4 Email Series To Deliver Your Market Report

The professionally written emails below are part of a bigger strategy to create effective market reports that will establish you as the local real estate market expert.

Here is how they should be used:

• Email 1 - This email template should be contain an attached PDF Market Report, and will be your introductions as the local real estate market expert.
• Email 2 - The main intent of this follow up email is to verify if your prospect is an actual quality lead.
• Email 3 - The third email of this installment will firm you as the market expert and make you the top-of -mind realtor for any real estate needs.
• Email 4 - This email can be used to send out Monthly Market Reports to your list of leads.

You can copy and paste these emails into any email platform you use.

Email #1

Title/Subject: Thanks – The [YourMarket] Market Report You Requested is Here

Your market report is attached as a PDF file. It is a detailed snapshot of the current [quarter/month], as well as the previous [quarter/month] so you can spot trends.

The data in the report comes from our local MLS, Multiple Listing Service, system, and comprises all of the transactions and listings through all member brokerages. It's an accurate and up-to-date resource to help you in understanding the local real estate market and conditions that will influence negotiations between buyers and sellers.

I have at my disposal many reports in much greater detail, and I'll be happy to send them to you. Just email me with the information you would like, even from previous years, and I'll generate a report for you. Thanks again, and enjoy crunching the numbers!

Email #2

Title/Subject: The [YourMarket] Market Report Summary and Conclusions

The Market Report I sent you a few days ago is created specifically to give you a snapshot of the top-tracked data items most buyers and sellers want to keep up with. The summary at the bottom is broad as well.

However, there is a ton of more detailed information I can generate for you if I know which side of the transaction you're planning now; buying or selling. If you would take a short moment and just reply to this email with whether you're considering buying or selling, I'll send you another report with data more focused on your side of the deal.

It won't take but a second. Just hit "Reply" and type one word, buyer or seller, and I'll get to work for you. Thanks for your interest. If you're an investor, tell me that and I can generate a ton of valuable data to help you to do more profitable deals.

Email #3

Title/Subject: You're on My List!

No, it's not one of those bad lists. It's my quarterly market report mailing list. Whether we've corresponded since you got your [YourMarket] Real Estate Market Report or not, I will send you an updated report every three months. You won't have to ask for it again.

Right now if you're a buyer just "kicking some tires," or a homeowner wanting to see if an when it's a great time to list your home for sale, these reports are how you can track the market and spot trends. I'll help in that regard with commentary on each report about what I see in the way of interesting market developments.

Of course, if you're ready to go look at homes to buy, or you're getting on the serious side of listing, call me or email me so that we can get together. For buyers, I can get your search criteria and set up a custom new listing search for you, or register you on my site to do your own searches and save them to run as often as you like.

If you're thinking selling time may be coming up, let me get some information about your home so that I can create a customized CMA, Comparative Market Analysis, to tell you what price should work in the current market. This is always more accurate if I can visit and get more detail, but I can do it via email if you like.

Thanks for your interest in my site and services, and I hope you find the quarterly reports of value.

Email #4

Monthly Market Report Delivery Email

Title/Subject: Here's Your [YourMarket] Real Estate Market Report

Because you've expressed an interest in local real estate market statistics reports, you're on my very special list for updated reports. Attached is the current report I've just created from freshly gathered data from the local MLS, Multiple Listing Service.

Regular reports like these are how appraisers, market analysts and real estate professionals monitor the market and watch for trends. Now you have the same information they do, and you may spot something they haven't. If nothing else, you can interpret the current data as to how it influences your home buying or selling plans.

I am here to help, but providing these reports has proven to be valuable to my clients and potential customers. By sharing this data from the proprietary MLS system with you, I'm hoping that you will find it useful in your planning and research. These are comprehensive reports, but much more detail is available if you have specific information requirements. Just email me or call me and I can generate data reports that will meet your information needs.

Thanks again for your interest.

Conclusion

The right Market Report email will turn you into the local market expert and make you the go-to agent for any real estate needs. Start sending these emails to your all your prospects today!

To view the original article, visit the WebsiteBox blog.

Further Reading

• 4 Email Series For Open House Buyers
• 3 Free Drip Marketing Emails to Send To Home Seller Leads