic, despite poor labor market conditions, renters' financial conditions, on average, appeared to improve as much as, or more than, those of homeowners. Renters' credit scores grew by 16 points during the pandemic, compared to 10 points for mortgagors and 7 points for other homeowners, for example. However, renters' credit scores, though improved, remained substantially below those of homeowners, even accounting for the modest improvements of renters' credit scores. Renters' financial conditions throughout the pandemic have been more responsive to changes in government financial assistance than those of homeowners. Delinquency, credit card use, and credit card debt among renters rose and fell in conjunction with stimulus payments and changes in federal unemployment benefits, while homeowners' delinquency, credit card use, and credit card debt remained comparatively stable. Among renters, some credit outcomes among groups who qualified for targeted pandemic relief appeared to be more responsive to policy changes than those among other groups. For example, credit scores among renters with student debt leapt 40 points during the first months of the pandemic. Additionally, delinquency rates among renters with children saw a considerable decline following stimulus payments during the pandemic (dropping from 42.1% to 34.4%), perhaps reflecting that stimulus payments could be larger depending on the presence of children in the family. As government pandemic financial supports end, renters are in danger of falling further behind the broader national recovery. Renters represent over 30% of U.S. households, and their welfare is critical to the welfare of the larger economy and the communities in which we live. As part of its work to support an equitable economic recovery, the CFPB has reminded credit reporting agencies and furnishers of their obligations to report rent payments and evictions accurately. Accurate reporting is now even more essential with the new mortgage underwriting process announced by Fannie Mae last week, which will add rental payments to the evaluation process for mortgage qualification and approval. The CFPB will use today's report to inform how best to support an equitable recovery for renters and all Americans. Read the CFPB's full report, "Financial conditions for renters before and during the COVID-19 Pandemic." The Consumer Financial Protection Bureau (CFPB) is a 21st century agency that helps consumer finance markets work by making rules more effective, by consistently and fairly enforcing those rules, and by empowering consumers to take more control over their economic lives. For more information, visit www.consumerfinance.gov
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The Best Home Buying Deals of The Year Are Here, According to Realtor.com
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Companies

3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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Rethinking the Inventory Shortage: How these teams are doing better than ever
Got inventory? The truth is, few areas do--and that's made for an extremely challenging summer real estate market. But challenges can be overcome, and to find out how, we turned to two top-producing team leaders. In a recent webinar, they shared their market challenges, how they leverage data to convince homeowners to list, tips for motivating their teams, and more. Discover their secrets to success by watching the webinar recording below: Webinar Guests Trey Willard, Team Leader, The W Group Becky Garcia, Team Leader, The Garcia Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:04 - Trey Willard shares what market conditions and inventory are like in the Baton Rouge area. 3:08 - Becky Garcia shares what market conditions and inventory are like in the Phoenix area. 4:31 - Will normal seasonal market patterns return any time soon? 7:05 - Which data, tools and reports help convince homeowners that it's time to list? 20:36 - How long does it take to warm up a lead? 25:05 - Why CRMs are a core tool for success in real estate. 30:52 - Becky and Trey share the other ways they use technology to combat low inventory. 36:25 - The panelists share how much time they spend working their CRM, and their team set-ups. 43:33 - How to focus on the long-term growth of your real estate business despite market changes. 53:06 - Tips for managing team member performance. 57:20 - Becky and Trey share their advice on how to take your business to the next level. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Looking for Listings? Learn the SECRETS of Legendary Lead Generation in 90 minutes
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WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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