The Biggest Mistake Brokers Are Making on Social Media and How to Fix It
According to NAR's 2022 Technology Survey, nearly half of agents and brokers surveyed said that social media was their best source of high-quality leads. Brokers and agents who don't use social media effectively are essentially giving up leads to those who do, leaving money on the table. Still, many real estate professionals are frustrated when they don't get the results they expect from social media or hope that their social networks will be a source of quick and easy leads. In many cases, these brokers are all making the same big mistake. Can you guess what it is? The biggest mistake real estate brokers are making in their social media marketing is consistency. Why consistency is key in social media marketing For social media marketing to be successful, it needs to be a habit, not a sporadic undertaking. This means posting consistent content according to a consistent schedule. Why is overall consistency so important? Consistency leads to better brand recognition By posting consistent kinds of content in a consistent way, you give your audience an opportunity to recognize your content and develop positive associations with it. The content you post is how you share your expertise, values, identity, and voice on social media, as is the way you respond to your sphere's comments and posts. Consistency helps build a stronger audience Most social media algorithms favor regular posting, meaning that if you post according to a particular schedule, you will be rewarded with more views and hopefully more engagement (and leads!). If your goal is to get your content in front of your sphere, the rule of thumb is generally the more you do it (without spamming, of course), the more your sphere will see. The Hanging Gardens of Babylon weren't built in a day, and neither will your social media marketing machine. Like creating a beautiful garden, it takes time to build the community you need to generate a consistent stream of leads. How long is hard to say, but a consistent presence will help you attract more leads over time. Consistency builds loyalty, credibility, and trust Consistency is also important because people are not generally on social media to be marketed to, at least not consciously. Social media is where family and friends connect, and so real estate brokerages trying to promote listings are "invading" a social space. Your advantage as a broker is that houses, homes, and homebuying occupy an important part of many people's lives, and so sharing genuine, authentic content about the value you add and the benefits of working with a real estate agent can help your sphere start to trust your expertise and promote and amplify your brand even more than you already are. How brokers can help their teams post to social media consistently The challenge is that consistency can be hard. Agents are usually busy out selling houses, not generating content for their social media profiles. But a little effort can go a long way to help ensure a consistent brokerage presence on social media. Develop a social media calendar and stick to it Like any habit, you need to pick a frequency that works for you. Some people manage to go to the gym six days a week. Others manage to go once. Both are fine, as long as you're consistent. Pick a schedule for posting content and adhere to it as much as possible. If you find it hard to post content according to a set schedule, you can use a social media tool like Reach Social to automatically post content on all your preferred platforms. Create social media guidelines and share them widely You can encourage consistency by defining the kinds of content you want to share, the color scheme of your posts, the size and shape of any logos you decide to use, your online tone of voice, and by ensuring your team follows these guidelines. Share your own content regularly You can give your agents content inspiration by creating your own posts for them to share. This gives them the opportunity to share more information about the brokerage and encourage stronger brand recognition and loyalty. 3 other ways brokers can win at social media marketing To reap the benefits of social media marketing, a little bit can go a long way. In addition to consistency, learn more about three other Cs for social media success: Scroll-stopping social media content Content is king on social media, and different kinds of content are better suited for different platforms. Listing images and videos do really well on Instagram, videos are obviously well suited for YouTube, and Facebook and LinkedIn are great places to post links to listings and interesting real estate articles. Controlling the branding and messaging As a broker, being able to exercise a degree of control over how your business is presented online is both empowering and a business imperative. It's also key to creating a consistent presence, and there are tools at your disposal that give you the control you need without restricting your team. Cost-effective tools and strategies Getting the most out of social media doesn't have to cost a fortune. Social media is one of the most effective places to market your brokerage, and it's essentially free. For a relatively low investment and cost per lead, you could be amplifying your reach significantly. To view the original article, view the Constellation1 blog.

Real Estate Media Trends You Should Follow in 2023
As a real estate pro, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. Here are the top six real estate media trends for 2023: Virtual Reality Is More Favored One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space. It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property. So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service. Drone Footage Is Needed Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way. 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while. Social Media Will Remain a Powerful Tool Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. Get on TikTok TikTok is one of the practical marketing tools that can assist agents and brokers in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers' attention. The app has become a popular app for real estate. TikTok's true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate professional in your community with a few clicks using the information you already have. Harnessing the Power of Email Email marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate pros need to send out more marketing emails to reach your business goals and connect with your target audience. You're busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them. Real estate email marketing used correctly, can help you reach more clients and close more deals. Prioritize SEO SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business. Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines. The most important thing to remember about SEO is that it's not something you do once and forget about later. It's a process that requires constant attention and care if you want to see results. To Wrap Things Up Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents and brokers can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses. Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts to help you stay on track. To view the original article, visit the Realtyna blog.

What Is Social Publishing? Takeaways for Real Estate Pros
Agents essentially have two jobs: their primary jobs helping buyers and sellers with their real estate transactions, and secondary jobs making sure their social media feeds are frequently updated. Why, you ask? Because social media is a major source of real estate leads. Doing a great job helping homebuyers is hard enough. The second job just adds more work to the pile. Not only that, but unless agents are obsessed with data, they probably don't notice or keep track of key engagement metrics, like what kind of content gets the most likes or what time of day posts draw the most attention. We know all of this is a lot to keep track of, which is why social media scheduling and publishing tools can be a game-changer for real estate teams. Plugging your social media into a scheduling tool may sound scary at first, but the benefits for both agents and brokerages alike are immediate. With proper scheduling, posts go live at the perfect time to get seen by the highest number of people and draw the maximum number of leads. Here are just four ways social media scheduling can benefit your team. 1. Scheduling takes the stress out of social media management If you used to worry about making sure you got a post up on your feed every day, worry no longer! Social media schedulers can post all the relevant content you like as often as you want, including your team's very own listings, relevant local and industry articles, photos, virtual tours and open houses, and more. Plus, once you've chosen all your settings, the process is entirely automated. You get to sit back, relax, and enjoy the likes… and the leads! 2. Ready-made posts allow agents to focus on their actual jobs Let's face it, most real estate agents aren't trained social media marketers. If they don't have to worry about what's going up on their social media, it immediately frees up hours of their time every week—and those hours can add up quickly. With all that extra time, your team can focus on winning more listings and becoming premier agents in your market, not writing Instagram or Facebook posts. 3. The best tools keep you several posts ahead of the competition With the right social publishing tools, your entire team's social media schedule can be filled up weeks in advance—while relevant, dynamic content like listings and tours post as they create them. If you're always a step ahead with online lead gen, chances are your lead game offline will be a step ahead, too. 4. Social media marketing is the most effective way to expand your sphere of influence in your community An agent's most effective marketing tool is their sphere of influence, or their network of family, friends, former clients, and acquaintances. Chances are they all follow each other on social media. Agents that frequently share relevant content, new listings, and engaging posts with their followers are leveraging their spheres effectively. A clear, cohesive, and consistent social media strategy, backed by a social scheduling tool, helps grow and expand the number of people they reach, which helps grow their business and your brokerage's revenue. Scheduling your social media can feel a little uncomfortable at first. Before, you worried about finding the time. After, you might worry that posts will lack your personal touch. Rest assured, our social publishing tool, Reach Social, was developed and tested by real people who understand your concerns and work to make content that even the most discerning readers connect with on a personal level. There's no one way to build a strong social media presence, but taking the stress out of content creation and scheduling is an ideal place to start. To view the original article, visit the Constellation1 blog.

10 Ways to Post About Your Brokerage Without Posting About Your Brokerage
As a brokerage, building your company's online presence is critical. Millennials and digital natives are entering their prime home buying years, and they aren't reading newspapers, listening to the radio, or even watching broadcast television: they're on social media. Having social media pages that boost your business and generate leads is more important than ever for continued success. According to John White, quoted in Inc.com, millennials make up 66% of first-time home buyers and 34% of home buyers overall. The majority of them are searching for homes online. Without a quality social media presence, you won't reach the people you need to be reaching. But being on social media doesn't just mean you only post about your listings. Social isn't all business all the time: it's about generating and sharing quality content your leads and customers want. There are so many ways to engage your readers and get more leads, you just have to get creative! Here are our top 10 favorite ideas for what your brokerage can post on your social media pages other than your listings. 1. Pictures of your community If you're not showing off your community, you're missing an incredible opportunity. Buyers and sellers want to do business with brokerages and agents who really know their market, and sharing community content is a great way to demonstrate your expertise and showcase other local businesses that might do the same for you in return. 2. Hot home trends Posting about what's trendy in homes right now might not seem intuitive for a brokerage, but it's a surefire way to engage your leads. These types of posts spark conversations to drive people to your website, improving your organic traffic and getting your listings in front of consumers. 3. Tips for first-time homeowners First-time homeowners are those most in need of a real estate professional. Sharing tips, tricks, and advice on buying homes and what type of homes they should look for is a smart way to demonstrate the care and attention your brokerage gives to first-time buyers, which means they'll be likelier to give you a call. 4. Answers to common (local) questions Buyers and sellers have lots of questions. Do I need to be prequalified? When is the best time to list? How do I valuate my home? What kind of property can I afford? By answering top questions, especially hyper local questions about your specific market, you build trust with customers—both old and new. If you're there to answer questions for them online, they'll trust that you can answer them offline, too. 5. Home staging ideas What do all sellers have in common? Wanting to get top dollar for their home. According to NAR, 23% of buyers' agents said that home staging raised the dollar value offered between 1% and 5%, compared to similar homes on the market that hadn't been staged. By sharing top staging ideas, you're helping your leads sell at the highest price possible and making your agents' jobs easier, too. 6. Seasonal content An easy way to keep your feeds current and fresh is to share seasonal content. Live in the north? Post about fall home improvement and winterizing tips in October and spring cleaning guides in March. You can also share holiday content that reflects the community you serve. Seasonal posts are a simple, easy way to drive traffic to your site. 7. Dream homes We can all dream, right? Even if luxury dream homes might be out of reach for most of us, they're still fun to look at and can help you create discussion about how your readers can find their (realistic) dream home. 8. Décor ideas This is the perfect low-hanging social media fruit. Everyone decorates their home, especially after buying a new one. Drive the conversation and generate interest by posting about trends in home décor, beautiful homes your brokerage has listed recently, and DIY tips for beautifying your home on a budget. 9. Daily real estate tips If you post a tip a day about buying or selling a home, potential customers will notice. They'll be able to use that information for their current or future home search, too. They'll credit you for the help and will hopefully call you when they're ready to make a move. Can't post daily? Make it a weekly tip instead! Consistency is key, and quality information trumps quantity. 10. Video testimonials Words and pictures are great, but have you thought of using video? A quick 30-60 second testimonial from a customer about how you helped them is one of the very best advertising tools you can have. Posting videos on YouTube is an amazing way to boost your SEO and make your brand even more visible. Most satisfied customers will be happy to oblige, especially if they're walking through the doors of their brand-new home for the first time after closing. Keep these tips in mind to make sure your social media content is fresh and engaging to drive clicks, generate leads, win listings, and satisfy your customers. Automate your brokerage social media What if your brokerage had a tool to help you post about all these topics and more, without even having to think about it? It's possible with Reach Social, our social media management solution. Our library of more than 40,000 (and growing) unique content pieces are branded for your brokerage and posted automatically on your schedule, keeping you and your agents top of mind. To view the original article, visit the Constellation1 blog.

Carpenter Realtors: The Advantages of Automated Social Media Marketing
Social media marketing: an underutilized asset Social media marketing is the most powerful tool your team probably isn't harnessing to its fullest potential. How do we know? Because according to the National Association of Realtors, 65% of agents' new business comes from within their spheres of influence, i.e., the people in their personal and professional networks. Where do agents interact with their spheres the most? On social media. But the NAR also found that only 10% of agents market to their spheres effectively. Why is that? In truth, agents are busy, and adding yet another responsibility to their already full plates means that many of them simply won't find the time. The result is fewer leads, fewer listings, and lost revenue for your brokerage. The solution? Automation. Advantages of social media automation David Caveness, President of Carpenter Realtors, identified this dilemma years ago. A Paradym by Constellation1 customer for well over a decade, Carpenter Realtors is a top LeadingRE-affiliated brokerage in Indiana that opened its doors more than 50 years ago. Today, it has 33 offices and more than 600 agents statewide and is the go-to team in central and southern Indiana for buying and selling homes. David realized early on that unless agents could simply set everything up and forget about it, it wasn't going to happen. It was the case for virtual tours, the first Paradym solution Carpenter integrated 15 years ago, and David knew it would be the case for social media marketing, too. As David said, "The set-and-forget aspect of Paradym was really important to us, because without it, the vast majority of our agents wouldn't use it." When Carpenter started looking into social publishing tools for real estate, they wound up going with Reach Social, Paradym's fully automated social media marketing tool that helps agents stay active on social networks without adding any new tasks to their already long to-do lists. Some individual Carpenter agents can now sell more than $20 million per year, on their own, in a market where the average listing price is $200,000. That means they're closing sales on average every two business days (the national average is one per month). David attributes this success directly to Paradym by Constellation1. "Without tools like Reach Social, there's no way that'd be possible," he said. A partnership for lasting success Carpenter likes change, just not changing vendors. Carpenter's relationship with Paradym by Constellation1 is a true partnership grounded in dedication and customer service that allows them to better serve their own internal customers: their agents. Now that agents' day-to-day online marketing tasks are completely automated, they can spend more time doing what they do best: winning leads and closing sales. The result: less stress, more productivity, and higher agent retention—all of which are great for Carpenter's bottom line. Learn more about how Carpenter Realtors automated their social media marketing and presented a consistent brand across 15 different counties in Indiana. To view the original article, visit the Constellation1 blog.

Top Social Media Tips for Real Estate Professionals
Social media isn't just full of cat pictures and memes. It's an awesome forum for sharing helpful information and clever content to market yourself and your brokerage. But are you and your agents leveraging social media effectively? Chances are the answer is no. According to the National Association of Realtors, 67% of agents' new business comes from within their sphere of influence, i.e., the people in their personal and professional networks over whom their opinion holds some sway. This is well over half of new business! Now here's the problem: the National Association of Realtors also found that only one in 10 agents is effectively marketing to their sphere. The ineffective marketing efforts of those nine remaining agents represents a huge opportunity cost for both agents and brokerages. What's keeping agents from marketing better to their spheres? Often, they don't know what they should post or where to find content. Others report being too busy, feeling unfamiliar with the platforms, feeling uncomfortable with putting themselves out there, or that they simply "don't do social media." As a result, they aren't top of mind when someone in their sphere needs to buy or sell property, and the lead goes somewhere else. Whether you're a digital native or not, it pays to have a quick social media refresher. Here are 13 do's and don'ts for social media to help make your content marketing a success. Use social media to drive traffic and leads. Social media can be a fun place where you can share what you're up to. It can also be a great way to generate leads and website traffic. So think of social media as a marketing tool, not just a way to have fun in your spare time. Prepare a social media strategy and schedule. A destination is easier to get to with a map. So, figure out your social media destination and make a plan to get there. What do you want to focus on? The possibilities are endless, if not a little overwhelming. You could commit to posting about your favorite local businesses on #smallbusinesssaturday, feature new listings at regular intervals during the week, do Facebook Live open houses for all new listings, and more. Having a plan will make it easier. Post regularly and consistently. The key to growing a social media following is regular, high-quality content, even if you're only posting once or twice a week. Once you've made an outline, try your best to stick to it. Be authentic. Social media users will quickly cut through pitchy, salesy, and unnecessarily flowery posts. You don't need to be quoting Socrates or Rumi to get your point across, nor do you have to pretend to be someone you're not. Write in your own genuine voice and your followers will see and appreciate it. Engage often with other accounts or colleagues you look up to. The key to social media is engagement, and nearly everyone is eager to engage and share. You can learn a lot—and potentially extend your reach—by following and engaging with accounts you find interesting, motivating, and inspiring. If you share their content, they're likelier to share yours, too. Be helpful. Social media shouldn't be all sales all the time. The key to content marketing is first providing useful information without an agenda that your followers and prospects can use, then explaining what you have to offer. Use a tool like Brand Builder. Social media tools like Brand Builder help brokers create branded content they can push and post to agents' connected social media accounts as though agents had written the post themselves. This means brokerages are marketing to all their agents' spheres without relying on each agent to post the right content at the right time, and agents don't have to think as much about social media marketing. Post questionable, inappropriate, offensive, or illegal content. It's easy to forget that your comments and posts will live forever online, so make sure you put out content you're proud of. You do not want your posts to alienate others, or worse yet, break the law. If you wouldn't share your post with your grandma, reconsider posting it. Share too much or too often. No one likes a spammy over-sharer. To be effective on social media, you don't need to post hourly, nor do you need to report on what you have for breakfast every day. Post a variety of relevant content as often as you like, but don't overshare. Promise more than you can deliver. First, don't commit to posting 10 times a day, 365 days a year if this isn't feasible for you. Social media marketing shouldn't be a burden, and thankfully there are incredible tools for making it easier. Secondly, don't promise your followers the impossible. It's easy to exaggerate on social media, but it's better to keep things real and down to earth. Be negative or a complainer. Your mom probably taught you, "If you don't have something nice to say, don't say anything at all." This goes for social media, too. Facebook, Twitter, Instagram, Pinterest, and other social media platforms are not the appropriate venue for airing your grievances, naming names, shaming others, or engaging in negative online behavior. No one likes a whiner, either. Be a beacon of positivity whenever you can. If you can't, take a break. Post without proofreading. Social media is fast-paced and time-sensitive, but spelling and grammar still matter. A typo or misplaced autocorrect every once in a while is no big deal, but don't make a habit of posting error-filled messages. Remember, your posts are still a reflection of you, your company, and your brand. If you aren't taking the time to proofread your own social media posts, will your clients feel assured that you'll proofread their offer before you submit it? Use too many hashtags. #Hashtags are a great way to extend your reach and share content with people who want to see it. Too many or irrelevant hashtags not only make your post more difficult to read, they can put it at a disadvantage. Research the best real estate hashtags in your area and use them wisely (and sparingly). There you have it! Thirteen do's and don'ts for effective social media posts. To view the original article, visit the Constellation1 blog.

Direct Message Marketing on Social Media Is Wrong
If you are like me, you get direct messages on LinkedIn every day with offers to help you grow your business. Some of them are from people or companies that you know, and others are spam from people or companies that you do not know. The come in like this:

[Infographic] Social Media Holidays for Real Estate in 2020
Wondering what you should post about in 2020? We've compiled a list of social media holidays perfect for real estate professionals. Check out the infographic below--and refer back to it whenever you need social media post ideas throughout the year!

Safe Selling: 5 Tips for Staying Safe on Social Media
We've already learned how an agent's profile photo, their language, and their marketing can either attract or repel predators. Today, we're going to find out how to patch a major safety flaw in many real estate agents' marketing: social media. Brokers can share this video with the agents in their office to help them understand what predators looks for when browsing social media profiles in the hunt for their next victim. Watch the video above to learn: How social media posts can add fuel to a predator's fantasy life The #1 rule for staying safe on social media Why you should use a different name and profile photo on your personal and professional accounts How to build a protective "wall" between your professional and personal sides How to prevent predators from cyberstalking you and discovering your personal profile and private family information Stay tuned for next week's episode to learn about red flags to look out for when communicating with a new prospect.

See the Real Estate Social Media Tool Contest Backed by Reality Capture
It's impossible to ignore. Today, people spend an average of 122 minutes each day viewing social media and real estate companies are taking notice. In fact, some companies are even creating their own platforms, designed for getting more use out of these social ones. Better Homes and Garden Real Estate (BHGRE) is one such company as they recently launched their own social tool that's integrated with their current intranet portal, "Greenhouse." It was a launch that featured a contest to encourage its use and offered a unique prize for creating unique content designed for making the most of the unique opportunities provided by social media.

Are You Leveraging Social Media to Get the Best Results?
According to the National Association of Realtors, younger millennials (those born between 1990-1998) and older millennials (those born between 1980-1989) make up 37 percent of homebuyers in 2019. A Nielsen study also showed that, collectively, this is the same age group that spends the most time on social media--clocking in about 13 hours weekly--making it a ripe marketing channel for real estate professionals who want to extend their brand reach, engage new buyers and uncover more versatile advertising platforms compared to traditional methods like print.

7 Crucial How-to Steps to Creating Powerful Social Media Content (That Gets Read and Shared)
The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million--over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it's no wonder that many businesses use social media in an attempt to reach their audiences. Unfortunately, there's no one-size-fits-all, easy route to social media success. In this post, you'll learn the seven crucial, fundamental steps for leveraging the ever-changing social media landscape.

Building Your Brand Voice and Referral Business with Instagram
With over one billion users worldwide, Instagram has quickly become one of the most popular social platforms for brands to market themselves. For real estate professionals, Instagram has become a great way to promote their listings, offer a peek into their open houses, highlight restaurants and shops in desirable neighborhoods and much more.

Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.

Instagram TV: Should You Jump In?
Social platforms for content creators are constantly changing. With so many options coming and going, it can be difficult to know if you should jump on board with a particular new offering, such as IGTV. We'll help break down a few positives and negatives to help you determine if IGTV is right for you.

Build a Consistent Social Media Presence
Social media can be one of the most powerful tools you have to build your brand and business, but without a social media strategy that works, it will quickly become a digital dead end. Don't waste your time by making the mistake of jumping into social media without a plan. Know how to benefit from social media so that you consistently experience valuable results.

Facebook Audience Targeting for Real Estate
Facebook is one of the most effective social media platforms for real estate advertising, but that doesn't mean that success with Facebook advertising is automatic. Just as with any form of real estate marketing, it's critically important to make sure that you're targeting the right audience with the right ad at the right time. The good news is that Facebook provides a ton of tools to help make sure that your advertising is reaching the right audience, as long as you know how to use them. We recently went over how to generate leads using your Facebook business page. Today, we're going to break that down even further with a guide to Facebook targeting for real estate agents.

Facebook Still Rules Real Estate
Like Mark Twain, the early reports on the death of Facebook clearly have been an exaggeration, especially when it comes to real estate. It remains the social media channel that is still the best place to stay top of mind among the greatest number of home buyers and sellers. And it's still the best media channel for real estate agents to keep in front of their peers.

Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.

How to Differentiate Your Content Between Social Media Channels
The number of social media users worldwide is estimated to reach an excess of 2.77 billion by 2019, so if you aren't currently incorporating it into your marketing efforts, you're going to want to start – ASAP. Not only does it give you access to this booming population of users and potential clients, but it also allows you to do so without breaking the bank, a major plus for any business. Although it is becoming a widely used marketing tactic, many professionals are spending valuable time posting on various social media channels while failing to generate the levels of ROI they are searching for.

The Emergence of Dark Social
I was starting to hit my stride helping companies integrate social media into their public relations programs when I was mugged by Dark Social. If you are not familiar with the term Dark Social, I wasn't either, until recently. At first, I thought Dark Social was somehow related to the Dark Web. Fortunately, I was wrong. Dark Social are those communications methods that involve direct communications with people so they are "social." But unlike social media, they are not out in the open. Thus they are "dark." This includes email, text and chat apps. The other reason it is called Dark Social: these communications methods are almost impossible to monitor. Website analytics or any dashboard can't measure it.

How to Generate Leads with Instagram
Recently, I talked about how social media is a valuable tool for your real estate brokerage, and how you can put it to work for you on Facebook. But the thing about a social media strategy is that it rarely focuses on one platform alone! Each social media network targets a different market, and can have a huge impact on your lead generation—which can have a huge impact on how many homes you and your agents sell. Today, let's have a look at one of the more recent social media platforms: Instagram.

How Brokerages Can Generate Leads with Facebook
Social media can be an effective tool for bringing leads to your brokerage's website, but it's important to know how to use it to your advantage! It can be a confusing world, especially if you're just getting into it, but it doesn't have to be a stressful situation. Over the next little while, we'll be looking at how you can take your social media lead generation game up a notch on a few different platforms—but for now, let's focus on Facebook. With over two billion users worldwide, Facebook is still the iconic face of social media. Its users encompass nearly every age group, engage with all kinds of businesses, and even use it to influence their buying decisions. Here's what you need to know about generating leads on Facebook!

How to Turn Instagram Likes into Real Estate Sales
Are you looking for a great way to reach the young, growing Millennial demographic, which has quickly become the largest generation of current homebuyers? Do you want a digital medium, which is perfect for sharing photos, listings, tips, testimonials, and video content? Then Instagram is a great social network for marketing your real estate business. Ahead, we'll take a look at strategies for success on Instagram, along with what you can do to turn Instagram "likes" into real estate sales.

Social Marketing Tips Clients 'Like'
Marketing on social media sites is integral for agents and brokers, yet many have only scratched the surface of their social media potential. In today's real estate marketing tips, we'll take a look at maximizing this potential, and how to get potential customers to 'like' you before they 'swipe left' on your brand. Seven Ways to Step-Up Your Social Marketing Game

Is Your Real Estate Business Millennial Social or Anti-social?
Why is social media such a powerful real estate marketing tool? Start with demographics. Real estate shoppers from every generation rely on social media, and for the large, ever-growing Millennial generation, social media is simply a natural part of life. Millennials make up the largest generation of home buyers, so agents everywhere are working to connect with the Millennial generation through social media and other tech-friendly tools. Our team has the details on why social is so important, how to avoid being "anti-social," and how to build a social media presence that resonates with the largest modern real estate demographic.

Social Media Metrics that Matter Most for Real Estate
In the modern age, marketing and measurement go hand-in-hand. Although this holds true for every industry and media outlet, professionals in the field of real estate are in a unique position to take advantage of the real-time marketing feedback benefits that social media can provide. Up-to-the-minute viewer/visitor data is built directly into all major social media sites, and if you aren't taking advantage of this data, you just aren't making the most of your digital marketing efforts. In short, you can spend all the time in the world to establish a broad social media presence and craft compelling content, but if you are receiving no information on the overall effectiveness of these marketing efforts, you may just be wasting your time. By keeping an eye on your social media stats, you can constantly adjust your marketing strategies to better reach your goals. The most important metrics for real estate pros to watch are...

Get Ready to Celebrate Hispanic Heritage Month
September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved.

Ultimate Guide to Content Curation
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as "content" – to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis, it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.

The Do's and Dont's of Instagram for Real Estate
Instagram is one of the most popular platforms in social media when it comes to the real estate industry, and there are some very good reasons why that's the case. The first is that Instagram is a highly visual medium, and real estate is a natural source for attractive, shareable photos. Just as importantly, Instagram is directly integrated with Facebook, which remains by far the most common, popular social media site on the planet. Success on Instagram may not be instant, but you can speed up the process dramatically by learning the "do's and don'ts" of Instagram for real estate.

How to Use Social Media to Find New Agents
You already know that social media is a great place to promote your real estate business to clients, but did you know that it's also an excellent recruiting tool for finding talented new real estate agents to join your team? Real estate is a very social-friendly industry, and today most agents will have a presence on all of the major social sites. You can learn so much about a potential hire by visiting their social pages before an interview, and you can even use social sites like LinkedIn to recruit new agents directly. Now is the time to take a closer look at social media for real estate, and how it can be used to attract new talent for your real estate team.

Snapchat for Real Estate? Probably Not, but Ideas Abound
If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lockstep, I have been snapping away. Haven't tried Snapchat for real estate marketing? Don't bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking. Scarcity and Urgency Snaps expire after 24 hours. This is an old marketing tactic called scarcity. If forces people to look at your snaps every day, and encourages you to post every day. You see this tactic used for pop-up sales and other events. We have observed the use of scarcity in real estate marketing with hot markets like San Francisco. The agent will take a listing, stage it, get all of the inspections and appraisals done, and truly package the property for a quick sale. The agent puts the listing in the MLS with remarks that say that the open house will be this Saturday and Sunday. All offers must be submitted by Wednesday at 5PM. The seller will review all offers Thursday and accept offer by Friday. Highest offer with cleanest contingencies will win.

How to Use LinkedIn to Supercharge Your Business
We've spoken before about how to use social media for your small business. But we wanted to take a closer look at LinkedIn and how it can help your business. Here are tips on how to use LinkedIn to supercharge your business. Tips on How to Use LinkedIn for Your Business As a reminder, LinkedIn is a social network built around your professional networks. Whereas Facebook is geared around your friends and family, LinkedIn is built around work and business related news. Think of LinkedIn as the world's largest networking service. It's quite simple to connect with people you've done business with or want to do business with. For the self-employed and small business owners, LinkedIn can be a critical tool for finding new prospects. LinkedIn for Business Tip: Use Professional Photos and Titles It's quite common for customers or potential clients to do an Internet search of your name before signing a contract. LinkedIn is often one of the top results, so it pays to have a professional photo and title in your profile. You don't want to lose a deal because you have a silly photo. Likewise, maintain professional titles. You may consider yourself a "rockstar" or a "ninja" but that doesn't carry much weight with others. The goal of LinkedIn is to put your best professional foot forward—stick with standard titles that capture your responsibilities.

New Ways to Use Pinterest to Build Your Real Estate Brand
You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate professionals. Pin to Win: Pinterest Tips for Real Estate Social Media Pinterest basically works like a digital bulletin board, but with a social media twist. You can create multiple boards using the same account, and fill them with videos, vivid images and content. So you might create one board for neighborhood info, one for real estate tips and one for interior design inspiration. Just as with any social site, the goal is to share your best content, get people talking and engage with your audience in a meaningful way. Share More Than Listings – Filling your page with nothing but listings is one of the easiest ways to turn off your audience on any social media site because social users prefer engagement to advertisement. There will be plenty of good opportunities to weave remarkable listings into your Pinterest content—the key is to avoid overdoing it and make sure you balance things out with other types of content. Introduce Your Team – Your real estate team is one of your greatest assets, so why not give them a little screen time? Pinning images and brief bios of your team is a great way to make an introduction, and helps your audience connect with your brand on a personal level.

The Results of Digital Engagement Part II: Redefy
Welcome to the second part of our series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here. In this installment, we explore the first of three companies using digital engagement to increase new business. Redefy is changing the way homes are sold with a flat fee real estate model. They use the engagement in two ways: the first is through their social media marketing and the second is by keeping home buyers and sellers engaged over a long period of time. Business Challenge: need to drive better qualified leads through their social media marketing The social marketing media is enhanced with digital engagement in a three-part process: Drive traffic from social media marketing to a landing page Pull leads through a qualification quiz to find out where they are in the buying or selling process Send leads a custom property report with the agent's contact information Impact on Business Redefy had 180 people click through their social media marketing to the landing page. They cultivated 49 leads in four weeks that they described as high quality with a "significant portion looking to transact within 1-3 months."

Facebook Advertising and Seller Lead Generation
Tuesday, March 14, 2017 at 10:00 AM PDT You will learn how to use the tools in Listings-to-Leads to: How to market listings on Facebook for buyer and seller leads. How to advertise on Facebook for Seller Leads. Other tips on using social media, email, blogs and more to generate seller leads. Register now!

Am I Doing This Right? 4 Social Media Best Practices for Your Business
So, you've signed up for Twitter, or Instagram, or even Snapchat, and you're staring at your phone or your computer screen wondering what the heck you're supposed to do next or how you should utilize each platform—especially when it comes to your business. We're here to tell you that when it comes to social media and figuring out the best practices, the etiquette, and the best way to utilize it for business marketing, you're not alone in feeling confused or bewildered. The world of social media has become a wild one and figuring out where you fit in on each platform can be a daunting task that might even turn you off from using it all together. But before you go running away from even trying your hand at it, we've got a few best practices you should follow to stay on track, especially if you'll be utilizing social media for your business. Take it step by step—no one becomes a social media mastermind in a single day; just like anything else in your business, it needs to be built up. We've lined up the four best practices for getting your business up and running on social media, because at the end of the day, the online community is where more and more people are turning to discover more about the businesses they love—and you don't want to be 'unsearchable' in this day and age. 1. Defining your purpose: Why are you on social media anyway? Before you post a single thing, you need to figure out exactly what platforms you'll be using and why you're using them. If you're already an experienced Facebook-er, this could be your chance to expand your horizons into setting up a business profile and tackling building out your network there. It could also be a great chance to tackle another platform you may not have tried yet, like Twitter or LinkedIn. If you want to expand your business and professional network, then LinkedIn is the right place for you. But if you want to easily build up an online presence and interact more with your customers, then Facebook could be the right avenue. Many people are starting to turn to social media as their news source, so keep that in mind when you're determining your purpose for each platform. Facebook is one of the most popular platforms that online folks use to get their news and information, so what does that mean for the information and value you can share on the platform?

Get Better Leads from Facebook
The first five steps we took to generate 8,000 qualified real estate leads in three months—just using Facebook: 1) Set Up a Facebook Business Page Ninety-one percent of real estate agents use social media to promote their business, according to Contactually. Facebook advertising is a valuable lead generation tool, but unless you're taking a methodical approach, it can be hard to monitor, track, and optimize your campaigns for the best returns. Onboard has developed a data-driven engagement system that includes social media marketing. Through our experience helping clients generate real estate leads from social media, we have curated some key best practices in Facebook lead generation. In this eBook, we review what we've learned and include specifics from a three-month campaign we did with a regional brokerage that yielded over 8,000 qualified leads. You want to run your Facebook advertising from your business account, not your personal account. Most of you probably already have a Facebook business page, but if you don't, it's very easy to set up. You just need a name, profile photo, cover photo and a call to action. You also have the option of converting a profile page to a business page. This is an easy guide to get started.

How to #Hashtag the Right Way
Being active on social media is extremely important these days. You need to tweet, tag, like and share to be known in your social media circle. I have seen a lot of people struggle with finding their niche; some people like Facebook but others love Instagram. Personally, I love Twitter. In one of our previous posts, we spoke about using social media the right way – a successful social media strategy can put your brokerage in front of your target audience. One common challenge that everyone faces is the hashtag. Here is a cool infographic published by Entrepreneur.com that will help you understand how to hashtag the right way.

SEO 101: Using Social Networking to Boost Website Traffic
On its own, writing stellar content for your real estate site isn't going to make any money for you. You'll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every business. SEO stands for search engine optimization and it's exactly what it sounds like. It's how optimized your blog or your website is for the search engines that are crawling it when someone types in a search query. It's a huge factor in making sure you get traffic to your site and, more specifically, that it's the right kind of traffic—people who are looking for you to solve their problems. If your real estate website isn't generating a profit, then you need to ask yourself some hard questions – what benefit does it really have for your business? No need to panic if you are still waiting for a breakthrough. I'll cover some of the most important SEO factors and some hands-on techniques that you can put to use right away to increase the traffic to your website. Promotion Is King One way to promote your website is by paying for online ads in hope of snatching a client once they land on your page. This model can be a huge money pit. But as soon as you stop paying for online ads, usually the traffic to your site drops like a rock. Frustratingly, it cost me more to lure people to my website than the revenue that they brought in. This was the time when I decided that I was done with paying for traffic and that I wanted people to be organically interested in my website. My favorite and most rewarding solution to paid marketing is content marketing or blogging. While it is easier said than done to "just create great content," it's possible to build on that concept. The truth is that there is way more to SEO than just writing content. One piece of the puzzle is that you'll need to get others' attention by proactively positioning your articles to be seen by them. It's really no different from dating. You can be the best looking person with all sorts of positive attributes. But if you never leave your home, it's going to be hard to meet other people for a date!

How to Use Facebook for Your Brokerage: 4 Tips for Success
Facebook for brokerages can be a powerful tool. But don't just use it for the sake of using it. Really think about the end results you want to drive from Facebook and then dedicate the time and resources accordingly. 1. Create and Manage Your Page The first step on how to use Facebook for your business is to claim and manage your page. If you haven't set up a page, here's a quick tutorial: Go to this page (you'll have to be logged into your Facebook account) and select the type of business you're in and fill out the appropriate details. Finish your "About" Section with 2-3 sentences that best describe your business. Don't forget to put a link to your website, if you have one. Upload a profile picture that you want to represent the business. The ideal size is 180 x 180 pixels, but nearly any square photo will do. I recommend making it as clear and good looking as possible. Add a cover photo. The official photo dimensions are 851 x 315 pixels but you can crop any wide-angle photo you may want. This is the larger photo that will greet visitors when they visit your page. Start sharing content. If you need to claim your page, you can do that here. If somebody else has created a page for your business and is in violation of your intellectual property or trademark, you can make a complaint here.

Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
Thursday, September 29, 2016 at 2:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!

How Data Mining Makes Facebook the Most Cost Effective Advertising Channel
Facebook is a treasure chest when it comes to identifying potential sellers and buyers to advertise to. Facebook will help you figure out a person's location, age, marital status, company, position, salary and, believe it or not, even if they are likely to move. How do they do this? It's easy: data mining. Since the birth of social media, we've all become accustomed to over-sharing just about everything online. While Facebook doesn't necessarily care about the photo you posted of your amazing steak at Delmonico, they certainly are listening and cataloging everything else you are writing about. For instance, what about that new work promotion a friend posted about? What about the ultrasound that shows "It's a girl"? What about that job position your cousin just got and was so excited to tell everyone about? Yup. They are tracking all of that. So if you have access to a platform that is cataloging the life events of every single prospect you have in your marketplace, and pointing you directly to others that fit into the category of your "perfect client," why are you still refusing to advertise on Facebook? Frankly, given the cost of even hiring a marketing firm to run your ad campaigns versus other traditional forms of real estate marketing out there, I find it almost impossible to figure out why EVERY agent or broker doesn't have some sort of advertising strategy on the Facebook platform. If we can agree that the prospect of getting way more for way less is a compelling argument, let's examine two fantastic reasons that Facebook should be a part of your marketing campaign strategy.

Facebook Lead Generation for Agents and Offices (9/6)
Tuesday, September 6, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!

Inman Connect: Envisioning Tomorrow – Not Your Same Old Future
Inman Connect in San Francisco is the industry's biggest and splashiest showcase for the latest and greatest in real estate technologies and practices, and it just keeps getting better. Over the past two decades, an amazingly long list of the game-changing real estate technologies, management practices and productivity products, which are currently impacting the American real estate experience at all levels, can trace their first public exposure to various Inman Connect programs. The driving force behind the Inman Connect program is, of course, award winning Inman News publisher Brad Inman. For a few weeks each summer for the past 20 years, he has transitioned from media executive to center stage impresario. His efforts have created an attendee experience that floats somewhere between a Woodstock festival for technology groupies, an Academy Awards show for the serious industry guru, and a mental Olympics for attendees who just can't get enough of their favorite drug called innovation. Inman Connect has also become the place for over 2000 of the industry's challengers, aspirants, survivors and elite to meet, greet and evolve their professional relationships. During each event, significant personal interactions take place and important enterprise and developmental relationships are created. For would-be technical stars, Inman Connect is clearly the place to be discovered.

Top 10 Real Estate Influencers to Follow on Instagram Now
For those real estate professionals looking to expand their following on Instagram, your best first step may be to go check out the pros and see what they post and how they run their account. There are 300 million daily active Instagram users and if you search #RealEstate on Instagram, you'll find over 4 million posts tagged with it, meaning there are plenty of folks out there utilizing Instagram for their real estate needs. It's a great outlet to share both your business and your life with your network. So what's the next step? If you're not already on Instagram, then check out our quick start guide here to getting signed in and setting up your profile. Once you've got that all done, you've got to build up both your followers and your following. Start by amping up who you're following and the rest will come from there. Give our list a try and watch as your Instagram feed is immediately enhanced. Not only will it help in giving you some major inspiration for your own account, but it's an immediate link into the real estate social media community. It's a great way to network a little with other agents and brokers outside of your area, while building up that ever-important online presence for the sake of your clients and future clients. 1. Fredrik Eklund: @fredrikeklundny (697k followers) Who are they? Fredrik Eklund is a real estate broker from the prestigious New York City real estate firm, Douglas Elliman. He has succeeded not only in the US real estate industry but also in Scandinavia where he founded his own real estate company, which employs over 50 people at three offices. Outside of work, he stars in the television show Million Dollar Listing New York on Bravo, and he has written and published a book, The Sell: The Secrets of Selling Anything to Anyone. What do they share? Fredrik shares mostly posts that peek into his celebrity lifestyle, with other posts focusing on real estate and architecture in New York City's Manhattan. Often Fredrik posts a listing on his account. Why follow them? Feel like a celebrity with Fredrik's stunning posts.

Facebook Campaign Templates and Checklists for Real Estate (8/4)
Thursday, August 4, 2016 at 9:00 AM PDT This year at our brokerage in Austin, Texas, we've taken our Facebook marketing efforts to new heights... and the results have been awesome! In fact, with just 3 simple Facebook campaigns any agent can use, we've been able to find more new customers than ever before AND we've turned our open listings pages into the most popular pages on our website! If you want to learn the exact 3 Facebook campaigns we used to get these results AND how to find new customers, stay in touch, and promote your listings like a pro on Facebook, join us this for our live training webinar. Here's what you will learn: Facebook marketing best practices, featuring our top lead generation strategies and tactics Step-by-step examples of the 3 highly-effective Facebook campaigns we're using RIGHT NOW in our brokerage to generate a ton of new leads! You'll learn how to use Facebook the exact same way we've used it to DOUBLE traffic to our website and open listings pages How we're using Facebook to become a listing leader in our market, and how you can too! Register now!

Facebook Lead Generation for Agents and Offices (8/16)
Tuesday, August 16, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!

5 Steps to Finding Your Instagram Fame
"Instafamous," a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world's most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram's active monthly user count surpassed 500 million, with more than 300 million using Instagram daily. More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you're missing out on a significant marketing opportunity. Instagram is brilliant for marketing, primarily due to the platform's focus and simplicity. Unlike other social media platforms, Instagram posts can only be photographs or videos, both set to certain size and time limits. This emphasis on visual media is not only attractive for professional photographers but also for the greater public, as the 4.2 billion daily likes on photos indicate. The old saying that a picture speaks a thousand words has been the root of Instagram and its rise. With a new, enhanced white themed background and menu buttons, the user's eyes are more focused on a profile's posts within Instagram itself; the images pop and help attract attention to the content of each post. Instagram's uniformity and simplicity also help users easily compare posts and profiles side-by-side. As a result, competition for followers and likes run high. Many people go to Instagram to check out a brand or company's profile or even use it as a means to scope out a potential real estate agent or service provider. Simply put, it's worthwhile to start establishing an Instagram presence for yourself and your business.

3 Ways to Use Data You Have Today to Better Understand Your Customers
If you have an effective real estate website, it will engage visitors, guide them through their buying or selling process, and ultimately convert those visitors to prospects for your agents. But what if your website could do even more? What if your site and the tools you use to drive people to your site could inform you about the thoughts, desires, and values of your future customers? Websites don't have to be one-sided. If you really start to understand how people interact with your company online, you can access a wealth of information that will help your agents prioritize leads and close more deals. 1) Analytics Use web analytics to gain insight on how people find and interact with your website. Analytics can be overwhelming – there's too much information here. But if you look at just a couple of key indicators, they can help you prioritize messaging, segment your visitors by interests for more effective outreach, and ultimately increase conversions. Hot Days: Identify which days of the week are most active. These are the days your customers are telling you they are interested in thinking about their future home. New versus Returning: You can easily break down this information based on new or returning visitors. Returning visitors may be deeper in the sales cycle and might have different tendencies. Demographics: Who's viewing your website? Using analytics, you can determine the location, age, and gender of your viewer. Understanding your demographic is essential to curating and targeting your message. Interaction: Using analytics, you can see what pages people stop on, and for how long, their navigation history, and with what kind of device (e.g. mobile/desktop, Windows/Mac, Chrome/Firefox). This kind of data is invaluable in customizing and optimizing the value of your website.