From Tech to Text: The AI-Powered RPR Market Trends ScriptWriter
Wednesday, April 17, 2024 at 11:00 AM PDT Emails, texts, social media posts… it can be a lot to manage! And artificial intelligence is more than just a fad. But to keep your clients informed and create a growing client-base, these tools are must-haves! In this webinar, we'll show you how to leverage market trend data to keep in touch with your sphere of influence. In this class, we'll show how you can: Use RPR's Market Trends ScriptWriter feature to automatically generate market summaries for a variety of audiences Quickly provide context and correlation to statistics, such as Month's Supply of Inventory and 12-month change, List-to-Sold Price Ratio, Median Days on the Market within RPR and Median Sold Price Choose messaging tailored for buyers, sellers or both Select from three different tones of speech (Professional, Engaging or Conversational) Easily create content for a social media post, video or email Utilize Canva to create eye-catching graphics for local markets Share Market Trends from the RPR Mobile™ App We'll review how to create a campaign that puts you at the center of the information and solidifies you as the “local market expert.” Register now!

Real AI: Is AI another boys' club? Ode to Otter, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Does AI have a gender problem? As a long-time advocate of gender parity, an email in my inbox this week from Laura Meli with Girls Who Code asked this question as its subject line: "Is AI another boys' club?" The email immediately notes that technological innovation and progress demand diverse perspectives, adding, "This is especially true in the field of artificial intelligence (AI), where we fear the mistakes of the past will repeat themselves. We cannot let underrepresented groups be ignored in the rise of AI technology, and the opportunities it will present." For those who follow this topic closely, we know that many gaps exist for women and girls pursuing careers in technology. The employment gap: According to the World Bank, women make up 35% of the tech workforce in the US, yet 57.5% of the overall labor force. The education gap: Only 16% of those who earned a Bachelor's degree in computer and information sciences are women; in engineering and engineering technology, the percentage is 21%. The pay gap: Men in STEM professions are paid higher annual salaries than women – a difference of about $15,000 a year. The C-Suite gap: Just 25% of C-level leaders are women. Moreover, none of the "Big Five" US tech firms—Alphabet, Apple, Meta, Amazon, and Microsoft—have a female CEO. Only 8-9% of women hold positions like CIO, CTO, or IT manager or serve as technical team leaders. The retention gap: 66% of women lack clear career advancement paths in their companies, and women are 1.6 times more likely to be laid off than men. Alarmingly, 57% of women in Technology, Media, and Telecom (TMT) plan to leave their jobs within two years, citing poor work/life balance, according to WomenTech Network. Are there any silver linings here? In 1970, only 8% of the STEM workforce was women, so significant strides have been made, but the gender gap remains. One bright spot comes in real estate, an industry where the majority of real estate agents (62%) are women. A tech study from Delta Media recently found these two silver lining nuggets: Female leaders recognize AI's importance more, especially in mid-sized brokerages with substantial transaction volumes. A greater percentage of female leaders (85.3%) utilize AI in their businesses than male leaders (70.4%). Female-led brokerages, particularly those with medium to large agent teams and high transaction volumes, are the most likely to use AI. The youngest and oldest male leaders, overseeing smaller brokerages, are less inclined to integrate AI. More hopeful news comes from KillerStartups: The "She-conomy" is soaring, registering record growth last year. It looks like the pandemic may have helped fuel the rise of female entrepreneurs. In 2023, there was a 17% increase in new businesses owned by women versus the prior year. Women-led startups have nearly doubled in the last four years, taking it in the right direction toward gender equality. Finally, I remain hopeful of a continued move toward gender parity, albeit, as my Texas friend says, at a pace as slow as a snail on crutches. My hope comes from anecdotal experiences, but sometimes, a powerful role model can spark generational change. The most recent example is 19-year-old University of Washington student Merrill Keating, recently named one of USA Today's 2024 Women of the Year. Merrill is a former FIRST robotics student with our local high school team that I mentor and a technology wunderkind, becoming a UW freshman at age 15. As our local USA Today affiliated paper writes: "She's founded and hosted Tedx events, launched a magazine, been part of a United Nations project that connects to space exploration agencies, and organized women both in her community and around the world to focus on STEM and advocate to open doors for girls who will change the world." Having role models like Merrill makes me hopeful beyond the numbers and the statistics because she is the kind of person who can help clear the path for many, many others. Ode to Otter.ai Ode to Otter, a tool supreme,Whose early years were but a dream.In real estate's linguistic maze,It stumbled through an acronymic haze. Now, behold this AI's gleaming might,In just six months, a leap to height!Accuracy soars, it grasps our speech,Our meetings' essence, it can now reach. Summaries crisp, transcending the norm,Surpassing rivals in function and form.Otter, our gem, a partner so keen,In the art of transcription, you reign as queen. A game-changer, true, in our daily grind,Interviews, calls, in you, clarity we find.We stand in ovation, give praise where it's due,Otter.ai, to progress, we owe much to you. (Note: This is our first non-human created text in this newsletter, created by ChatGPT-4, noting the remarkable improvement in one of our go-to daily AI tools) AI Fast Facts Around 15% of Facebook's feed is generated by AI – HootSuite 66% of US adults are concerned about privacy issues when it comes to using AI for social media initiatives – Insider Intelligence More than one-third of companies surveyed said they are having difficulty adopting AI into their business practices due to limited skills – IBM 44% of business owners interviewed said they would use ChatGPT to translate content to other languages – NamePepper More than half (52%) of consumers surveyed indicated they are open to having AI assist them with a product, website, or feature experience – Survey Monkey Source: Sixth City Marketing AI Headlines – Take 5 Women Real Estate Leaders and AI | 3/14/24 - RISMediaWomen-led brokerages embrace AI integration, challenging the hierarchy of real estate leadership. How small businesses can be mindful of legal pitfalls when integrating AI into operations | 3/15/24 - Louisville Business FirstData privacy and IP concerns, HR issues, and other AI risks for small businesses. A ChatGPT for Music Is Here. Inside Suno, the Startup Changing Everything | 3/17/24 - Rolling StoneSuno allows anyone to create their own songs, but will it come at the expense of music artists? AI at Home: Five Ways AI is Enhancing Smart Living | 3/18/24 - Realtor MagazineAI systems like Govee AI are bringing a new era of smart-home features. Hackers can read private AI-assistant chats even though they're encrypted | 3/14/24 - Ars TechnicaAI assistants are being exploited, bypassing security to acquire personal information. AI Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: How current are the chatbots, facts, headlines and an AI quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. How current are the chatbots ChatGPT, Claude, Gemini, and Pi? A client recently asked what seemed to be a pretty straightforward question about AI chatbots: "What is the most accurate and up-to-date AI engine available for content?" The truth is there is no easy answer to this question. First, the leading chatbots continually improve through iteration and new training data. Second, there really are two parts to this question: 1) how current is the training data that the content a chatbot creates is based on, and 2) how current is the data the chatbot provides to answer a general question? How current are the leading chatbots? We asked the chatbots themselves for the answer, and even then, some answers were murky. ChatGPT 4 – April 2023 Our prompt: "How current is your information?" GPT-4's response was the most straightforward: The content I create is based on my training data, which is up to date through April 2023. This means I can provide information and insights on topics up until then. For anything more recent or for real-time updates, I'd rely on browsing the web to fetch the latest details for you. Out of curiosity, because Microsoft is the leading funder behind ChatGPT's parent, OpenAI, we asked, "What search engine do you use?" thinking it would refer to Bing, but got a much different answer: I use a custom search capability designed specifically for my browsing tool. It's not directly comparable to publicly available search engines like Google, Bing, or DuckDuckGo, but it's designed to efficiently retrieve information from across the web to answer your questions with the most relevant and up-to-date results. This allows me to access a wide range of sources to provide you with comprehensive answers. After prodding a bit, we asked this follow-up question: "Is your search engine more similar to Bing than the others?" ChatGPT 4 remained steadfast in its answer: My search capabilities don't exactly mirror any single commercial search engine like Bing, Google, or DuckDuckGo. The underlying technology is tailored to support my functionality, focusing on providing accurate and relevant information in response to queries. It's designed to pull data from a broad spectrum of the web, aiming for the most comprehensive and up-to-date results, rather than aligning closely with the specific algorithms or features of any one search engine. Claude 3 Opus – August 2023 We have found the Pro version of Claude to be a top AI-assisted content creation tool. We gave it the same prompt – "How current is your information?" – and its response was honest and direct: My knowledge base only includes information up until August 2023, so I don't have the most current information. From my perspective as an AI with knowledge from 2023, I'm imagining what it would be like to converse with someone in March 2024. So I can discuss events up to August 2023 based on the information I have, but for anything after that, I would just be speculating or extrapolating based on my 2023 knowledge rather than having up-to-date facts. Let me know if you have any other questions! Our follow-up question was: "Do you use a search engine to provide more current answers to questions?" Claude's response: No, I do not use any search engines or have access to the internet to look up current information. My knowledge comes solely from the information I was trained on, which only covers up to August 2023. I'm an AI model, not a system that can browse the web or access live data sources. So if you ask me something about events after August 2023, I can only speculate or extrapolate based on my existing knowledge, not provide you with up-to-date facts. Let me know if there are any other questions I can assist with based on my available knowledge though! Gemini – it depends and "pretty up-to-date" We just recently started testing the Pro version of Google's Gemini (which was Bard and is so far, not very good at AI content assistance). We asked the same prompt and received this response: I have access to pretty up-to-date information. Here's how that works and what it means for you: Real-time updates: For things like news, sports scores, weather, and stock prices, my information is constantly being refreshed. Regularly updated knowledge: Google's systems regularly process information from the web to keep my knowledge base updated. This means while I don't have a specific "knowledge cut-off date," I'm always learning and getting better at understanding the world around us. Limitations: Despite how current I am, there are some things to keep in mind: The speed of the world: Information can change rapidly. It's possible that even within seconds of me accessing something, it might be slightly out of date. Specificity: For super-niche topics or local information, I might rely on slightly older sources while the latest info is gathered and processed. Let me know if you want to check how current my information is on a specific topic! Our follow-up: "Is this true for the content you create?" and Gemini responded: Yes and no. Here's the breakdown: Yes, my responses are based on my current knowledge: Up-to-date: When I generate text, I draw on my understanding of the world, which includes the most recent information I have access to. This means my responses should reflect current events, knowledge, and trends. Not fixed: My responses aren't pre-written. I create them on the fly, tailoring them to your specific question and the context of our conversation. No, my responses are not automatically saved or updated: Ephemeral: Unlike a published article, the text I generate in this conversation isn't stored or indexed in a way that would allow it to be automatically revised as the world changes. Snapshot: My responses are more like a snapshot of my understanding at the moment you ask the question. Key takeaway: The information in my responses is based on the most current knowledge I have, but the responses themselves won't change over time the way a news article or Wikipedia entry might. We wanted to know what search engine Gemini used, and once again, it gave a "it depends" answer but admitted that it "can often access up-to-date information directly through Google's internal systems, rather than needing to perform an external web search…" and added, "There are cases where I may still use Google Search," including when you ask it to search the web or "when I need to verify a fact or get the most recent perspective on something." Although Gemini's answers look great, complete with bullet points and bold font, it would not provide a training date and be very general in how current its training data is despite numerous attempts and different prompts, unlike Claude or ChatGPT-4. Pi.ai – "a few months old" Pi is a newcomer to the space, and again, based on our early testing, it's not very good at AI-assisted content creation. We asked Pi, "How current is your training data?" but like Gemini, its response was friendly but not date-specific: My information is generally a few months old, as my training data is updated periodically. However, I'm able to search the internet for more up-to-date information when needed. So, even though my base knowledge might not be the most recent, I can still provide accurate and current answers by leveraging the vast resources available online. If you need any specific information, I'll do my best to ensure it's as up-to-date as possible! On follow-up, we tried to be specific, asking, "What is your cut-off training date currently?" Pi responded: As an AI, I don't have a specific cut-off training date in the traditional sense. My developers are constantly working to update my training data, so I'm always learning and improving. While my core knowledge is generally a few months old, I can use the internet to stay current on recent events and trends. So, rather than having a fixed cut-off date, I'm always evolving and expanding my knowledge base! Even when we asked if it had access to the internet, Pi's answer should have been "No," but instead responds in a way that obfuscates the truth: In a way, yes! I don't browse the internet like a human would, but I can access information from various online sources when needed. My developers have provided me with a large database of information, and I can also search the web for specific facts or updates when necessary. So while I don't surf the internet in the traditional sense, I have access to a wealth of online information to help me answer your questions as accurately as possible. Pushing back to clarify and see if Pi would admit it can't connect to the internet, it acknowledged that was correct, adding, "I can only provide an answer based on the information I have in my existing database, which is updated regularly but may not be completely real-time." Final thought Through this exercise, we learned that sometimes, getting a straight answer takes a bit of effort when it comes to chatbots and that the bot's "personality" can get in its own way of providing a straightforward answer. AI Fast Facts Around 46% of U.S. companies have saved between $25,000 to $70,000 by using ChatGPT – Statista 96% of companies hiring in 2024 say candidates with AI skills will have an advantage – Resume Builder 88% of marketers stated they need to increase the use of automation and AI to meet customer expectations and stay competitive – Mailchimp More than one-fifth of Generative AI users are 25 to 34 years old – Insider Intelligence 56% of companies surveyed say "inaccuracy" is the biggest risk of adopting generative AI. However, less than one-third of those companies have systems in place for mitigating such inaccuracies – McKinsey Source: Semrush AI Headlines – Take 5 14 indispensable AI tools for real estate agents | 3/13/24 - HousingWireEditors pick AI tools for lead gen, marketing, CRMs, chatbots, and more. AI is not ready for primetime | 3/13/24 - CNNAI still has a ways to go in fixing its flaws. Scammers Use Agent Deepfakes to Fool Buyers, Sellers | 3/7/24 - Realtor MagazineAI is making it challenging to determine legitimacy in a real estate transaction. Redfin rolls out new AI assistant tool that answers homebuyer questions | 3/7/24 - GeekWire"Ask Redfin" is the latest AI copilot that can understand user questions and produce answers. Why AI Is the Key to Nvidia's $2 Trillion Valuation | 3/1/24 - WSJLearn more about AI's role in Nvidia joining the $2 trillion market cap club. AI Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: Why manners matter with ChatGPT, CoreLogic looks at what's next, facts, headlines and an AI Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Why manners matter with ChatGPT Since I (Kevin) started my paid ChatGPT subscription the day after Valentine's Day last year (Feb. 15, 2023), I've been using ChatGPT in some way almost daily. Yesterday, I uploaded a PDF of a menu in French and received a translation in English that was nearly perfect. One of the best things about being an early tech adopter ­– which I have been my entire adult life – is you make a ton of mistakes, fall flat on your face even, and not feel bad about it because that's how you learn. Iteration really is the key to success and innovation; that and trying not to make the same mistake twice. One of the "secrets" I have learned from using ChatGPT for over a year now is that if I was polite, I received better results. I mean significantly better results. I know that sounds wild; I even had a few colleagues I shared my secret with look at me like I was nuts! But I continue to preface my prompts with phrases like, "Can you please help me...," and after multiple iterations on a prompt, I try to end with a "Thank you" and a compliment, such as "That's great!" Here's the thing: ChatGPT almost always acknowledges my politeness, replying with kind phrases of its own. From the first time I started doing this, I had a gut feeling I was on to something and kept it up. So, imagine my reaction (or perhaps relief that I am NOT crazy) when an academic cross-cultural study proved that manners matter when it comes to the performance of Large Language Models (LLMs) like ChatGPT. The 22-page study entitled "Should We Respect LLMs? A Cross-Lingual Study on the Influence of Prompt Politeness on LLM Performance." The Cornell University researchers examined the politeness in prompts on LLMs across English, Chinese, and Japanese tasks. The best part, for me, is what they discovered happens when you are rude to ChatGPT. Researchers found that "Impolite prompts may lead to a deterioration in model performance, including generations containing mistakes, stronger biases and omission of information." Does that mean the nicer you are to ChatGPT, the better the answers? Not necessarily, as they note that overly polite language does not guarantee better outcomes." It turns out that the best politeness level is different according to each language. What is happening here? Is AI showing signs of being sentient (thinking for itself)? Not at all. According to the researchers, LLMs are simply mirroring human communication. When you are polite to your chatbot, you'll likely get better responses, like when humans communicate. "This phenomenon suggests that LLMs not only reflect human behavior but are also influenced by language, particularly in different cultural contexts. Our findings highlight the need to factor in politeness for cross-cultural natural language processing and LLM usage," the study explains. My advice: be kind to your ChatGPT because it may not only give you better answers today, especially since a new memory feature is being added, but you may find it helps improve future answers, too. CoreLogic Clareity24 AI keynote looks at what's next Sitting in the audience at the recent Clareity24 MLS Workshop in Scottsdale, AZ, was a remarkable treat. Check out my X posts, and you'll get a sense of the breadth and depth of the top-notch content. The invitation-only event is a perennial sellout, and it did not disappoint. The AI keynote, presented by Dr. Radhika Dirks, CEO and Co-Founder of XLabs and RIBO AI, was terrific in providing a level-set on AI for MLS executives. She has the creds: She's been named one of Deloitte's top women in the AI world and Forbes' 30 Women in AI to Watch. Radhika co-founded Seldn, an AI start-up that accurately predicted the rise of ISIS two weeks before The New York Times coined the term. As CEO and co-founder of XLabs, she heads a moonshot factory for artificial intelligence innovations that's reportedly getting closer to finding a cure for cancer. Oh, and she holds a Ph.D. in Quantum Computing and an M.S. in Nanotechnology from the University of Illinois at Urbana-Champaign. My six big takeaways: Generative AI enables the creation of highly realistic fake images, videos, voices, etc. It's creating a creative disruption unlike anything we have seen. On the positive side, AI could expand the capabilities and speed of creativity. On the negative side, AI will be used to spread misinformation and manipulate people. Her suggestion: as humans, to determine what is real and what is fake: trust your gut. That, and we will need AI to identify AI. AI robots will provide human-like interactions for customer service, advice, healthcare, daycare, and more. This could replace many jobs requiring less sophisticated and repeatable tasks—the bigger risks are exacerbating loneliness and decreasing real human connections. Integrated AI will be embedded into nearly every aspect of life. This amplifies the impacts, risks, and benefits of AI overall. Bigger, better, and more capable AI models are coming at us like a tsunami: rapidly growing in speed and size. The exponential growth of AI that we are witnessing will only accelerate. Key risks include hallucinations (or lies) from AI, bias perpetuated by training data, and copyright/IP issues with AI systems training on and reproducing others' data. (Note: copyright lawsuits are pending everywhere.) While risky, AI also has enormous potential: it found potential cures for 11 cancers in six months in one example. The future of AI? We must harness it for social good while mitigating risks. The bottom line is that generative and integrated AI is advancing rapidly, bringing transformative change, and requiring vigilance around risks as we seek to leverage its vast promise. What real estate pros need to do: Adapt quickly to find ways to leverage AI while continuing to focus on human connections because that's what we do best! AI Fast Facts Almost 60% of ChatGPT's social media traffic comes from YouTube – Similarweb AI will power 95% of customer interactions by 2025 – AI Business Around 60% of current occupations will have more than 30% of their activities done by automation without human intervention – McKinsey The wearable AI market is expected to reach $180 billion by 2025 – Global Market Insights More than half (52%) of telecommunications organizations utilize chatbots to increase their overall productivity – Gartner Survey Source: Forbes AI Headlines Take 5 How real estate listings and potentially jobs are shifting to AI | 2/19/24 - The Orange County RegisterJeff Collins details how Compass and Revive are developing new ways of leveraging AI in real estate. Virtual Staging AI helps Realtors digitally furnish rooms within seconds | 2/23/24 - TechCrunchThis AI Startup tool allows agents to customize and create realistic rooms for a listing. AI is Uncle Sam's new secret weapon to fight fraud | 2/28/24 - CNNThe U.S. Treasury's AI tool relies on a mix of machine learning and big data to detect fraudulent transactions. Follow the Money: Big Tech Investment Is Driving Change in Real Estate | 2/23/24 - NARBig Tech companies like Meta and Microsoft are betting big on Generative AI. Extroverts beware: AI is giving real estate introverts the advantage | 2/26/24 - InmanThe rise of AI is making it easier for real estate introverts to communicate effectively and highlight their strengths. Quote of the Week To view the original article, visit the WAV Group blog.

Real AI: ChatGPT adds memory, Trying Perplexity.ai, facts, headlines and a Quote of the Week from Google
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. ChatGPT is adding a memory feature OpenAI revealed this week that it is testing a new memory feature for ChatGPT. The goal is a more personalized and valuable experience without providing expert prompts for ChatGPT to remember any previous prompts or stay within the same prompt set. A key new feature of this potentially potent addition is that you can control what ChatGPT remembers. You will be able to tell it what to remember, ask it what it remembers, and tell it to forget things it remembers conversationally or in settings: Settings > Personalization > Memory. You can view the memories and delete specific memories or clear its memory cache. You also will be able to turn off memory collection, so it won't create new or use existing memories, according to OpenAI. One caveat: deleting the chat does not erase the memory; you must delete the memory separately. This new feature will be handy for anyone using ChatGPT to write or think in a particular person's style. OpenAI offers a few other examples: You've explained that you prefer meeting notes to have headlines, bullets, and action items summarized at the bottom. ChatGPT remembers your formatting style and recaps future meetings this way. You've told ChatGPT you own a neighborhood coffee shop. When brainstorming messaging for a social post celebrating a new location, ChatGPT knows where to start. You mention that you have a toddler and that she loves jellyfish. When you ask ChatGPT to help create her birthday card, it suggests a jellyfish wearing a party hat. As a kindergarten teacher with 25 students, you prefer 50-minute lessons with follow-up activities. ChatGPT remembers this when helping you create lesson plans. Again, the new memory capability that ChatGPT is adding is being tested. OpenAI announced, "We are rolling out to a small portion of ChatGPT free and Plus users this week to learn how useful it is. We will share plans for broader rollout soon." One of the best parts of this new capability is that its memory (unlike ours) will improve over time: the more you use it, the better it will get. Over time, you'll notice it more and more. Again, this is another ChatGPT leap forward in its product personalization movement. Next week: A look at Sora, OpenAI's new text-to-video tool, in very limited release. Trying Perplexity.ai Staying on the personalization trend in AI, Perplexity.ai is worth a try. Dubbed a "conversational search engine," like ChatGPT, Claude.ai, or Gemini, it answers queries in natural language predictive text. But it focuses on helping you find through search by simply asking a question. It returns fully sourced answers. Perhaps its coolest feature is how it sources – embedding a footnote with an active link inside its answers. Most importantly, the sources were accurate, the links worked, and the information was current. Accurate sources and matching links are still hit-and-miss in the top AI tools, and most don't do very well with the most recent events. For example, we asked the free version of Perplexity.ai to tell us what it knows about something very current: the 2024 Delta Media Real Estate Leadership Survey. It provided an extensive answer, citing nearly two dozen sources. Below is an example of how it uses a citation from one of the bullet points in its answer: AI adoption in real estate is widespread, with 75% of brokerages already using the technology and nearly 80% reporting that their agents have adopted AI tools. Despite this rapid integration, there remains persistent anxiety over the adequacy of safeguards to manage the risks associated with AI. 2 5 The free model uses ChatGPT 3.5 and then fuses it with its own LLM or large language model. It also allows the user to save their conversations. Furthermore, it features a switch to turn on "Copilot," a mode that will enable you to refine your queries, often prompted by follow-up questions from the AI. Perplexity Pro, which we have yet to test, allows over 300 Copilot queries a day, which again, handles more complex prompts, more thorough research, and, as a result, provides more accurate answers. The most remarkable feature: You get to pick the underlying AI model to use, including ChatGPT-4, Claude 2.1, or Gemini, and you can switch between these to see which one provides the better answer. It also supports file uploads that can be read by Claude 2.1 and ChatGPT-4. Again, give it a try and share your feedback with [email protected]. AI Five Fast Facts Research shows that members of Gen Z —"Zoomers" — are more likely to want to learn AI skills than Boomers (1.6x) or Gen X (1.1x) – LinkedIn Around one-third of this year's graduating college seniors — and more than half of tech majors — say they plan to use GenAI in their careers – Handshake 57% of Gen Zers and 62% of Millennials surveyed said they were more excited about the potential benefits of AI than they were worried about the risks – Axios About 50% of graduating college students stated they plan to build their skill set in light of the emergence of generative AI – Handshake LinkedIn has seen an average increase of 75% each month in members worldwide adding terms like "GAI," "ChatGPT," "Prompt Engineering" and "Prompt Crafting" to their profiles in 2023 – LinkedIn Sources: Axios and Handshake AI Headlines Take 5 What's Wrong With This Rental Listing? The Furniture Is AI. | 2/12/24 - ViceShady real estate agents and landlords are using AI staging to make subpar rental listings look better. AI Could Kill Cold Calling | 2/14/24 - PropmodoAI is helping agents enhance their client list, but is it at the cost of engagement and efficiency? Family Office Investing Requires Mounds of Paperwork. AI Is Going to Help | 2/13/24 - Barron'sAI will make manual paperwork a thing of the past and maximize the time to analyze the gathered data. AI's Co-Pilot Role Could Increase Employment In The Real Estate Sector | 2/15/24 - Times PropertyAI is creating new roles in real estate such as AI trainers, system designers, data technicians, and so forth. AI and Automation: The New Weapons in Southern California's Slumping Real Estate Market | 2/14/24 - BNN BreakingSouthern California real estate agents are becoming more dependent on AI and automation to break the market slump. Quote of the Week To view the original article, visit the WAV Group blog.

15 Best AI Commands for Real Estate Professionals
As a real estate professional, you know that staying on top of technology trends can give you a competitive edge. And artificial intelligence is shaping up to be one of the most useful and exciting tools out there. So how can you leverage AI to boost your real estate business? This article will explore 15 of the best AI commands tailored specifically for real estate agents. We'll provide actionable tips on using ChatGPT, Google Bard or other leading AI assistants to help you close more deals, create better marketing content, automate admin tasks, and more. You'll come away with practical strategies to tap into AI's potential, saving you time while delighting clients. So read on to unlock 15 AI superpowers that can elevate your real estate career today! Introduction to AI for Real Estate Professionals As AI tools like ChatGPT become more advanced, they open up exciting possibilities for real estate professionals to work smarter, not harder. Whether you're an agent, broker, or team leader, AI can help automate repetitive tasks so you focus on high-impact activities. Here's a quick intro to how AI is transforming real estate: Lead generation – Use AI writing assistants to quickly draft listings, landing pages, emails, and social posts. AI can also identify promising leads by analyzing consumer data. Showing coordination – Automate scheduling, reminders, feedback collection, and other logistics around showings. AI scheduling tools learn your availability preferences. Transaction management – Upload contracts, organize supporting documents, and track progress automatically with AI transaction platforms. Get alerts for critical dates/tasks. Market analysis – Pull real-time, hyperlocal market statistics through AI market tools. Analyze trends and make data-backed pricing recommendations. Administrative tasks – Let AI handle meeting scheduling, calendaring, data entry, and other repetitive admin work that eats up time. The key is blending AI's efficiency with your specialized expertise for next-level service. Approach new AI tools with an open mind, patience through any hiccups, and creativity. The real estate landscape will continue advancing rapidly. AI can help you not just keep up, but get ahead. 5 Best AI Commands for Lead Generation As a real estate professional, generating leads is essential to building your business. AI tools like ChatGPT can help. Here are five AI commands that will supercharge your lead-generation efforts: 1. Write a personalized email for cold outreach AI can craft customized emails to prospects that sound authentic and compelling. Try: Write a professional yet friendly cold email to introduce myself to potential home buyers in my area, around 150 words. 2. Create Facebook ad copy Well-written Facebook ads can attract more clicks and conversions. Ask the AI: Draft 2-3 Facebook ad variations for my real estate services targeting first-time home buyers, include benefits and call-to-action, around 125 characters each. 3. Research contacts for targeted outreach Expanding your outreach list takes work. Let AI assist with research: Provide a list of 20 relevant contacts I can reach out to, including name, company, role, email, with a focus on real estate investors and developers in my city. 4. Optimize website content for SEO and conversions SEO-friendly website copy can increase site traffic and leads. Try commands like: Revise the homepage copy on my real estate website to improve SEO and increase lead capture, around 300 words. 5. Generate ideas for lead magnets Lead magnets incentivize visitors to share contact info. For fresh ideas, ask: Suggest five potential lead magnet offers I could create to attract buyers and sellers to subscribe to my email list. Experiment with different AI commands for your lead gen needs. Add your unique spin and insight to stand out. The key is optimizing your outreach for more conversations and connections. 5 Best AI Commands for Listing Copywriting When it comes to writing listing descriptions that capture attention and drive engagement, AI can be an invaluable asset for real estate professionals. Here are five of the best AI commands for optimizing your listing copywriting using ChatGPT or other natural language generation tools: Describe this [address] home's best features in an engaging, benefit-focused paragraph. This will generate a lively overview paragraph highlighting a property's most appealing attributes. Focus on benefits over features to better connect with buyers. Write three short, unique selling proposition statements for this [bedrooms] bedroom [city] home. Crafting targeted USP statements can help listings stand out. Ask for multiple options to find the best fit. Suggest a catchy, benefit-focused headline and subtitle for this [property type] at [address]. An appealing headline and subtitle will capture interest and communicate top perks. List 10 keywords and phrases buyers would likely search for a home like this one. Incorporating relevant keywords organically throughout listings can improve SEO and search visibility. What interior images would you recommend for showing off this home's best assets? Identifying key rooms and surfaces to highlight through photos can further emphasize a property's top features. Leverage the descriptive power and optimization smarts of AI to showcase listings in the best possible light. Generate multiple headlines, paragraphs, or real estate keywords, then edit and refine the best outputs to suit your needs. With practice, AI-assisted copywriting can help increase click-throughs and showings. 5 Best AI Commands for Market Analysis Provide a detailed market analysis for the single family housing market in [CITY, STATE], including average sales price, months of inventory, absorption rate, trends over the past two years, and predictions for the next two years. Compare the condo/townhome markets in [CITY 1] and [CITY 2], highlighting key statistics like median sales price, average days on market, list to sales price ratio, and appreciation rates over the past five years. Recommend which market looks more favorable for investment. Give the top five most important economic factors that can impact demand for suburban office space in [REGION], such as job growth, interest rates, and infrastructure development. Elaborate on how each factor influences demand. Analyze the retail rental market in [NEIGHBORHOOD] and provide the current average asking rents per square foot, vacancy rates, new construction, household income demographics, and retail sales growth within a 3-mile radius. Provide a one-page executive summary on current conditions and forecasts for the apartment market in [CITY, STATE]. Include information on occupancy rates, rent growth, new construction, demand drivers, and recommendations for investing or developing. Conclusion You now have 15 AI commands specially crafted to help streamline your real estate business and stand out from the competition. As AI continues advancing at lightning speed, staying ahead of the latest technology will ensure you provide unmatched value when serving clients. Implement even a few of these AI tools for real estate agents into your workflow, and you're sure to increase productivity while delivering next-level service. With the right technology, your possibilities are endless. Note sure to use which most popular AI tools? Check out ChatGPT vs Google Bard. To view the original article, visit the Realtyna blog. Related reading 3 AI Prompts That Really Work for Real Estate Agents Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS 8 Browser Extensions for ChatGPT

Real AI: The magic of the prompt, AI dominates Connect NY, facts, headlines and the Quote of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. The magic of the prompt There's a secret to maximizing the effectiveness of generative AI that every real estate practitioner who uses AI must know above all else: the key to unlocking the best AI has to offer is in your prompts. This is a universal AI truth. It does not matter if you are using ChatGPT, Claude, or any other AI language model. The magic of maximizing AI effectiveness can be found by perfecting your prompts. The principle of "garbage in, garbage out," or GIGO, still applies. If your prompt is poor, you are going to get a poor-quality result. Many real estate professionals, when first using ChatGPT, often provide generic or general prompts that delivers generic answers and content. When crafting your prompts, consider these five Ps: Preparation: Before submitting your prompt, take time to carefully think through what you are trying to achieve. Draft your request in a separate document where you can revise and refine it. Provide the context and provide as much detail as possible. Also, share the goal of your inquiry. Precision: Be specific and clear in your instructions. ChatGPT does its best when given highly detailed, clear prompts. Avoid general queries by specifying the type of information you are seeking as well as the format you need it in. Patience: One of the first rules you will learn to improve your use of ChatGPT is to never accept the first output. Understand that getting your desired response is highly likely to require some back-and-forth interaction. This is one of the best ways to learn how rephrasing or expanding on your initial prompt will unlock more effective results. Probing: Don't hesitate to ask follow-up questions or request elaboration on certain points. If you ask ChatGPT to assist with an 850-word blog post, do a word count: it's likely to be off, often falling significantly short. Push back and ask for a more expansive draft. Don't be afraid to ask it for examples, or request clarification on a specific part of the response. Persistence: If the response you receive isn't what you expected or if it lacks certain details, be persistent. AI also can hallucinate and provide you with a completely inaccurate response. If it does, and the error is obvious, point it out to ChatGPT and ask for a better result. Don't be afraid to start over and rework your prompt, incorporating feedback or additional information from previous interactions where you had better success. Reiterate your request with adjusted wording or additional context, and that can help move ChatGPT closer to delivering the response you need. The bottom line: Well-prepared prompts lead to much better and more original results. AI dominates Inman Connect NY Returning from Inman Connect NY last year was a bit of a bummer. ChatGPT had exploded on the scene two months earlier and our expectation was a slew of AI panels. Or the very least, a hands-on ChatGPT track. Instead, Connect NY was nearly ChatGPT free. What a difference a year makes! AI was everywhere at Connect NY 2024. If it wasn't in the title of a keynote or panel, it was mentioned in nearly every discussion. Sitting in on many of the major AI sessions yielded a mix of the magnificent and mediocre. We'll pass on the mediocre and share a gold nugget that was a magnificent find: a giveaway from Phil Stringer after his deep dive into perfecting prompts. I did not know about Phil and never heard him speak before Connect. As I told him afterwards, I was fully prepared to be seriously disappointed. I've written about how so many real estate conference AI speakers have been complete duds. They all have been spectators, not doers. The title, "Your Custom 2024 AI-Powered Content Plan" made me suspect Phil was a poser. I was wrong, very wrong, thankfully. A former COO of a North Carolina real estate brokerage, Phil created the "The AI Agent Academy," becoming an AI coach and speaker. For his Connect talk, he polled the crowd to vote on one of five presentations – he only had time for one – that included using his highly creating one year's worth of a newsletter campaign, a year of blog posts (100), a year of TikToks or Insta Reels, a year of YouTube videos or a year of ads. The year of ads won. Phil went through his process, providing detailed prompts for ChatGPT to first understand your business and goals, create highly detailed client personas with a list of pain points, create the targeted ads, and then provide the "hooks" needed to make the ads work. Here's the kicker: at the end of his talk, he gave away all his well-crafted, highly detailed prompts for all five marketing programs, not just the ad one he covered at Connect. As long as this link remains alive, you can get your PDF of all five program prompts here. The only big disappointment in Connect NY this time around? No Rabbit R1 giveaways. Next Connect, please. AI Five Fast Facts AI is expected to automate up to 800 million jobs by 2030 and create 97 million new AI-related roles – McKinsey More than one-third (37%) of business leaders said that AI will replace workers in 2024 – CNBC 85.1% of AI users utilize AI-powered CRM (Customer Relationship Management) for content creation and article writing – Authorityhacker Almost half (49%) of employers expect AI to have a positive impact on job growth – Weforum More than one-fourth (26%) of business organizations use AI for marketing and sales – IBM Sources: Various collected by AIMultiple AI Headlines Take 5 AI far too expensive to replace humans in most jobs, MIT study finds | 1/22/24 - Fortune The cost-effectiveness of AI should be considered in job replacement. Bracing against a rising tide of real estate fraud | 1/22/24 - HousingWire Scammers are weaponizing AI to commit fraud. AI Everywhere: The Unmissable Highlights From Davos 2024 | 1/22/24 - Forbes AI takes center stage at this year's World Economic Forum. The generative AI future will not be free | 1/19/24 - Business Insider Consumers should be ready to start paying for new AI models. When Might AI Outsmart Us? It Depends Who You Ask | 1/19/24 - TIME Experts debate if "human-level" AI will be able to surpass the human mind. Quote of the week To view the original article, visit the WAV Group blog.

Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. No PR? AI will make you a ghost While using generative AI, Victor Lund, Founding Partner at WAV Group, uncovered a new vital reason why public relations (PR) is essential for every firm, product, and service. His prompt requested AI to create information on firms that offer MLSs rev share for data aggregation and distribution. Granted, only a couple of firms offer this, but the chatbot response only identified one. Turns out the company that it missed doesn't have a PR program in place. Online, to AI at least, their company is a ghost. To AI, your company does not exist. Why is AI making PR so vital? If there is nothing to train on – if you don't have an online footprint – when someone enters a prompt about your firm, service or product, the chatbot will not return any results. More importantly, look at what Google is doing that's related to AI. The Wall Street Journal headline on Jan. 11, 2024 says it all: "Google Trims Hundreds of Jobs as It Marshals Resources for AI." If the world's No. 1 search engine company is going all-in on AI, here are three words for you: search will change. We are already seeing evidence of that with Google Gemini, the major chatbots all connecting to the Internet, and now Microsoft Bing prompting, "Ask me anything," not "Search." The only way Google stays ahead in the search space is through AI. The value of an ongoing PR campaign has been about establishing an online footprint. News releases are not about SEO (duplicative content rules that out), but they are door openers for conversations with reporters and bloggers, and what is proving to be more crucial than ever is that they add to your digital or online footprint. Now you absolutely need an online footprint to train generative AI tools. Otherwise, you are a ghost. Creating your own content for blogs and social media is great, but news coverage is gold. These are third-party expert information sources. AI will recognize the difference – and the value. Which source do you think will be perceived to have more value? The entire point of having a solid PR program is to help you tell your story with your words. You need to control the narrative of how your company, services, or products are described, or someone else will. And you'll be stuck with whatever moniker someone else comes up with – or spend years trying to unwind a market positioning that someone else labeled you. Finally, a good PR program returns a better ROI than perhaps any other communications or marketing-related tool. Two quotes from innovators to contemplate about the value of PR before AI: "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." –Sir Richard Branson, founder, Virgin Group "If I was down to my last dollar, I would spend it on PR." –Bill Gates, founder, Microsoft Now fast-forward to the next few years and think about how much more essential having an ongoing PR program will be. Every company needs to leverage PR to update key audiences on relevant news stories that not only remind people about the company and its mission, but highlight vital developments that impact customers. Every product should also have its own cadence of releasing meaningful news that customers need to know about. Remember, news releases in and of themselves won't help with SEO, but earned news coverage and wire releases will provide the ingredients that will shape the narrative of how AI will harvest and include information about your company and its products. AI + CES As an early and regular attendee of last week's Consumer Electronics Show or CES, I can confirm firsthand it is the land of what's next in tech. One of the first shows I went to (I was in grad school and working for an LA PR firm part-time), I thought I heard Billy Joel playing live. It was a new technology called a Compact Disc or CD. But it sounded so real! This CES was all AI. Mirrors, rings, cars, TVs, grills, toothbrushes – even mattresses and pillows – are now leveraging AI. CNET does a great job describing some of this in its coverage. Check out this piece: "AI Is Everywhere at CES 2024. Here's the Coolest Tech We've Seen So Far." AI Five Fast Facts OpenAI's website receives nearly 1.8 billion visits per month – Similarweb Around 4 in 5 companies deem AI to be a top priority in their business strategy – Forbes 19 in every 20 customer interactions will be AI-assisted by 2025 – AI Business By next year, nearly 100 million people will be working in the AI sector, as the industry generates 12 million new jobs – World Economic Forum A survey of 1.4k+ sales pros found that 45% felt overwhelmed by the amount of tools in their tech stacks, and 78% said AI makes them more efficient in their roles. – Hubspot Sources: Various collected by AIMultiple AI Headlines Take 5 Alexa just got three new generative AI skills – here's how to try them | 1/10/24 - ZDNetUse Alexa to talk to Winston Churchill (and others), create a song, and even play 20 Questions. GPT Store is OpenAI's most compelling reason to become a ChatGPT Plus subscriber yet | 1/10/24 - ZDNetFrom tools to help you with code to personalized trail recommendations, the store is now open. AI is a vital part of CoreLogic's new Clareity Assure security platform for MLSs | 1/10/24 - WAV GroupClareity Assure can integrate as a front door to all MLS systems regardless of vendor. What's next for AI in 2024 | 1/4/24 - MIT Technology ReviewLearn about the four hot AI trends to watch out for this year. AI-powered misinformation is the world's biggest short-term threat, Davos report says | 1/10/24 - San Diego Union-TribuneAI's dark side can cause catastrophic damage. Word of the week To view the original article, visit the WAV Group blog.

Real AI: AI fairness is a huge hurdle, AI can't count, fast facts, top headlines and Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI fairness is a huge hurdle Of all the obstacles AI faces to continue its rocket-speed integration into our lives, the largest one it will need to overcome is fairness. In 2023, "responsible AI" became a buzzword we advised clients early on to embrace. In 2024, we will be adding another word – responsible and fair AI. As the Harvard Business Review noted in September, "…it has become increasingly apparent that the promises of AI aren't distributed equally — it risks exacerbating social and economic disparities, particularly across demographic characteristics such as race." Last week, Axios, perhaps America's leading AI news source, published "1 big thing: AI inequality trap for Black Americans." This headline is indicative of more to come on this subject as research from McKinsey shows. Trust us, this is only the beginning. In its report, "The economic potential of generative AI: The next productivity frontier," McKinsey warned that generative AI "has the potential to widen the racial economic gap in the United States by $43 billion each year," and in particular, widen the economic divide between White and Black households. That chasm is already massive: a report from the Federal Reserve notes the median wealth – total assets – for a Black household is $44,900 and $285,000 for a White household. The AI-generated problem: job losses. The McKinsey Report projects that AI is poised to eliminate, through automation, as much as half of all jobs that don't require a college degree and pay less than $42,000 a year (what they use as wealth threshold). The result is a major disparate impact on Blacks. Workers who are most at risk – those working in office support, production, and food services – are Black because they comprise a significant majority in these jobs. AI is already struggling with algorithmic bias because what it knows is what we have taught it and we have systemic biases that AI has also learned. The Harvard Business Review story notes: Algorithmic bias occurs when algorithms make decisions that systematically disadvantage certain groups of people. It can have disastrous consequences when applied to key areas such as healthcare, criminal justice, and credit scoring. Scientists investigating a widely used healthcare algorithm found that it severely underestimated the needs of Black patients, leading to significantly less care. This is not just unfair, but profoundly harmful. The McKinsey report may be more impactful as it illustrates a potentially devastating concrete example: taking away jobs from Blacks. This subject is vital for every industry – real estate in particular – to pay attention to as this topic could emerge as the greatest risk for AI. Fairness is a hurdle that could impede AI adoption and its advancement – and for the right reasons. McKinsey does address this head-on, but this part is less likely to garner the headlines, as it notes: "But deployed thoughtfully, it (AI) could actually remove barriers to Black economic mobility." Somehow, I don't think that part of the study will get as much attention, but that is the right path forward. AI just might need AI to solve this quandary. AI can't count AI lies. You can call it "hallucinations" or anything else, but the bottom line is generative AI can give you the most convincing answers, only to be utterly false. Last week, we wrote about one valuable way an agent can use AI to crunch and analyze their most engaged newsletter subscribers. Things were going great until ChatGPT-4 spewed out a dataset that was more than 10x higher than it should be. Thankfully, it was easy to catch. We told ChatGPT that the numbers were wrong: without apology, it fixed it, outputting the correct dataset. When we asked it to provide in our prompts, links and sources to the research it was citing, the links were either dead or did not point to the correct place. Googling and Binging independently for the study revealed the data was completely fabricated. Try this: attach a specific number count requirement to any prompt requesting content in Claude.ai or ChatGPT-4. Ask for, say, a minimum of 500 words. You will likely get an output that begins with something like "Here is a 477-word draft…" Okay, not quite 500 words, but when you do an actual word count, you find the correct count is just north of 350 words! So, we tested this and found, again and again, the word count was never correct – ever. With an 800-word minimum requirement, even though AI will tell you it provided a "731-word version," the word count is actually just over 580 words. Recently, ChatGPT-4 has been improving, but still, you need to pay close attention to every piece of content you ask for AI to assist in creating, especially facts and figures. As I told a client earlier this week, when you use AI, know that it makes mistakes, so you must Reaganize it: trust but verify. AI Five Fast Facts According to McKinsey, about 69% of data processing tasks can be automated by AI, helping businesses increase their efficiency and productivity. Research shows that 8.4 billion AI-powered digital voice assistant units will be active in the world by 2024, eclipsing the total global population. A report by Outgrow highlights the top five industries that benefit from AI chatbots, which are real estate (28%), travel (16%), education (14%), healthcare (10%), and finance (5%). In a survey for senior executives, 69% of them consider AI "crucial" in responding to cybersecurity. When interviewed, around 62% of consumers stated they are willing to submit data to AI to improve their experience. Source: Various collected by Techdogs. AI Headlines Take 5 How Artificial Intelligence Can Help Streamline Property Transactions in 2024 | Newswatch - 12/18/23A take on how AI potentially can be used throughout real estate transactions to improve accuracy and speed. Movers: AI selects Brendan Brown as future top agent at Official | The Real Deal - 12/18/23Official, a boutique brokerage in the LA area, is using an AI mentoring program to evaluate the potential for agents to be top producers. How AI can help hiring managers recruit top talent | Business Insider - 12/20/23AI is being used to evaluate the resumes and skills of candidates at a quicker pace, but bias remains a concern. How AI is Revolutionizing the Real Estate Market | Yahoo! - 12/20/23Covers how AI is being used in the short-term rental space of real estate. Sure, artificial intelligence can provide real-time data on demand, but can it really replace Realtors? | Redwood City Pulse - 12/18/23A pragmatic view on what a human agent can do that AI can't. Quote of the Week – Microsoft's Nadella To view the original article, visit the WAV Group blog.

Real AI: Evil AI, Holy Gemini, a Great Way for Agents to Use AI, Fast Facts, Top Headlines and Quote of the Week
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. About Evil AI... WAV Group founding partner Victor Lund just published a provocative post called "Evil AI." It's a vital topic to keep at the forefront of AI development. The underlying current is frightening. Evil AI demonstrates the enormous downside that has some of the most brilliant minds of our times warning us about the dark side of AI's future. Victor's piece pulls from a real-world example of how researchers flipped the script when using AI to develop ways to avoid the dangerous side effects of a drug. What if they used AI to generate toxic molecules, e.g., chemical weapons? The result was 40,000 substances, including VX, a notorious nerve gas, and other chemical weapons, including, according to the Scientific American piece Victor sources, "many completely new potentially toxic substances." That's terrifying. However, we've been down this road before. Whenever a new technology lurches into our culture, there is an immediate reaction to change, often fearmongering. Look it up: when bicycles began to become popular in the late 1890s, some people claimed it was causing a rise in insanity cases, especially among women! People feared the telephone because they thought it could talk to the dead and violated the will of God. Passenger trains? Protesters said our bodies could not handle speeds of 50 mph and that "uteruses would fly out" of female bodies. And we are living it now with the Dark Web. Imagine if the internet was never allowed to happen because it would give birth to one of the darkest sides of humanity. We know AI is different; very different. But it is also very different in the most extraordinarily good ways. We cite our Quote of the Week from Victor: "While most people will use AI to do good, others will use AI to do evil" (emphasis ours). For us, that's the bottom line: We still have faith in humanity that it will find a way to do mostly good and, as never before, have the guardrails in place to prevent evil from winning. Call it naïve, but we believe we will live up to the Spiderman credo: "With great power comes great responsibility." Our future headline: AI good triumphs over AI evil. Holy Gemini! Kudos to Greg Robertson at Vendor Alley to be among the first to post a link to Google's somewhat staged demo on Gemini from Google, the newest AI contender challenging OpenAI. Gemini, Google's "multimodal AI," has features that all AI is moving toward: verbal instead of written prompts (let's have a real "chat" with AI, as we have been writing will happen) and leveraging the power of computer vision. The skills you will see in this video confirm why Restb.ai is so wildly successful in carving out its leadership in this part of the AI real estate landscape. Gemini is next level (at least for a while). Just watch this. An excellent way for agents to use AI A real estate agent friend (and client) asked me if AI could help with a data challenge he had relegated to his assistant. The assistant found the task too time-consuming and overwhelming. He had 2.5 years of traffic data in his newsletter and was using a mail service that did not give him the summary data – over time – that he wanted. He had CSV files for each month of open rates and click activity. Over time, he simply wanted to identify his most engaged readers. Were they clients or future clients? Enter Claude.ai and ChatGPT-4. We tested both. We cut and pasted the data into Claude.ai (it can't read a CSV or Excel file). For ChatGPT, we converted the CSV data into an Excel file. And because ChatGPT can read Excel files, it won the tasks assigned to crunch the data and provide the Top 50 clients for opens, clicks, and total engagement, as well as tell us what the most popular URLs were – all over the 2.5 years. ChatGPT took the data-crunching assignment in less than a minute and solved this agent's problem. Yes, he will switch to a mail system that integrates with his CRM. But how many data tasks like this could an agent today benefit from by using AI instead of spending hours fussing with spreadsheets? This is a great way agents can use AI to sift through a lot of data to help them plan better for 2024. AI Five Fast Facts The global AI market is expected to reach $1.81 trillion by 2030. IBM reported that 64% of companies believe that AI will help improve customer relations and increase productivity. In a report by MIT Sloan, nine out of 10 organizations say they are adapting AI to gain an edge over their competitors. How many jobs will be impacted by AI automation: A study estimates about 38% of jobs in the US, 35% in Germany, 30% in the UK, and 21% in Japan. 95% of hiring managers surveyed said AI can help tremendously in shortlisting candidates and reducing screening time. Sources: Demandsage AI Headlines Take 5 1. How scammers are using AI to commit new fraud in real estate | HousingWire - 12/7/23Interview with CertifID cofounder about the latest real estate scams and bad actor activity. 2. AI in real estate: disruptive force or mere transformation? | The Financial Mirror - 12/11/23Exciting ways AI tech can positively impact real estate. 3. AI Enhancing the Borrower Experience | MReport - 12/11/23Sofia Rossato of Floify remains skeptical about AI fully automating loan origination. 4. AI dominates cybersecurity megatrends for 2024: Report | CSO Online - 12/13/23Trust in AI, ethical application of AI, and AI cybersecurity of AI are the hottest AI topics. 5. 20 Important Tips For Leveraging AI In Content Marketing | Forbes - 12/8/23Practicing these basics is vital to all content creation and content marketing. Quote of the week To view the original article, visit the WAV Group blog.

[Best of 2023] 8 Browser Extensions for ChatGPT
There are just 10 publishing days left in 2023, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in May and is #10 in our countdown. Stay tuned tomorrow for #9! ChatGPT is here to stay. However, for now, it's penned up in its environment on OpenAI (and its new iOS app), and anytime you want to use it, you have to schlep over there or open the app. While that's not exactly a hardship, it is inconvenient when you want its help on, say, writing an email or social media post. That's why we've rounded up this list of ChatGPT browser extensions. They bring the power of ChatGPT directly into Gmail and social media, summarize web pages and videos, and so much more. Check out these eight Chrome browser extensions out to see how they can help streamline your real estate business: 1. Talk-to-ChatGPT Using ChatGPT requires writing a lot of prompts. If spoken conversation is more your speed, this extension lets you talk aloud to ChatGPT. Use it to get help with tasks, generate content, and even just have a conversation. 2. YouTube Summary with ChatGPT YouTube videos…sometimes you just don't want to watch them! Whether it's the time commitment or that you're in a place where you don't want to use audio, there are plenty of reasons to go "Ugh…" when encountering a video online. YouTube Summary with ChatGPT brings the efficiency and convenience of skimming an article to video. This extension summarizes videos, giving you the gist without you having to watch the entire thing. 3. Merlin Speaking of summarizing, this extension will summarize not only videos but articles across the web. It can also translate languages and create content for Gmail, Twitter and LinkedIn. 4. ChatGPT Prompt Genius Your ChatGPT output is only as good as the prompts you put into it. The ChatGPT Prompt Genius extension helps you to create better ChatGPT prompts. Consider it your in-browser prompt coach. 5. TweetGPT Still on Twitter? If your efforts there have lagged recently, whip your profile back into shape with TweetGPT. This extension can help you to improve your Twitter engagement by generating creative and interesting tweets and replies. 6. Engage AI for LinkedIn LinkedIn is one of those social media channels that are often neglected in real estate marketing. Neglect no more with this extension, which works right in the comment field of LinkedIn so you can engage your sphere with sparkling, witty remarks! 7. ChatGPT for Google Supercharge your Google searches with ChatGPT for Google. This extension shows you Google search results alongside ChatGPT responses for the same query. And if Google isn't your search engine of choice, no worries—this also works with Bing, DuckDuckGo, and more. 8. ChatGPT Writer When you started in real estate, did you realize how much writing was in store for you? From emails to listing descriptions and various marketing materials, writing skills are always in demand in this career. ChatGPT Writer lets you harness the power of AI to write emails and other messages. It can help you to improve your writing style, generate more engaging content, and save lots and lots of time.

Real AI: Fannie Mae embraces CV, Claude.ai gets better, AI facts and top headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. Fannie Mae embraces computer vision Craig Rowe at Inman News did a solid job with his recent piece on Fannie Mae embracing AI and computer vision or CV. It's important because when Fannie Mae makes a move, the mortgage industry follows. In June, Fannie Mae announced the use of "image recognition" to detect incorrect quality and condition ratings. Fannie Mae and Freddie Mac require appraisal reports to include interior and exterior photos for funded properties. However, the GSEs only require one exterior front photo for each comparable. Fannie's turned to computer vision for condition validation. It's a big swing but one Fannie backs up with research and data to justify. Having worked at Fannie Mae as the Director of its Seattle Affordable Housing Partnership Office in the 1990s, I know first-hand that Fannie doesn't make any major move without dissecting it from every angle. In fact, Fannie analyzed more than a million appraisals using image recognition technology to compare appraisal reports to interior photos of comparables to determine condition ratings. What Fannie discovered was that computer vision technology was able to identify appraisal defects with 98% accuracy. More importantly, the discovered CV found "many defects that were previously impossible" for it to detect. That translates into incorrect condition ratings leading to missing or faulty adjustments to comparable sales, resulting in unsupported, inaccurate appraisals. With the GSE moves, mortgage lenders and appraisal firms are looking to CV for GSE compliance. Real estate's computer vision leader, Restb.ai, is already offering mortgage originators and appraisal management companies (AMCs) a GSE-compliant image validation solution with its computer vision technology. Talk about being in the right place at the right time! Finally, what most people don't realize is Fannie Mae is a technology company. It has been for the last couple of decades. The majority of its ~8,000 employees work in its technology group. As it moves to solidify AI in real estate, the industry will follow. This is just the beginning. Claude.ai is getting better – much better When we first used Claude.ai, it quickly became our No. 2 choice. But it was a distant second to ChatGPT-4. It has closed that gap. We'll dive deeper into Claude vs. ChatGPT in a future issue, but there are some things that Claude does better than ChatGPT and vice-versa. One example, for now at least: Claude can consume a much larger word count of content and is wickedly good at summarizing that content. The betterment of Claude is so striking we signed up for the Pro version – the same price as ChatGPT at $20 a month plus tax. We can see why Google recently invested $2 billion more in this AI tech! AI Five Fast Facts The market size of artificial intelligence is projected to increase at a compound annual growth rate (CAGR) of 37.3% between 2023 to 2030. About 97 million individuals will be working in the AI space by 2025. AI is considered a top priority in business plans by 85% of companies. Globally, 38% of consumers prefer to utilize chatbots. 47% of enterprises have established AI strategies for smartphones. Source: What's the big data AI Headlines Take 5 1. Has Great Potential! Meet Your A.I. Realtor | The New Yorker - 11/27/23The Maya Chatbot uses real estate data to answer home buying questions. 2. Generative AI can change real estate, but the industry must change to reap the benefits | McKinsey & Company - 11/14/23A fantastic deep dive into how multiple real estate sectors can benefit from AI. 3. PropTech Today – Balancing AI innovation with the human touch | EstateAgentToday - 11/29/23Remember "high-tech, high touch?" Rinse and repeat. 4. AI brings transparency to farmland values | Successful Farming - 11/27/23An ag real estate agent in Iowa uses AI to improve farmland valuations. 5. How AI can address the skills gap in CRE | Altus Group - 11/29/23Commercial real estate is looking for new ways to leverage AI. Quote of the week To view the original article, visit the WAV Group blog.

We Asked 6 AI Bots to Recommend a Realtor. Here's What Happened
ChatGPT hit the scene in a big way this year, and ever since, people have been asking it all sorts of things — everything from explaining complex topics to home maintenance tips to recommendations for books or movies. That got us thinking — what happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about? To find out, we asked six AI chatbots the same question: I'd like to buy a house in San Luis Obispo county. Can you recommend Realtors to me? Here's what we found. ChatGPT We started with the most well-known chatbot, ChatGPT. And, well, we struck out. Here's the answer we received: I'm sorry, but I don't have real-time access to databases or the internet, so I can't provide specific recommendations for real estate agents or Realtors. However, I can offer some general advice on how to find a good Realtor in San Luis Obispo County or any other area… We got the same exact response — to the letter — from Poe by Quora, which uses OpenAI's dataset. OpenAI owns ChatGPT, so we're not completely surprised by the similar answers. Fortunately, those two chatbots are the only two on our list without real-time access to the internet. That means our journey is about to get a lot more interesting… Bard Google's Bard chatbot harnesses the power of Google search, but it has yet to attain the same popularity as ChatGPT. However, of all the AIs, it gave us the most complete response. Not only did it provide a photo for each of the five agents it recommended, but also a link — three from LinkedIn, one Realtor.com agent profile, and one agent website, underlining the importance of maintaining a strong online presence. Bing Bing, the Microsoft-owned search engine, now offers an AI-assisted search option. When we asked it to recommend an agent, it offered a succinct list of five options. Only one was a real estate agent, however. The four other suggestions were brokerages, which may indicate that brokerages in our area have more time and budget to invest in their web presence than local agents. Interestingly, Bing provided a link and an example of a current listing for each suggestion. None of the links, though, directed us to that listing or even to the brokerage's or agent's website. Instead, each link sent us to a generic Realtor.com property search for our area. In order to contact any of the listed real estate pros, we'd have to Google (lol, sorry, Bing) them ourselves. Also, every link featured an ad above it, which was far easier to click on than the actual link. So if you're looking for a new place to advertise, perhaps buying ads for similar queries on Bing is worthwhile, especially for brokerages or teams — or for agents who don't have yet a strong enough online presence to be selected for an AI recommendation. ClaudeAI ClaudeAI, which was founded by OpenAI alumni and has investors in Google and Amazon, offered the most straightforward answer. It gave us plain text with no links or images, and a bit of homespun (lab-spun?) advice for finding an agent. Thanks, Claude. Perplexity AI Perplexity AI offered up five suggestions, only three of which were actual real estate pros — one agent, one real estate team, and one brokerage. The other two answers were websites (FastExpert.com and US News) that simply list agents in our area. Not exactly a recommendation — more like a recommendation to a place that kinda-sorta offers recommendations. Thanks, but no thanks. Let's disregard those two suggestions and look at the actual working professionals that Perplexity recommends. Each response comes with a link, but none of those go to an agent or company website. Instead, two links went to a broad search for local agents on Yelp, and one went — somewhat oddly — to this page on Google Maps. To finish things off, Perplexity threw in some random listing photos from the aforementioned sites for good measure. So What Did We Learn? Like most things related to AI chatbots, it's a work in progress. While we don't yet know if or when consumers will rely on chatbots to find a Realtor, agents who wish to prepare for that scenario should invest effort in ensuring their business can be found across a wide array of places online. Here is a list of actions to take, based on where the chatbots we queried pulled information from: Realtor.com links were very popular with the chatbots we surveyed. Make sure you have a complete agent profile there, including contact info and client testimonials. While no Zillow, Trulia, or Homes.com links were offered this time, tend to your profiles there, too, as there's no telling when a tweak to chatbot technology will change things. Claim your Yelp page, if you haven't yet done so, as some chatbots reference this site. LinkedIn was a major recommendation source for Bard, and was the only social media site consulted by the bot. Make sure your profile there is complete, and optimize it for SEO to increase the likelihood of being found. Make it a habit to ask for reviews from clients. Perplexity AI specifically mentioned that each of the real estate pros it recommended were highly rated. It also referenced Yelp, while both Bing and Bard pulled information from Realtor.com. Try to get as many reviews as you can in as many places as you can: portals, Google, Yelp, your website, etc. Make it a long-term goal to establish your agent website as a local real estate source. The one agent website that was linked to in this experiment belongs to a local Realtor who has spent considerable time and effort into building his site as an authority. He offers market updates, a podcast, resources for each community he serves, customer reviews, and more. Regularly update your site with quality content, and link to it anywhere you can: social media, portal profiles, your email signature, marketing materials, and more. Essentially, the key to being recommended by AI is having a broad internet presence. We can't be sure of where it will pull information, especially as the technology is updated, so having a well-maintained online presence seems crucial to catching the attention of AI. But don't stress too much about it. After all, the number one way consumers find their agent is still satisfyingly old-fashioned — by asking family and friends. Related Reading The Power of Local SEO for Real Estate Agents: 7 Ways to Optimize Your Online Presence 6 Expert Tips to Dominate the Online Real Estate Market as an Agent Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS

Real AI: I Fought the Bot (and the Bot Won), AI Fast Facts and Top Headlines
Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. I fought the bot, and the bot won When AI works, it's incredible, surprising, and often has me in awe of what it can do. When AI doesn't work, it is an absolute nightmare experience. Yesterday, I called FedEx for help on a missing package – first, a little context. For decades, FedEx was my go-to overnight service. Their old TV ads nailed my sentiment: "When it absolutely, positively had to be there overnight," I used FedEx. I had DHL, Airborne, and UPS accounts, and most were cheaper alternatives. But I used FedEx because of one key differentiator: they had the best customer service. You could get someone on the phone at any time almost immediately. I learned yesterday that those days are gone: Probably forever. And now I hate FedEx and will avoid paying them anything, for life, if I can. Yes, it was that bad. I won't go into every detail that caused me to go from fan to hater, but we are doing some home remodeling as we enter our empty nester stage, redoing our boys' old bedrooms. One is becoming a den, the other a workroom-office space. We ordered a sleeper couch on Amazon because it perfectly fits the den. Our youngest son had ordered his last couch on Amazon. It came in several boxes, but you would never know it by sitting on it or looking at it. We are having new carpet put in those rooms in two weeks. We were delighted when the FedEx shipping link Amazon provided said the couch would arrive in three boxes, as that would make storage a breeze. Yesterday, the couch was delivered, or so our notifications from Amazon said. The largest and heaviest box was missing: we only received two of three boxes. So, I did what I did years ago: I called the FedEx customer service number. In the past, these folks pulled off amazing feats for me, having deliveries re-routed while the driver was going to the wrong address. That's why I became a huge fan and loyal customer. When I called FedEx, I got a bot — a very ridgid, almost nasty bot. It would not let me talk to a human, no matter how many times I tried or what option I pushed. The FedEx bot even hung up on me — twice. The first time, it said it had given me all the information it could so no one could help me, adding "Goodbye," and hung up. I tried FedEx several more times, trying to find any way to get a human on the line, but I failed. The final time, I pretended I didn't have the tracking number. The bot told me to go find the tracking number and call back. Then it hung up on me — again. Irate but not defeated, I reached out to Amazon. I've always been able to get a human, at least via chat (and I always ask if I am chatting with a human). This time, Amazon routed me to the vendor's chatbot because the order was from a third party. OMG, the vendor bot was as bad as the FedEx bot. It asked me the problem; I kept requesting to be connected to a human. It kept asking for the problem. When I gave in and provided the details, it offered an auto-response saying the vendor had been sent my issue and I would be contacted within 1-2 business days. I returned to the Amazon standard chat, which again directed me to the vendor bot. The vendor bot said there was nothing more it could do as I had a pending request with the manufacturer! Later, I decided to go into FedEx to sign up for notifications for a delivery I already received. Or so I thought. The sign-up revealed details I could not get directly from the FedEx tracking site. It showed me that the third box was still in transit and would be delivered the next day. It turns out the bot was right; I was wrong. I fought the bot, and the bot won. But I still hate FedEx because the customer service experience was horrible. If I can't get a human on the line who could have told me in two seconds not to worry but instead have to waste half an hour with a stupid bot, they've lost me for life. AI Five Fast Facts AI is not very appealing to the older generation. Around 68% of non-AI users are either Gen X or Baby Boomers. Research shows that more than two-thirds (68%) of desk workers say generative AI will help them better serve their customers. Marketers predict AI will save them five hours of work per week, equalling over a month per year. The three most common tasks that salespeople are most likely to use AI to help them are basic content creation (82%), analyzing market data (74%), and automating personalized sales communications (71%). Service professionals are the least likely to adopt AI, as only 15% said they plan to use AI in the future. Source: Salesforce AI Headlines Take 5 12 Clever Ways to Use ChatGPT for Real Estate in 2023 (+ 17 Prompts) | The Close - 10/16/23Dive into a dozen unique methods and the various prompts for utilizing ChatGPT in your real estate business. AI is changing home buying process, but maybe not everything | Effingham Daily News - 10/13/23How AI is enhancing home searching for both buyers and agents alike. AI for Real Estate Agents: 5 Tools to Keep Up with the Evolving Market | Cynoteck - 10/16/23Shoutout to Restb.ai being included. How Marketing Executives Are Thinking About Integrating AI Into Their Strategies | TIME - 10/18/23Marketing executives from Mastercard and EY meet to discuss the available opportunities for using AI in their work. Data centers are sprouting up as a result of the AI boom, minting fortunes, sucking up energy, and changing rural America | Business Insider - 10/13/23Rural America has become a hot spot for AI investing at the expense of its physical land. Quote of the week To view the original article, visit the WAV Group blog.

4 Ways Technology Can Help Real Estate Agents Achieve Work-Life Balance
Thank you to Tech Helpline for sponsoring this article on RE Technology: Busy real estate agents often find themselves juggling a myriad of tasks and responsibilities, making it challenging to strike a balance between their work and personal lives. Long hours, ongoing deadlines, and the overall demands of the job can leave little room for relaxation and quality time with loved ones. How can agents balance their professional aspirations with their personal lives? Technology can help. Most agents today have access to innovative solutions that help them work smarter, not harder, to regain control over their schedules. Let's explore four powerful technologies that can help change how real estate agents manage their work-life balance. 1. Digital Transaction Management Systems: Increasing Efficiency A digital transaction management system like Form Simplicity is one of the most potent time-saving technologies for real estate agents. These platforms simplify the entire transaction process, and agents eliminate paper shuffling by going digital and dramatically increasing their efficiency. Today's top transaction management solutions integrate seamlessly with other essential tech tools, supercharging productivity. For instance, Form Simplicity integrates with RentSpree, making tenant screening a breeze and reducing liability. It also interfaces with Google Drive, allowing for effective team collaboration on documents, spreadsheets, and presentations. Moreover, its Google Contacts integration streamlines data synchronization between apps, creating powerful automated workflows. Dropbox can help organize one's files in a single, convenient location, simplifying cloud storage. To save time securing vital client reviews, Rate My Agent makes collecting them easier than ever. Earnnest facilitates the secure electronic transfer of funds, eliminating the need for agents to drive around town picking up and delivering checks. By utilizing these integrations, real estate agents can save significant time, helping to provide more opportunities for work-life balance. 2. CRM: Nurturing Relationships and Saving Time Customer Relationship Management (CRM) systems are a real estate agent's best friend when it comes to maintaining a productive workflow. According to the National Association of Realtors, only a quarter of agents use a CRM daily or nearly every day, yet those who do are among the most productive in the industry. A CRM system helps agents manage client relationships, track leads, and streamline promotional efforts. It automates routine tasks, such as sending follow-up emails and reminders, ensuring no opportunities slip through the cracks. With a well-implemented CRM, agents can free up valuable time by automating essential processes and improving their overall efficiency, which can translate into more personal time. 3. ChatGPT 4: Unleashing Creativity and Efficiency ChatGPT 4 is a versatile tool that can be a game-changer for real estate agents seeking to save time and enhance productivity. Beyond its capabilities in generating high-quality copy, it serves as an invaluable resource for brainstorming, ideation, and content creation. Real estate agents can use ChatGPT 4 to draft blog posts, social media updates, property descriptions, and more. Most importantly, agents can provide prompt instructions to ensure compliance with Fair Housing laws. When used correctly, agents can proofread and make changes to ensure accuracy and appropriate word usage. This AI tool can also assist in creating marketing plans, video scripts, social media schedules, and more, making it an indispensable asset for content creation and marketing strategy development. Moreover, ChatGPT 4 is a lifesaver for overcoming writer's block, offering a wealth of ideas and topics to explore. When used effectively and verified for factual accuracy, it can significantly boost an agent's efficiency and creativity, ultimately freeing up more of their schedule for personal endeavors. 4. Automate Your Marketing Most real estate agents can access automated marketing tools and platforms their brokerages provide. These tools can transform how agents promote their listings and engage with clients. Automated marketing often includes a variety of tools – from drip email campaigns and local market reports to newsletters and promotional campaigns for listings. With the ability to personalize content to users, pre-schedule social media posts, and more, agents can set much of their marketing outreach and maintain a solid online presence. Automated marketing saves agents time that they can deploy elsewhere and ensures consistency and effectiveness in their marketing strategies. Leverage all four technologies When real estate agents use all four powerful technologies – digital transaction management systems, CRM systems, ChatGPT 4, and automated marketing – they unlock more of their most valuable asset: time. These helpful tech tools enable agents to work smarter, not harder, by streamlining processes, nurturing relationships, enhancing creativity, and automating marketing efforts. As a result, agents can reclaim their work-life balance, enjoy more personal time, and create lasting memories with family and friends – and remain highly successful agents. One final timesaver If you are among the 750,000 Realtors in North America who have access to Tech Helpline – which also supports Form Simplicity – reach out for assistance to navigate these technologies or help you resolve any tech-related issue faster. By embracing technology that genuinely will save you time, it can help you achieve the life-work balance you deserve. Related reads Tech Helpline Blog: 3 Best AI Prompts for Real Estate Agents Best practices for AI in Real Estate Today Form Simplicity Blog: 6 Ways You Can Use Technology to Reduce Your Stress Don't fall for it: 4 new online + offline scams and how to protect yourself 5 Realtor safety apps to protect you and your clients Are your kids attending school from home? Safest ways to share your work computer Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.

6 Innovative Ways Real Estate Agents Are Using Artificial Intelligence
The real estate industry may well look back on 2023 as the year that artificial intelligence (AI) became useful in a tangible and measurable way. Any number of products and tools have adopted AI to enhance their effectiveness, to the benefit of real estate agents everywhere. Recently, Liz Sturrock, Chief of MLS and Innovation at Miami REALTORS®, shared her perspective on AI in a webinar. She noted different ways that real estate agents are using AI today to save time and money while providing top-notch service to clients. While she doesn't think that AI is going to replace real estate agents, she does think that the agents and brokers who are best able to leverage AI will have a distinct market advantage, so it's a good idea to get on this bus as early as possible. 1. Generate and nurture leads The latest AI tools go above and beyond website chatboxes, which have been in use for some time. Some AI lead generation options are indeed chatboxes, but their ability to answer questions for consumers and even hand off the conversation at any point in time to a human are next-level. 2. Send personalized property recommendations Finding the right house to buy, especially in markets with low inventory (which is just about every market in 2023), can be a challenge. In addition to setting buyers up with an MLS feed, there are AI tools available that can comb listings and deliver recommendations for homes for sale that might have slipped through the cracks for one reason or another. 3. Finally get that blog up and running There are two big reasons why many real estate agents choose not to use their blog or website as a lead-generation tool. The first is that they don't know what to write about, and coming up with a list of topic ideas that are relevant to their audience and that they can write easily is a huge hurdle. The second is that even if they do have a list of topics, they don't have the time to execute on those stories. AI writing tools can solve both of these problems. Agents can ask a chatbot "what should I write about?" or even "what should a real estate agent in the San Francisco Bay Area market write about on their blog?" and then pick and choose from the list of ideas that the chatbot delivers. If they don't have time to write the piece themselves, they can ask the chatbot to do it (always making sure there is time to review it for accuracy before posting online). 4. Write property descriptions Writing a property description that shines takes a certain kind of talent, which not every real estate agent possesses. Thankfully, there are ways to almost instantly generate a property description using AI that both fits the home for sale and highlights its most attractive attributes. 5. Virtually stage and enhance properties Staging is expensive, although it does help sell houses. If agents want to save their staging budgets for the big, splashy listings, AI can insert furniture and artwork into listing photos, as well as make changes (subtle or large) to help buyers envision what the space could look like if they took out a wall or added some windows, for example. It's a good idea to clearly mark any digitally staged or enhanced images so that buyers aren't disappointed and know what to expect when they arrive at the house in person, that said! 6. Ask for business advice For agents without a coach or mentor, AI can answer common questions about business strategy, motivation, and any number of other issues that agents might struggle to manage. "I want to find more listings; what would a real estate coach tell me to do?" is one prompt that can generate all sorts of ideas from an AI chatbot. Or, "I would like to retire from real estate in ten years. How should I start preparing?" How can you stay up to date with the latest AI tools and how people (including agents) are using them? Sturrock suggested two resources: Reddit and a newsletter available at therundown.ai, which curates new AI products and sends them out in a list to subscribers. For more details — including specific product details and recommendations from Sturrock — watch the full webinar.

3 AI Prompts That Really Work for Real Estate Agents
One of the most extraordinary things about artificial intelligence is how swiftly the real estate industry has embraced many new AI-powered tools. An industry known as a technology lagger has become an AI leader. 3 Best AI Prompts for Real Estate Agents Real estate agents are eager to harness the potential of AI. If you haven't taken the AI plunge, here are three top AI prompts when using ChatGPT that can dramatically improve your marketing and client communications efforts, saving you time and money. Note: For real estate content, there are alternatives, but ChatGPT and DALL-E, both by OpenAI, are the most popular and proven for creating real estate content, especially ChatGPT 4.0, the subscription service at just over $20 a month. 1. Teach ChatGPT to Write Like You Every real estate agent has a unique style of communication. By training ChatGPT to emulate your personal writing style, you can maintain your consistent brand voice across all platforms without investing hours into writing every piece of content. But with all outputs from ChatGPT, remember two rules: never cut and paste but use the output it provides for writing ideas and better descriptions; always verify any data or fact reference and remind it to write for you with fair housing regulations in mind. You are putting your reputation at risk if you don't follow these requirements. Prompt instructions: Step 1: Collect samples of your writing. This can be your previous newsletters, blog posts, property descriptions, client letters, emails, or any other text representing your style that is already public. Step 2: Input your writing samples into the platform. To do this, instruct ChatGPT that you want it to learn your writing style. Ask it to respond, "GO AHEAD," when ready, and you will submit writing samples until it has learned your style. When it has learned your style, tell ChatGPT to "STOP" and wait for instructions for what you want to write in that style. This will allow the AI to learn your writing nuances and patterns. Step 3: Test your new writing model by providing ChatGPT with prompts related to the real estate writing you need. See if the output matches your style. If not, remember iteration is the key: you can give ChatGPT more instructions to adjust and retrain as necessary. Example: Suppose your writing often includes a particular flair for describing homes in poetic terms. Once trained, when prompted with "Describe a beachfront property," the AI might produce: "Nestled where the horizon kisses the ocean, this beachfront haven promises serenity with every ebb and flow of its tides." Make sure you add to every prompt for property descriptions "meeting Fair Housing regulations," again, proofread carefully, and modify for accuracy! 2. Get AI to Organize Your Input in Columns As a real estate agent, you deal with vast amounts of data, from property specifications to client information. Organizing this information can be time-consuming. By using AI, you can quickly categorize and place data into structured columns, saving you time and ensuring accuracy. While at this time we do not recommend entering proprietary or sensitive personal information into ChatGPT, for information that is already public or generic, it could be very helpful. Prompt instructions: Step 1: In ChatGPT, input the raw data you wish to organize. This could be a list of properties with details, client queries, or even a list of blog topics, writing, and publishing dates. Step 2: Specify the columns and titles you want to create. For instance: "Property Address," "Square Footage," "Number of Bedrooms," "City," etc. Step 3: Let the ChatGPT process and organize the data, which will only take seconds to create. Review your results and make any necessary adjustments. Example: The key is letting ChatGPT know that you want the data you provide organized and placed into columns. To create a column-centric document, such as a content or social media plan and calendar, give ChatGPT a list of your blog or social post topics, description, writing deadline due date, and publishing date. Commas should separate the information you provide. It would look like this: "3 ways to maximize your curb appeal, Focus on landscaping – reducing clutter and value of free paint, 11/7/23, 11/9/23, Notes." ChatGPT can automatically place your content into columns and organize them automatically by date. You then can copy and paste the content into your Google Doc, Word doc, or Pages doc for final editing. 3. Use AI Prompts to Create Your Own Royalty-Free Stock Photos High-quality visuals are crucial in the real estate industry, but when you put a photo on your website, in a social post, or a brochure or other promotional piece, have you secured the copyright? Violating copyright law can be expensive, as the fines are steep. Buying stock images can be expensive. Even when you hire a photographer for a photo shoot, it doesn't always mean you have secured all the rights you need to use the images. AI has a solution: platforms. One free option is DALL-E, an AI model by OpenAI, creators of ChatGPT, that generates images based on textual prompts. With the proper AI prompts, DALL-E can develop stock-type photos, offering a cost-effective solution. Best of all, if you have a ChatGPT 4 account, you automatically have access to the power of DALL-E. Prompt instructions: Step 1: Access DALL-E at https://openai.com/research/dall-e, and if you don't have a ChatGPT account, create a new account with OpenAI. Step 2: In the description box, provide a detailed description of the image you want. The more specific, the better the results. Step 3: Let the AI process your request and generate an image. DALL-E will typically provide you with four different versions. Step 4: Review the images. Adjust your prompt and try again if they don't match your expectations. Example: If you're writing a blog post about luxury living, you might prompt the AI: "Generate an image of a luxurious living room with large windows, a modern fireplace, and gold accents." The AI will then produce an image matching that description, ready for you to use. Take the leap! While every real estate agent doesn't have to use AI, those who use AI correctly will be vastly more productive. Remember that the magic lies in the prompt! From crafting communication that resonates with your unique voice to organizing intricate data with ease and even creating striking visual content on demand, the possibilities of finding ways to use ChatGPT every day to improve your communications and marketing are boundless. But like crafting a Comprehensive Market Analysis (CMA), ChatGPT's accuracy hinges on the quality of the input. When creating a CMA, the more relevant and well-selected the comparable properties, the sharper and more reliable the analysis. Similarly, with ChatGPT, the more precise and detailed your AI prompts, the more dynamic and targeted the content you'll receive. Dive into the world of AI with specificity in mind, and you'll begin to unlock a tool that has the potential to elevate nearly every facet of your real estate business. Remember that even though your support team at Tech Helpline are not AI experts, we are here to help you with all of your technology questions and challenges. To view the original article, visit the Tech Helpline blog.

How to Use ChatGPT for Real Estate Community Page Content
In the bustling world of real estate, it's no longer enough to simply showcase property listings on your website. For real estate agents and brokers seeking to stand out from the crowd and compete against the giants of the industry, a shift in strategy is needed. Providing comprehensive community information within your website's community pages can be a game changer. This approach not only differentiates your website from competitors, but also positions you as a local expert about the communities you serve. By educating buyers and building trust, you're not just attracting site visitors, but creating lasting client relationships. This is the age of information, where knowledge isn't just power – it's a key to unlocking potential business opportunities. How AI Can Help Artificial intelligence (AI), especially models like ChatGPT, is revolutionizing the way we create and consume content, and the real estate industry is no exception. With their ability to process vast amounts of information and generate engaging, informative, and unique content, these AI tools can greatly enhance the community pages on real estate websites. Why? Because AI and ChatGPT are incredibly effective at transforming raw data into coherent and engaging narratives. Imagine feeding the AI a list of community features – parks, schools, local businesses, crime rates, and more. The AI can then use this data to produce comprehensive content that not only informs potential buyers about the community but does so in a way that is engaging and easy to understand. Moreover, using AI and ChatGPT for content creation doesn't require any technical expertise. There are plenty of user-friendly platforms available that make it easy for anyone to get started. You simply input your requirements, and the AI does the rest, saving you time and effort. In essence, by leveraging AI and ChatGPT, real estate professionals can provide their clients with valuable local knowledge, differentiate themselves from competitors and, ultimately, transform website visitors into potential clients. It's a powerful tool that's changing the face of real estate marketing, and you don't need to be a tech wizard to use it! Watch and Learn: Producing Community Page Content With AI We recently held a webinar with a special guest host, Michael Thorne of TMB Real Estate, in the Vancouver, BC area. Michael is well-versed in using AI and ChatGPT. In this webinar, you'll hear his story about why he decided to add custom content to the community pages on his team's website, and how incredibly fast and easy it was using ChatGPT. Michael also touched on the importance of adopting AI for everything you do to work far more efficiently, outsmart your competition, and have more personal time for your life outside of work. And who wouldn't like that? ChatGPT: Getting Started If you're new to ChatGPT, you'll find plenty of resources online for help and tips. Here are a couple of essentials: ChatGPT website – Free accounts are currently offered and the premium version offers more features for $20/month. How To Write ChatGPT Prompts To Get The Best Results – This article from Search Engine Journal explains how to get better results from your own ChatGPT prompts. To view the original article, visit the iHomeFinder blog.

4 Tips for Working with AI as a Real Estate Agent
Lately, news about artificial intelligence (AI) is everywhere; this emerging technology has reached an inflection point, and we can expect to see it become increasingly ubiquitous in the coming months and years. New technologies are exciting, especially for people who love exploring ways to maximize their efficiency and work smarter, not harder — including real estate agents. But new technologies also come with a learning curve. It can take some time to understand the best way to use and implement these tools in your business. Tricia Stamper, director of technology at Florida REALTORS®, did the work so you don't have to. Read her top guidelines around how agents can (and should) be thinking about using AI, from how to write a prompt that works to how to keep your brand's proprietary information protected and private. People have often feared new technologies. In the late 1800s, after the invention of the telephone, many people were frightened by it. Historians note that many people wouldn't touch a telephone because they feared they would suffer an electric shock. A greater fear among others was that the phone would somehow attract evil spirits. Misconceptions of new technology accompany innovation. Electricity, telephones, bicycles, elevators, and automobiles were all feared, boycotted, and eventually regulated. Artificial intelligence is no different. As early as 2015, one survey found that Americans are more afraid of robots than death. While some real estate agents may fear AI, others are embracing the power of AI to help them save time for many tasks that AI is well suited to assist. When your competitors use new technology to make them more productive, it's at least worth understanding how your competition uses it. One caveat: the impact of the AI landscape is rapidly changing. When you finish reading this, numerous new AI applications will likely have been conceived and launched. With that in mind, here are four indispensable guidelines for adopting AI best practices fearlessly in real estate today. 1. Perfecting the prompt: The quality of the information and specific direction you provide an AI tool will be proportional to the quality of the results it returns. The biggest mistake most people make when using an AI tool like OpenAI's ChatGPT, Google's Bard, Microsoft's Bing, and Anthropic's Claude is that they provide too little information with too little guidance. The secret to success is specificity. For instance, if you need ChatGPT to compose a blog post, offer more than a topic. Supply a detailed prompt outlining the target audience, word count, key points to include, relevant research, tone (casual or formal), and even your writing style. With the proper prompts, you can even teach ChatGPT how you write like you so it can better mimic your writing style. But don't rely on ChatGPT to provide accurate research and URLs. If you do, test the links and validate the referenced study, as the information from ChatGPT only extends until September 2021. 2. Encourage improvement: The first response from an AI tool is not necessarily the best it can offer. You'll likely receive more creative and valuable suggestions by requesting revisions or reiterations. Interactive use of AI amplifies its capabilities, especially for writing bios, resumes, blog posts, property descriptions, or brochures. For example, if you don't like the suggested writing output, ask for a version with a different tone. Ask it to create another version that is more casual, more formal, clever, or funny. If the ending doesn't summarize your blog post, ask for a more compelling conclusion summarizing the key points. Providing specific feedback is vital for maximizing the value of AI tools. AI image tools like DALL-E2 can create unique and license-free house photos but remember to provide clear and detailed instructions for the best results – and to iterate. Remember that tools like ChatGPT are idea machines. You name it, not just for blog posts but for video scripts, emails, letters of recommendation, testimonials, content plans, and SEO enhancement ideas. And the best way to maximize the value of what you get back is by giving specific feedback on how to improve it. 3. Impersonate to innovate: When asking for assistance – say you want to create a new marketing plan – tell it to provide you the information from an expert's perspective. You might say, "You are a real estate marketing expert" or "Imagine you are Gary Vaynerchuk…" and then make specific requests: what you need in terms of your marketing plan, the audiences you are trying to reach, the tools or channels you would prefer to use, and more. You can also seek advice similarly, for example, "Assume you're Warren Buffett and advise me on improving my real estate business…" However, you must share your current strategies and accomplishments for more personalized and relevant advice. 4. Preserve privacy and verify: If you don't want your competitors to see it, don't feed it into ChatGPT, Bard, Bing, or Claude because there is no guarantee of privacy. We have already seen data leaks, and the experts warn that what you share is stored and just might be used for future AI training. Most importantly, make sure you verify the AI-assisted content you provide. It takes an agent years to build trust with their sphere of influence, and you can decimate that trust in seconds by giving your clients wrong information. The good news is that when used right, AI should save you significantly more time than you will spend fact-checking. The bottom line AI holds immense potential for the real estate industry, and these guidelines can help professionals navigate this rapidly evolving landscape. Perfecting your prompt, pushing for more drafts, leveraging expert impersonations, maintaining privacy, and checking the facts are keys to maximizing the utility of AI tools. Real estate professionals can gain a significant edge in productivity, creativity, and efficiency by embracing AI fearlessly and strategically. The future belongs to those who are prepared for it today. And remember that if you have access to Tech Helpline, while our analysts are not experts on AI, they can help you discover where to find many of these new AI tools. Other related posts: To AI or not to AI: What are the risks and rewards? 6 ways you can use technology to reduce your stress 6 new cutting-edge iPhone features coming soon with iOS17 Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.

ChatGPT Hacks for Real Estate Agents
In November 2022, the internet as we know it changed with the introduction of ChatGPT to the general public. Also known as a chatbot, ChatGPT is an artificial intelligence tool that generates written responses to human prompts and is powered by human data. Countless industries felt the effects of the AI tool, with many fearing it'd replace humans altogether. Rest assured, ChatGPT isn't here to take your job. Real estate is a people-first, human-centric industry — a robot simply cannot replace the uniqueness and depth of skill and expertise you bring to the table. Thankfully, you can use the increasingly popular chatbot as a tool to support you. Here are some smart ways to partner up with ChatGPT to make your work life easier. Ways to Make ChatGPT Work for You Before we dive in, we have an important announcement: ChatGPT is a launching point — you need to add your expertise and personal touch. Don't just copy and paste straight from the bot's mouth, or your clients will be able to tell that it's inauthentic. Now that you're up to speed that it's possible to work with ChatGPT instead of against it, here are some of our favorite ways to use the tool. Write Your Listing Descriptions As the saying goes, you never get a second chance to make a good first impression. As you prepare for new listings to go live, having an effective, informative, and eye-catching listing description can make all the difference in getting interested buyers in the door… or the listing falling flat. You can use ChatGPT to help you write your listing descriptions quickly and easily. Here's how you can get started: Step 1. Get Clear On Your Ask (a.k.a., The Prompt) ChatGPT works off prompts, or the requests you type into the tool. This is what guides the chatbot to generate a response. For this example, we wrote the following prompt into ChatGPT: Please write a brief, one-paragraph listing description for a 4-bedroom, 2.5-bathroom home in Tulsa, OK. The home has a sizable backyard, renovated kitchen, and a finished basement. It's in a walkable neighborhood also located near Downtown Tulsa. Step 2. Results Are Ready Once you click "Generate Response," ChatGPT gets to work in a matter of seconds. Let's see what it gave us as a result of our need for a listing description for a dreamy home in Tulsa: Welcome to this stunning 4-bedroom, 2.5-bathroom home in Tulsa, OK! Nestled in a walkable neighborhood near Downtown Tulsa, this beautiful residence offers the perfect blend of style, functionality, and location. The renovated kitchen with its sleek design and modern appliances is a culinary enthusiast's dream. The spacious backyard provides ample space for outdoor activities and relaxation. With a finished basement that offers versatility and extra living space, this home truly has it all. Don't miss the opportunity to make this your dream home in an ideal location. Not too shabby, eh? Step 3. Review and Redo (As Needed) It's important to note that ChatGPT is, in fact, a robot. Its response to us lines up with the prompt we gave, but we need to triple-check it isn't creating a listing description that's too lofty. Make sure to review and ensure the response is accurate. You can also click "Regenerate Response" to see other options and iterations the bot has written, giving you a nice variety of descriptions to choose from. How easy is that? Make the Most Out of Your Email, Text, and Call Templates Sometimes it's hard to know exactly what to say or write, especially across the countless channels you have to manage for your business: email, social media, texts, and phone calls. Skip the guessing games and writer's block and ask ChatGPT to help. The tool can write entire email nurture campaigns, caption your posts, craft nifty text replies, and even create personalized phone scripts for you. Try It Out Prompt ChatGPT with the following: Please write a caption for my social media post about my new listing in [CITY/ZIP]. You can then have the tool regenerate the response, or you can ask it to rewrite what it generated in a different tone, like funny, professional, catchy, and more. Get Actionable Marketing Ideas Believe it or not, you can tap into ChatGPT for all things marketing. Think of the tool like an endless provider of ideas and concepts. Thinking back to our agent in Tulsa, let's ask ChatGPT to give three ideas for pieces of marketing content to make using the following prompt: Please give me 3 marketing content ideas I can use as an agent in Tulsa, OK. Check out the robust response ChatGPT provided (who needs a marketing manager, anyway?): Certainly! Here are three marketing content ideas that you can use as an agent in Tulsa, OK: Neighborhood Guides: Create comprehensive guides that highlight different neighborhoods in Tulsa. Include information about local amenities, schools, parks, entertainment options, and any unique features or attractions. This type of content can be valuable to potential buyers or renters who are researching different areas in the city. You can publish these guides on your website, blog, or social media platforms. Homebuyer Tips and Guides: Develop informative content that educates homebuyers about the process of purchasing a home in Tulsa. You can create articles, videos, or infographics that cover topics such as mortgage options, understanding the local market, negotiating offers, and tips for a successful home inspection. By providing valuable insights, you position yourself as a trusted resource and build credibility with potential clients. Client Success Stories: Share success stories or testimonials from satisfied clients you have worked with in Tulsa. This can be in the form of written case studies, video testimonials, or before-and-after home transformation stories. Highlight the challenges the clients faced, how you helped them overcome those challenges, and the positive outcomes they achieved. These stories humanize your business and demonstrate your expertise and ability to deliver results. ChatGPT can be a powerful tool to support your business needs, but artificial intelligence can never replace the secret sauce a human real estate professional can provide. To view the original article, visit the BoomTown blog.

Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS
In today's fast-paced digital world, staying ahead of the competition requires leveraging cutting-edge technologies and innovative strategies. One such way to stand out from the .COMpetition is leveraging a web address ending in .realtor™ or .realestate. Another tool that has been making waves in the real estate industry is ChatGPT, an AI-powered language model designed to generate dynamic and engaging conversations. This article presents you with six game-changing ChatGPT prompts specifically tailored for REALTORS. These prompts have been handpicked and approved by influential real estate industry voices who recognize ChatGPT's potential to enhance communication, generate leads, and provide valuable insights to clients. We understand that finding the right prompts can be overwhelming, which is why our get.realtor team has curated this list based on the recommendations of industry influencers who have witnessed firsthand the transformative power of ChatGPT. So, whether you're looking to streamline your lead generation process or enhance the customer experience, join us as we dive into these influencer-approved ChatGPT prompts that have the potential to reshape your real estate journey. Get ready to unlock a new level of success and stand out in the competitive real estate market with these game-changing recommendations. Marki Lemons Ryhal, Global Keynote Speaker and Podcast Host Topic: Lifestyle Marketing Campaign PROMPT: Construct a comprehensive marketing campaign that highlights the lifestyle and community benefits associated with homes listed in [Community] in [City, State] [Community] = A community in your city [City, State] = Your city and state ChatGPT RESPONSE: Bondilyn Jolly, WAV Group Marketing Division Leader and CEO, bcollective.agency Topic: Determining Blog Content by Local Market Interest PROMPT: I run a website about real estate in [Los Angeles, CA]. What are some sub-niches I should be tackling with my content? Give me the results as a table with a number between 1 and 100 sub-niche to indicate the sub-niche popularity. Jeff Lobb, Intl. Speaker, Sales and Marketing Coach, CEO at Coach52 and SparkTank Media Topic: Online Lead Conversion Strategy PROMPT: I want you to act as a real estate agent responding to [lead type] leads that came in from [lead source] and write [number] email responses that have the ability to convert to an appointment, using catchy email subject lines and a [tone of writing] tone. Katie Lance, CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy Topic: YouTube SEO Strategy Write me a detailed SEO description about my YouTube video about [details]. The aim of this description is to rank #1 in Google for the keyword "Homes in [CITY]." Include keywords and a compelling call-to-action. Also include 3-5 ideas for a title for this YouTube video. Craig Grant, International Speaker and Educator, CEO of The Real Estate Technology Institute / RETI.us Topic: An Entire SEO Campaign in 4 Steps PROMPT 1: Identify 20 blog post topics a Realtor should create to increase their SEO score for [Desired Niche or Topic] in [City, State]. PROMPT 2: Now create a detailed outline for each of the 20 blog post ideas PROMPT 3: Now write a 500-1000 word blog post based on the outline of idea 7 (and then 8, and then 9, etc.) PROMPT 4: Now create a video script from the blog post created from idea 7 Elizabeth Koneru, Industry Engagement Marketing Manager at NAR Topic: Increase Your Search Engine Ranking on Your Website PROMPT: What are the steps to improve the search engine optimization on my website for the keywords "REALTOR® Richmond, VA"? Speaking of websites… Did you know NAR offers FREE websites with the purchase of any of their web addresses, both .realtor™ and .realestate? Best of all, if you're an NAR member, your .realtor™ web address is free for the first year! Looking to grow your community influence like in prompt 1? Get a web address like yourcity.realestate. Take your free website for a spin today! Visit www.get.realtor. Add your .realtor™ or .realestate web address to your cart, then select the professional website option that's right for you. Use promo code: CHAT20 to take 20% off the purchase of your .realestate web address. The .realtor™ web address is free for NAR members for the first year. PLUS, you get a free professional website for as long as you own either web address.

8 Browser Extensions for ChatGPT
ChatGPT is here to stay. However, for now, it's penned up in its environment on OpenAI (and its new iOS app), and anytime you want to use it, you have to schlep over there or open the app. While that's not exactly a hardship, it is inconvenient when you want its help on, say, writing an email or social media post. That's why we've rounded up this list of ChatGPT browser extensions. They bring the power of ChatGPT directly into Gmail and social media, summarize web pages and videos, and so much more. Check out these eight Chrome browser extensions out to see how they can help streamline your real estate business: 1. Talk-to-ChatGPT Using ChatGPT requires writing a lot of prompts. If spoken conversation is more your speed, this extension lets you talk aloud to ChatGPT. Use it to get help with tasks, generate content, and even just have a conversation. 2. YouTube Summary with ChatGPT YouTube videos…sometimes you just don't want to watch them! Whether it's the time commitment or that you're in a place where you don't want to use audio, there are plenty of reasons to go "Ugh…" when encountering a video online. YouTube Summary with ChatGPT brings the efficiency and convenience of skimming an article to video. This extension summarizes videos, giving you the gist without you having to watch the entire thing. 3. Merlin Speaking of summarizing, this extension will summarize not only videos but articles across the web. It can also translate languages and create content for Gmail, Twitter and LinkedIn. 4. ChatGPT Prompt Genius Your ChatGPT output is only as good as the prompts you put into it. The ChatGPT Prompt Genius extension helps you to create better ChatGPT prompts. Consider it your in-browser prompt coach. 5. TweetGPT Still on Twitter? If your efforts there have lagged recently, whip your profile back into shape with TweetGPT. This extension can help you to improve your Twitter engagement by generating creative and interesting tweets and replies. 6. Engage AI for LinkedIn LinkedIn is one of those social media channels that are often neglected in real estate marketing. Neglect no more with this extension, which works right in the comment field of LinkedIn so you can engage your sphere with sparkling, witty remarks! 7. ChatGPT for Google Supercharge your Google searches with ChatGPT for Google. This extension shows you Google search results alongside ChatGPT responses for the same query. And if Google isn't your search engine of choice, no worries—this also works with Bing, DuckDuckGo, and more. 8. ChatGPT Writer When you started in real estate, did you realize how much writing was in store for you? From emails to listing descriptions and various marketing materials, writing skills are always in demand in this career. ChatGPT Writer lets you harness the power of AI to write emails and other messages. It can help you to improve your writing style, generate more engaging content, and save lots and lots of time.

Should You Have a Chatbot on Your Real Estate Website?
Visitors always have questions to ask, no matter how detailed your website is. And as a skilled real estate agent, responding to them on time is vital, mainly because website visitors quickly divert their attention to something else if they think you can't answer their questions on time. And this might increase your website's bounce rate. You don't want that. Sometimes, corresponding with clients through email might not provide them with the immediate response they want. Thus, to keep up with the communication demands of your clients, a more approachable form of communication through artificial intelligence (AI), such as chatbots, can be handy. What Is a Chatbot? A chatbot is software designed to automatically engage website users to resolve their queries. It is built to replicate human speech and discussions. Sometimes referred to as virtual assistants, chatbots make live chats with clients or prospects more personalized, improving user experience and the overall performance of your real estate business. Benefits of Using a Chatbot on Your Real Estate Website One of the reasons real estate professionals add chatbots to their websites is to improve the end user's experience. To succeed in a competitive market such as real estate, agents have to provide their clients with only the best products or services. Fast response Speed and convenience are two of the most valued assets in today's marketplace. The automated system with chatbots makes responding to clients almost immediate, resolving their queries and answering all their questions. This is a valuable tool, especially for businesses with fewer human resources. Increase sales Not only do chatbots help create excellent customer support, but they can also easily be used to increase sales. For example, Realtors can use information about the users' questions, interests, and preferences to provide recommendations, advice, and offer home search suggestions. Reduced cost While they won't replace human interaction, they can help reduce operational costs by being available all day at no additional charge. In addition, real estate professionals can automate frequently asked questions and conversations for easy access to users. Lead generation Chatbots are designed to identify potential customers, initiate their interest in your products or services, and cultivate a relationship with them. Through the marketing approach used by chatbots, they can collect vital user information while offering business information, thereby generating more leads. 24/7 assistance This point is pretty self-explanatory. Users visit your website at different hours of the day, so having ready support for them at any given time is essential. This is what chatbots provide on your real estate website. All-day assistance offers accessibility and convenience to your customers, thereby reducing bounce rates. Other benefits of using chatbots on your real estate website include: Improved engagement Increased user experience Helps reduce errors Increases customer satisfaction Improves service personalization Versatility Bottom Line There are three main elements involved when using chatbots. They are built to collect information, facilitate human interaction, and, in some cases, substitute human-to-human conversations. To view the original article, visit the Realtyna blog.

How to Be Friendly, Yet Professional in Online Chats (Part 2)
In a previous article, we talked about the first four keys to making clients satisfied in online chats. In this article, get eight more tips to make your leads and clients feel happy in online chats. Check for Grammar and Spelling When talking to clients, you have to make sure that your sentences are grammatically correct and official. Do not use abbreviations such as ASAP, BRB, FYI, BFN, TY. A professional Realtor will always write the full words and avoid grammatical errors. Being too friendly and using slang will make clients feel like you are not very professional or, worse, they will not take you seriously. Although it might seem like hard work for new Realtors, there are several apps that will help you write content, such as Grammarly. Be Responsive If you are not a native speaker, communicating with clients can be stressful work for you, especially initially. Don't be afraid to send your messages right away. Proofreading your message can be a bit tiring and will keep your potential clients on wait, and they might lose interest in you just for delaying with your response. You might have grammatical mistakes or minor errors once in a while, but don't worry. You are a human being, not a robot, and your clients will understand a minor typo. However, avoid making them often. Save the Humor for Later Making jokes is a risky option, especially if you're unfamiliar with your clients' sense of humor. But being friendly is a must. Clients should trust you, but pay attention not to cross any lines and always remember that this is a business chat. Act in a way that satisfies everyone. Wrap up Conversations with a Positive Note At the end of the conversation, you should always make sure that you have answered all questions and solved the problem so that the client is truly satisfied with you and your services. Then you can end your conversation with a friendly tone. The end of the conversation is as important as the start. Your potential client should feel comfortable messaging again. At the end of the chat, ask if there is anything else they would like to know or ask. Never leave the client hanging at the end—make sure they know that the chat has come to an end. Use Active Voice Using the active voice is important. Using the passive voice all the time might sometimes make the message unclear and your client may get the impression that you are not that professional in what you do. Here are the benefits of using the active voice: Active voice is not confusing It's simple and direct It emphasizes and adds clarity to the sentence It's not always possible to have a conversation in the active voice only. Of course, you will have sentences in passive voice in your daily chats, but just make sure not to let it be frequent to avoid an awkward conversation. Give Fast Replies Never leave a chat unanswered. When a lead's message is left unanswered, they lose interest in your services and will straight up go to the next agent. Sometimes, they even text several agents and will go for the ones that reply fastest. So always be ready to accept the chats as they come. Ask for Feedback At the end of the conversation, especially if the client has reported an issue, ask for feedback. Problems occur in every real estate company. Asking clients for feedback will help you work with more efficiency. Every but of feedback will let you know what to do to be a better Realtor. The more you meet or exceed clients' standards, the more you will gain potential new clients. Avoid Misunderstanding If a client does not entirely explain their issue or explains in a way that might lead to misunderstandings, ask for further explanation. If it's not possible via online chat, you should give them a call to properly understand the issue. Misunderstandings can lead to bigger problems. Ask as many questions as needed to ensure that you understand what the client is asking. Final Word Knowing how to chat with clients and how to keep them happy with you and your services is crucial. The bottom line is that with successful communication techniques, you can keep both you and your clients satisfied and happy. Your clients are your key to your success. Make sure you show them the care they need. To view the original article, visit the Realtyna blog.

3 Zoom Tips to Look 10x More Professional
Last week, you read 3 Tips to Master Your Gmail Inbox. Those tips, once mastered, will help you save time every day. These next three tips on how to use Zoom will help you look even more like the professional that you are. You will learn how to add a virtual background, how to change your name, and what your camera angle should be. Zoom Tip #1: How to add a virtual background This is excellent, but not a requirement for your Zoom meeting. Having a virtual background can look both good and bad. Before I get into the good, the bad, and the better, let's talk about the "how." During a Zoom call, click the little up arrow ^ to the right of the start video button. Then select Choose Virtual Background. This will bring up the Settings. You can either choose an already existing virtual background, or you can upload a new one using the plus sign (+) on the right of the image. Voilà! Now you should have a virtual background. If selecting a virtual background is not an option for you, then your account settings have to be changed. For how to turn those settings on, I will refer you to this how-to article written by Zoom. Now for the good, the bad, and the ugly. As you can see from my image above, I selected an image of Earth. Which is fine, BUT that doesn't help tell my story. So, our recommendation is for you to create a background using a product like Canva. This helps to create something that has your company's logo in the top left or right corner and the rest of the image follows your company's branding. You might think creating your own image is scary, but it is not. Companies such as Canva now make it extremely easy for people to create their own images. Now for the bad. You may have noticed during your Zoom calls there is a distracting line around people when they have a virtual background. This can be very distracting to those in the meeting. If your background image looks like this you might want to question if a virtual background is right for you. This is where we get to the good stuff. The better. To make a virtual background look really good, use a green screen. This does not have to be expensive or troublesome. It really is just a green sheet that is stretched out flat behind you. When you select a virtual background, you would then also select the option that you are using a green screen. This will make your virtual background look professional and awesome. Zoom Tip #2: How to change your name I don't know about you, but I can be working in one of four different Zoom accounts. A problem that I come across all the time is no one knows who I am until I change my name. First, select Participants. Then, select More next to your name. Click on Rename. Change your name, select Rename again. And you are good to go! Changing your name so people know who you are is essential. I have been on hundreds of Zoom calls with both WAV Group and RE Technology and too often there are people that I don't know on the call. This helps the host know exactly who is there. BONUS TIP: If you are meeting new people, add the name of your business after your name, like this: "Michael Nash | RE Technology." This helps people not just know who you are, but also which company you are with. Zoom Tip #3: Pay attention to the camera angle I've saved the best for last. Pay attention to the camera angle. Many of us today use laptops. This causes the camera to be looking up at us. What do the people you are talking with see? Mostly up your nose! You don't want people looking up there! Instead, position the camera so it is at eye level, or slightly higher, like the image below. This angle is much better for others on the call with you and definitely makes you look more professional. Now it is your turn My homework for you today is to spend the next 15 minutes trying out each of these Zoom tips. They will help you look more professional during your Zoom meetings with clients, your broker or other professionals. Come back next week for an article on how to think, train, and eat for your business. I will be talking about Stu Mittleman's book, Slow Burn, and how it applies to your business. If you have any questions about these Zoom tips or have suggestions for more, please feel free to reach out to me at [email protected] or on LinkedIn.

The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?

Back 2 Biz: Conducting Virtual Listing Presentations
The final piece of our "Back 2 Biz" series (see parts one, two and three) looks at how you can use RPR and virtual meeting tools in tandem to deliver stellar listing presentations to your sellers. While many businesses are ramping up or completely opened up, there's no doubt that things will take a bit of adjustment moving forward. Everyone's comfort level will be different, and as a REALTOR, you need to pivot and change speeds accordingly. Luckily, with RPR and a myriad of tech communication tools, you can prepare and present traditional things like your listing presentations with ease. Here's how.

Best Practices: How to Hold a Virtual Meeting
With COVID-19 affecting the way real estate professionals can do business, virtual meetings have taken off. Google, Microsoft, and Apple all offer ways to hold a quick virtual meeting, and services from GotoMeeting to Zoom offer other free solutions as well, as we have written about earlier. But for many agents, all of this is very new, and many have questions. How do you hold a virtual meeting? Let's start with what you need, go over the steps to set up a virtual meeting, including the best way to invite people to your meeting, and some best practices to hold a great virtual meeting.

Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!

How to Generate and Nurture Real Estate Leads While You Sleep
A career as a real estate agent can be challenging, and timeliness is key – you are expected to respond to inquiries almost immediately. According to the Properties Online annual real estate technology trends survey, 77 percent of sellers expect a reply from their agent within 30 minutes, while 88 percent of buyers are willing to wait a whopping 60 minutes before they expect a response. Unless you are able to clone yourself and not sleep, this can be a daunting task. But what if there was a way to make it seem like you were available 24/7? Advancements in artificial intelligence (AI) have made this a reality. Real estate agents and brokers can now employ chatbots and automated responders to ensure that both existing and prospective clients receive all the information they want and need at the exact moment it is convenient for them.

No Pressure, No Problem: Take the Video Chat Challenge
We've given you our take on the best video chat apps out there, and shown you five different ways you can use video chat to up your services to clients. But... you haven't fired up FaceTime or ooVoo with a client yet, have you? It's alright to have some nerves, but it's time to move past them so you can delight and surprise every client, no matter how near, far, busy or slow-moving. So. It's time. For the video chat challenge. Step One: Buddy Up When you're intro-ing any new technology, it's important to do as many test runs as you need before taking the new tool or app into "prime time." So first, find a buddy who also wants to learn how to use video chat. It can be a fellow agent, your broker or office tech liaison, a listing coordinator... and if all else fails, it can be a spouse, your teenage kid or a personal friend. Step Two: Choose One App Review our top five video chat apps and decide which one seems the most suited to your business. Ideally, you and your buddy will want to try the same app (so you can give each other pointers). But if you feel that different tech would work best, then tackle one app one week, and the other app the following week so everyone wins.

The 5 Best Video Chat Apps for Real Estate Agents
No, you're not imagining it. Open house attendees, showing appointments and even your fellow agents are video chatting a lot more often these days. It makes sense that in our hyper-social world, buyers may want to crowdsource their decision before they make an offer. But they're not the only people who can get ahead using video chat technology. Agents can also leverage live video chat apps to keep in touch with out-of-town clients, update buyers about small changes that have been made due to contingencies or inspections, or to simply show off their latest listing to other agents who are too busy in the field to swing by the broker open. We've done the research and the Results Series team informally voted on our top five favorite video chat apps for 2017. Read on to see which video chat app is best for you and your clients. 1. Most Intuitive: FaceTime FaceTime is the native video chat app for Apple mobile devices — iPad and iPhone. FaceTime is designed to use your wi-fi connection first, but will connect and run through your data if wi-fi is unavailable. Here's how to check to ensure that your iPhone knows to use wi-fi first, with data as a backup. Biggest FaceTime advantage: Unlike other apps that require a special download, FaceTime has just one barrier to entry: it's available to iPhone users who are contacting other iPhone users. This makes it a great option for anyone, regardless of their technical prowess. The technology comes pre-loaded on your iPhone and you just have to tap the FaceTime icon within your contacts to make a FaceTime call. Biggest FaceTime disadvantage: FaceTime is still a 1-to-1 app, so you can't yet host a group video chat. Rumor has it that you'll be able to host group chats with the launch of ioS 11 this June. FaceTime best practice: Even if the purpose of the call is to show off the listing, be sure to start every call in selfie mode, so you can quickly establish a connection before you turn the camera on the property. And remember to avoid looking at the corner where your face is; always make eye contact with the call recipient when in selfie mode by looking at the lens.