New Update to Google Ads: What Agents Need to Know

It's the biggest news you probably haven't heard: last-click attribution has been replaced by data-driven attribution as the default conversion model in Google Ads. You may not be familiar with the terms "last-click attribution" or "conversion model," and it's possible that you're wondering why (or if) any of this should matter to you. Trust us,...

Matterport recently held a competition among technology vendors who are developing software that extends the Matterport scan for real estate marketing. The Space Jam competition featured four companies who leverage the Matterport software development toolkit (SDK) to deliver additional features around a Matterport scan. Matterport, now a publicly...

Earlier this year, a mansion in Maryland sold for $1,000,000 over asking, an offer nearly 30% higher than the listing price. Offers like these have become the norm in many places. For a typical house listed at $300,000, that would mean selling for $387,000. Put plainly: we're in an epic seller's market. Seller's markets are affected by many factors,...

Thursday, November 4, 2021 at 11:00 AM PDT Join Marilyn Wilson as she hosts an exclusive webinar with VESTAPLUS, an innovative and powerful suite of MLS software solutions developed by The MLS/CLAW in collaboration with some of the nation's most successful Realtors. Trusted by 20,000+ real estate professionals, VESTAPLUS™ has become a leading technology...

WASHINGTON (October 13, 2021) -- Top experts from the housing and higher-education fields joined policy thought leaders from the National Association of Realtors on Wednesday to discuss the current student loan debt crisis and how it affects the economy, housing market, and debt holders. The event explored the findings of NAR's September report, The...