WATCH: Do You Fear Anonymous Reviews? Take Back Control

The experience of buying or selling a home carries a lot of emotional weight for consumers. Sometimes these strong emotions come out in online reviews in both positive and negative ways.

Whatever the tone or the of the reviews you receive, one thing is certain: online reviews of your service or going to happen whether you like it or not.

So how can you stay in control of your online reputation? That's a discussion we had during a recent webinar with a panel of active Realtors and industry professionals.

Watch the recorded webinar below to find out how you can take advantage of online reviews—and ensure that only real reviews from your real clients impact your professional reputation.

Webinar Guests

• Ashley Young, Realtor, Keller Williams Realty
• Laurie Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent
• Mark Armstrong, CEO and Co-founder of RateMyAgent
• Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

2:15 - Marilyn shares a WAV Group real estate consumer survey on the importance of online ratings.

4:42 - Mark Armstrong takes over and talks about how emotional buying/selling a home is for consumers. He shows us a negative agent review and the agent's response to it.

8:05 - Next, Mark displays a review from a consumer that "loves" their agent.

8:50 - Mark demonstrates how RateMyAgent takes your agent reviews and links it to the real estate transaction so that you can use those reviews as a marketing tool.

11:27 - Ideas on how you can leverage reviews reviews from your clients—on social media, in email marketing or in digital ads.

12:06 - What is RateMyAgent?

13:55 - First in a series of questions for panelists Ashley Young and Laurie Davis. Do you fear reviews? How has your opinion of reviews changed in the last three years?

22:40 - What are you doing with your reviews after you've collected them?

32:08 - What are the elements that make up a marketable or portable review?

41:25 - What results have you gotten from promoting verified reviews?

50:04 - How do you prepare clients for receiving a request for a review to get a better response rate?

54:00 - Question and answer segment.

Next Steps

• Learn more about RateMyAgent on their website
• Register for our next webinar, Growing the real estate client relationship: Connecting opportunity, community and reality capture