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Cost-Per-Lead: Is It as Important as You Think It Is?

Cost-Per-Lead: Is It as Important as You Think It Is?

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September 21, 2022 

AGENT


Cost-Per-Lead: Is It as Important as You Think It Is?
Are you still stuck on the "cost-per-lead" metric when analyzing lead generation strategies? It's 2022, and agents should be thinking bigger, and considering about another metric that's actually more important for fueling your business: conversion rate. Why Cost-Per-Lead is an Outdated Perspective Cost-per-lead is important, but it should not be...
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Establishing Digital Expertise, Authority, and Trust (EAT)
Before the evolution of real estate websites, smartphone apps, and multimedia messaging services, agents and brokers were the keepers and gatekeepers of listing data. Today, Realtors use real estate websites to share this information, generate leads, and communicate other useful information about their local communities and the home buying and selling...
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BROKER


The Top 5 Benefits of Hyper Local Real Estate Listings
One of the most important roles you and your agents play in each real estate transaction you facilitate is being a trusted expert. Clients expect you to be an expert--not just in the real estate industry, but also your local market and area. They're relying on you to help locate properties that check all their boxes: budget, neighborhood, amenities,...
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WEBINAR


Homesnap 201: Prospect Like a Pro and Win the Listing
Wednesday, September 28, 2022 at 10:00 AM PDT 80% of sellers work with the first agent they speak with, and you can be that agent with Homesnap Pro. Prospecting features provide Pro agents with the advanced data insights and tools to understand their market and find new seller leads before their competition. This suite of tools is designed to help...
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NEWS


Home values decline for second month as competition eases
Bouncing mortgage rates hinder buyers stressed about affordability SEATTLE, Sept. 19, 2022 -- Home values slipped for the second consecutive month as mortgage costs continue to sideline buyers, according to Zillow's latest market report1. Affordability is driving market momentum: Low-cost markets remain competitive while prices drop the fastest in...
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