realtor.com®

[Podcast] Using Social Channels to Create Connections with Tamany Hall
Thank you to RPR for sponsoring this article on RE Technology: This episode of Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business. Tamany joins Reggie and Genie from RPR (Realtors Property Resource®) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results. Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives. Towards the end, the show switches gears to discuss Threads — the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing. Don't miss this month's Decoding Real Estate with guest Tamany Hall! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: The Simple Touches Single Property Website CANVA Template Tamany Hall/The Simple Touches Instagram Realtors Property Resource® RPR Canva Templates Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR

10 Ways Real Estate Agents Can Stand Out Online
Thank you to iGuide for sponsoring this article on RE Technology: Social media has become an essential tool for real estate agents to connect with potential clients and showcase their expertise. However, with the increasing number of agents using social media platforms, it is crucial to find ways to stand out from the competition. In this article, we will explore effective strategies for real estate agents to differentiate themselves and maximize their impact on social media. Define your target audience Understanding your target audience is the first step to standing out on social media. Identify the demographics, interests and pain points of your ideal clients. By tailoring your content to their needs, you can establish yourself as a trusted resource and attract the right audience. Create high-quality content In a sea of social media posts, it is essential to produce high-quality content that grabs attention and provides value. Share informative blog posts, videos, infographics and professional photos of listings. Engaging content will not only attract potential clients, but also position you as an industry expert. Utilize visual storytelling Visual content is incredibly powerful on social media. Leverage platforms like Instagram and Facebook to showcase your listings through captivating photos, videos and 3D tours. Leveraging the imagery and virtual experience from the property's iGUIDE can help you showcase unique features and attract potential buyers. Use storytelling techniques to evoke emotions and make your audience visualize themselves in their dream home. The Faris Team really leverages Instagram to showcase their listings. Check out the Faris Team's profile here for inspiration. Be your authentic self Being your true self on social media is crucial. It's important to genuinely express yourself and not pretend to be someone you're not. Authenticity allows you to build genuine connections with others and fosters trust in the digital world. When you are true to yourself, your content becomes more relatable and resonates with your audience. Don't be afraid to show your unique personality, share your passions and voice your opinions. By embracing your authentic self on social media, you create a meaningful and authentic presence that sets you apart from the crowd and resonates in real life. Engage with your audience Building relationships on social media is crucial. Respond promptly to comments, direct messages and inquiries. Engage with your followers by asking questions, conducting polls and encouraging them to share their thoughts. Show genuine interest and establish a connection with your audience. KHaptive Design does a great job of giving prospective clients a genuine feel of the property with their photos and tours. Check out KHaptive Design's profile here for samples of their work. Leverage live videos Live videos are an excellent way to connect with your audience in real-time. Host virtual open houses, Q&A sessions or behind-the-scenes tours of your listings. This interactive approach allows potential clients to engage directly with you and get a sense of your personality and expertise. Billy Alvaro and the team bring their projects to life using video tours to tell the story of a property. Check out his profile to see how. Collaborate with influencers Partnering with local influencers or industry experts can give your social media presence a significant boost. Collaboration can help you tap into their existing audience, expand your reach and position yourself as an authority in the real estate industry. Use hashtags effectively Hashtags make your content discoverable on social media platforms. Research and use relevant hashtags that are popular among your target audience. This will increase the visibility of your posts and attract potential clients who are searching for real estate-related content. Use the #go_iguide to increase your chances of being featured on our @go_iguide Instagram account. Optimize your profiles Optimize your social media profiles to make a strong first impression. Use professional headshots, write compelling bios that highlight your expertise and include links to your website or blog. Consistency across platforms will help establish brand recognition and credibility. Monitor and analyze results Regularly monitor and analyze your social media performance to understand what works and what doesn't. Pay attention to metrics such as engagement, reach and click-through rates. This data will help you refine your strategy and make informed decisions to improve your social media presence continually. Standing out on social media as a real estate agent requires a strategic approach. By understanding your target audience, creating high-quality content, engaging with your audience, utilizing visual storytelling and leveraging various social media features, you can differentiate yourself from the competition and establish a strong online presence. Remember to consistently monitor and analyze your efforts to adapt and improve your strategy over time. Ready to learn how iGUIDE can help? Connect with an iGUIDE Specialist today to see how it can help improve your client experience. To view the original article, visit the iGuide

Elevating Real Estate Marketing: The Power of Live Streaming
In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers. One such strategy that has taken the industry by storm is live streaming. So, grab your smartphone and get ready to dive into the exciting realm of live streaming in real estate marketing! Lights, Camera, Action: The Rise of Live Streaming Real estate agents can now give clients an immersive, in-the-moment experience with live streaming, bridging the gap between actual and virtual tours. The appeal is in its spontaneity because viewers get a real sense of the atmosphere, eccentricities, and charm of a place. The Personal Touch: Building Authentic Connections Relationship building and trust are essential when selling a home. Agents can communicate with potential customers in real-time thanks to live streaming, which humanizes the procedure. Not only should granite countertops and square footage be displayed, but also a personal connection should be made. Imagine answering viewers' questions live and providing anecdotes about the cool things in the area. Through this engagement, a sense of transparency is fostered, which increases client trust. From Virtual Tours to Reality: Tips for Incorporating Live Streaming 1. Choose the Right Platform - Select a live streaming platform that aligns with your target audience. Instagram Live, Facebook Live, and even YouTube Live are popular choices that offer real-time interaction and reach. 2. Plan Your Content - While spontaneity is encouraged when live streaming, having a loose plan can help avoid awkward pauses. To keep your audience interested, outline the key points you want to emphasize and prepare engrossing anecdotes. 3. Promote Before You Go Live - By announcing it on your mailing lists and social media channels, you can create buzz before your live session. This guarantees that when the time comes, you will have an attentive audience. 4. Engage with Viewers - Live streaming is a conversation, not a monologue. Encourage viewers to comment and ask questions in real time. They remain interested and invested due to this interactivity. 5. Highlight Unique Features - Consider what makes the property unique. Is that a pretty bay window? A dream kitchen for a chef? A backyard haven? The highlight of your live stream may be these features. 6. Showcase the Neighborhood - Remember, you're not just selling a home – you're selling a lifestyle. Take a stroll around the neighborhood and point out nearby parks, restaurants, and shopping centers. 7. Professional Presentation - While live streaming can be casual, maintain a professional demeanor. Dress appropriately and ensure your surroundings are tidy and well-lit. The Benefits: Why Agents Should Embrace Live Streaming 1. Wider Reach: You can connect with potential customers from all over the world by live streaming because it cuts across geographical boundaries. An online live stream can be viewed immediately or recorded for later viewing. 2. Time Efficiency: Without having to physically move between properties, you can give several tours in a single day using live streaming. You and your clients both profit from this time efficiency. 3. Cost-Effectiveness: Reduce costs associated with holding actual open houses, such as travel and staging fees. Live streaming reduces costs while maximizing output. 4. Data Insights: Numerous live streaming services provide analytics that reveal information about viewer engagement. You can use this information to improve your content strategy and mold it to the tastes of your target audience. In conclusion, streaming has revolutionized the way real estate agents market properties. It's not just a trend; it's a powerful tool that offers authenticity, engagement, and a personalized touch. By incorporating live streaming into your marketing arsenal, you're not just selling houses; you're selling experiences and forging meaningful connections with potential buyers. So, next time you're getting ready to showcase a stunning property, consider going live. Lights, camera, action – it's time to bring the charm and essence of each home right to the screens of eager buyers. Embrace the future of real estate marketing and make every stream a journey of discovery! To view the original article, visit the Transactly