EXIT Realty Expands 'My Smart Sign' Geolocation Technology
A staple of the real estate industry, the humble lawn sign, has been transformed into a high-tech lead generation tool now available to all EXIT Realty agents and brokers as a member benefit.
EXIT's My Smart Sign uses geolocation technology and text messaging to provide prospective home buyers with photos, pricing and details on all available properties in their area, and to provide agents and brokers with potential clients.
My Smart Sign™ works like this: When a prospective buyer texts a My Smart Sign™ code to 85377, within seconds they receive a link with access to information on all available properties on the MLS — not just EXIT listings — in their immediate location.
The EXIT associates also receive instant general property inquiry leads, area leads, and leads for specific properties. Because the EXIT's representative is immediately notified, they can quickly connect with interested buyers within seconds.
"My Smart Sign™ is a mass marketing, lead generation powerhouse," said Tami Bonnell, Co-Chair of EXIT Realty. "It gives EXIT's agents and brokers a stronger level of control over their own businesses. It also can be a powerful tool for a new real estate professional, helping them quickly generate hundreds of leads and accelerate opportunity volume."
EXIT Realty Corp. International, founded in 1996, is known for a focus on customer service, developing women in real estate, and for a unique business model featuring a residual income formula.
My Smart Sign™ is an EXIT exclusive and is feasible because EXIT maintains its own text-messaging technology platform, company officials said.
EXIT members can also use their My Smart Sign™ vanity code in their print and digital marketing with the message, "For information on properties near you, text [My Smart Sign™ vanity code] to 85377."
Real estate leads typically come from word of mouth. According to the National Association of REALTORS® (NAR), 68% of home sellers in 2021 reported finding their agent through a referral from a friend or family member, but EXIT is committed to expanding the sources of referrals for the real estate professional.
"My Smart Sign™ is changing the game," Bonnell said. "EXIT Realty was built on human potential, and we've always been dedicated to making sure that everyone in the EXIT family is empowered with the tools they need to succeed. Now, we've literally exploded that exponentially with My Smart Sign™."
To learn more about EXIT Realty's forward-thinking approach to technology including My Smart Sign™, please read the whitepaper entitled, EXIT Realty's Technology Philosophy: Putting People First.
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Real Estate Signs: Traditional or Digital?
Real estate signs have always been a popular marketing technique in the industry. However, since the development of new technologies, it has changed in fascinating ways. In today's article, we will discuss both traditional and digital signs to discover which method works best for advertising.
Traditional Real Estate Signs
Before the digital age, real estate agents advertised their listings using traditional marketing methods. One of the most well-known methods was Coroplast and aluminum signs. To this day, people still use this type of advertising for marketing their properties.
Depending on the material and quality of your signs, you can make your properties stand out. For example, most agents use Coroplast and aluminum real estate signs to advertise their properties. So let's differentiate the two.
Coroplast Real Estate Sign
Coroplast signs are more or less like plastic cardboard. They are affordable and water-resistant, but not wind resistant.
Aluminum Real Estate Sign
On the other hand, aluminum signs have a professional high-end appearance and come with a pristine image that displays your agency information. They are more expensive than Coroplast signs but still relatively affordable and long-lasting in all weather conditions.
If you compare the two side by side, aluminum will be the best choice. Not only are they affordable and long-lasting, but they are also professional in appearance.
Billboards and Outdoor Advertising
Another popular way of traditional advertising is via billboards. The key to billboard advertising is to place it where people are most likely to see it. When placed in the right location, thousands of people can see your billboard ad every day. Whether on their way to work or back from work, your ad will always be there. This can have a significant impact on them. When a person sees your ad often, it can trigger them to take action.
The key is to make your billboard look interesting enough to work. Make sure that you use an easy-to-read but attractive font, have your contact information displayed, and make it stand out. Try to appeal to your customers' emotions. Lastly, be creative and original. Make sure that your billboard stands out from the crowd and grabs your potential customer's attention.
Digital Real Estate Signs
The digital age has brought many changes to how real estate agents advertise their properties on the market. Some of the widely used digital signage are:
Interactive Touch Screen Signs
Touch screen signs are one of the most popular ways of advertising properties through digital signage. Real estate professionals use this modern technology to inform, navigate, and direct clients using its interactive features. For example, Realtors use it to let buyers explore property floor plans using interactive touch screen displays. Additionally, agents can use touch screen signs to store clients' data and for marketing. For more information on using real estate touch screen signs as a form of marketing, make sure to read our article on it.
Other Forms of Digital Signage/Signs
Other forms of digital signage include video tours, virtual reality, and a lot more.
Overall, both traditional and digital forms of advertising are crucial to ensure a boost in your property sales. Each one complements the other and is necessary for profitable results.
To view the original article, visit the Realtyna blog.
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5 Benefits of Using Digital Displays at Your Brokerage
Still taping paper listings to your brokerage's front window? We all know printers are a hassle and paper is wasteful, but here are five other advantages of leveraging digital display signs at your real estate brokerage:
1. Convenience
Get live MLS updates without dealing with printers and tape. Have multiple branches? Display the same information across different offices. Digital signs allow you to save time by updating your listings' information with live automatic data.
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