Why Content is the Holy Grail of Your Marketing Strategy

If you're already familiar with the phrase "Content is King," then you are ahead of the real estate pack. This phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital content is vital. Blog posts, email newsletters, and social media posts are all central to a marketing strategy. Publishing fresh, engaging content over and over again on a consistent basis is crucial. It helps you establish authority, attract more website traffic and generate more leads. And who doesn't want more of that?

The unfortunate truth is that many people won't stay on a page long enough to read a complete article. Yet, in order for your website to appear on the first page of Google's search results, you will likely have to publish carefully written SEO-optimized articles and email newsletters, on a regular basis, over the lifespan of your business. Therefore, with all the other things you need to do to keep your business thriving, this can seem a bit overwhelming.

Every day, over two million new blog posts go live, and over 205 billion emails are sent. So, as real estate professionals, how do you stand out from the pack and keep up with that incredible pace? 

Here are three innovative ways to design content for your audience:

Lists

A great piece of content could be something like, "10 Things to Keep in Mind When Buying Your First Home." The items on this list will be as relevant today as they will be a year from today. It addresses a long-term need. No matter what the year or season, there will always be a curious people who are planning on purchasing a home. If you can come up with a great list of tips for new homebuyers, you will have people coming to your site. Furthermore, it will allow the search engine ranking of your site to consistently grow stronger.

Define Something

Part of running a solid content strategy is to put yourself in the shoes of your prospective clients. What are they curious about? Try thinking of a niche topic that potential clients might need information on. Then, you can write an article that explains it well. For example, an article that explains the difference between a buyer's and seller's market checks two crucial boxes: it answers a question that people will always be curious about no matter when they read it, and it answers a question asked by people who are likely interested in buying a home. This is the kind of content that, if optimized correctly, can attract potential clients to your site while building credibility and improving your search ranking.

How-To's

Did you know that a simple Google search for "How to start looking for a home" yields 663,000,000 results? Some of the most common Google searches ever begin with the words "how to." Therefore, if you can think of topics that relate to your service or organization, you can develop some great, useful content to satisfy a lot of interested people. When your content addresses questions in an engaging way, it can work wonders for your web traffic.

For example:

• How to give a perfect housewarming gift
• How to stage your home in 5 simple steps
• How to capitalize on a hot housing market

It takes effort and time to publish engaging, high quality content on a regular basis. If you follow the tips above, you'll be well on your way to establishing a solid content marketing strategy.

To view the original article, visit the IXACT Contact blog.