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RPR's Data Partners: Your Secret Weapon in Commercial Real Estate
RPR (Realtors Property Resource) offers commercial real estate practitioners a wealth of listing and property data, plus access to an array of analytical and ROI-focused tools. With over 800K listings, 57 million off-market property records, site selection tools, consumer demographic research, trade area data, traffic counts, POIs (points of interest) and more, RPR Commercial is basically a one-stop-shop for all things CRE. However, one question we hear over and over is: where does RPR get all of this commercial data and information? As an aggregator of data and resources, RPR is the ultimate commercial hub for REALTORS® to conduct commercial real estate business. In this article, we'll present our impressive list of commercial partners by what category they fall under and how our partnership can help you in your daily commercial duties. RPR Commercial partnerships can help power your business RPR has collabs, partnerships and affiliations with some of the biggest names in commercial real estate. Here's a list, by category: For Sale/For Lease Data Partners Brevitas: Brevitas is a national commercial listing platform that is integrated into RPR. Their real estate marketplace provides REALTORS® a turn-key marketing solution and an instant competitive edge by offering a robust collection of property search and marketing tools. CREXi: CREXi offers a database of commercial listings, including more than 48 million property records. It also provides RPR with daily updated data, which helps commercial real estate professionals quickly manage deals and close them faster. TotalCommercial: TotalCommercial.com has been providing commercial real estate listing information online since 1995. TotalCommercial.com shares its listing information through RPR to offer REALTORS® more listings and more property research resources. Land Broker MLS: LandBrokerMLS.com was formed in 2018 by real estate brokers and agents to assist rural real estate professionals in their ability to view land listings. LandBrokerMLS contributes listing data to RPR's commercial platform. Biproxi: Biproxi's new public marketplace is called Officespace.com and it provides powerful listing capabilities for "for sale" and "for lease" properties. Biproxi's Officespace.com provides listing information for RPR's commercial real estate users. Catylist: Moody's Analytics Catylist offers a commercial property listing and marketing solution to numerous REALTOR® associations and CIEs (Commercial Information Exchanges). It helps RPR receive licensed commercial listing content from many markets across the country. CompStak: CompStak is a nationwide crowdsourced commercial comp database that offers RPR users to receive 500 free credits to search and share commercial comparables. Get started by clicking on the CompStak logo in the Additional Resources section of any RPR commercial property page. Officespace.com: See BiProxi above. ICSC: ICSC, The International Council of Shopping Centers, has a special agreement with RPR to offer retail and commercial real estate data, which contributes significant insight relevant to the shopping center industry and broader commercial sectors. Off-Market Properties Black Knight: Black Knight is the backbone of RPR property data. It provides RPR users with quick access to public records including tax details, zoning, ownership information down to the corporate level, and much more, including Assessment and Recorder datasets. Site Selection Data Esri: Esri is RPR's main source of consumer data. It supplies RPR with economic, demographic, and spending data, as well as tapestry segment profiles. This particular data fuels RPR analytical tools such as Trade Area Reports and Site Selection Analysis. Financial Analysis Valuate: Valuate® is a web-based financial analysis and marketing tool for the purchase and sale of commercial and residential investment properties. From RPR, users can easily access the platform to perform real-time, interactive ROI analyses in a collaborative work environment. Traffic Counts Kalibrate: Kalibrate powers the traffic counts found on RPR's commercial maps. They provide this data quarterly from various sources, including governments, transportation departments, and Kalibrate's own field verifications. Tenant Data SMR Research: SMR works with RPR to provide a proprietary database of 25 million U.S. companies, schools, and other institutions for commercial property insights, and the data is updated quarterly. ClimateRisk Assessment and Mitigation Climate Check: ClimateCheck®, available in the RPR "Additional Resources" section, offers an assessment of a property's climate risk. It will rate a property's future risk of climate change-related hazards and assign a rating from 1 to 100, with 100 representing the highest risk. Risk Factor: Also available in the RPR "Additional Resources," Risk Factor provides climate and environmental risk data for real estate properties, helping REALTORS® understand and communicate potential risks related to climate change. Existing Businesses (POIs – Points of Interest) Data Axle: Known for its robust business databases, Data Axle provides detailed company profiles and other commercial real estate-related data to enhance the commercial offerings on RPR. Esri: Supplies RPR with economic, demographic, and spending data, as well as tapestry segment profiles. RPR: Commercial listings, data and tools–all under one roof As you can see, RPR brings a vast amount of commercial resources and data and puts them all in one place so you can search listings, conduct research and tap into resources that help your clients make data-backed decisions. And if you're a REALTOR®, there's no extra charge to use as part of your membership in The National Association of REALTORS®. However, if our impressive list of commercial partnerships doesn't convince you, listen to what Dave Ferro, Managing Broker and Vice President of Watson Realty Corp in Gainesville, Florida, has to say about RPR Commercial: "I go to RPR Commercial to save time and simplify. That perfectly sums it up for me. I don't have to go to each individual's website for listing info. I can see all my properties and deals in one location. It's such a great place to search, every commercial agent should try it." To view the original article, visit the RPR blog.
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RPR Commercial's 2024 Real Estate Market Outlook
Much like its residential counterpart, the commercial real estate market faced a pretty challenging year in 2023. Some say it was the most challenging ever. Big picture, the industry as a whole is suffering and still feeling the hangover effects of the pandemic. According to some experts, office space vacancy rates are at a 30-year high at 18%. This, coupled with rising interest rates and a potential recession on the horizon, have all been working against the business side of real estate. However, not all sectors of commercial real estate are scuffling. In fact, some are doing quite well, and are poised to offer more growth in the coming year. This is why RPR (Realtors Property Resource) is offering this 2024 commercial real estate forecast, as well as to offer some pointers about how using RPR Commercial can add value to your efforts as a commercial practitioner. RPR's 2024 Commercial Real Estate Forecast While many experts are expecting the residential market to bounce back a bit and improve across the board this spring, the commercial sector is a mix of optimistic growth and more of the same. Leading the more-of-the-same category (as in bad) is office space, which is predicted to be flat, or possibly worse. Office space As mentioned in the opening, office occupancy is historically low. The bottom line: people prefer working from home and corporations and businesses are trying their best to get them back to the office. But with unemployment low and individual productivity high or level, it's a tough sell to employees and businesses have almost no leverage to put butts in office chairs. Even hybrid schedules aren't enough to justify massive office buildings, as owners and investors try to pivot and figure out what to do with all the empty space. Some are getting creative and turning empty work buildings into apartments, while some are simply razing structures altogether and rebuilding for the future with an eye on data centers and warehouses. Either way, the future of office space is still bleak. On the flip side, here are some commercial segments that are primed for growth: Brick and mortar rebound? Even with e-commerce's continued growth and most mega malls being half empty, there is some hope on the horizon for neighborhood-focused retail success. Densely populated urban and suburban areas (strip malls) are propping up the retail sector with growth and positive numbers. With less new construction and therefore less competition, neighborhood and community shopping centers are showing strong vacancy rates and positive rent growth for the foreseeable future. When it comes to these types of retail locations, RPR Commercial can be a great asset. The Site Selection tool offers commercial agents an edge when it comes to finding ideal areas for retail business sites. Here's a top line of what it can do: Allows users to select specific attributes from broad data categories such as economic, demographic, spending, tapestry and more. With these attributes selected a user can search a large geography such as a county, and identify where these conditions exist in smaller geographies such as ZIP codes or neighborhoods. This drilling down allows a user to search for properties only in these geographies that have their desired attributes, ensuring that the core drivers of a client's business are in the area. For a strip mall focused site selection success story, check out RPR's article Spot-on Site Selection is how the Cookie Crumbls. Multi-family offers multi opportunities Multi-family (apartments and condos) investment opportunities appear to be on the rise. That's mostly attributable to rising mortgage rates from 2023 that have put homeownership beyond the reach of many families. Of course, housing shortages and a slowdown of new builds is also a factor. And while that might not be optimal for residential and the middle class as a whole, it does create demand for multi-family units and those who have the capital to invest in them. In fact, multi-family is among the few commercial categories that are seeing rent growth and increasing property values. When it comes to multi-family ROI research and number crunching, RPR is a great resource to tap into when you're working with commercial investment clients. The tools available to you in RPR, especially its collaboration with Valuate®, can help you assess a commercial investment in multifamily dwellings or buildings. Here's how to apply RPR Commercial to your multi-family research: Multi-Family Prospecting in RPR Commercial. Improve your commercial market forecast with RPR Commercial No matter what area you specialize in when it comes to commercial real estate, RPR Commercial can help. This digital tool, offered by the National Association of REALTORS®, offers practitioners access to 850K+ listings and 56 million+ off-market properties, allowing you to search, research and do your homework on commercial properties throughout the country. Plus, RPR offers indispensable, analytic tools such as Site Selection, Trade Area Reports, ROI and investment, and consumer segmentation demographics and data. As well as commercial comps, traffic counts and assessments, points of interest and climate risk assessment. Log in to RPR Commercial today for a successful tomorrow… and rest of the year! *References NAR Commercial Real Estate Market Insights NAR: Will the Commercial Market Hit the Reset Button in 2024? JP Morgan: Real Estate Commercial Trends Money & US News: The Commercial Real Estate Outlook CBRE: U.S. Real Estate Market Outlook 2024 What to Expect for CRE in 2024 Commercial Real Estate Trends for 2024 To view the original article, visit the RPR blog.
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Helping Realtors Navigate the Market: RPR 2023 Product Highlights
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C5 Event Promotes Collaboration Among Tech Companies to Create a More Efficient Industry
The NAR-sponsored C5 + CCIM Global Summit is billed as "3 Days of Commercial Real Estate Networking, Learning, and Deal-Making." If you're curious, the five Cs stand for "Capital," "Connect," "Commerce," "Community" and "Commercial." It took place in Atlanta on September 28th-30th, and it is one of commercial real estate's premier conferences. The event was attended by some key members of RPR's Commercial and Member Experience team who brought back some insightful takeaways on data and tech as it relates to commercial real estate. We thought that commercial practitioners who use RPR (Realtors Property Resource) would appreciate a summary of the technology-focused panel and some of the topics that were discussed. Collaboration and listening: Transforming the commercial real estate industry The commercial real estate industry has long been plagued by fragmentation, complexity, and inefficiency. Historically, it has been disjointed due to a variety of reasons, such as fragmented ownership, diverse property types, and a lack of standardization. However, there's a growing effort to change this narrative and make the commercial real estate sector more accessible, efficient and cohesive. This transformation is being driven by advances in technology, data transparency and collaboration among industry players. A great example of this was the C5 Tech Panel, where a panel of experts got together on the main stage to showcase a real-life case study of how collaboration and listening can lead to positive change in the commercial real estate industry. More specifically, this session highlighted RPR, ICSC and CompStak's efforts to deliver value together producing accurate, easy-to-use technology for commercial practitioners. The panel included individuals with diverse backgrounds and experiences including: Valerie Richardson, the COO of ICSC (International Council of Shopping Centers). Valerie brought a wealth of experience to the panel, as evidenced by her experience with well-known brands including the Trammell Crow Company, Ann Taylor, Barnes & Noble and The Container Store. Michael Mandel, the CEO and Co-Founder of CompStak. The company was born out of Michael's experience as a commercial leasing broker in Manhattan, and he was recognized as Grubb & Ellis' National Rookie of the Year in 2007. Emily Line, SVP of Strategic Engagement, is a pioneer at RPR Commercial, and she has been instrumental in shaping the platform from its concept to present-day. She's accomplished this by focusing on strategy, usability testing, and outreach to enhance the value and experience for commercial members. Moderator Deena Zimmerman is a Principal/Broker at Baum Realty Group, LLC. Deena is a top-producing Retail Tenant Rep and a 2024 NAR Commercial Liaison. She recently moved from SVN Chicago to Baum Realty in Chicago to build on her success as the "Retail Queen." Tech panel takeaways The overarching theme of the panel was to show the need for collaboration and listening to create a stronger, less fragmented and more efficient commercial real estate industry. And yes! This committed collaboration included talk about product deliverables with the use of the hot topics: Chat GPT and AI. The panelists demonstrated that by working together and understanding the unique needs of commercial practitioners, significant improvements can be achieved. Valerie's experience underscored the importance of understanding the challenges faced by practitioners. She offered insight from The Container Store, a retail giant, and stressed the significance of accessible space and market information for ICSC members. Michael's journey led to the creation of CompStak, addressing the need for accurate leasing comps. His experience highlighted the value of integrity and precision in data. Deena Zimmerman, as an active practitioner, offered a real-world perspective on how a more streamlined industry workflow can enhance efficiency and client relationships. Emily's role at RPR emphasized the importance of user-driven technology. Her efforts in collaborating with entities like CompStak and ICSC aimed to bridge gaps and provide the right data and partnerships for commercial practitioners. In Conclusion The commercial real estate industry has recognized its historical challenges and is actively working towards overcoming them. Collaborative efforts, data transparency and a commitment to understanding the needs of industry professionals are driving the sector toward a more cohesive and efficient future. By focusing on collaboration and listening, the industry is breaking down the barriers that have historically made it disjointed. As these changes take hold, commercial real estate is poised to become a more accessible and dynamic field for investors, brokers and all stakeholders involved. For more information on NAR and RPR's commercial real estate growth and support efforts, check out: 4 Pillars of Support for Commercial Real Estate Pros. To view the original article, visit the RPR blog. Thank you to RPR for sponsoring this article on RE Technology!
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RPR's Commercial Trade Area Page Gets an Upgrade
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Location, location, location: Site Selection provides deep commercial placement insights
It's a truism that finding the best location for your business is one of the biggest keys to success. But how exactly is a city councilmember supposed to know which might be the best businesses to try to attract to their specific district? And where would be the best spot to put the farmer's market that the township is hoping to launch next year? Real estate agents can become the go-to source for answers to these questions when they use Site Selection, an RPR (Realtors Property Resource) tool that's included as part of your arsenal as a REALTOR. It's perfect for commercial agents, business-owners, investors, and anyone else who's interested in building an economically thriving and diverse area. Read on for more details. RPR's (Realtors Property Resource®) Site Selection is an essential part of a commercial practitioner's toolkit. It's an advanced, data-driven tool that simplifies site selection by analyzing comprehensive demographics, economic factors and behavioral patterns. Site Selection helps commercial real estate practitioners and business owners and investors answer the question: "Where are the right people for a business?" Finding Business Locations with RPR A commercial Site Selection analysis starts with a large geography such as a city or county, and from there can be drilled down to identify where optimal conditions exist in smaller geographies, such as ZIP codes or neighborhoods. From there, even further refinement by applying specific attributes from a broad data of categories such as economic, demographic, spending and more. This process helps ensure that the core drivers of a client's business reside in the area, and have the spending power to sustain it. Traditionally, REALTORS® have utilized the RPR Site Selection tool to access extensive information about population characteristics, household incomes and consumer behavior. With this tool, practitioners can identify optimum real estate locations matched to specific client needs. Market trends and prospective investment opportunities can be discerned easily thanks to this valuable tool. Its unique capabilities make it an essential resource for commercial pros seeking instant access to critical information. However, local community leaders are now working with REALTORS® to use it to help build their communities and drive local economic development. Reshaping Local Economic Development With Site Selection Data from RPR's Site Selection isn't just about helping businesses find the ideal location. It's also great for local leaders such as mayors or city council members. The information it gathers helps these leaders make better economic development decisions about how they can improve their towns and what kinds of businesses would be best to attract. Think about it: What if we could find the perfect spot for a farmers' market where locals get the healthiest, freshest options and farmers have the opportunity to sell the fruits of their labor? Or predict what kind of shop would succeed on Main Street and, at the same time, fill a need for the community? RPR's Site Selection and Trade Area data can help with that, shining light on areas such as jobs, income levels, interests and spending habits in any given area. This data and insight could go even further and be applied from a different angle to help solve tricky planning problems, such as where to break ground on new buildings or how public transportation might affect development. REALTORS® share data and insight to help their communities REALTORS® play a crucial role because they're the ones with access to critical market metrics and data points. Local government officials and community leaders are encouraged to work with a REALTOR® to gain access to findings from RPR's Site Selection tool to help in their planning, proposals and roundtable discussions concerning community economic development. Combining this tool with the knowledge and experience of REALTORS® makes a powerful team in city planning efforts. When REALTORS® share insights with city officials, it means better strategies for growth that really fit what each community needs the most. To view the original article, visit the RPR blog.
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Turning the Tables: New Data Sets Come to RPR Commercial
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RPR's Data-Driven Revolution: Shaping the Future of Commercial Real Estate Decision Making
In the digital era, data is king. And in the world of commercial real estate, this trend is particularly pronounced. As the sector becomes increasingly data-driven, commercial real estate pros need to be able to collect, analyze and interpret data in order to make informed decisions. This means being able to use data to identify trends and assess risk. It also adds to making strategic decisions about where to invest, how to manage properties, and how to market properties. The Current State of Data Use in Commercial Real Estate Today, commercial real estate pros are leveraging RPR's rich data offerings to enhance their decision-making processes. By providing access to over 800,000 listings and 57 million off-market properties, RPR empowers REALTORS® to conduct comprehensive property searches, analyze potential investment opportunities, and make well-informed decisions. For example, RPR's demographic and economic data can be used to identify areas with high consumer spending or high population growth-factors that are crucial when determining the ideal location for a new business. A perfect example of this is a case where a REALTOR® from Texas used RPR's Commercial Site Selection tool to find the perfect location for a trendy cookie bakery. By leveraging RPR's extensive data, including demographics, traffic patterns, and points of interest, the REALTOR® was able to find a location that was a perfect fit for the bakery's target audience. This is a prime example of how RPR's data-driven tools can guide commercial practitioners in making informed decisions for their clients. The Impact of Data on Decision Making RPR's platform includes advanced mapping features, such as Points of Interest, traffic counts, and data layers. These tools enable REALTORS® to conduct a more detailed analysis of potential locations, taking into account factors that may influence a property's desirability and value. For example, traffic counts can provide insights into a location's visibility and accessibility, while data layers can offer a deeper understanding of the surrounding area's demographics, infrastructure and environmental factors. The Future of Data-Driven Decision-Making in Commercial Real Estate Looking ahead, the role of data in commercial real estate decision-making is set to become even more significant. Advancements in technologies such as artificial intelligence and machine learning could enable more complex data analyses and predictions. This could lead to a better understanding of market trends and a more accurate prediction of future property values. Moreover, the future could also see more personalized insights. Using RPR, practitioners could offer tailored property recommendations to clients based on their specific needs and preferences, enhancing the customer experience. The Role of RPR in Shaping this Future RPR is well-positioned to lead the commercial real estate industry into this data-driven future. With its commitment to providing comprehensive and accurate data, and its ongoing efforts to integrate advanced technologies into its platform, RPR is at the forefront of this revolution. Furthermore, RPR's user-friendly interface and easy-to-use tools make its wealth of data accessible to all, regardless of their level of technical expertise. This democratization of data is a critical step towards a future where all commercial real estate decisions are data-driven. Data-driven decision-making is transforming the commercial real estate industry, improving accuracy, reducing risk and uncovering hidden opportunities. As the sector navigates the complexities of the digital age, the importance of platforms like RPR cannot be overstated. By providing comprehensive, accurate, and accessible data, RPR is not just keeping pace with the industry's evolving needs, but is actively shaping the future of commercial real estate. To view the original article, visit the RPR blog.
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RPR Commercial: Traffic Data You Can Count On
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Discover How to Unearth Tenant Data with RPR Commercial
Are you a commercial practitioner looking to find the perfect property for your clients? Do you want accurate and up-to-date tenant data to make sure the building is a good fit for their needs? Detailed tenant data is available within RPR, provided by SMR Research, to help you understand the best fit for your clients. To access it, simply visit the Property Details page of a property. You will see the tenants of the commercial property, as well as detailed data about those tenants, including tenant name, contact person, phone number, suite number, move-in date, type of business and business start date. RPR Commercial: the data you need to get deals done You also have the flexibility to edit, add or print tenant data. So, if you have any additional tenant information you would like to record for your own use, you can now do so with ease. Don’t waste time trying to dig through commercial property data! Get detailed tenant information with ease and make sure you have the best chance of finding the perfect fit for your clients. Visit the details page of commercial property now to access this data! To view the original article, visit the RPR blog.
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Multi-Family Prospecting in RPR Commercial
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Multi-Family ROI Analysis in RPR Commercial
RPR (Realtors Property Resources) offers commercial practitioners access to an array of business-building tools: Site Selection and Trade Area Reports that utilize Esri consumer segmentation data, and recently added commercial comps from CompStak. Not to mention 846K listings, 57 million off-market properties, traffic data, points of interest and climate risk assessment. However, one capability is flying a bit under the radar: BOTE (back of the envelope) ROI analysis for multi-family properties. This helpful resource enables commercial specialists to quickly vet and qualify multi-family investment opportunities before undertaking a full, detailed analysis. The ability to evaluate a project's potential in minutes rather than hours is a time-saving, efficient move. Here's how to do it in RPR… RPR BOTE: Back of the envelope ballparking and guesstimating Before we dive into the walkthrough, and in case you're not familiar with the term, here's the definition of Back of the envelope: a rough calculation, typically jotted down on any available scrap of paper such as an envelope. It is more than a guess, but less than an accurate calculation or mathematical proof. It's basically a ballpark figure, based on some starting numbers, that when run through a quick formula, lets agents and investors know if a project or purchase is worth the investment. To find the BOTE assessment calculator in RPR, go to the site, toggle to Commercial, and search for a property. Once you have your property, you will see the commercial Property Details and Property Information for that address. Scroll down a bit to find the Additional Resources section on the right hand side of the page. Then click Valuate® to Analyze investment potential, and then the continue button. An RPR/Valuate®/BOTE walkthrough The numbers for your potential deal are actually crunched using Valuate®, one of RPR's service and data partners. Note: When clicking over to the Valuate® site, you are leaving RPR and accessing Valutate® as a third party additional resource. Therefore, there is an important disclaimer that Valuate® is provided as a free benefit to RPR users. RPR is not responsible for information or conclusions that may be reached using the tool. Also note that RPR passes through to Valuate® only the data needed to perform this analysis. Once you're in Valuate®, you can assess a commercial investment in land development for multi-family dwellings or buildings. To get to the back of the envelope calculators, you will want to hover over the File tab, then the option of New, and finally click on BOTE, which stands for Back of the Envelope. There are multiple options for you to choose from, including Office, Apartment, Condo and Industrial Developments. The quick load screen will change slightly based on your selection, but they all function the same way. Make your choice based on your chosen property, then enter in the property name, scenario, and basic details of the development, such as the number of units, square footage, income and expenses from the property, etc. Be sure to plug in any areas necessary. Then select Submit. Back of the envelope calculator You'll be redirected to the calculator where you can fill in the rest of your assumptions. Build out your timelines, use of funds, project cash flows, as well as expenses, and ultimately determine what the current stabilized Net Operating Income Yield on Cost is for your potential development. The analysis also reveals the cap rate, and the cash on cash rate. (You typically want your cash on cash rate to be higher than your cap rate.) You can play with the numbers to find out where your purchase price needs to be to get right side up on your deal, etc. If you want to take it to the next step, you can also look at profit ratios should you sell this development project once it is fully leased and is creating a stable cash flow by filling in the fields in the Analysis for Sale upon stabilization section with your projections. BOTE note Quick back of the envelope run throughs are great for preliminary research and opportunity quests. You can basically rule out a potential investment before you commit too much brain power to a more thorough analysis or a fully developed pitch to an investor. Take advantage of RPR Commercial and its partnership with Valuate® by plugging in some rough estimates to see if your multi-family property opportunity gets a thumbs up or a thumbs down. And if you have time, watch this video for a demonstration: Investment Analysis With Valuate®. To view the original article, visit the RPR blog.
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Using RPR Site Selection Tools to Help Businesses Find Their Target Audience
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How RPR's Commercial Data Partners Stack Up
846K listings. 57 million off-market properties. Site Selection tools. Trade Area Reports. Consumer segmentation demographics and data. Commercial comps. ROI and investment analysis. Traffic assessments, points of interest and climate risk assessment. And so much more… Where does a REALTOR® find all these commercial capabilities in one address? It's RPR® (Realtors Property Resource®). RPR is a data aggregator, boasting an impressive list of commercial data partners that make it a one-stop-shop platform for REALTORS®. RPR partners with the industry's premier sources to offer commercial practitioners access to an unparalleled amount of data and analytics. A total number of sources that no individual real estate agent or broker could realistically subscribe to and use to help their clients achieve their goals. As you can see in the visual below, RPR's commercial data partners are a collection of industry heavy weights that mean business–and can have quite the positive effect on yours. To view the original article, visit the RPR blog.
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Tap into Big Data with RPR and Esri Tapestry Segmentation
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RPR's Best Commercial Real Estate Articles of 2022
RPR (Realtors Property Resource®) is taking a look back at the past year to give our users a top line of 2022's most popular, most read and most informative articles and interviews. RPR Commercial had numerous posts on a variety of topics, all designed to help commercial practitioners be more efficient and make more trips to the closing table. Be sure to check out all of our helpful content for RPR Commercial users, but if you're pressed for time, here's our top five articles for the year: our data integration with CompStak, how to conduct quick, simple property searches in RPR, and how to use Parcel Overlays for prospecting and gathering listing intel. Happy New Year! We'll see you in 2023 with plenty of more tips, news, announcements, solid strategies and helpful ideas. 5. RPR Commercial: A Simple and Solid Way to Search for Properties RPR offers simple, right to the point property and land searches that make commercial workflows more efficient and more productive. 4. RPR Commercial: Parcel Overlays The parcel overlay map feature found in the RPR Mobile app can help you research and gather commercial property information, right from your phone. 3. RPR Integrates with CompStak to Deliver a Deal-Making Commercial Tool RPR is now integrated with CompStak, a commercial property comp and data exchange platform. 2. REALTOR® Sees RPR Commercial as a 'Game Changer' Based on the Size of His Market Even in a smaller market, RPR Commercial helps REALTOR® Dave Ferro search for properties and create professional reports to help his business expand and flourish. 1. RPR Launches a New Commercial Property Details Page RPR Commercial has launched a redesigned version of its Property Details page. They're more intuitive, perform faster and require less scrolling and clicking. To view the original article, visit the RPR blog.
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Realtor Market Expert Q&A: Scarlett Green and Josh Taylor
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RPR Launches a New Commercial Property Details Page
You could say RPR (Realtors Property Resource) is on a roll when it comes to new product releases. A few months ago, RPR made it really easy for residential agents to share local market data and stats with their clients, via the Market Trends charts and graphs. And last month, RPR unveiled a new and improved version of the RPR Mobile™ app, for both residential and commercial users. And now RPR is excited to reveal our latest product upgrade: a redesigned and refreshed version of our Commercial Property Details page. After months of collecting and seeking out feedback from REALTORS®, we're excited to present these redesigned and refreshed page designs. These visually appealing new layouts aren't just pretty to look at—they're also crafted for maximum productivity. You'll find these high performance, faster loading, data-packed pages offer more "at a glance" visibility with less clicks and scrolling. Basically, you'll find more of what you want, and you'll find it faster! So much is packed into the new RPR Property Details page, that the only thing there's less of, is clicks If you're familiar with the previous Commercial Property Details pages, you'll instantly notice that the new version places all the "Basic Facts" just to the right of the property photo. This means there's no more scrolling and scrolling down the page to get a quick look at all the pertinent information. We've also added full search bar capabilities to the top of the Property details page. So users now have the ability to conduct searches and commercial "property hop" without having to circle back around to the homepage. And that's a big win for our users! Find more of what you want, with less effort The page navigation has also been updated. The real biggie here is the Trade Area tab has been made easier to locate and access by placing it in the navigation bar. Now when you're on a property page, and you're just one click away from economic and demographic data on a property and its surrounding area by viewing the Trade Area details. The My Updates tab now rounds out the sub nav bar. This section is easier than ever to get to, and its capabilities have been beefed up. In addition to being able to add notes, some nice improvements have been made to the Photos section, including the ability to select/deselect all photos, and a quick button to select a photo as your cover photo. Rewriting History and Additional Resources Here's another upgrade that RPR Commercial users will love: the new Listing History and Public Record History areas. For the first time ever in RPR Commercial, prior sales transactions will now be displayed in a side-by-side comparison grid. This new format will allow commercial practitioners to do in-depth research and homework on a property in an instant. We've also given the Additional Resource area a facelift with the addition of two new resources: CompStak and LandBroker COOP. (Keep an eye out for a more detailed article on these new integrations in next month's RPR Commercial blog page.) More intuitive, more improvements, more REALTOR® input The changes in this redesign are sure to make agents more productive and more precise in RPR Commercial. We revel in taking your feedback and turning it into real, tangible improvements that make your RPR experience easier and your business more successful. Watch this video to see it in action, and also be sure to check out these convenient Printable Guides that offer step-by-step explanations on all the new features. And these are just the highlights! For even more details on the Commercial Property Details, dig deep with these product release notes. To view the original article, visit the RPR blog.
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C5 Summary: How RPR Commercial Is Scoring 10s for Its Simplicity
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RPR Commercial: A Simple and Solid way to Search for Properties
In two recent RPR (Realtors Property Resource) Q&A articles with commercial practitioners, we noticed a theme: simplicity. Here's what Dave Ferro and Stephen J B Davis had to say about NAR's commercial property data platform: RPR really simplifies my search. I go to RPR Commercial to save time and simplify. – Dave Ferro, REALTOR®, Watson Realty Corp. REALTORS®, Gainesville, Florida I use RPR because it's really simple for getting solid info on a particular area. It's just so easy to get super specific data! Right down to the zip code and neighborhood level. – Stephen J B Davis, REALTOR®, SJBD Land and Homes at Keller Williams Bluegrass Successful commercial agents like Dave and Stephen know that RPR Commercial is a one-stop-shop for listings and research. In fact, RPR makes it possible for users to see on-market and off-market properties in one place—no matter which listing partner they use. Strategic listing and data partnerships RPR has worked diligently to bring everything a commercial practitioner needs to one central spot. Streamlining workflows, giving easy access to data and providing useful commercial tools in one hub can certainly work to your advantage and make you more efficient and productive. And having big league data partners goes a long way in making all of the above happen. RPR's partnerships with Biproxi, Brevitas, Crexi, Land Broker MLS, Officespace.com and TotalCommercial.com, to name a few, let you search more than 864K+ active commercial listings. For prospecting, RPR offers 56 million off-market properties around the country, which includes owner info for easy contact opportunities. Plus, strategic data and software integrations with Valuate® for calculating the return on investment, and Esri for rich economic and demographic statistics. Here's how to get started with your simplified search tool… RPR: your simplified commercial search tool First, visit RPR at www.narrpr.com and set the toggle to "Commercial" and begin your property search by entering a specific address, APN, or listing ID in the location field to go directly to the property. If you're searching by multiple APNs or Listing IDs at one time, use a semicolon to separate each. In this case, you'll be taken to search results displaying each property. You may also find that using the Commercial Map Insights found by selecting "Research" from the main navigation is a good way to look for land. Search areas vs. specific addresses You can also search for properties in a general area. To do that, you'll need to make sure that you have the correct "Filters" set. RPR will remember your last filter setting, but it's a good idea to make sure they're still set properly before beginning your search. You can also quickly remove previously set Filters by selecting the More Filters icon (you'll see it in the upper right navigation menu) and then the Reset button. Next, enter a neighborhood, ZIP code, city or other defined geography into the location field. As you type, RPR will auto suggest results, based on the location nearest to you. If you select the name of the auto suggest, your search will automatically be executed. Funnel down your commercial search If you started searching without any filters, or have too many results, you can now narrow down your results by selecting the type / status for your search. For example, drill down by selecting properties that are For Sale or For Lease or Active Under Contract. You can even choose Off Market Public Records. Each status has a corresponding calendar that can be used to set the date parameters that will restrict your search to that exact time period. One helpful tip as you are learning how agents in your market prefer to list properties, is to keep the "Commercial" property checked as this is a catchall property type and can house a mixture of properties that you may be interested in. Select your Price or Lease Price and enter the building or leasable square footage parameters and/or enter the lot size. Note that RPR features a mobile responsive design. This means that the layout will adjust based on screen size. For smaller screens, some search options are moved to the "Filters" area. Select the filters icon to expand the advanced search. You'll immediately see the count of properties matching your criteria. This is a helpful reference that will allow you to better pinpoint the specific properties you're looking for. Pro Tip: RPR has a max number of properties that you can search. Once your search area exceeds 5000 properties, RPR will show a message requesting that you adjust your search filters to narrow down your results. Advanced search filters include distressed actions, land use, and miscellaneous fields such as occupancy type, owner name, year built, time owned, and keyword search. Search Results: List View Now that we've gone over the basics of searching, let's move on to property search results. Choose List View to arrive at your results (the first set of icons in the upper right). To continue narrowing down your results, select the Filters icon and adjust the parameters of your search. You can also sort your results by clicking the Sort By dropdown or one of the column headers. From the List View, you can also save properties by clicking the heart icon (all the way to the right of the column). The property is automatically named after the street address, but you can type a new name if desired. Then select Save and the property will be added to your saved properties. Your Saved properties are listed on the homepage, or you can access them from the top navigation by choosing My Work and My Saved Properties. Printable View If you're looking for a printable view of the search results, select the properties you want by using the corresponding checkboxes and then selecting Print. A window will open allowing you to print Only Selected Properties or All Results. Note: selecting All Results will print the properties currently showing on your screen. If you have a large number of properties to print, make sure to scroll to the bottom of the screen to view all your results. From this results list, you can also create mailing labels or similar data to export into a CSV file, which is great for importing building and owner details into your customer relationship management system. Do that by selecting Mailing Labels from your results and then walking through the onscreen prompts. You can also go straight to creating a report by selecting Create Report. Photo and Map View There are also other options for viewing your results. You can change to a Photo Grid View or to the Map view by selecting those icons (in the upper right). The Photo Grid View gives you a way to view larger photos of the property. And the Map View allows you to further define your areas by drawing them on the map, or by displaying the outlines of geographies such as neighborhoods, ZIP codes, Opportunity Zones and more. (We cover that in more detail in this Commercial Maps article.) And finally, once you've found a property that you want to review further, select it to view the full property details. RPR Commercial: Keep it simple and solid It's no wonder commercial agents are talking about how easy RPR is to use and how the tools and property reports make them look so smart to their clients. The insight you gain from RPR Commercial isn't just a hunch; it's tried, true, hard data that can help you deliver recommendations that get results and ROI. Visit narrpr.com today to learn more. To view the original article, visit the RPR blog.
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KW Broker Utilizes RPR to Help His Agents Build Skills for the Market Shift
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Brokers: Get Your Agents in Front of the Market Shift with RPR Housing Data
Sensational headlines about the changing real estate market are causing plenty of uncertainty among consumers. As a broker, you can directly help your agents prepare for the market shift and give them access to tools that can help them succeed. RPR (Realtors Property Resource®) has the perfect solution: new housing market charts and graphs. This collection of data, metrics and statistics is incredibly helpful in explaining local market trends. Your agents can easily share this data with clients and prospects to: Build confidence and clear up confusion by delivering local market data Walk clients and prospects through the key details of monthly inventory, above or below asking prices, days on market, median sold price and more Include in communications, presentations and social media to spark conversations Helpful resources to help your agents communicate the market shift Here are some ways you can help your agents learn about new RPR housing market charts and graphs: Watch this video to learn where the market charts are in RPR Provide this Printable Guide: "How's The Market?" for step-by-step, written instructions Review these articles from the RPR blog: RPR Unveils New Charts and Graphs Know Your Market and Your Numbers Shifting Real Estate Market: How to Create a Video That Clears up Confusion Broker-agent success is in your sights Right now, brokers can help their agents prepare for the market shift by showing their agents how to use RPR's new housing market charts and graphs to clear up confusion and deliver local market expertise. Consumers need this information now more than ever as the market shifts and evolves. Help your agents deliver current, up-to-date housing data to their sphere. Because when agents succeed, brokers succeed. To view the original article, visit the RPR blog.
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Tap into RPR Commercial to Land More Closed Deals
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Realtor Sees RPR Commercial as a 'Game Changer' Based on the Size of His Market
This month's installment of RPR's (Realtors Property Resource) Success Stories welcomes Dave Ferro. Dave is the Managing Broker and Vice President of Watson Realty Corp in Gainesville, Florida. Dave is a REALTOR®, a practicing commercial practitioner, and an investment real estate specialist. He's also been active in leadership roles, including being the past President of the Gainesville Alachua County Association of REALTORS®, and the past District Vice President of Florida REALTORS®. He is currently the Florida REALTORS® Commercial Alliance Committee Council Chair. This latest role is how we heard his story. The RPR Member Experience team recently attended (via Zoom) one of those Florida REALTORS® Commercial Alliance Committee meetings and heard some eye-opening tidbits about RPR from Mr. Ferro. When it came to discussing using RPR Commercial as a resource, he said, "RPR reports really 'wow' my clients. I see RPR as a game changer based on the size of my market." Speaking to him about using RPR in his commercial business seemed like a no-brainer! Here's our Q&A with Dave Ferro... Q. How long have you been a REALTOR®? And what area do you specialize in? I've been a REALTOR® since 2004. I'm a broker and manage an office, but I also do deals myself, both commercial and residential. Q. How were you introduced to RPR? I'd heard about it, but I wasn't exactly aware of what it could do for me, as far as my commercial needs. But then I found out that RPR had collaborated with and was receiving listing info from CREXi and other listing sites. That access really got me to pay attention. For me, I use RPR to see stuff in the market. Not just MLS stuff, but everything. The commercial members of our board wanted better exposure nationally, and they were paying for third party services. I advocated for our users to use RPR and integrate with RPR. I said, "Let's keep our commercial guys happy and adopt RPR. It's free!" I also run three offices that are residential, and they all use RPR, too. The reports are really impressing all the sellers that we work with. Q. How are the reports doing that exactly? Well, in our offices, we really support, nurture and encourage old school farming. We like to canvas an area or neighborhood, do a quick intro, and then provide some info for the homeowner. The leave-behind we hand them is an RPR Seller's Report. They just make us look so smart! They're beautifully packaged and it looks like you spent a ton of time on them–but you really don't. It's a huge time saver and gives us a bunch of credibility. They're especially great for newcomers and really make the practitioner look brilliant! Q. What are some of your go-to features or tools? I use the property reports a lot. For a listing appointment, I come in with the property report, I personalize it, and it gives them something to chew on and read. It's a great leave-behind. And when it comes to property valuations and that type of thing, I usually know the number in my head because I know my local area so well. But when I present this data as backup to show I know what I'm doing, it's proof! The reports show I'm informed and I'm credible. All of it makes me look professional: "Here's info you may not have seen." I have to admit, sometimes commercial guys don't always put together the best presentation packages. We just don't have the time. And most smaller mom and pops don't always have that ability either. But RPR Commercial gives you that quality. It's very useful to small and mid size shops, that's for sure. Q. Does RPR relieve any commercial pain points for you? Search! RPR Commercial allows me to do a quick and dirty report for listing appointments. Sometimes it goes like this: I get a call and someone says, "I want to sell my building. Can you swing by this afternoon?" So now the pressure is on me and I don't have a lot of time. That's when RPR comes through. It shortens the amount of prep time I need. When there's zero time for a fancy presentation, I can create a report on the fly. And I come off as relatable and informed. I do them on my desktop in the office right before I head over. Then I bind them, show up and present them to the potential client. It makes for a really impressive deliverable. Q. How do you use RPR in regards to the current market? Where do you find yourself most when you're on the site these days? Again, it's searching for properties and listings. RPR really simplifies my search. We have a lot of partners, all these websites, and it just takes up a lot of time. I go to RPR Commercial to save time and simplify. That perfectly sums it up for me. I don't have to go to each individual's website for listing info. RPR Commercial gives me a head start. I can see all my properties and deals in one location. It's such a great place to search, every commercial agent should try it. Q. Knowing what you know now about RPR, how would you have integrated it into your workflow back when you were running a small commercial brokerage? I would probably base all my decisions on what I get from RPR. It would've saved me a lot of time back then. If I had to go back, I would've pushed for RPR sooner in my market. I'd go to the board and explain that the flexibility to go from these other sites to RPR is unreal. There's just too many benefits to not utilize it. Q. Any good RPR "wow" stories? I have some customers who are really analytical types and they just love the reports. It's perfect for people who are data driven. They love it. Detailed folks, it gives them so much to chew on, it really satisfies their need to back up a decision with data. That certainly "wows" them and appeals to their personality. Detailed property data "wows" is something we always like to hear! Great insight Dave, and thanks for sharing. RPR Commercial: big, small and everything in between As you can tell, RPR can help commercial practitioners in so many different ways. Whether it's searching over 800,000 listings, researching over 56 million properties, creating property reports for presentations or tapping into site selection and trade area tools, RPR can help you and help your business grow. Try it today at RPR or sign up for this free webinar to learn more and see RPR Commercial in action. To view the original article, visit the RPR blog.
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RPR Commercial: Trade Area Reports
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RPR Integrates with ClimateCheck to Offer Property Risk Ratings
RPR (Realtors Property Resource) announced a new data set for its users. This resource is made available to REALTORS in RPR via an integration with ClimateCheck. ClimateCheck is a climate risk data provider that combines real estate, science and technology experience. Its goal is to empower all commercial and residential stakeholders -- buyers, owners, brokers, investors and lenders by exposing and quantifying the risks related to the climate crisis. This information is designed to help property owners make a more informed decision about how to manage, sell and buy real estate. "Climate change can have an impact on your cost of ownership – insurance and utility costs and your quality of life," says Cal Inman, CEO of ClimateCheck. "Access to this information and a risk assessment is a smart first step for current property owners and potential buyers." RPR has added ClimateCheck to the "Additional Resources" section of the Property Details page. Here's what users can expect when they click on this new feature: ClimateCheck rates a property's future risk of climate change-related hazards and assigns a rating from 1 to 100, with 100 representing the highest risk. The future date is the year 2050 — a period within the lifespan of a 30-year mortgage signed today. Ratings are displayed in a "climate change risk snapshot" for each of the five hazards rated: drought, fire, storm, heat, and flood. Ratings are available for on and off-market residential and commercial properties REALTORS® can click through to the ClimateCheck website to get a climate rating focused property report, which can then be emailed or printed to share with clients. "Pairing with the ClimateCheck resource adds another layer of information for REALTORS® to identify climate risks and be able to suggest simple ways to adapt properties so they are more resilient to extreme weather hazards. Understanding each risk—heat, fire, storm, drought, and flood—has become a crucial part of home ownership, and now REALTORS® can share this information with their clients", said Jeff Young, Chief Operating Officer and General Manager of RPR. "Additionally, commercial practitioners are considering climate related factors in their allocations, investment strategies, risk analysis and site selection." ClimateCheck in RPR went live on Tuesday, April 26. See for yourself by visiting RPR today.
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RPR Commercial: Parcel Overlays
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RPR Commercial: Exploring Data Layers
RPR (Realtors Property Resource) offers commercial practitioners access to 826K+ active listings and 56 million off-market properties, all in one place, for no extra charge whatsoever. You can also utilize various types of data-driven reports and tools to help you advise and serve your commercial clients. In this article, we're going to focus on how to effectively use the RPR Commercial Maps, specifically how to apply data layers when conducting research. Map Data Layers are an overlay that add trends, indicators and flood zones to the map. Commercial Map Data Layers: reveal, then peel You can start a map search by clicking the Research menu (in the upper right navigation area) and then select Commercial Map Insights. Within the map, RPR provides data layers intended to provide a visualization of important attributes in order to help identify the best area for a business or property. Commercial pros can enable these layers on the map to help further their search parameters. Note: when you use the Commercial Map Insights to navigate, the Data Layers will automatically be displayed. If you click on the map or start a search from the main homepage search bar, just hit the Data Layers icon in the lower right section of any map to bring them up. The Data Layers showcase Demographic Indicators such as: Average Family Size Average Household Income Median Disposable Income Married/Unmarried Comparison Married/Divorced Comparison Highly Educated/Less Educated Comparison % of Population Who Are Children % of Population Who Are Tweens % of Population Who Are Teens % of Population in Early Adulthood % of Population Who Are Middle Aged % of Population Who Are Seniors You can use this type of information to help advise a commercial client on ideal locations to open a business, or perhaps to advise an investor client on multi-unit housing needs in an area. Within the same area, you can also reveal Residential Indicators such as: Estimated Home Values 12-Month Change Estimated Value Estimated Value per Sq Ft Concentration of Distressed Average Sale Price Average List Price Pending Sales Concentration List Price vs Sales Price Housing Density Year Built Flood Zones This layer will show color-coded flood zone areas as identified by FEMA. Simply click the More tab for a full explanation of flood risks and how they are determined. Once you have selected your data set, you can change the geography boundary and click Apply to see your selected data visualized across the larger area. A legend for interpreting the data is shown on the bottom right of the map, as well as an explanation of how the data was collected. Pro Tip: It's helpful to choose the "Road" map view option when using the map layers so you can better visualize the data. Data layer map wrap Peel back layer after layer of data and then advise your clients accordingly. RPR's powerful map functions provide important insights and provide a strong tool for visual analysis. This can arm you with community intelligence that will help you promote a property by understanding the competition around a potential new restaurant, or do a quick check to see if a building is in a flood zone. To view the original article, visit the RPR blog.
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RPR Commercial Maps: Using the Draw and Driving Tools
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9 Things New Users Should Know About RPR Commercial
If you're new to RPR, welcome aboard! We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database for commercial practitioners. And we built it for one thing -- your success! Search on- and off-market properties through RPR You can now search any property right from the RPR Homepage. Simply toggle from "Residential" to "Commercial" and all the search settings change accordingly. This gives commercial professionals instant access to more than one million active listings from partnered sites such as Biproxi/OfficeSpace.com, Brevitas, CREXi, Catylist, and TotalCommercial.com—plus, the ability to search 56 million off-market properties, making RPR an indispensable asset. Use RPR to deliver data-backed advice and insight Here are some more highlights of specific improvements that RPR offers commercial users: The new shortcuts: Take guided tours of business-building features such as prospecting, mapping insights, reporting, investor analysis, Opportunity Zones and comp lists. Smoother navigation: Locate the tools you need from anywhere in the site by clicking one of the main navigation items. Need quick access to Commercial Site Selection? It's in a drop down menu on your homepage, under the Research tab. Market activity mapping: You can now set up "My Markets" that will be displayed right when you log in to your RPR account. Monitor selected geographies and specific properties to keep an eye out daily for client opportunities. Streamlined saves: Finding saved items clearly and quickly was a popular request from members. Now saved searches, properties and listings are easier to find and retrieve. Helpful details: Each Property Details page features call-outs to strategic, partnered commercial real estate resources, including national listing platforms. Just for you: The RPR New User Series These nine "how-to's" cover everything from simple searches, to how to trade areas and site selection, mapping, and our ever-popular RPR reports. Each article includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your every day business operations. Here's an overview of what you'll find in the RPR New User Series: Data Partners RPR has partnerships with various commercial data partners which help power the tools and reports you'll find inside of its platform. Commercial Search Learn how to get started searching for specific commercial properties or commercial areas in RPR, and how to view and refine your results. Commercial Map Insights Find ideal locations and set your listings apart by doing property searches and conducting research in RPR's Commercial Maps. Opportunity Zones Learn to use this powerful data layer to analyze and search for properties within the 8,700 Opportunity Zones throughout the U.S.. Property Details The commercial version of RPR's Property Details page is jam-packed with facts, stats and records that you can use to make solid commercial real estate recommendations. Trade Area Details The data found with RPR's Trade Area Details will help you measure, predict and target optimal locations for your business and investor clients. Site Selection Where are the right people for a business? Learn how to zero in on them with RPR's Commercial Site Selection tool. Commercial Reports RPR offers three Commercial Property Reports: the Commercial Property Report, the Trade Area Report and the Trade Area Analysis. Each one is an impressive deliverable to share with clients. RPR Mobile™ Download the free RRR app to instantly view on- and off-market properties. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen. Designed exclusively for REALTORS®, RPR is included in your membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com, and get the login process started. You'll soon be searching properties, creating reports and delivering data-rich, professional-looking materials to your clients. And in no time, you'll use RPR to "wow" your clients and close more deals. To view the original article, visit the RPR blog.
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AVMs and the RVM: The 'REALTOR' Makes all the Difference
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Find the Right Commercial Site for Your Clients' Customers
RPR Commercial offers REALTORS access to one million on-market listings, millions of off-market properties for research, and data set after data set to help business owners make informed decisions. So how does all this access and data apply to real world commercial real estate business? Let's talk a walkthrough in a hypothetical, yet specific scenario: your client wants to open a trendy, beach-themed, women's clothing store in southern California. Here's how you can show her where her customers are, how much they're spending on her product, and why a certain location is the ideal spot for her to open shop. RPR Commercial Site Selection walkthrough For the sake of our walkthrough example, we're going to choose a ZIP code in San Clemente, a beach town in southern Orange County, and only a half hour drive from North County San Diego (it's close to where this business owner lives and she's confident that this area perfectly dovetails with her brand). Here's a step-by-step on how to run a Site Selection analysis in RPR: 1. Go to: narrpr.com and log in 2. To get started, click Research; it's in the upper navigation bar and has a little magnifying glass icon right next to it. Then select Commercial Site Selection from the dropdown menu. 3. You are now on the Commercial Site Selection page. To conduct a broad area search, enter a ZIP code, city, state or county name into the search bar area. You can also find a specific area by using RPR Maps, to the right, by clicking Select area on map. (Note: For our hypothetical example, we are entering "92673," a ZIP code in San Clemente, California.) 4. Now it's time to start finding your client's customers! To do that, we use the Find people using spending and demographic data section. Start by selecting an attribute of your client's target customer. For example, in the first box, choose What They Buy, then a corresponding box will ask you to choose from a list. We're choosing Apparel for our example, then we narrow it down even more by choosing from another list, in this case, Women's Clothing. Click Ok and then move on to our next attribute by clicking the + Add More Criteria. You may choose up to five attributes to help narrow down your desired target. 5. Now choose another attribute; we'll go with Where They Live, then keep moving on by selecting Suburban Periphery, and so forth. It's pretty intuitive and you should get the hang of it easily. Move on and choose Facts and Stats to Income Trends to 2020-2025 Household Income Growth Rate. When you've completed your attributes list, click Run Analysis. 6. The Commercial Analysis results page will now display and give you an overview of the areas that meet your criteria for your customer attributes. On the left side, you'll notice a panel that displays your criteria match on a color-coded map of the area. The darker shading represents the area(s) with the best match. You can always change your geography types here with the dropdown menu; we'll choose Micro Neighborhoods. 7. To learn more about the demographic facts and stats that comprise the "best match" neighborhoods, let's view the Trade Area Details. Selecting one of the dark shaded areas, and choose View Trade Area Details. Now we can review details on income, types of income, ages, traffic counts and also take a demographic look at different types of consumer profiles (Boomburbs, Savvy Suburbanites, etc.) so you can get a sense of who these people are, generally speaking. Click Create Report to get all this information in a Trade Area Report. 8. To search for listings in an area with the best match from a Trade Area Summary page, simply click the View Nearby Listings link. See a property that gets your attention? Click Create Report and create a Property Report. Pro Tip You can customize each report and send them to clients via email, text, or even print them out and deliver in person or snail mail. And, you can check and uncheck boxes to include or exclude any page from a report, just click the + (plus sign icon) next to View Sample to trim down/customize any report. Set your sites on greatness As you can see, what sounds like it might be quite complicated is actually fairly easy to create. You can use the RPR Commercial Site Selection Tool to give your clients a plethora of demographic and economic information to help them (and you) make thought-out, smart, data-driven decisions to help them find the optimal location for a business. If you're thirsty for more RPR Commercial content on the site selection tool, including a tutorial video, check out: Commercial Site Selection. To view the original article, visit the RPR blog.
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RPR Spurs Some Positive Chatter at the C5 Summit
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Broker/Owners Depend on RPR for Easy, No-cost Agent Training
Successful brokers and owners are constantly searching for ways to keep their agents sharp, up-to-date and, ultimately, profitable. If that describes you, then search no further: RPR provides easy, cost-effective ways to train your agents. RPR, a member benefit of NAR, provides agents with data, tools and reports to help them "wow" their clients and close more deals. However, RPR also provides access to high quality learning opportunities for its users at no cost whatsoever. As a broker, you can leverage a wide selection of videos, webinars and guides for: New agent orientation meetings Fostering and furthering professional development Office "refresher" courses on building CMAs, new client prospecting, mailing labels, etc. A remote, work from home way to sharpen and learn new skills On-demand video series: "The Basics & Beyond" The perfect place to start with agent training is RPR's "Basics and Beyond" Learning Series. This collection of brief videos offers a high level overview of all the features, tools and capabilities that RPR offers to REALTORS®. Play the whole series at office meetings, during new member onboarding, or offer it as "homework" to seasoned agents, who can easily watch them remotely from their phone or computer. This video series is a great way to see how the site looks, feels and functions. It's basically the ground floor on how much RPR has to offer and why it's in your agents' best interest to tap into all of the property data available to them. They'll learn the basics of creating their accounts and executing property searches, to more intermediate features such as map searches and creating property reports. Pro Tip: Each video in the "Basics & Beyond" series also features an accompanying Printable Guide. These handy "cheat sheets" give you everything covered in the video, in a step-by-step, easy to follow handout. No need to take notes—just watch the video and refer to the guide. The RPR Learning Center Another solid resource is RPR's Learning Center. Here agents can sign up for live, national webinars from a wide range of topics. This page also features on-demand learning videos, printable guides and downloadable eBooks. Agents can simply use the navigation checkboxes on the left to choose educational offerings based on time, skill level, topics and learning type. Broker learning options Learning to use RPR isn't just for agents! With RPR's Broker Tools, brokerages can sign up and receive access to a slew of business-building tools and features. RPR has recently introduced a whole set of new Broker/Owner-focused printables to help you better understand and utilize your RPR Broker Tools. Get step-by-step instructions on how to change or update an offering, how to create custom pages, how to install our AVM widget, plus tips on implementing Deep Links. Also just released is a series of "Quick Tip Videos," each one running about one to two minutes long. These show broker/owners and office managers how to use Company Branding, Adding Custom Pages, the Broker AVM widget, Affiliated Services and Deep Links to their advantage. As you can see, RPR provides several different ways to keep agents (and brokers!) up to speed so they can get down to business. If you have any questions about how to use RPR or any of the available learning resources, call our Member Support line at (877) 977-7576. To view the original article, visit the RPR blog.
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What Does RPR Commercial Offer Realtors?
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RPR Offers Specific Benefits to Commercial Members
Earlier this year, RPR rolled out a new and updated version of its website. Redesigned from top to bottom, the platform now boasts a more modern look, feel and functionality. Many of these upgraded workflows were made with the commercial member in mind. In fact, RPR provides data, tools and reports that help solve many commercial practitioners' pain points. REALTORS® asked—RPR listened RPR's refreshed design and functionality was directly influenced by REALTOR® feedback. Months of one-on-one testing groups and various committee sessions revealed that users wanted an easier and more streamlined way to find their items, past searches and saved properties. One meeting in particular, the Commercial Committee session during the REALTORS® Legislative meetings in May of 2020, voiced a need for a "dashboard" style type of navigation. The new RPR Homepage delivers on this "ask" in a big way. The more user-centric homepage was rebuilt for efficient productivity, with the member's regular routine in mind. It offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Simply put, users can now get more done with less clicks! Raising the bar Another huge upgrade is commercial property searches. Now, any property is available for search from one search bar area. Simply toggle from "Residential" to "Commercial" and all the search settings change accordingly. This gives commercial professionals instant access to more than 900,000 active listings from partnered sites such as Biproxi/OfficeSpace.com, Brevitas, CREXi, Catylist, and TotalCommercial.com. Plus, the ability to search 56 million off-market properties, making RPR an indispensable asset. Use RPR to deliver data-backed advice and insight Here are some more highlights of specific improvements the new RPR offers commercial users: The new Shortcuts: take guided tours of business-building features such as prospecting, mapping insights, reporting, investor analysis, Opportunity Zones and comp lists. Smoother navigation: locate the tools you need from anywhere in the site by clicking one of the main navigation items. Need quick access to Commercial Site Selection? It's in a drop down menu on your homepage, under the Research tab. Market Activity mapping: you can now set up "My Markets" that will be displayed right when you log in to your RPR account. Monitor selected geographies and specific properties to keep an eye out daily for client opportunities. Streamlined saves: finding saved items clearly and quickly was a popular request from members. Now saved searches, properties and listings are easier to find and retrieve. Helpful details: each Property Details page features call-outs to strategic, partnered commercial real estate resources, including national listing platforms. Real world applications RPR's updated site offers quick support for commercial agents to grow their businesses, and here's an example of how to apply them in a real world setting. Gail Clements is a REALTOR® who operates in a variety of real estate categories, including residential, commercial and land. Gail took advantage of an RPR Opportunity Zones Tips and Tricks webinar, which helped her locate properties in Opportunity Zones on the RPR maps, connect with owners via the RPR Mailing Labels feature, and present the properties to investors using comprehensive RPR reports. This is a textbook example of how to utilize RPR to find, reach and impress your commercial and investor clients. From urban high rises to small town strip malls, you can apply these techniques to help build up your business, and you can do it all for no additional cost. Access to RPR is included in your National Association of REALTORS® membership. Take your commercial business to the next level by logging in today at narrpr.com. To view the original article, visit the RPR blog.
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RPR's Commercial Partners: a Rock-Solid Foundation of Data
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How to Search for Properties and Get Results with RPR Commercial
Getting started in RPR (after creating and setting up your account, of course) usually begins with a property search. Any property, including commercial properties, is available for search from one search bar area right on the RPR homepage. Simply toggle from "Residential" to "Commercial" and all the search settings change accordingly. This gives commercial professionals instant access to more than 900,000 active listings from partnered sites such as Biproxi/OfficeSpace.com, Brevitas, CREXi, Catylist, and TotalCommercial.com. Plus, the ability to search 56 million off-market properties, which makes RPR an indispensable asset in your research and recommendations to clients. This article will explain exactly how to execute a commercial property search, and how to review the results, in RPR. The basics of commercial search First, set the toggle to Commercial and begin your property search by entering a specific address, APN, or listing ID in the location field to go directly to the property. If you're looking for a piece of land without an address, but you have the APN or Tax ID, you can search for that directly from the search bar. If you're searching by multiple APNs or Listing IDs at one time, use a semicolon to separate each. In this case, you'll be taken to search results displaying each property. You may also find that using the Commercial Map Insights found by selecting Research from the main navigation is a good way to look for land. (Note: Also access Site Selection from the top navigation Research menu.) Searching areas vs addresses You can also search for properties in a general area. To do that, you'll need to make sure that you have the correct "Filters" set. RPR will remember your last filter setting, but it's a good idea to make sure they're still set properly before beginning your search. You can also quickly remove previously set Filters by selecting the Filters icon (that's the little funnel icon in the upper right navigation menu) and then the Reset button. Next, enter a neighborhood, ZIP code, city or other defined geography into the location field. As you type, RPR will auto suggest results, based on the location nearest to you. If you select the name of the auto suggest, your search will automatically be executed. Filter down your commercial search If you started your search without any filters, or have too many results, you can now narrow down your results by selecting the type / status for your search. For example, drill down by selecting properties that are For Sale or For Lease or Active Under Contract. You can even choose Off Market Public Records. Each status has a corresponding calendar that can be used to set the date parameters that will restrict your search to that exact time period. One helpful tip as you are learning how agents in your market prefer to list properties, is to keep the "Commercial" property checked as this is a catch-all property type and can house a mixture of properties that you may be interested in. Select your Price or Lease Price and enter the building or leasable square footage parameters and/or enter the lot size. Note that RPR features a mobile responsive design. This means that the layout will adjust based on screen size. For smaller screens, some search options are moved to the "Filters" area. Select the filters icon (the funnel) to expand the advanced search. You'll immediately see the count of properties matching your criteria. This is a helpful reference that will allow you to better pinpoint the specific properties you're looking for. PRO TIP: RPR has a max number of properties that you can search. Once your search area exceeds 5000 properties, RPR will show a message requesting that you adjust your search filters to narrow down your results. Advanced search filters include distressed actions, land use, and miscellaneous fields such as occupancy type, owner name, year built, time owned, and keyword search. Search results: List View Now that we've gone over the basics of searching, let's move on to property search results. Choose List View to arrive at your search results (the first set of icons in the upper right). To continue narrowing down your results, select the Filters icon and adjust the parameters of your search. You can also sort your results by clicking the Sort By dropdown or one of the column headers. From the List View, you can also save properties by clicking the heart icon (all the way to the right of the column). The property is automatically named after the street address, but you can type a new name if desired. Then select Save and the property will be added to your saved properties. Your Saved properties are listed on the homepage, or you can access them from the top navigation by choosing My Work and My Saved Properties. Printable View If you're looking for a printable view of the search results, select the properties you want by using the corresponding checkboxes and then selecting Print. A window will open allowing you to print Only Selected Properties or All Results. Note: selecting All Results will print the properties currently showing on your screen. If you have a large number of properties to print, make sure to scroll to the bottom of the screen to view all your results. From this results list, you can also create mailing labels or similar data to export into a CSV file, which is great for importing building and owner details into your customer relationship management system. Do that by selecting Mailing Labels from your search results and then walking through the onscreen prompts. You can also go straight to creating a report, by selecting Create Report. Photo and Map View There are also other options for viewing your property search results. You can change to a Photo Grid View or to the Map view by selecting those icons (in the upper right). The Photo Grid View gives you a way to view larger photos of the property. And the Map View allows you to further define your own search areas by drawing them on the map, or by displaying the outlines of geographies such as neighborhoods, ZIP codes, Opportunity Zones and more. And finally, once you've found a property that you want to review further, select it to view the full property details. To view the original article, visit the RPR blog.
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RPR's Commercial Property Details: Facts, Stats and Records
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Using RPR Commercial Maps Insights to Your Advantage
If you're a commercial practitioner or a resimercial specialist, there's a lot of data for you to explore and leverage in RPR Commercial Maps. This article will cover how to use them to visually search for properties and uncover market trends. We'll also go over how to use the RPR map to help better understand and target a Trade Area using Points of Interest, Traffic Counts and Data layers, as well as how to search for properties and create trade area reports by using any of the drawing tools. Let's get to business...
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RPR's Commercial Trade Area: Discover the Data and Details
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How to Perform a Proper Commercial Site Selection in RPR
The Commercial Site Selection tool in RPR gives commercial real estate practitioners an edge when it comes to finding ideal areas for professional or retail business sites. Here's a top line of what it can do for you: Allows users to select specific attributes from broad data categories such as economic, demographic, spending, tapestry and more. With these attributes selected, a user can search a large geography such as a county, and identify where these conditions exist in smaller geographies such as ZIP codes or neighborhoods. This drilling down allows a user to search for properties only in these geographies that have their desired attributes, ensuring that the core drivers of a client's business are in the area, which is a time saver from looking through properties that aren't.
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How to Create and Customize Commercial Reports in RPR
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RPR's Commercial Mobile App: Tackle Commercial Tasks on the Go
When you're in the field or away from the office, there's an easy way to stay super productive. In this article, we'll show you how the RPR app can help you access commercial property information, market conditions, and reports. If you haven't already downloaded the RPR app, do so now by visiting the App store or Play store on your smartphone or tablet.
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How to Add Custom Pages to RPR Reports
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RPR Launches New Shortcuts Menu for Guided Tours
RPR offers REALTORS exclusive access to property data, tools and reports. Being proficient in RPR can improve your productivity and efficiency, which can really impress your clients and help you stand out from your competitors. As the slogan goes, with RPR, you will "wow" your clients and close more deals. However, even though we continue to make RPR as user friendly and intuitive as possible, it is also very deep and quite detailed. And sometimes, even the most experienced users can get sidetracked. On the flip side, new users and beginners can also feel overwhelmed by all the data points and features available. RPR has heard this type of feedback from our users and we've come up with a smart way to help guide you along.
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Commercial Market Chat with Deena Zimmerman
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Use Public Records to Find Commercial Prospects
To be a successful commercial real estate practitioner, you obviously need clients and listings. And you probably get quite a few through repeat and referral business. However, some signs are pointing to the commercial market tightening up in the near future, which means now might be a great time to brush up on your prospecting skills. Lead generation can play a key role in having a strong year versus a weak one.
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How to Find Commercial Comps Using RPR
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Engaging Buyers through Email Campaigns with Ardian Zagari
In this video, RPR chats with Ardian Zagari, co-Founder of Brevitas. We all understand that in today's world, we might feel a bit awkward promoting properties unsolicited. However, we also know that we have to keep deals flowing. In our conversation, Ardian provides pointers on crafting your email campaigns so they'll be welcomed by recipients and drive engagement. By using Brevitas as a proxy, we discuss various ways to track a campaign's impact. Here are some key takeaways:
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Century 21 Brands RPR Nationwide
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RPR: Collaborating to Bring REALTORS a Pain-Free Commercial Resource
The convenience of a national, one-stop-shop in commercial real estate is complicated to say the least. Bouncing around from website to website and resource to resource just seems to be the norm. The ability to go to one place, for on- and off-market listings, for investment analysis tools and data, never seemed like it could be a reality for commercial practitioners. However, RPR is conducting research with members and collaborating with the strongest commercial real estate partners to make this come true for REALTORS.
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Boutique Brokerage Uses RPR Widget to Capture Leads
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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RPR's 2019 Product Highlights
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RPR On America's Commercial Real Estate Show with Michael Bull
Watch RPR's Director of Commercial Services, Nathan Graham, as a guest on "America's Commercial Real Estate Show" with host Michael Bull. If you're a commercial practitioner, it's a video podcast titled "Free Commercial Real Estate Tools for REALTORS" that you don't want to miss.
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Top 3 Underused Commercial Search Functions in RPR
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RPR Data Helps Kentucky Brokerage Conduct Real Estate 'Check-Ups'
For many, a yearly or bi-annual doctor's visit is just a part of life--a way to provide patients with the information they need to prevent illnesses and lead healthy lives. Can the same concept be transferred to real estate? Tim Moore, senior vice president of Semonin Technology and Marketing Media, saw a need for the same type of "wellness check" in real estate to ensure that consumers were armed with the necessary tools to reach their homeownership dreams even if they weren't immediately ready to buy or sell.
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
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Investing in Opportunity Zones
Thanks to the Tax Cuts and Jobs Act of 2017, Opportunity Zones were created with the idea of providing incentives for private investors to revitalize economically distressed communities, rather than using taxpayer money to do so. The main incentive is offering investors a way to shield their proceeds from capital gains taxes by investing those proceeds in these zones and hitting specific benchmarks. Some of you might be wondering how this is different from a 1031 exchange? The key is that these investments don't have to be like-kind exchanges. To learn more about the rules behind these zones, review these frequently asked questions. Now that we know what Opportunity Zones are, and why this act was initiated, lets see how it's playing out in the real world from the perspective of Chad Gleason CCIM, with PENTAVIRATE in Seattle, Washington. Q. From your perspective, why are Opportunity Zones good for the commercial real estate sector and communities in general? A. Anytime you are in a situation where you can have the added benefit and incentive to invest in real estate, it's a great thing. We are working with groups who are looking at exit strategies from properties, but are hesitant to do so due to high capital gains tax costs. These zones offer an alternative to lower, and in some cases, totally negate the majority of capital gains taxes while providing the community with the benefit of improving dilapidated buildings or developing raw land. Q. How are local economic development groups using Opportunity Zones to attract investors? A. I am hearing of tax and zoning incentives being added to the already great benefits of the Opportunity Zones. This could be as simple as upzoning, as is the case here in the Seattle market, or with the addition of new market tax credits to the site, if applicable. Having designated assemblages within the zones are also key marketing tools for sites who are recruiting companies that are looking to develop, move or expand. Q. Let's say I want to invest in a property in an Opportunity Zone. Can I just sell my Amazon stock and take those gains to buy a building? A. There are a few options here: you can place all of your sale proceeds into the investment, partial proceeds or simply your gains from the prior investment. I would suggest sitting down with your REALTOR® and tax specialist to devise a strategy for your personal investment plan. The Opportunity Zone has great value when you are willing to place your funds in the project for up to 10 years. Q. What is your go-to example of an actual project in an Opportunity Zone and what difficulties have investors encountered in trying to set themselves up to take advantage of these benefits? A. I usually don't point to a specific example, but instead try to break down the impact for that specific client. Many investors are not willing to sell due to the large amount of capital gains taxes they would have to pay after the sale, so walking people through the process, showing them the pathway for reducing their capital gains taxes and showing them what that means to them in a cash on cash investment scenario, is the proper way to introduce them to an Opportunity Zone investment. The difficulties have been few outside of the timing of the roll out of rules that are now available to everyone. Over the course of the introduction of the program to the last round of the rules that were shared in May of this year, the relatively new program is only one and a half years old. Q. How are properties marketed differently when they are in an Opportunity Zone and what has been the impact of that fact on potential investors you work with? A. Investors who are aware of the program and are looking to reduce the capital gains tax from a previous investment are now asking about properties in Opportunity Zones upfront in the process. In response, listing platforms as well as the agents using them are making sure that it is very clear their property is in a zone when it is, which makes finding properties easier and connects us to the other data we need to perform due diligence on projects. Q. What advice would you give to a REALTOR® who is counseling a client on the purchase of a property in an Opportunity Zone in order to take advantage of the capital gains incentives? A. Use the information that is available to you through RPR along with NAR, CCIM, as well as your state and local associations. Learn as much as you can about the process, key points and timelines within the program. I strongly suggest you also work with the client's real estate attorney and tax specialists to make sure the plan is right for them. The sale and reinvestment of the client's sale proceeds is an important decision and needs to be very well understood for the success of everyone in on the transaction. See the Commercial Opportunity Zone Layer in action: To view the original article, visit the RPR blog.
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See RPR's New Opportunity Zones in Action
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Reverse Engineered Site Selection with RPR
Sometimes you come up with a great idea for a project, but you're just not sure where to start. Often times that means a trip to YouTube University for a video on how to change your oil, or maybe a cooking tutorial to help you nail that palak paneer dish you've been wanting to make. As a society, we know that turning to experts for knowledge is a great way to get up-to-speed more quickly, or fill in knowledge gaps that might otherwise cost us. So why not apply this approach to your commercial site selection process?
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Create Your Own Mailing Labels in RPR: A How-To Video
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Let's Argue About CRM and Lost Business
For every 500 customer records in a CRM, there are about 25 transactions, 50 sides. Here is how you know how many transactions happen across your customers each year. Look at Your Transaction Records vs. Public Record At WAV Group, we talk a lot about "Data as an Asset." One of the projects that we run for brokerage companies is to harvest insights from their transaction data. We can take a list of your closed transactions and run them against public records data to see if that property has transacted since your last transaction. Originally, we did this for brokers to validate customer records and trigger marketing for other services like homeowners' insurance or mortgage refinancing. The odd part of the research was the realization that brokers and agents are missing out on a lot of repeat business, not to mention a lot of insurance, mortgages, and titles. NAR has done the most research on explaining this loss: the number one reason that is that agents did not stay in touch. Ouch! Better invest in a CRM. Look at Your CRM Records vs. Public Record Ever wondered how many customers across agent CRMs have done business with a competitor? It is horrible to learn that a past client has transacted with a competitor. It is inspiring to know how many customers in your CRM have transacted with a competitor. Guess what? Contrasting customer records in your CRM against public records and company transaction records can get you the answer. You can look at this data in a couple of different ways. You can see lost opportunities as a failure, or you can be thoughtful and excited about how you can leverage your CRM to make sure that you never miss a transaction opportunity again. Most Agents Have 380 Customers Most real estate agents have about 380 customers in their CRM. Remember, quantity can be a very poor way to measure things. Out of those 380 records, many may be stale or incomplete. On the opposite of the spectrum, some agents have 10,000 records but know very few of them in any meaningful way. The best measurement in a CRM is quality relationships and quality engagements. It is not likely that your brother or your best friend is going to buy or list a property without you knowing about it. Run Your Analytics Once a year, it is a really good idea to create a lost sales report for your company, offices, teams, and agents. It is amazing to watch how agents will become more highly vested in using the CRM if they understand the number of lost opportunities that happen when they don't. Office managers can coach agents on skills to expand their customer records and deepen relationships with the people already in their CRM. Small, incremental improvements in the lower half of your agent production will create dramatic payoffs in office and company performance. Complications You need to have the right culture in your company to operate these big data strategies effectively. Your agents need to trust you with their data. You need their permission to go into their database to develop insights. Sign an agreement with your agents that you will not reuse or repurpose the data in any way. Tell them that they only need to provide you with an address list if you need to. You are just looking at changes in the title. Show them the number of trades they missed in the last two years. Show them the number of customers in their database who have lived in the same home for more than five years (that is the hottest target list for future transactions). Want Help? Contact Victor Lund or David Gumpper to help with projects focused on data as an asset. We can work with your CRM vendor to develop this program. Imagine what would happen in your business if you invest as much money and effort into keeping your customers as you do in finding new ones. Do you think your performance would be better helping agents do business with some stranger messing around on a website, or people that they already know? To view the original article, visit the WAV Group blog.
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Educate and Empower Your Agents with RPR's New Commercial Learning Series
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Piecing Together a Commercial Market
When it comes to commercial real estate, REALTORS need access to accurate and reliable data. Pulling together bits of market data here and there can be frustrating as well as time-consuming. Commercial agents need it all in one place, at the touch of a button.
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Esri Refreshed with New Trade Area Data and Site Selection Options
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eXp Realty Trains Its Agents on RPR
It's no secret that REALTORS want to be wildly successful and close more deals. That's why RPR built the nation's largest property database. It's our goal to make every single practicing REALTOR aware of the data, tools and reports that are available to them at no extra cost, as a member benefit of NAR. Part of our strategy to reach members is to make connections and partnerships with major brokerages. One of our most recent brokerage success stories involves the rapidly growing, virtual, cloud-based brokerage eXp Realty.
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RPR Expands Commercial Focus in 2019
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New RPR Videos Help Agents Learn at Their Own Pace
REALTORS want to get more listings and be more successful, it's as simple as that. Your brokerage can show them how to achieve these goals by utilizing RPR, the nation's largest property database, built for REALTORS. We've made it easier than ever to educate and empower your agents with a new series of video tutorials and supporting materials.
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Customize RPR Report Cover Photos with These Simple Steps
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The Step-by-Step on How to Create a Buyer Tour Report with RPR
Delivering a successful showing experience for your buyers doesn't happen by itself, it comes from great planning. And a variety of those details have nothing to do with the properties you'll end up showing that day, but that's for another article. Today we're going to walk through the specifics for creating a buyer tour using the RPR app. The output is a detailed, yet simple to read, report showcasing each property.
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3 Quick Ways to Print What You See in RPR
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How to Use RPR School Search and Reports to Impress Buyers
Nearly 50 percent of homebuyers rate "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends, according to a report from the National Association of REALTORS®. That's up 25 percent from a similar NAR study conducted in 2015. The report's findings bode well for agents who use Realtors Property Resource (RPR), the nation's leading aggregator of real estate data. Realtors can leverage the platform's expansive tools to 1) research schools, 2) locate up to 20 nearby listings, and 3) create professional quality reports for clients.
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Staying Ahead of the Game with Comprehensive Market Research
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What is a Retail Gap Analysis?
Part of working with retail clients is understanding the supply and demand conditions for the markets they are looking to, or should be looking to enter. This type of research is typically referred to as a retail gap analysis and, luckily for Realtors, it's easier than ever to perform utilizing RPR Commercial.
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How to Get Started in Real Estate Investing, According to the Experts
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A Commercial Pro's Success Amplified through Realtor Membership
Greg Hrabcak, CCIM, started his real estate career directly after graduating from Ohio State University 33 years ago. Since then, Greg has been involved in the sale and leasing of industrial, investment, retail, and office properties, as well as business brokerage sales throughout central Ohio. Greg's clients include Kroger Company, Inland Real Estate Growth Fund, Textron Financial Services, United Parcel Services, and Five Guys, and he has received awards from the Columbus Board of REALTORS, Ohio Association of REALTORS and the National Association of REALTORS.
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Howard Hanna CEO Says Data, Analysis and Branding Key to Providing Value
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Top 5 Data Needs for Researching Commercial Properties
Here are the top five areas in RPR Commercial used by commercial practitioners to help bring clients to the closing table. 1. Property Details RPR Commercial makes it easy to assess every property's potential by aggregating public records with data from preferred partners such as CIEs/CMLSs, MLSs and national brokerages for on-market commercial listings. Currently there are more than 372 thousand on-market listings, over 35 million off-market properties, and with the integration of SMR Research, an additional 7 million tenants occupying space available for your research exploration.
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No. 1 Franchisee Aligns Agents with Top Resources
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Midyear Commercial Wrap-up: Data Integration Top of Minds
RPR Commercial staff were all hands on deck at this year's NAR Legislative Meetings and Trade Expo. Booth traffic was steady with members taking time to engage with staff, particularly over RPR's Trade Area Reports and Valuate (the platform's investment analysis tool). On-market commercial listings have increased to nearly 360,000––a 20 percent increase since Q1 2018, which prompted other value-added conversations among booth visitors.
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RPR App Unveils New Buyer Tour Report
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Build and Brand Your Business with RPR Reports
REALTORs who use RPR reports: Instantly respond to client needs with real estate reports that matter Create reports with as much or as little information as the client needs Brand each RPR report with their name, photo, logo and contact information Customize reports to include biographies, testimonials, and marketing tools
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Make It Happen with RPR Mobile
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Smart Charts: Using Visuals to Tell a Property's Story
Charts and graphs are often the best way to show trends and make comparisons between different groups. In real estate, they allow Realtors and customers to identify what's going on in any given market and to tell a property's story, all through visuals, which allows us to digest the information more readily than if presented in a textual format. Sometimes referred to "idealization tools," charts and graphs can also break up the monotony of a long report, allowing visual learners the opportunity to envision all aspects of their purchasing decision today and into the future.
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Spring Ushers in Major Refresh of Esri Data
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"How about now?" Broker's quick thinking leads to listing
Questions about the accuracy of real estate information is every RPR user's dream. It gives REALTORS®, like Neal Oates, Jr., a chance to shine. Neal, an independent broker/owner in the competitive south Florida market, is "that guy" in real estate. Taking to data like a duck takes to water, he capitalizes on what many small brokerages do to remain competitive in the information age––using the most reliable, accurate and cost-efficient resources to propel his business in the direction he wants it to go, while positioning his brokerage, World Renowned Real Estate, against larger, and more leveraged, national franchises. "In real estate, there's always something new and shiny that we have to pay for," says Neal, "but then we forget about the foundational things and the value of accurate info."
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A Look Inside the Power of RPR Commercial
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A Realtor's Path from Selling Homes to Investment Real Estate
Mark Howe's career began like many Realtors, working a second job to make ends. To add to the challenge, Mark's start as a Realtor in 1982 was compounded by interest rates as high as 20-plus percent. While many may have let a less-than-ideal market discourage their path, success in the form of a commission check encouraged him to continue his real estate career. Mark voiced feelings that residential real estate was only a starting point for him, so we wanted to explore more about his path into investment/land brokerage and uncover some of his keys to success in this real estate arena.
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A Simple Yet Effective Strategy for Generating a Market Activity Report for Your Farm Area
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[Infographic] How to Customize Property Details in RPR
Even with RPR's partnerships for public records, community descriptions, and on-market listing details, we know that it's users who hold the most information about their markets. With this in mind, we made sure to build RPR property detail pages that are full of opportunities to clarify and add more details about properties, and even the community surrounding it, all exclusively accessible to the individual adding the information. Learn more about how to customize RPR property details in the infographic below.
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Introducing RPR Connect: A New Facebook Group
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Commercial Real Estate Technology: Price vs. Value
Every year, commercial practitioners spend a lot of hard-earned money on data from a variety of sources, hoping to integrate all of the pieces into a singular client presentation. Yet, only Realtors Property Resource® (RPR®) can offer commercial practitioners all of the data and reports they need from one reliable, authoritative source. Better yet, RPR is offered as a benefit of NAR membership, already included in their annual dues. The infographic below compares the ROI of RPR versus other data sources:
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Collateral Analytics Sues Nationstar and Xome for Stealing IP
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Beyond Spreadsheets with Real Estate Financial Modeling Tools
More than a year ago, RPR decided it was time to upgrade what it offered for analyzing real estate investment opportunities. Based on years of REALTOR® feedback, we scoured the internet and trade show floors to assess what was available and began narrowing down our list of potential partners. One of those companies, Real Estate Financial Modeling, LLC (REFM), built a platform called Valuate® that seemed to not only meet but exceed many of our wants, so we ran a test group that gave us the thumbs up to move forward with a partnership. From that point, Founder/CEO Bruce Kirsch and the REFM team have worked non-stop to expand this platform. We wanted to share with you a little about this journey.
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Top 5 Data Needs for Researching Commercial Properties
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Tenant Data Comes to RPR Commercial
RPR Commercial is your database of more than 35 million off-market commercial properties, 330,000+ on-market commercial listings with over 107,000 available leasing opportunities. You've had access to who owns a building, property specs, tax records, mortgage information, and legal descriptions for properties nationwide and now, with a recent integration with SMR Research, you have the ability to see over 7 million tenants that occupy space within a structure.
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