WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients.
It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition.
Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more.
Webinar Guests
Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty
Moderator: Marilyn Wilson, President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business.
3:45 - Providing undeniable values to your clients.
6:18 - Finding the balance between building in-person relationships and using automation tools.
8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more.
11:00 - Creating a seamless click-to-close experience.
14:58 - How to turn clients into raving fans.
16:54 - What's a lead concierge service?
24:52 - How to ensure no leads get left behind.
27:48 - How to organize your database and leverage it effectively.
31:03 - Josh shares time management for those who believe they're "too busy" to manage leads.
37:54 - Strategies for nurturing long-term relationships.
49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown.
51:46 - Why a down market is NOT the time to ditch your systems and processes.
Next Steps
To learn more about BoomTown, watch this product tour
Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory
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WATCH: Finally! Health Insurance Designed Specifically for Realtors
Health insurance is a great source of stress for most Americans, but especially for real estate professionals, who are typically on their own when it comes to obtaining health insurance.
That difficulty may soon become a thing of the past, however, thanks to an enterprising 20-year real estate veteran named Brian Bushlach. Brian spent two years investigating why there are no cost-effective health insurance plans for real estate pros. Then, he worked with insurance carriers to build a program from scratch that addresses the specific needs of real estate professionals—and makes it easy for brokerages and Realtor associations to implement.
If you're getting excited, there's lots more good news ahead. Fortunately for us, Brain shared all the details of how brokerages and associations can obtain coverage during a recent webinar. Watch video below to learn how Brian's company, Youity, is solving the health insurance problem for professionals across the real estate industry:
Webinar Guests
Brian Bushlach, Founder and CEO, Youity Inc.
Cyndi Schmear, Realtor, BHHS Metro Realty
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
2:19 - Brian Bushlach highlights the issues faced in obtaining and using health insurance.
7:35 - Cyndi Schmear shares her experience with health insurance as a Realtor.
8:52 - The challenges and opportunities real estate brokerages face with health insurance coverage.
11:48 - How did Youity come up with their insurance coverage model?
12:34 - About Youity's health insurance plans.
24:39 - An overview of Youity's plans.
42:39 - Brian addresses common questions and concerns.
58:22 - Brokerage info for firms interested in obtaining coverage.
59:32 - Brian answers frequently asked questions on signing up, deadlines, etc.
Next Steps
Learn more at Youity.com, or email Brian with questions, or call 844-4-YOUITY
Register for our upcoming webinar: Connect with Clients During a Life-Changing Event
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WATCH: How to Engage Your Past and Current Clients for Life
We've all heard that cautionary statistic from NAR: While more than 90% of consumers would use their agent again, only 12% do. Brokerages are looking to upend this number with a "customer for life" strategy that engages clients throughout the homeownership cycle.
One of the technologies that have emerged to support this strategy is MoveEasy. RE Technology recently got an inside look at how MoveEasy works during a webinar. We learned how easy it is for brokerages to create a concierge service that helps them meet the needs of their customers—and stay top of mind—for life.
Watch the recording below to learn more:
Webinar Guests
Ven Ganapathy, CEO, MoveEasy
Chris Flotten, VP of Real Estate, MoveEasy
Moderator: Victor Lund, Co-founder and CEO, RE Technology
Video Timeline
0:00 - Moderator Victor Lund introduces the topic and panelists.
1:13 - Gross brokerage margins are continuing to face downward pressure.
2:44 - The real estate industry spends way too much on awareness marketing and too little on retention marketing.
4:10 - To increase top line revenue, brokerages are getting into new lines of business.
5:08 - To increase retention marketing, brokerages are trying out several different techniques and partnering with several companies.
6:55 - Ven Ganapathy explains how MoveEasy's turnkey white-glove concierge for life service works for brokerages.
10:20 - How offering a single brand experience across multiple channels creates a "surround sound" effect.
12:01 - Staying top of mind with your past clients throughout the life of their homeownership.
13:19 - A look at MoveEasy's integrations with other brokerage technology tools.
15:24 - A look at MoveEasy's customization capabilities.
17:50 - Real-life example of a video that BHHS Fox & Roach uses to introduce customers to their concierge service.
22:06 - Chris Flotten walks us through a live demo of MoveEasy.
38:50 - Ven shows us a demo of MoveEasy's mobile app, including what your brokerage's agents and clients will see.
44:05 - Q&A session.
Next Steps
Learn more about MoveEasy at MoveEasy.com
Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Why Brokers Need the BPP with Homesnap — Now More Than Ever
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