RPR Releases its 2021 'State of the Listing Presentation' Survey Results
Findings reveal that providing a Comparative Market Analysis coincide with signed contracts CHICAGO (August 3, 2021) -- RPR (Realtors Property Resource), a wholly-owned subsidiary of the National Association of REALTORS, announces the results of the 2021 State of the Listing Presentation. The report includes survey results from nearly 800 REALTORS. Its goal is to provide the real estate industry some insight on trends and best practices when it comes to agents, home sellers and listing presentations. Perhaps the most revealing fact taken from the study, is that the percentage of REALTORS® who provide sellers with a CMA, increased 8.3% from 2018's survey. And providing sellers with an Estimated Home Value increased nearly 16% from 2018 to 2021. This may be a result of the current "seller's market" and the high demand homeowners are putting on accurate home valuations. An interesting correlation to the above statistics may be the survey's second biggest jump: the percentage of listing presentations that resulted in a signed contract increased almost ten full points from 45.90% to 55.65%. This could indicate that a detailed Comparable Market Analysis is the new "price of admission" when it comes to listing presentations. The survey also sheds light on some of the ways the COVID-19 pandemic has affected the business of real estate. Meeting prospective clients face to face for a listing presentation held steady with no real change. However, the use of Video Calls rose from 0% to 1.33%. Common sense tells us that this can be attributed to a mix of health and safety precautions, along with the rise of Zoom video conferencing. Another tech-influenced insight: delivering listing presentations with a folder or binder with hard copies increased almost 4%. However, delivering via a tablet dropped by 6%. This mirrors the market trend of the decline in tablet use and sales, as laptops have become lighter and more powerful, and phone screens become larger. "Among other things, this year's survey indicates that thorough, detailed home valuations and CMAs are becoming mandatory when it comes to a winning listing presentation," said Reggie Nicolay, RPR® vice president of marketing. "Sellers want to know how much their home is worth, and why. And a listing presentation is the perfect opportunity for REALTORS® to educate clients on how valuations are calculated." Additional key findings from the 2021 REALTOR® State of the Listing Presentation Report include: The number of survey participants increased from 457 to 795; a 338 person jump. Sellers asking for an Estimated Home Valuation is still the number one ask, yet in 2021 that request rose about 4.5%. Providing a pre-listing presentation package dipped a full 6 percentage points from 3 years ago, with 70.68%providing one in 2018, compared to 64.65% in 2021. RPR provides REALTORS® with tools, data and reports to increase the effectiveness of their listing presentations, including customizable property reports and comparable market analysis. To aid REALTORS® in conversations about valuations, RPR also offers the Realtors Valuation Model®. RVM®s allow REALTORS® to estimate valuations based on factors AVMs do not take into account, thereby showcasing their expertise in the industry. To view the full report here. To learn more about RPR, visit blog.narrpr.com. About RPR® (Realtors Property Resource®) Realtors Property Resource®, LLC (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an NAR member benefit that helps REALTORS® "wow" their clients and close more deals. This exclusive online real estate database covers more than 160 million residential and commercial U.S. properties, and provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.

Virtual Properties Releases iPad Listing Presentation App
January 22, 2019 Madison, WI – Virtual Properties a leading real estate broker and agent software provider serving 7000 agents and brokers, announced today that they have launched their updated iPad Listing Presentation app. The Virtual Properties Listing Presentation application is the first of its kind to run natively on an iPad, combining a live MLS data powered CMA with Public Record data to blend a best of breed CMA tool with listing presentation materials, a dynamic Net Sheet, interactive pricing screens, integrated document and report management. Madison, WI based First Weber was the first enterprise brokerage to deploy the application to over 1500 agents under their brand name for the app, Main Street Pro. First Weber agent, Charlie Wills is a 15-year real estate sales associate who produces around 110 transactions per year. To date, Wills has used the new Main Street Pro application 80 times and closed 65 listing presentations. "It used to take me hours to prepare a listing presentation for a client and another two hours to present it to the customer. With the new Main Street Pro app, the whole process from creation to customer signature is about 45 minutes," says Wills. Wills credits the product with delivering the best application for having a pricing discussion with sellers. Specifically, it allows him to pull up live data that shows how pricing over the market will not only take the home longer to sell, but the home will typically sell below market when it eventually does trade. "The app allows me to explain and chart some pretty complicated economic realities with my clients in real time. I can show them what is happening using MLS data with comparable homes, time on market, list to sell ratios, along with my performance on my listings. Time and time again, I am able to work with my sellers to price right and sell above market in fewer days." Wills tracks his performance and holds a 98.96% list to sell ratio in a market where the average agent holds a 95% list to sell ratio. Wills indicates that the work that Virtual Properties has done to develop an application that produces beautiful interactive presentations on top of live data blows away competitors with basic CMAs or worse yet, MLS print outs. "Listing presentations are conversational," says Wills, "and now I can dynamically show buyers and sellers the data in real time that answers their questions with extreme accuracy and reliability." Virtual Properties' co-founder Jim Zellmer believes that this is the first listing presentation application for real estate that blends MLS data and public record data into a mobile app with live data. "With listing presentations, you need to start with the public record data and build the pricing strategy looking at active, pending, and sold records from the MLS. We make that happen with live data on an iPad, a powerful and very easy to use mobile presentation device. Our app creates beautiful, active presentations, including flying into an address on a map, animated charts, sound and video and one tap property comparisons, with adjustments. Agents can quickly share a concise summary, personalized video, PDF reports and a netsheet via social, messaging, airdrop and email. The CMA and saved searches are automatically available in CRM. Listing agreements and offers are just a tap away. View Sample Video About Virtual Properties Virtual Properties® is a leading developer of enterprise cloud applications for real estate brokers, teams and agents. Our platform generates, captures, maintains, and converts customers on desktop and mobile devices. Key applications include real estate websites, native mobile apps, CRM, CMA, Virtual Tours, auto-fill documents, and broker intranets.

Agents Using Moxi Present Enjoyed 43% More Business in 2016
September 24, 2017 – Seattle, WA – Moxi Works, a real estate technology company, makes brokerages more profitable by providing them a unique solution to their tools and services. One of the ways they do this is with Moxi Present, a well-known and highly adopted real estate CMA and presentation tool. They recently conducted an analysis on the users of Moxi Present and found that those who used it enjoyed 43% more total transactions in the 2016 year compared to those that didn't. Moxi Present allows agents to easily create seller, buyer, and open house presentations. They are MLS-connected, updated to the minute and every MLS listing can be shown with the actual driving commute time to any location. This CMA and presentation tool also allows agents to include video and other rich media right into their presentation and enables agents to create listing flyers in a snap. They were curious what results agents were seeing from the tool, so they dove into the analytics. Moxi Works used Windermere's agents in Western Washington as the sample for the case study. There are roughly 2,700 agents in the Western Washington region that are with Windermere Real Estate. In their case study findings, Moxi found that seller agents who used Moxi Present averaged 6.4 sales in the 2016 year, while those that didn't only averaged 4.17 sales, meaning that seller agents using Moxi Present had 53% more listing sales. Buyer agents that used Moxi Present averaged 5.71 sales, while those who didn't averaged 4.30 sales, helping them average 34% more buyer-side transactions. When adding those up, that's 12.08 sides for agents whom used Moxi Present and only 8.42 for those that did not. Windermere agents that used Moxi Present enjoyed 43% more business in 2016, a huge change to their bottom line. York Baur, CEO of Moxi Works said, "This is the power of Moxi Present. The agents that embrace technology and the tools their brokerages are providing them, are the ones that are winning. The numbers don't lie." Over half a million Moxi Present presentations have been made to date. Find out more at moxiworks.com. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com.

TouchCMA - Industry First Real Estate Presentation Software With Actual Commute Times From INRIX Drive Time™
SEATTLE, WA--(Mar 12, 2014) - Today, TouchCMA and INRIX announced the release of TouchCMA with INRIX Drive Time™ -- making TouchCMA the first real estate agent tool to offer expected drive time capabilities. Drive time to work is a key buying criterion for 73 percent of all home buyers, according to the National Association of REALTORS®. Agents and home buyers can now quickly and easily prioritize properties based on typical roadway traffic conditions. Property presentations can include the commute time between home, office, daycare, hospitals, parks, family members, or other frequently visited locations. INRIX just released their annual Traffic Scorecard for 2014 measuring the 100 worst cities for traffic congestion, which underscores how important drive time has become for people considering a home purchase. The 2014 Scorecard shows traffic congestion growing at 3X the rate of the economy making delays for commuters even worse as America rebounds from the recession. With drivers in cities like San Diego, Houston and Orlando wasting upwards of 24 hours a year -- a full day -- in traffic, INRIX Drive Time helps consumers find homes that meet their desired travel time to work and other locations. "When agents present homes and neighborhoods, buyers want to know as much as possible about drive times," said York Baur, CEO of Windermere Solutions, maker of TouchCMA. "With INRIX Drive Time, our clients now have unique and incredibly valuable information to assist home buyers in the home finding process. This insight gives them a competitive edge, and helps them better serve their role as trusted advisors to their customers." "Traffic exacts more than just a tax on our time, it places a toll on our wallets spending more money on gas," said Rafay Khan, Senior Vice President of Sales and Product, INRIX. "From searching for the perfect home to finding a better commute, the value of INRIX Drive Time lasts long after the purchase of a new home saving people valuable time and money every day that otherwise would have been wasted in traffic." INRIX Drive Time is powered by traffic information sourced from the INRIX Traffic Intelligence Platform, which analyzes data from various public and private sources ranging from government road sensors, official accident and incident reports to real-time traffic speeds crowd-sourced from a community of approximately 100 million vehicles and devices. The INRIX Traffic Intelligence Platform accounts for common traffic-impacting factors, such as, day of week, season, local holidays, current and forecasted weather, accidents and road construction to help drivers save time, fuel and avoid frustration every day. TouchCMA serves three out of four of the largest independent brokerages in the country and over 20,000 real estate agents. Hundreds of thousands of buyers will now use INRIX, the leading international provider of traffic information and driver services, as part of their home buying process. About TouchCMA and Windermere Solutions TouchCMA is a leading real estate presentation and communication tool built by Windermere Solutions. TouchCMA helps real estate professionals save time, make more money and increase their professionalism with up-to-date MLS listing data and INRIX Drive Time™ in interactive presentations. Windermere Solutions creates outcome based tools for top agents and brokerages designed to win more business in today's hyper-competitive marketplace. Visit www.touchcma.com.