What Real Estate Agents Need to Know About Google Core Updates and Google Algorithms
Google regularly updates its search algorithms to improve search results for users. These updates can impact the visibility of websites in search results. While some updates are minor tweaks, others are major algorithm changes that significantly alter how sites are ranked. Real estate agents need to stay up-to-date on Google algorithm changes to ensure their websites and online content remain optimized for high rankings and traffic. Today, in this article from a series of specialized articles on real estate SEO, we will discuss this issue. What Are Google Core Updates? Google routinely releases broad algorithm updates, known as core updates, to improve its search results. These updates tweak how Google's ranking systems evaluate websites and web pages. The goal is to better match what people are searching for on the internet. Core updates can impact search rankings across the web, including real estate websites and listings. Your site and content may go up or down in rankings after an update. How Core Updates Impact Real Estate Website Rankings Google releases core updates a few times per year to improve its search algorithms. These updates can cause major fluctuations in site rankings as Google reassesses the quality and relevance of pages. Your real estate website may gain or lose positions, impacting traffic and lead volume. Preparing for Google Core Algorithm Updates To prepare for potential impacts from a core update, focus on optimizing your content and online properties. Double-check that all content on your website is high quality, accurate, and helpful for users. Google values content that provides real value to searchers, so prioritize giving website visitors useful information over overly self-promotional content. It's a good idea to monitor your search analytics and traffic closely after a core update rolls out. Check your search rankings and traffic to see if there are any major changes. If your rankings or traffic drop significantly after an update, it may indicate an issue with your website or content that needs to be addressed. Don't make major changes right away, but evaluate potential issues and develop a plan to resolve them. While core updates can be worrying, focusing on providing high-quality content and services, keeping your website optimized, and closely monitoring the impacts can help minimize negative effects. FAQs on Google Core Updates for Real Estate Agents Why Do Google Core Updates Matter to Real Estate Agents? Google is the dominant search engine, with over 70% of the search market share. Ranking prominently in Google search results is critical for real estate agents to drive traffic to their website and generate new leads. A Google Core update can significantly impact search rankings, either improving or reducing your position in results pages. Your website may gain or lose a large volume of traffic, impacting your lead generation. What Can I Do If My Rankings Drop After an Update? Double-check that your website is still mobile-friendly and contains no technical issues. Fix any problems immediately. Review your content and do an audit of page quality. Look for any content that seems low value, thin, or keyword-stuffed, and improve or remove it. Continue monitoring your keywords and ranking. It can take time for changes to fully roll out after an update. Where Can I Learn More About Core Updates? There are lots of resources about it, but the best and most trustworthy resource is Google Search Central. To view the original article, visit the Realtyna blog.

Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business
In the fast-paced world of real estate, time is money, and every moment counts. Meet Josh Jerman, a seasoned REALTOR® who knows firsthand the demands of the industry. Josh's success story isn't just about closing deals; it's about leveraging technology to enhance efficiency without compromising client relationships. Josh recognized the need for a professional online presence but didn't want to sacrifice precious hours tinkering with complex tech solutions. That's when he discovered the power of simplicity with a .realtor™ domain. With this innovative platform, even a novice like Josh could swiftly set up a sleek website, freeing up valuable time to focus on what truly matters: his clients. Check out his website: www.joshjerman.realtor. The beauty of embracing a .realtor™ domain lies in its simplicity. No need for extensive coding knowledge or long setup. Within a few hours, Josh had a professional website up and running, ready to showcase his expertise and listings to potential clients. But it's not just about having a website; it's about choosing the right one. In today's digital age, a strong online presence is non-negotiable for real estate professionals. However, not all websites are created equal. Josh understood the importance of building trust with consumers and connecting with the REALTOR® community. A .realtor™ domain offers more than just a web address. It's a badge of credibility, signaling to clients that Josh is a trusted professional in the industry. Moreover, it serves as a gateway to a community of like-minded professionals, opening doors to valuable networking opportunities and increased referrals. In Josh's journey, the .realtor™ domain proved to be more than just a tech solution — it was a game-changer. By simplifying the process of creating a professional website, it allowed him to devote more time to what he does best: serving his clients with dedication and expertise while seeing his leads and referrals increase at the same time. In conclusion, in a world where time is of the essence and first impressions matter, embracing simple yet powerful tech solutions like a .realtor™ domain and website can make all the difference. It's not just about keeping up with the times; it's about staying ahead of the curve and unlocking new levels of success in the competitive realm of real estate. See success like Josh when you secure your free .realtor™ website at www.get.realtor today! Related reading Friday Freebie: Get a .realtor Website Domain for 1 YEAR Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Elevate Your Visibility Online With a Lasting Digital Brand

Mobile MLS Search by Smarter Agent

Enable Members and consumers in your coverage area to search all of your MLS listings right from their mobile device Your native MLS app will be on all major mobile devices, including iPhone, Android, Blackberry and tablets such as iPad along with a mobile website. Your app will drive leads to your members as all calls and emails will be directed to the respective listing agent or office. We include distribution tools such as text codes, short URL and a downloader page as well as an administrative dashboard to track usage. Mobile Detect Code that directs mobile traffic from your website to your mobile app. Cascading platform, so that any of your members can get their own version of your MLS app. Revenue Share on all agent and broker sales.

ListingWare IDX for Agents

ListingWare provides an Internet Data Exchange (IDX) solution for agents. ListingWare’s IDX search engine can be created into a website for an agent, or it can be embedded into their existing website. By turning your website into a full listing search portal, home buyers will not need to go anywhere else for accurate listing data. This product is available in two forms: one for the single agent, the other for agent teams and small offices. Features include: Website- Complete website, mobile IDX website, and agent enhancements; IDX Search- IDX listing search engine, DynaMap(map-based search and results), ListingWare API (Wordpress IDX integration and custom searches); Lead Management- HomeScanner(online planner), QuantumLead (lead registration controls); Listings- listing enhancement (tours, open houses, showcases etc.); Reports- ViewTrac reports (statistics, and search demographics); Account- LeadDirector (lead distribution), Account Manager (web-based control panel); Add-ons- Lead2Phone (click-to-call), iContact(email marketing), AliveChat (live chat for your website) and CRM/Lead Management. ListingWare draws listing information directly from the MLS's system according to your specific MLS's Internet Data Exchange (IDX) policy. ListingWare includes a lead capture tool called QuantumLead in their IDX solution.  Another feature, ViewTrac, gives agents a virtual over-the-shoulder report of what buyers are searching for. ListingWare also provides tools in their IDX solution to help the agent manage their leads. They include an automated online personal assistant, providing follow up service 24/7. Their HomeScanner helps by sending automatic email alerts and centralized management of a buyer’s home search process.

RealtyIT

RealtyIT not only helps you build your website but they also offer services to expand your business through your RealtyIT website. They offer an array of customized website designs. These designs are loaded with tons of features and tools like: Responsive Designs Mobile Site Ready Webmail CMS Integration Social Media Web Hosting SEO Friendly Lead Generation They also offer an IDX Solutions which integrate directly into your real estate website. Some of the IDX Solutions include: MLS home search Local MLS integration Buyer and seller tools Neighborhood finder School finder Market trends With the use of helpful tools like email marketing, webmail blasts, video integration, and SEO, RealtyIT's marketing experts who will help elevate your online exposure with leads, giving your clients the access the need to make their next purchase through you. RealtyIT also has an excellent support team that will help you with any questions that you may have. Sometimes companies offer either online support or phone support but RealtyIT wanted to make sure that you could reach them in the manner you're most comfortable with. So, they offer online support, phone support, and a local call center, allowing you to contact them with any questions you may have.

Properties Online Adds New Real Estate Trends Feature to Its Award-Winning Real Estate Website Builder
Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Santa Rosa, CA, June 07, 2022 -- Knowing what is happening in today's real estate market is critical to both home buyers and sellers. Market trends can let homeowners know if they are headed into a slowdown, and help an agent set reasonable expectations. To that end, Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Real estate professionals can create a trend report based off a zip code, a metro area, a county, a state or you can create a national trend report. Additionally, the agent can compare their primary market with other markets. For example, an a­gent can build a market trend for Sonoma, CA, and compare it to the County of Sonoma, as well as the State of California. What's great is the information will automatically update each month and show statistics from the previous month so the trend report is always current. "We are thrilled to be able to add this feature to our current list of added value items at no additional cost to our clients," says Amanda Cornelius, founder and CEO of Properties Online, Inc. "We have a several new features we hope to launch later this year to help agents capture more leads while serving their clients using our products and services." Market data is pulled from Realtor.com real estate data library and is based on the most comprehensive and accurate database of MLS-listed for-sale homes in the industry. We aggregate and analyze data from hundreds of sources and produce hundreds of metrics for multiple markets, and curate figures and trends where possible for reliability and comparability. Additional tools included with the website solution from RealEstateSites.com include: Single Property Websites Listing Videos Lead Capture Landing Pages Social Sharing Tools Video Content Buyers and Sellers Reports Unlimited Pages Optional UserWay's Accessibility Widget View the new market trends report pages here. About Properties Online, Inc. Founded in 2001, Properties Online is dedicated to helping real estate professionals grow their businesses by offering innovative and invaluable technology tools. The company's web-based software products include, ListingDomains.com, ListingsUnlimited.com, RealEstateSites.com, PropertiesOnline.com, and TextAnnounce.com. Their products are used by more than 100,000 real estate professionals nationwide.

Pro Agent Solutions
Since 2007, Pro Agent Solutions has helped agents and brokers sell more homes with our cloud-based software products. We offer a fully integrated solution for individual agents and teams. Our products are also sold individually so you can choose what you need. Digital Flyer is a lead generation, sign rider texting application for curbside leads. Prospective buyers receive a text reply with information they requested on a property. The listing agent simultaneously gets a text and email notifying them they have a lead. Showing Pro - Scheduler is for scheduling showings with automated text and email confirmations and reminders.  Showing Pro - Feedback sends out automated feedback requests after showings so busy agents don’t have to spend precious time tracking down buyers’ agents for seller feedback. CRM manages contacts, appointments, closings and tracks email clicks and opens. It comes with pre-programmed drip campaigns and 100+ pre-written marketing emails to send to buyers and sellers.

zavvie
Farming is the most powerful way to grow and maintain a successful real estate business. zavvie is the Digital Power Farming platform that delivers a complete system to build your listing business and make you the dominant agent in your neighborhood. More Predictable Through its one-of-a-kind power farming system, zavvie delivers a reliable stream of potential leads to zavvie pros. More Effective zavvie pros concentrate their marketing efforts on a highly focused niche: their very own neighborhood! More Efficient By focusing on homes within their own neighborhoods, zavvie pros spend less time chasing leads around town, and more time servicing clients.

RealtySites PLUS
YOUR complete business solution - generate more leads, sell more homes!

Real Pro Systems
Real Pro Systems provides a range of websites and Internet marketing systems for today’s real estate professionals. Our solutions include complete website systems for individual agents, advanced Internet marketing systems for experienced agents and a comprehensive team and broker solutions that incorporates CRM and business pipeline management.