Keep Your Education Going for Your Business' Health

Being an agent is more than just helping with residential or commercial transactions. It's about nurturing your relationships and educating your client base to make the processes that much easier to handle for all parties involved. However, there is a facet to real estate that isn't often recognized: education.

Education Goes Beyond Continuing Education Classes

While continuing education classes and the credits earned are an essential part of having a successful career in real estate, there's more to your education as a successful real estate agent. In fact, an agent should go above and beyond just the real estate licensing exam and National Association requirements. Think beyond the basic definition of "continued education."

Continued education also refers to understanding the tools within your vertical, how they change, how practices change with them and ways to integrate them into your everyday processes. On top of your tools changing, the platforms where your tools are most likely to reach others outside the real estate industry also have their own sets of rules.

For example, best practice for social media is to post between 15 and 30 times a week, depending on your preferred platform. On top of learning those best practices, you may need to break down the psychology behind why certain pitch lines work over others, or why some email subject lines are getting more attention over those you may have painstakingly created.

Maintaining your education beyond real estate courses is a great way to keep your skills sharpened while staying openly informed about the changes in both the digital landscape and within the industry itself.

Ask Your Broker for Direction

If you're struggling with a place to start for your furthered education, ask your real estate broker. While a brokerage firm may have their set requirements for maintaining your education, they may have additional resources for those hoping to expand beyond their current position.

If your broker doesn't have exactly what you're searching for, open conversation for more educational resources trending with the industry and consumers. They may be able to negotiate with companies and services to provide trainings within the office.

Best Business Practices Should Always Be Top of Mind

As a real estate professional, you should always think of your real estate business as a living facet of your career. Maintaining the best business practices, such as developing a personal growth plan or content marketing strategies, is an assured way of maintaining your professional presence and helping your business grow to scale.

Being a new member of the industry out to get your license or seasoned within the market, always find ways to scale and maintain your business. Keep your education at the top of everything you do, acknowledge where you could learn more, and adapt to ensure you and your clients are getting the most out of your business.

Want to boost your expertise? Explore education with Elm Street Academy

Elm Street Academy offers online and in-person educational experiences that are designed to educate, entertain and inspire. Whether you are just starting your business journey, or are a seasoned professional looking to "up your game" with the latest tech tools, marketing masterminds, and on-going continuing education, Elm Street Academy is focused on supporting you every step of the way. Explore all Elm Street Academy educational opportunities here.