This post comes to us from the HomeFinder.com blog:

What is SEO? Search Engine Optimization (SEO) is an easy (and free!) way to make sure your website appears at the top of a Google search.

Why is SEO important? Improving your SEO means that you are taking specific steps to help get your website and listings ranked high on Google, which means potential clients can easily find you and your listings.

How do I boost my SEO? Follow the below three easy steps to help maximize your brand's online exposure and attract more clients.

1.) Define and Establish Your Brand

• Identify your local market – determine the location you specialize in and where your business is centered.
• Narrow down your niche and determine your professional specialty (i.e. urban condos, military relocation services, luxury homes, etc.).
• Target two keywords that you want to use, per page of your website.

2.) Build Your Internet Presence

• Make sure all of your contact information is easily visible on your homepage.
• Enhance your listings and property details pages with keywords relevant to your brand to attract more search engine traffic.
• Set up a Google Voice and Google Places account to streamline all forms of communication leading back to you and your business.
• Establish a social media presence with Facebook, Twitter, LinkedIn and Instagram to create content that leads back to your website.

3.) Get Others to Link Back to You

• Claim your profile on sites like HomeFinder.com that link back to your website and social media profiles.
• Ask clients and friends to speak on your behalf on social media and to share their testimonials on your own pages. The more your site is shared, the higher you will rank on Google.