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Renting Beats Buying in All but Three of the Largest U.S. Metros
Buying a starter home in the top 50 metros cost $1,111 (60.3%) more than renting in August, as median U.S. rents see fourth consecutive month of year-over-year declines SANTA CLARA, Calif., Sept. 21, 2023 -- The elevated mortgage rates, steep home prices and declining rent costs familiar in today's housing market have made it less costly to rent than to buy a starter home in all but three of the largest metros in the U.S., according to the Realtor.com® Monthly Rental Report released today. In August 2023, the cost of buying a starter home in the top 50 metros was $1,111 (60.3%) higher than renting in those markets on average. "Rents have registered steady declines for the past four months and, while they remain well above pre-pandemic levels, when you factor in the impact of record-high mortgage rates and high home prices, it's understandable that many would-be homebuyers are choosing to remain on the sidelines," said Danielle Hale, Chief Economist at Realtor.com®. "The downward trend in rental prices reduces the sense of urgency, giving renters more time to save for a home. In the period ahead as rents soften, we expect more households will remain renters for longer." August 2023 Rental Metrics – National Nationally, rents drop for fourth straight month, while homebuying costs increase Median rents for 0-2 bedroom units declined consistently year-over-year for the past four months which, when combined with mortgage rates hovering above 7% and a low enough supply to drive prices up despite subdued demand, tipped the scales further in favor of renting. In August, homeownership costs exceeded renters' monthly costs by nearly $300 compared with the start of the year. August marked the fourth month of year-over-year rent declines in a row for 0-2 bedroom properties, which overall are down -0.6% year-over-year. Rents dropped -0.7% for 2-bedrooms, -0.5% for 1-bedrooms, and -0.2% for studios. Specifically, the median asking rent in the 50 largest metros dipped to $1,752, down $7 from last month and down $25 from the peak in July 2022. However, median rents remain $336 (23.7%) higher than the same time in 2019, prior to the pandemic. In the majority of the largest U.S. metros, though, renting a starter home remains more affordable than buying one. During the past 12 months, with an average 30-year fixed mortgage rate jumping from 5.22% to 7.07%, the cost to buy a starter home in markets that favor renting climbed at an average rate of 21.4%, increasing from $2,500 to $2,959. Renting beats buying in nearly all major metros, and the advantage is increasing In August, renting was more affordable than buying a starter home in 47 of the 50 largest metros, up from 45 during the same time last year. Declining rents and the increasing costs of buying a home contributed to the jump in savings from renting. While skyrocketing mortgage rates pushed up the cost of taking on a mortgage, climbing home prices expanded the base of mortgages as well, making buying even less affordable compared to renting. The advantage of renting continues to grow in all rent-favoring markets. In the top 10 metros that favor renting over buying, most of which have a higher concentration of tech workers and high earners, both the average cost to rent and to buy are higher than the national average. Austin, Texas topped the list of markets that favor renting, where the monthly cost of buying a starter home was $3,946 – 136.3% more than the monthly rent – for a monthly savings of $2,276. Meanwhile, Baltimore and St. Louis flipped from buy-favoring to rent-favoring markets during the past 12 months. In August 2023, the monthly savings in rent-favoring markets were $483 higher compared to the prior year. The median asking rent declined -0.5% year-over-year in rent-favoring markets, a trend significantly different from 12 months ago. In these markets, the monthly cost of buying a starter home in August 2023 was $2,959, which is $1,183 or an average of 64.3% higher than the cost of renting. Comparatively, in August 2022 buying a starter home in rent-favoring markets cost an additional $700 (36.2%) more than renting. San Jose saw the most substantial surge in savings when comparing renting and buying. In August 2023, renting a starter home in San Jose yielded monthly savings of $3,214, a significant increase from the $1,964 saved last year. Indianapolis, however, saw the largest percentage increase in savings from renting. In August 2023, renting a starter home in Indianapolis would save renters $431 compared to buying, ten times the savings seen 12 months ago ($43). In markets favoring buying, the advantage is shrinking In August 2023, only three of the top 50 U.S. metros favored buying starter homes rather than renting: Birmingham, Ala., Memphis, Tenn., and Pittsburgh; however, the cost-benefits of buying have decreased since the same time last year. In buy-favoring markets, the monthly cost of buying a starter home was $29 cheaper on average, or -2.1% lower than the cost of renting, a significant decrease from the savings of $192 in the same time last year. In particular, the savings from buying a starter home instead of renting dropped from $434 to $43 in Memphis, $282 to $6 in Birmingham, and $139 to $39 in Pittsburgh over the past 12 months. As the benefit of buying diminishes in these markets, prospective homebuyers will need to consider all trade offs when deciding whether to buy or continue renting. This is particularly important given that today's elevated mortgage rates and still-high home prices pose substantial challenges for would-be buyers. To help homebuyers better understand their options, as part of its RealCost set of tools, Realtor.com® offers a free rent or buy calculator, which estimates how long a new homebuyer would need to remain in their home for buying to make more financial sense than renting. "As we noted in our July Rental Trends report, seasonality and recent momentum in the rental market make it very unlikely the market will see a new peak rent in 2023," said Jiayi Xu, Economist at Realtor.com®. "Still, rents remain well above pre-pandemic levels, contributing to ongoing affordability concerns for renters, regardless of whether they plan to rent or buy in the months ahead." Top 10 Metros that Favor Renting over Buying in August 2023 Rental Data – 50 Largest Metropolitan Areas – August 2023 Methodology Rental data as of August for studio, 1-bedroom, or 2-bedroom units advertised as for-rent on Realtor.com®. Rental units include apartments as well as private rentals (condos, townhomes, single-family homes). We use rental sources that reliably report data each month within the top 50 largest metropolitan areas. Realtor.com® began publishing regular monthly rental trends reports in October 2020 with data history stretching back to March 2019. The monthly cost of buying a home was calculated by averaging the median listing prices of studio, 1-bed, and 2-bed homes, weighted by the number of listings, in each housing market. Monthly buying costs assume a 7% down payment, with a mortgage rate of 7.07%, and include taxes, insurance and HOA fees. With the release of its July rent report, Realtor.com® incorporated a new and improved methodology for capturing and reporting more comprehensive rental listing trends and metrics. The new methodology is expected to yield a cleaner, more representative and more consistent measurement of rental listings and trends at both the national and local level. The methodology has been adjusted to better represent the true cost of primary housing for renters. Most areas across the country will see minor changes with a smaller handful of areas seeing larger updates. As a result of these changes, the rental data released since July 2023 will not be directly comparable with previous releases and Realtor.com® economics blog posts. However, future data releases, including historical data, will consistently apply the new methodology. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Need to Move? We're Approaching the Best Time to Buy in 2023
Although mortgage rates remain high, the week of Oct. 1, 2023 is expected to offer buyers the best overlap of reduced home prices and competition alongside increased inventory, according to Realtor.com®. SANTA CLARA, Calif., Sept. 13, 2023 -- As mortgage rates hit their highest peak in more than two decades, Americans determined to make a home purchase this year are navigating a dauntingly difficult housing market. With approximately 4.2 million home sales expected in 2023, Realtor.com® analyzed the numbers in its fifth annual Best Time to Buy Report, identifying key factors to consider when buying a home, apart from mortgage rates. According to the new report: inventory, prices, and competition from other buyers are in peak alignment across the nation during the week of Oct. 1, offering homebuyers a window of opportunity to make the most of their purchase this year. This early-fall period will offer buyers the most favorable moment to buy during the remainder of the year, with more home listings, less competition, and lower prices. This week may offer: Up to 17% more active listings than at the start of the year. Savings of more than $15,000 relative to the summer's peak price of $445,000 More time to decide as homes are expected to stay on the market for one week longer than during this year's peak Less competition with demand expected to be 18.7% lower than peak buying periods "Mortgage rates have been more than 6% since September 2022 and could continue this trend for another year. Even as prices fell this summer, the monthly payment to finance a median-priced home was still more than 20% higher than last year,"1 said Danielle Hale, chief economist, Realtor.com®. "Mortgage rates continue to be a big wild card for Americans hoping to buy a home. Our analysis shows that buying in the fall does give buyers some more predictable advantages that could potentially ease the pain of higher rates and other stressful aspects of the home buying process, including making fast decisions and bidding wars." Hale added, "For buyers trying to close this fall, saving a search on Realtor.com® can help them stay up to date on homes in their price range without the work of having to refresh or recreate their search." Since 2018, Realtor.com® has analyzed home prices, inventory, listing views, and time on market, indicators that tend to follow regular seasonal patterns, to determine the best time to buy. Here's how these factors breakdown during this unique window: Reduced Prices: Historically, an average of 5.5% of homes have price reductions during the Best Time to Buy period, which means roughly 40,000 homes across the U.S. could see price reductions, based on inventory estimates. During this week, prices typically dip 3.3%, compared to the typical season high, translating to $15,000 in savings. And in several of the largest housing markets around the country, home prices during the best week to buy can dip more than 10% below their peak price earlier in the year, potentially saving buyers tens of thousands of dollars. Increased Listings to Choose From: This year, inventory will likely be lower than in years past as hesitant sellers shy away from the market. However, seasonal inventory trends are still expected and project 11.7% more active listings for the week of Oct.1 than the average week of the year, and 17.2% more than the start of the year. Less Competition From Other Buyers: Home buyers shopping during the best week to buy can expect less competition from other buyers. This year, we saw a return to some pre-pandemic home shopping trends – with the most views per listing in the spring, and prospective buyers continuing to explore the housing market during the summer months – meaning fewer buyers to compete with this fall. While there may still be more competition than pre-pandemic, buyers can expect demand to be 18.7% lower than peak buying periods in 2023, and 13.5% lower than the average week. A More Manageable Timeline: While homes are still spending less time on the market than pre-pandemic, the breakneck pace of the housing market has slowed. During the best time to buy, buyers can spend more time considering their options rather than making quick decisions, and sellers may become more flexible as their listings linger. Historically slowing by 29% compared to the year's peak pace – homes were on the market for an average of 43 days in June 2023 – buyers can expect more than one week extra to deliberate in early October. More Fresh Listings: Despite the count of new listings having fallen this year as homeowners hesitate to sell amidst financial concerns tied to record-high mortgage rates, new listing declines have leveled off. Historically, the best week to buy has seen the addition of 18.9% more homes than at the start of the year, and early October is set to offer the highest influx of fresh listings compared to the remainder of the year. Methodology: Realtor.com analyzed six supply and demand metrics at a national and metropolitan level that follow seasonal patterns, using data for 2018-2022 period (2020 data was omitted due to anomalies caused by the pandemic). Those metrics analyzed include: 1) listing prices, 2) inventory levels, 3) new "fresh" listings, 4) time on market, 5) homebuyer demand (realtor.com views per property) and 6) price reductions. Interest rates, which do not follow seasonal patterns, were not included. To account for 2022 market conditions, estimates reflect typical seasonal patterns layered on top of the most recent 2022 weekly data. Each week of the year was scored from 0 to 100 based on the number of active listings. A given week scored highly if it had more listings compared to other weeks of the year. The other metrics were scored in the same way, such that each week had six different scores for active listings, new listings, listing prices, days on market, price reductions, and views per property. (In the case of prices, lower prices score higher. Same with views per property). Each week was then ranked by the average of those scores. The week with the highest composite score was considered the best time to buy. This week represents a balanced view of market conditions favorable for buyers. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®. 1 The monthly payment to finance 80% of a median-priced home was more than 20% higher in July 2023 than it was in July 2022
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Local Logic and Plunk Partner to Enhance Data Insights for Residential Real Estate
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EasyKnock Acquires Home Management Platform Onder
The acquisition will further expand EasyKnock's marketplace of solutions serving homeowners, buyers, and sellers across the country NEW YORK -- EasyKnock, the first technology-enabled residential sale-leaseback platform, today announced its asset acquisition of Onder, a property maintenance solution built with homeowners in mind to make it easier to own a home. The transaction is integral to furthering EasyKnock's development of its marketplace by offering consumers solutions for every stage of the homeownership journey. "This acquisition is a key addition to EasyKnock's extensive suite of products and services, allowing us to expand our offering and continue to empower families nationwide," said Jarred Kessler, CEO and founder of EasyKnock. Onder CEO and Co-Founder David Krieger will be joining as chief product strategy officer. "Between Onder and ten years spent leading product strategy at Expedia, he is the perfect fit to lead our existing product strategy, expand Onder's solutions and take our marketplace to the next level." Through the acquisition, Onder's services will simplify the home maintenance process for EasyKnock marketplace customers. The platform manages all maintenance, repairs and upgrade needs to help customers save time, reduce stress and ensure a safe, well cared-for home. Combined with EasyKnock's existing property management team, the company plans to establish the first nationwide property maintenance platform for homeowners. "I am thrilled to join EasyKnock's mission to solve real problems for American homeowners," said David Krieger, former CEO and co-founder of Onder, and the new chief product strategy officer of EasyKnock. "This acquisition is a natural fit as Onder complements what EasyKnock has already accomplished, and together, we will continue to expand products and services to help more homeowners." Recognizing that everyday Americans are deserving and in need of a new approach, the marketplace will benefit customers with convenience, cost savings, and the competitive edge afforded by the combination of multiple services. Deal terms were not disclosed. About EasyKnock EasyKnock is the first-to-market, technology-enabled residential sale-leaseback company in the U.S. Through innovative and accessible solutions, American homeowners who sell their property to EasyKnock can remain in their homes as renters while still getting the cash they need to pursue their financial goals. Headquartered in New York City and founded in 2016, EasyKnock has team members nationwide working to help homeowners unlock their financial freedom through non-loan programs so they can pay off debts, buy their dream home, fund a venture, and more - all while maintaining the ability to stay in their homes and communities. For more information, please visit www.easyknock.com. About Onder Onder is a home maintenance subscription platform revolutionizing the way homeowners and renters manage their living spaces. As a home services subscription company, Onder's mission is to simplify home care and provide more time for what truly matters. Our vision is to redefine the home services industry, offering transparency in pricing, access to trusted professionals, and hassle-free scheduling. The company, founded in 2021 is headquartered in Seattle, WA. At Onder, we believe that every home should be a sanctuary of comfort and convenience. Join us as we transform your home management experience with a commitment to making 'Home' where your journey truly begins.
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Elevated Home Prices and Mortgage Rates, Limited Inventory are Home Buying Barriers, According to Realtors and Prospective Home Buyers Across Races and Ethnicities
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Realtor.com Launches Listing Toolkit for Agents to Win and Sell More Listings
he first-of-its-kind solution empowers real estate professionals with tools to impress sellers, drive demand from buyers and get listings sold SANTA CLARA, Calif., Sept. 13, 2023 -- Maintaining a healthy pipeline of seller clients and listings is critical for many real estate professionals and their business growth, and especially as high mortgage rates keep many would-be sellers sitting on the sidelines. To help agents and brokers grow their sell-side business, Realtor.com® has launched a first-of-its-kind Listing Toolkit. The Listing Toolkit is packed with features to help agents stand out to seller prospects and turn them into clients, promote listings to find buyers, and close more deals. The new subscription-based Listing Toolkit gives agents access to the following tools: Featured branding to connect with more sellers: Get in front of motivated sellers who are actively seeking agents by amplifying your agent profile and getting higher placement in search results on Realtor.com®'s pay-at-close seller leads platform. Enhanced listing presentations: Master your listing presentations with local market data and buyer intel from Realtor.com® plugged directly into pre-listing tools from Cloud CMA by Lone Wolf. Promoted listings in Realtor.com® search results: Showcase your listings to buyers on the first page of Realtor.com®'s search results for relevant market searches. Find the right buyer for your listing: Lift close rates by uncovering local buyers searching Realtor.com® with matching budgets and home preferences, and communicate directly with their buyer's agent about your listing. "To succeed in the current market, brokers and agents need a strong partner like Realtor.com®, who can help them attract and communicate with the millions of soon-to-be sellers who visit our site each month. Compared to the competition, a higher portion of our audience is ready to find an agent to help them buy and sell," said Blake Elmquist, Realtor.com® Vice President, Seller Category. "Leveraging the insights and tools in our new Listing Toolkit can help agents get in front of and wow seller prospects, beat out the competition for listings and seamlessly close deals and sell homes faster. The comprehensive toolkit is just one of the many ways Realtor.com® is aggressively innovating to drive results for listing agents and helping to grow their business." Despite shifting market conditions, a recent Realtor.com® and HarrisX consumer survey found sellers still have sky-high expectations around their home sale, with one-third or more of respondents expecting to get their asking price or more, or to have an offer on their home within a week. The Listing Toolkit gives listing agents a robust set of tools to help them unlock the full potential of their sell-side business by helping them connect with more home sellers, manage client expectations with pre-market and on-market intelligence, create customizable client reports, and get in front of buyers quickly for a fast home sale. Listing Toolkit customers also receive the enhanced listing intelligence features from the no-cost version Realtor.com® launched earlier this year, available through the Listing Manager of their Realtor.com® Pro Dashboard. Those features include insights into the behaviors of potential homebuyers and their engagement with online listings, so agents can understand: Where potential buyers for their clients' listings are coming from How their online listing content attracts and engages potential buyers compared to other listings on Realtor.com® How to refine their marketing strategy to better target likely buyers for their clients' homes Listing Toolkit is currently available for purchase across the country. Agents can sign up at realtor.com/listingtoolkit. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Delta Media launches DeltaNET 7, real estate's most customizable, automated, AI-powered CRM-based digital marketing platform
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Zurple Launches Pipeline Boost: A Social Media Leads Product Offering Real Estate Agents Quick, Steady Growth
Its second product release in two months, Zurple's Pipeline Boost provides timely support for the many real estate professionals in need of a budget-friendly way to get more clients with a steady flow of home buyer leads. HUNT VALLEY, Md., Sept. 5, 2023 -- Zurple, a forward-thinking mainstay in the real estate software industry, today announced the launch of Pipeline Boost, its latest social media leads product. Using targeted Facebook and Instagram ads featuring MLS listings to capture interested prospects, Pipeline Boost connects real estate agents with a high volume of exclusive home buyer leads in their local market each month. Zurple's team of advertising experts work on the agents' behalf to launch, manage, and optimize ad campaigns using Meta's advertising platform. By targeting consumers who have recently searched for real estate listings, Pipeline Boost customers will connect with qualified, motivated prospects who are in the preliminary stages of their home search. Every Pipeline Boost lead is exclusive; they are delivered to a single Pipeline Boost customer rather than being shared with multiple agents. With the combined benefits of done-for-you advertising and automated client generation, Pipeline Boost maximizes return on investment by enabling real estate professionals to achieve quick and steady growth with a high volume of leads, all while saving time and keeping costs to an affordable minimum. Additionally, Zurple's automation platform further enhances Pipeline Boost customers' lead-to-client conversion potential. As the lead expresses genuine interest in moving forward with the home-buying process, Zurple's automated, intelligent system works like a personal assistant that monitors lead activity and sends tailored, timely property updates and email and SMS messages to spark conversations. When a lead makes an inquiry that requires personalized attention, the agent is notified and provided with the lead's accurate contact information as collected via the lead-capture form. Thus, the system works on the agent's behalf to provide prime opportunities for generating not only more leads but also more clients. "We're thrilled to announce the release of Pipeline Boost," said Kerm Foltz, Zurple's Vice President of Revenue Operations. "Since the start, we've been committed to using automated lead nurture technology to help real estate agents build authentic relationships with ready-to-engage leads. We're able to deliver on that promise now more than ever by offering a solution that both drives growth during today's low-inventory market and is priced accessibly for the many agents who are currently facing serious budget constraints." Zurple has been recognized industry-wide for combining lead insights with behavior-based follow-up to effectively convert leads into real estate clients. Most recently, HousingWire included Zurple on its 2023 "Tech100 List," recognizing Zurple as a business that is "changing the home sales process forever" and "leading the way toward a more innovative and efficient housing market." Following the successful launch in June 2023 of Auto Listings, Zurple's seller client generation solution, Pipeline Boost is now the company's third real estate leads product. With budget-friendly packages starting at $300 for a minimum of 30 exclusive leads per month, it is now available to all new and current customers. Learn more about Pipeline Boost on Zurple.com. About Zurple Working to simplify the agent's day-to-day life, Zurple has been a leading provider of intelligent real estate marketing automation tools since 2009, empowering thousands of real estate professionals across North America to generate leads, expand their sphere, and build their personal brand. Since 2015, it has been part of the Constellation Real Estate Group, a division of Constellation Software, Inc. Powering over 500,000 agents, brokerages, franchises, and MLSs across the U.S. and Canada, the Constellation Real Estate Group portfolio continues to offer the real estate industry's broadest set of technology solutions year after year. For more information about Zurple, visit Zurple.com.
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Realtor.com Now Offers Airbnb Host Estimates
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Revive introduces 'Revive Vision AI,' an AI-powered Listing Tool for Real Estate Professionals
Blending computer vision with advanced machine learning techniques for more data-driven decision making IRVINE, Calif., Sept. 6, 2023 -- At the heart of every real estate transaction rooted in maximizing ROI, real estate professionals and sellers must understand the property's current value, its comparison to neighborhood comparable, its maximum potential value, necessary improvements to achieve that value, their estimated costs, and the expected ROI on improvements made. Today marks a significant advancement in the artificial intelligence tools available to real estate professionals. For the first time, agents can leverage the unparalleled speed and efficiency of AI-powered insights backed by award-winning computer vision technology that incorporates the current condition of a home to help determine a more accurate current value and maximum potential value than a traditional automated valuation model (AVM). Introducing "Revive Vision AI" from Revive – the most advanced pre-sale home renovation solution. This industry-first smart tool analyzes property photos to assess a property's current value and renovation potential, utilizing Revive's renovation recommendation engine to provide estimates backed by local contractors that maximize listing values. Think smart CMA meets AI-powered AVM, providing a more detailed foundation for discussions to help agents with their listing and pricing strategy. Revive is inviting early adopters to use Revive Vision AI - now in beta testing (join the waitlist) – which provides a comprehensive assessment of a property's potential, providing a detailed plan and overview that includes: Current Condition Home Value: The estimated current market value of the property in its existing condition, without any renovations or improvements. Future ARV (After-Remodeled Value): The projected market value of the property after completing the recommended renovations and improvements outlined in the renovation plan. Potential Score: A score that signals the property's value-add potential; a higher score means greater opportunity, while a lower score indicates limited opportunities for enhancement relative to its surroundings. Renovation Scope & Budget: A detailed outline of the recommended renovations and improvements, including specific tasks and estimated contractor-backed costs for each item. Renovation Investment Plan: A comprehensive plan that outlines the estimated profit potential for the homeowner if they choose to complete the recommended renovations before selling the property. "Agents are the powerhouse of the real estate industry, and sellers expect them to be knowledgeable on all things real estate," said Michael Alladawi, CEO and Co-Founder at Revive. "Revive Vision AI is an easy way for real estate professionals to present more detailed and accurate information to their clients in a digestible, easy-to-understand way," he added. The Vision AI process is simple: Real estate agents upload at least 10 photos of their client's property into the Revive admin dashboard via the mobile app or desktop. Second, Vision AI compares the subject property with similar homes in the area by analyzing photos available in MLS records. Next, the data obtained from the photo analysis and comparative analysis is processed using advanced machine learning algorithms. This enables Vision AI to generate accurate estimates of renovation costs, potential market value, and projected return on investment. Lastly, a report is generated providing investment insights and recommended home improvements. Revive Vision AI brings all of the most important pieces of information needed for real estate professionals and sellers to make an informed decision that meets their specific goals. "Revive Vision AI is delivering what may be one of the most practical and valuable uses of AI in real estate available today," said Dalip Jaggi, COO and co-founder at Revive, who spearheads its technology development, adding, "By leveraging computer vision and machine learning, we're able to show homeowners how a pre-sale renovation may significantly increase their wealth. We are fundamentally improving the listing conversation real estate professionals will have with their clients, helping sellers make better decisions through real data." Jaggi notes that Revive Vision AI delivers additional business benefits, including: Foundation for discussion: The Vision AI report serves as a starting point, fostering meaningful conversations with clients about their property's potential and the best strategies to realize it. Confidence and credibility: Whether you're using Vision AI to obtain knowledge or use it as confirmation of things already known, or an illustrative educational tool with your clients, you will be able to speak with confidence and credibility, knowing you are making decisions backed by empirical data and professional analysis. Competitive advantage: By utilizing Vision AI as an early adopter, you will be one of the first professionals using machine learning and computer vision technology to help guide and confirm listing and pricing strategies. Quick property assessment: Within seconds, agents can generate valuable property insights for themselves & their clients at the listing appointment stage. Revive's latest breakthrough in real estate technology reflects the company's ongoing commitment to helping real estate professionals deliver a better sales experience while assisting clients to maximize the value of their homes. Revive has aggressively expanded its AI capabilities, building out its development teams. "This is only the beginning of how AI will be leveraged to help real estate agents and homeowners," said Alladawi. Alladawi points out that while Revive Vision AI provides a comprehensive game plan, it is an informative tool and does not replace professional advice. Homeowners are encouraged to consult with real estate experts, tax professionals, and other industry specialists for tailored guidance based on their specific circumstances. How to access Revive Vision AI Revive Vision AI will be made available on a subscription basis exclusively first to real estate agents who currently work with Revive. Pricing details will be available soon. Agents can join a waitlist to be invited to participate in the coming weeks ahead as the program rolls out in phases. Learn more about Revive Vision AI at www.revivevision.ai. About Revive Revive Real Estate partners with real estate professionals to provide the funding, guidance, and contractor needed to get strategic pre-sale renovations done fast and for maximum value. By providing access to Revive's network of top contractors, Revive homes sell for more and help sellers move ahead by maximizing their sales value. Revive is last year's iOi Summit Pitch Battle winner. Discover more at www.revive.realestate.
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NAR Celebrates 2023 Good Neighbor Awards Finalists for Community Dedication
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NAR Names Productive.ai Winner of 2023 Pitch Battle Competition at iOi Summit
MIAMI (August 30, 2023) -- The National Association of Realtors® announced Productive.ai as the winner of the fifth annual "Pitch Battle" competition at the 2023 Innovation, Opportunity & Investment (iOi) Summit. NAR's strategic investment arm, Second Century Ventures, hosted this year's Pitch Battle in Miami. The competition provided an opportunity for companies to showcase innovative new tools and resources for commercial and residential real estate marketplaces. The top prize was awarded to Productive.ai, a startup based in San Mateo, California, which utilizes AI to enhance phone calls. The platform pulls real-time information from phone conversations and provides automatic notes, summaries, tasks, events and CRM logging. "In this year's Pitch Battle, we once again saw the remarkable caliber of PropTech ideas shaping the future of real estate," said NAR CEO and SCV President Bob Goldberg. "Innovation happening at Productive.ai embodies the forward momentum we champion at the iOi Summit and every day in the work NAR does on behalf of consumers and real estate professionals. I extend my warm congratulations to them for a well-deserved win." In the winning pitch, Joseph Wihbey, the COO and head of product at Productive.ai, cleverly showcased a simulated phone call to highlight the effectiveness of their product. As Wihbey conversed with a potential client, the audience witnessed the Productive.ai platform processing the call in real-time, performing tasks like searching for available properties or detecting and scheduling an upcoming meeting. "You didn't build your business on automation of tasks. You built it on you and your relationships," Wihbey said. "Imagine if AI could enhance you in your relationships. Imagine if it could enhance your voice." Productive.ai will be awarded $15,000, a booth at NAR's annual conference in November (NAR NXT) and will present the next Pitch Battle winner at the 2024 iOi Summit. The Pitch Battle's Crowd Favorite, as voted on by the in-person and virtual audience, was awarded to ListAssist, an AI-focused business that integrates with brokerage websites and portals to build a deep understanding of every property they have on the market. Co-founder Chris McGoldrick explained that the company's proprietary software identifies and assigns a match score to the best available properties. "We're only serving [consumers] the homes they want and love," McGoldrick said. "We're building a connection – and that is a superpower." To see the full list of 2023 Pitch Battle finalists, visit ioisummit.realtor/pitch-battle. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics. Second Century Ventures (SCV) is the most active global real estate technology fund. Backed by NAR, SCV leverages the association's more than 1.5 million members and an unparalleled network of executives around the globe. SCV helps portfolio companies grow across the world's largest industries including real estate, financial services, banking, home services and insurance. SCV also operates the award-winning REACH scale-up program in the U.S., Canada, Australia, Latin America and the UK.
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Zombie Foreclosures Hold Steady During Third Quarter, Still with Minimal Impact Around Most of U.S.
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BoxBrownie.com and 72SOLD Partner to Boost Agents' Selling Power
BoxBrownie.com, a proptech company known globally for its photo editing service, has partnered with real estate brand 72SOLD to further boost the selling capabilities of agents and deliver impactful results within the dynamic and competitive U.S. property market. BoxBrownie.com Co-Founder Brad Filliponi said he's excited to be bringing 72SOLD agents a whole host of new listing-enhancing tools to help maximize their selling potential. "As the global leaders in real estate photo editing and visual marketing, BoxBrownie.com will empower 72SOLD agents with exceptional property photos that will amplify their listings and drive their sales," Mr. Filliponi said. "With this partnership, our market-leading editing service will be seamlessly incorporated into the initial phase of the 72SOLD program's sales process." 72SOLD CEO and Founder Greg Hague shared his enthusiasm for the new partnership. "Spectacular photography is the single most important element in attracting buyers to homes, and BoxBrownie.com is number one in the world at home photography, which is why 72SOLD is so proud to be their U.S. partner." "We are thrilled to be using another form of advanced photographic technology to present our homes in a way that attracts more buyers and achieves higher prices for our sellers," Mr. Hague said. In a highly competitive industry, both BoxBrownie.com and 72SOLD emphasize the benefits of streamlined marketing. Offering sellers a streamlined experience, 72SOLD accelerates the home-selling process by compressing the marketing, buyer identification, showings, and offers into eight days. BoxBrownie.com is committed to delivering a 24-hour turnaround service on basic photo edits to meet the needs of the fast-paced real estate industry. About BoxBrownie.com Online proptech company, BoxBrownie.com is an industry leader in visual property marketing, providing lead-generating products to real estate and building industry professionals worldwide. Founded on innovation and driven by the latest technology, they offer a wide range of high-quality image editing services designed to showcase any property to its full potential. For more information about BoxBrownie.com, visit www.boxbrownie.com.
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Zillow Home Loans offers a 1% down payment option, opening homeownership to more borrowers
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Realtor.com 2023 Hottest ZIP Codes in America Reveal Demand for Closer Commutes is Back
Affordability isn't the only priority for U.S. homebuyers, according to Realtor.com®'s ninth annual Hottest ZIP Codes report; Proximity to cities is key as many companies call workers back to the office SANTA CLARA, Calif., Aug. 24, 2023 -- For the first time in five years, the suburbs of five major metropolitan areas – Boston, New York, Chicago, Detroit and St. Louis – are represented on the annual Realtor.com® Hottest ZIP Codes Report released today, marking a renewed interest in commutable homes as much of the country's workforce returns to in-person work. Americans who have been shopping for a home in 2023, despite limited inventory and high mortgage rates that remain in the 6-7% range, are flocking to areas that are more affordable relative to the rest of the country, less expensive than their nearby metro area, or provide better value, offering more space at a lower price. Located exclusively in the Midwest and the Northeast, each of this year's top 10 Hottest ZIP codes in America is attracting buyers with homes that are either priced at or below the U.S. median, or are larger in size than the U.S. average. Additionally, homes listed within the Hottest ZIPs received an average of 3.6 more views per listing than in the rest of the country, and sold one month faster than average in 2023. The 2023 Hottest ZIP Codes in America, in rank order, are: 43230, Gahanna, Ohio 06489, Southington, Conn. 07450, Ridgewood, N.J. 01810, Andover, Mass. 18064, Nazareth, Pa. 46322, Highland, Ind. 48183, Trenton, Mich. 06851, Norwalk, Conn. 14534, Pittsford, N.Y. 63021, Ballwin, Mo. "As many companies continue to call employees back to the office, we're seeing a surge in home shoppers who are seeking a desirable combination of cost and convenience within commuting distance of major metropolitan areas," said Danielle Hale, Chief Economist for Realtor.com®. "In addition to affordable markets, this year's list also features some higher priced areas close to large urban cores, which will likely appeal to buyers who are concerned with finding the right mix of size and amenities within reach of a nearby city center." No. 1 Hottest ZIP: Gahanna, Ohio This year's Hottest ZIP Code is Gahanna, Ohio (43230), which continues the legacy of Columbus, Ohio markets appearing on the Hottest ZIP codes list. The greater Columbus area offers home buyers the amenities and quality-of-life advantages of a larger town, but at a lower price. It's home to The Ohio State University, the Short North Arts District as well as a captivating food scene. Homes in this ZIP code were priced 12.7% below the national median in June – and with more than a quarter of its population aged 25-34, it's favorable for young renters and buyers alike. Suburban space, closer commutes draw home shoppers Looking more closely at this year's hottest ZIPs, No. 3 on the list, Ridgewood, N.J. (07450), is a high-priced suburb of New York City that offers an idyllic setting with typical listings that are more than double the size of those in the NYC metro and is just a one-hour commute from Manhattan. Shoppers are willing to pay up for these amenities, and homes in the area have a price-per-square-foot that is 7.9% higher than the metro's average. Residents of this year's No. 4 ZIP on the list, Andover, Mass. (01810), a suburb of Boston, can commute to the city in under an hour, and the area also boasts larger homes priced 25% lower per square foot than Boston listings. The typical home in No. 9, Pittsford, N.Y. (14534), was 29.3% larger than the median-sized home in the surrounding Rochester metro, less than 30 minutes from the city center by car, and despite the premium to live in this desirable village, listing viewership was more than 30% higher than the surrounding metro. Finally, Ballwin, Mo. (63021), at No. 10 on the list, is similar to these Northeast locales in that listing prices in the area tend to be higher than the metro average, but homes for sale were upwards of 30% larger than the metro's median home size. Big-city dwellers are driving demand Six of this year's Hottest ZIP codes – generally those found near big-cities – drew the majority of their property views from within their metro area, suggesting that in many areas, buyers are looking to move around locally. Additionally, those areas seeing significant interest from other locations are typically seeing it come from big-city shoppers. Reflecting this trend, No. 1 ranked Gahanna, Ohio (43230) captured the largest share of out-of-metro viewership among the Midwest metros, drawing 13.1% of its viewership from the New York City area in the second quarter of 2023. In fact, New York City was the top out-of-market viewer for seven of the 10 hottest zips. Size matters: nearly all Hottest ZIPs feature more space In seven out of 10 of this year's Hottest ZIP codes, the typical home is larger than the average home in the surrounding metro area. Among the more expensive locations on the list, the typical household size is also larger, indicating that home shoppers in places such as Ridgewood, N.J. (07450), Andover, Mass. (01810) and Pittsford, N.Y. (14534) may be shopping for more space to accommodate a larger family. This is particularly true in Ridgewood, N.J. (07450), the most expensive ZIP on this year's list, where the typical household is 19.7% larger than the U.S. average of two-and-a-half people per household. Homebuyers want affordability Recent near-record high mortgage rates and still-inflated listing prices continue to create affordability challenges for homebuyers, resulting in buyer demand in areas that boast affordability. Seven of the top 10 Hottest ZIP codes offer home prices that are similar or lower than the U.S. median listing price or the prices in their surrounding metropolitan area. Notably, the Midwest saw a post-pandemic boom, as traditionally popular metros became unaffordable and many home buyers looked for value in new locations. Four major Midwest markets on this year's list are close to city centers, including Columbus, Ohio (43230 No. 1 Gahanna), Chicago, Ill. (46322 No. 6 Highland, Indiana), Detroit, Mich. (48183 No. 7 Trenton, Michigan) and St. Louis, Mo. (63021 No. 10 Ballwin, Missouri). These markets offer homebuyers prices that are 24.7% lower than the U.S. median, as well as a strong local economy and employment rates below the national average. From hot to not: West, South left out Only the Northeast and Midwest are represented in this year's ranking, the first time in the list's history that only two regions are included. The South and West regions are not represented among this year's rankings, leaving out regions of the country that have typically contributed several markets to the list. Back in 2017 the South and West accounted for more than half of the Hottest ZIPs, and in both 2018 and 2019, these regions accounted for at least half of the top 10. High prices in the West and high price growth during the pandemic in the South are likely contributing to the shift. Among the top 10, buyers need to be prepared and move fast Despite the overall housing market starting to cool, with the average home in the U.S. spending about 45 days on the market, homes in this year's Hottest ZIP codes spent just 10 to 25 days on the market and saw three times more visitors per property on Realtor.com® in June. With inventory falling 22.4% in these ZIP codes compared to a 7.1% increase nationally, those looking to buy in these markets are facing tough competition. "Shoppers in this year's Hottest ZIP codes should cope by being prepared – pre-approved and zeroed in on their budget and down payment – and really focused on must haves versus nice-to-haves so they can be ready to act quickly when they see the right home hit the market," said Realtor.com® Economic Research Analyst Hannah Jones. The high price of financing a home purchase this year and still-steep competition meant successful buyers in the hottest markets also came with exceptional qualifications, with an average credit score of 754, surpassing the U.S. average of 740. Additionally, they made higher than average down payments, reaching 17.2% compared to the national average of 12.3% in the first half of 2023. One way to stay ahead of the competition in America's hottest ZIPs is to set a price alert on Realtor.com®. Simply enter your search criteria and save the search to get real-time or daily notifications when homes matching your search criteria hit the market. Additionally, if you are searching for homes in other hot areas, be on the lookout for Realtor.com® Hot Market badges on neighborhoods and home listings for insights about how fast homes are selling and how many more views they get compared to others in the area and in the U.S. 2023 Hottest ZIP Codes in America – Top 50 Housing Metrics Methodology Realtor.com®'s Hottest ZIP Code rankings are based on an algorithm that takes into account two aspects of the housing market: 1) market demand, as measured by unique viewers per property on Realtor.com®, and 2) the pace of the market as measured by the number of days a listing remains active on Realtor.com®. The hottest areas are those that have high demand from buyers, in other words, lots of unique viewers per each property, and fast-selling homes, an indicator of limited supply. Market Hotness rankings based on Realtor.com® listing data from January to June 2023. The list of top ZIP codes is limited to one ZIP code per metropolitan area. Descriptive statistics in this write-up refer to June 2023 data unless otherwise noted. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Triple-I and NAR Release Homebuyers Handbook
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The Typical Teacher Can Afford Just 12% of Homes for Sale Near Their School, Down From 30% in 2019
In San Jose and San Diego, no homes for sale near the schools Redfin analyzed are affordable on the local teacher's median salary. Just three metros had a share above 50%: Detroit, Cleveland and Pittsburgh. SEATTLE -- The average teacher can afford just 12% of homes for sale within commuting distance of their school, according to a new report from Redfin, the technology-powered real estate brokerage. That's down from 17% last summer and 30% in 2019, before the pandemic homebuying boom drove up housing prices. Additionally, the average teacher can afford just over one-quarter (27%) of available rentals within commuting distance of their school. This is based on a Redfin analysis of median teacher salaries (2022) in the 50 most populous U.S. metro areas and more than 70,000 PreK-12 public and private schools in those metros. "Commuting distance" means a teacher can drive between home and work within 20 minutes during rush hour. Teachers are struggling to find affordable housing near the workplace in large part because their wages aren't keeping pace with inflation. The average U.S. public school teacher salary rose 2% in 2021-2022 from the prior year to $66,745, but when adjusted for inflation, teachers are making $3,644 less than they were a decade ago, according to the National Education Association. Almost half of the 50 most populous metros saw teacher pay decrease in 2022 from a year earlier. As teacher salaries stagnate, housing prices continue to climb—a confluence of events that has forced many educators to drop out of the field, fueling a dire teacher shortage in some areas. The typical homebuyer's monthly mortgage payment is up nearly 20% from a year ago as a shortage of homes for sale props up home prices. Rent prices are also inching back toward their record high. There are an average of 796 homes for sale within commuting distance of U.S. schools, down 24% from 2022 and down 46% from 2019. The housing shortage has intensified over the past year because high mortgage rates are prompting many homeowners to stay put. That has left buyers with limited options—an imbalance of supply and demand that's keeping prices elevated. "The shortage of affordable homes is exacerbating the shortage of teachers," said Redfin Senior Economist Sheharyar Bokhari. "Many teachers who can't afford to buy a house near work are either renting and missing out on the opportunity to build wealth through home equity, or leaving education in search of more lucrative careers." Some cities are coming up with creative ways to retain teachers, converting old schools, convents and historic buildings into affordable housing for educators. And the federal government offers homebuying programs for eligible teachers in the form of grants and down payment assistance. Half of U.S. states have also proposed laws to boost teacher pay this year, though only a handful have succeeded. The Midwest Is the Most Affordable Place for Teachers Looking to Buy or Rent In Detroit, the average teacher can afford two-thirds (67%) of homes for sale within commuting distance of their school—the highest share among the 50 most populous U.S. metros. Next comes Cleveland, where 59% of commutable homes, on average, are affordable on the median teacher salary. Rounding out the top five are Pittsburgh (53%), Philadelphia (49%) and St. Louis (40%). The list is similar for rentals. Ranking first is Cleveland, where the typical teacher can afford 82% of available rentals within commuting distance of their school. It's followed by Pittsburgh (76%), Detroit (73%), Milwaukee (73%) and Philadelphia (62%). These metros have a couple of things in common: They rank among the most affordable when it comes to home prices, and they don't rank at the bottom of the list when it comes to teacher salaries. That's why these areas have relatively high shares of homes affordable for teachers. In Detroit, for example, the median home sale price is $187,000—lower than any other major metro in the country. Still, Detroit ranks 26th for teacher pay among the 50 biggest metros, with a median salary of $64,221. That's higher than the typical salary in, say, Miami, where the median home sale price is $515,000 but the typical teacher only makes $60,463. California Is the Least Affordable Place for Teachers Looking to Buy a home; Florida Is the Least Affordable for Teachers Looking to Rent In San Jose, CA and San Diego, none of the for-sale homes within commuting distance of schools, on average, are affordable on the median teacher salary. The following metros all came in at roughly 1%: Austin, TX, Los Angeles, San Francisco, Nashville, Denver, Boston and Oakland, CA. While California has the highest teacher salaries, it's also home to some of the most expensive housing in the country. In San Francisco, for example, the median teacher salary is $98,789—the second highest among the top 50 metros (Riverside, CA ranked first, at $100,326). But San Francisco's median home sale price is $1.5 million—the highest in the nation. Most people earning a $98,789 annual salary can't afford a $1.5 million home. Florida dominated the list of places with the smallest shares of rentals affordable for teachers. In Miami, the typical teacher can afford 2% of available rentals within commuting distance of their school—the lowest share among the metros Redfin analyzed. Next came three other Florida metros: Fort Lauderdale (4%), Orlando (4%) and West Palm Beach (6%). Nashville rounded out the bottom five, also at 6%. Florida ranked 48th in the nation for teacher pay in 2021-2022, with an average salary of $51,230, according to the National Education Association. Orlando has lower teacher pay than any other U.S. metro, with a median salary of $49,561—down 8% from 2021—according to the metro ranking in this report. Florida has faced one of the fastest housing-cost increases in the nation as scores of remote workers have moved in. Earlier this year, Gov. Ron DeSantis said he would ask lawmakers to set aside $1 billion for teacher pay increases—a $200 million bump from the current year—but also signed a bill restricting teacher unions, which negotiate pay increases. Orlando has seen teacher employment fall 30% since 2019—more than any other major U.S. metro. It's followed by three expensive California metros: San Jose (-27%), Sacramento (19%) and San Diego (-17%). Virginia Beach, Providence and Tampa See Biggest Drop in Housing Affordability for Teachers Since 2019 In Virginia Beach, the average teacher can afford 9% of homes for sale within commuting distance of their school, down from 71% in 2019. That 62-percentage-point drop is the largest among the 50 most populous metro areas. It's followed by Providence, RI (-45 ppts), Tampa (-44 ppts), Jacksonville, FL (-41 ppts) and Las Vegas (-41 ppts). Virginia Beach is one of 10 metros that has seen teacher pay decline since 2019. The median teacher salary is $59,316, down 18% from $72,148 in 2019. Pricey coastal metros saw the smallest changes. In San Francisco, an average of 1% of for-sale homes within commuting distance of schools are affordable on the median teacher salary, unchanged from 2019. It's followed by San Jose, Oakland, New York and Seattle, which all saw their shares decline by fewer than 5 percentage points for the same reason: There were hardly any homes affordable for teachers to begin with, so the numbers didn't have much room to fall. Teacher Pay Fell Most Last Year in Baltimore and Orlando, Rose Most in St. Louis Nearly half (21) of the 50 largest metros saw teacher pay decline in 2022 from the year earlier. In Baltimore, the median teacher salary was $63,601 last year, down 15% from $74,476 the prior year—the largest decline among the 50 largest metros. Next come Orlando (-8%), Virginia Beach (-8%), Minneapolis (-8%) and Pittsburgh (-7%). The largest pay increase was in St. Louis, where the median teacher salary in 2022 was $59,610, up 10% from the prior year. It was followed by four pricey West Coast metros: Seattle (9%), Oakland (8%), San Francisco (8%) and San Diego (7%). Thousands of teachers in Missouri recently received pay bumps thanks to the Teacher Baseline Salary Grant program. Teacher employment in St. Louis is up 9% from 2019—a bigger jump than any other major metro. View the full report, including charts, tables with metro-level data, and methodology, here. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.
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NAR Announces 12 Tech Startups for iOi Summit's Pitch Battle
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Real estate media software platform Aryeo joins ShowingTime+ to help deliver richer home shopping experiences
Zillow Group acquired Aryeo, a leading real estate media software and content management platform for photographers and media companies founded on the mission to streamline real estate content for those who generate it and consume it. Aryeo's mission makes it a natural fit with ShowingTime+, Zillow Group's real estate software brand dedicated to improving the real estate industry for agents, brokers and MLSs, and the customers they serve. Bringing Aryeo into the ShowingTime+ suite enables the brand to serve photographers and media companies directly and invest in the tools they need to create elevated, immersive home shopping experiences for real estate agents and consumers. Aryeo powers listing media for the industry Aryeo's platform powers thousands of photography and media businesses nationwide, who in turn bring hundreds of thousands of real estate listings to life each year for agents and consumers. Together with Aryeo, ShowingTime+ can do more for the real estate content creators who generate high-quality listing media for the industry. ShowingTime+ will also use Aryeo to efficiently and seamlessly deliver high-quality, immersive media to agents, including through interactive floor plans and media-forward listing products for agents. ShowingTime+ launched two products for listing preparation and marketing – Listing Media Services and Listing Showcase – this year as part of its efforts to grow rich media adoption by including interactive content with every package an agent orders. "I'm thrilled to welcome Aryeo to the ShowingTime+ team to help us further our mission to offer elevated real estate experiences," said Cynthia Taylor, vice president of product and business strategy for ShowingTime+. "We know elevated real estate experiences happen for consumers when the professionals doing the work are empowered with great products that help them deliver these experiences. ShowingTime+ is already doing this for agents, and we're looking forward to empowering photographers and media companies as well." Consumers expect dynamic real estate experiences Interactive real estate media has become increasingly important to home shoppers and sellers. Virtual tours, interactive floor plans, immersive photos and more all give consumers a deep sense of a home, which helps cut down on time spent touring homes that aren't a good fit and equips shoppers with more information to help them make decisions – a win for shoppers, sellers, and their agents. In fact, sellers and shoppers don't just want immersive listing content, they expect it — homes on Zillow with an interactive floor plan were saved 79% more than homes without and received 72% more shares on average. And, most home sellers say they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. More rich media for all Aryeo was founded in 2019 by former real estate photographers Branick Weix, Matthew Michalski and Brendan Quinlan. They saw firsthand the growing importance of rich listing media for home shoppers and sellers, and the need for software to help independent media companies grow their business and deliver this rich media to their customers. "When we created Aryeo, our vision was to build the best platform possible to solve photographer and media company pain points and provide easy-to-use tools to help our customers grow," said Branick Weix, co-founder and CEO of Aryeo. "We're teaming up with ShowingTime+ because we both believe in building technology that makes the industry better, and we will keep innovating and improving our platform for our customers." Aryeo will continue to operate as an independent platform within ShowingTime+, and Aryeo's privacy policy remains in place. With deepening investment in photographer tools, Aryeo customers can expect feature improvements and partnership opportunities with ShowingTime+ to help them stand out from the competition and win more business. To learn more about Aryeo, visit aryeo.com. For more information about ShowingTime+, visit showingtimeplus.com.
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Courtside Moms and Revive Partner to Provide Pro Basketball Rookies with Real Estate Investment Insight
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Chime Seamlessly Integrates ChatGPT Functionality to Streamline Content Creation, Boost Efficiency, and Improve Agent Productivity
Set of new features bolster platform's generative AI capabilities Phoenix, AZ – July 31, 2023 — Chime Technologies, an award-winning real estate tech innovator, today announced newly integrated ChatGPT functionality to eliminate the time consuming yet essential process of content creation for real estate marketing and communications. Widely recognized as an innovator, Chime is the first real estate technology company to deliver a practical application leveraging the power of ChatGPT to boost both efficiency and agent productivity. With nearly five years of experience humanizing the platform's existing AI and continuous product development, this latest integration underscores Chime's commitment to delivering innovative tech purpose built for the real estate community. To learn more about Chime's ChatGPT functionality, click HERE. A market leader, Chime recognized the transformative power of AI nearly 5 years ago and was the first real estate technology company to leverage Google's machine learning algorithm to power its intuitive chatbot AI Assistant. New ChatGPT features are a natural extension of the platform's existing AI that more than 40% of Chime customers rely on daily to help close more deals faster. Designed to help save agents time, easily generate new ideas, improve the quality of content, reduce costs, and scale effectively, new ChatGPT features are infused throughout the platform to ensure a seamless user experience. Learn more about the power of Chime's AI HERE. "Chime's integration with ChatGPT is going to change the future of real estate marketing. Agents will now be empowered to automate their business in ways they've never dreamed of," noted Tommy Mutchler, Managing Broker at the REAL Broker and longtime Chime customer. Key features include: Auto-generated content for individual and mass communications via email and text Auto-generated content for marketing communications including blogs and social media posts Robust library of templated, popular prompts Opportunity to develop bespoke prompts based on specific customer needs Intuitive editing capabilities to improve marketing content and messages with simple commands Agents are under intense pressure to identify, nurture, and convert leads in less time than ever. Effective marketing has never more important to differentiate and attract buyers and sellers. Chime's ChatGPT features help alleviate the pressure of time-consuming content development to ensure agents stay focused on delivering the essential human touch in the real estate process. Relying on new ChatGPT functionality, agents can rest assured knowing the database they have worked so hard to build is regularly engaged with relevant and meaningful content, carefully curated to fuel the pipeline with sales ready leads. "While ChatGPT is gaining media attention, many companies are quick to claim they offer the benefits of this fast-growing technology, but most are not equipped to deliver the functionality agents need to be successful in today's competitive market," said Henry Li, CTO, Chime. "Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes. We are uniquely positioned to naturally integrate ChatGPT features and continue to enhance our platform with practical applications to support agents evolving needs." To learn more, visit HERE. About Chime Technologies Chime is an award-winning real estate technology innovator headquartered in Phoenix, Arizona. Our AI-powered platform empowers real estate professionals, teams, and brokerages with the tools they need to automate lead generation operations, drive conversions, and grow their business. Chime Technologies operates as a US subsidiary of Moatable, Inc. (NYSE: MTBL) (formerly Renren Inc.). For more information, visit www.chime.me/.
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Deal Management Platform Blockrails Now Accessible through NAR REALTOR Benefits
FORT LAUDERDALE, Fla., July 25, 2023 -- Blockrails, a leading provider of AI-powered transaction and communication tools, announces a new partnership with The National Association of Realtors® as the latest addition to NAR REALTOR Benefits®. Blockrails is an application that consolidates prospect pre-screening, deal flow management, and robust AI-driven fraud protection, fostering a more secure and efficient real estate transaction environment. "Our members are always looking for ways to boost productivity," said Rhonny Barragan, NAR Vice President of Strategic Alliances. "Blockrails unites productivity and security, presenting an optimal solution for today's real estate professionals. We're thrilled to partner with Blockrails and bring these innovations to our members." As part of this agreement, NAR members can begin a 30-day free trial of Blockrails. After the trial, users can maintain access at a preferential rate of $5 monthly or $50 annually. "Blockrails equips its users with a competitive advantage," said Darryl Maraj, CTO of Blockrails. "Using integrated AI-powered fraud detection and automated workflows, our platform maximizes efficiency and security in every transaction. With Blockrails, real estate agents are not just adapting to industry evolution – they're leading it." To enroll, NAR members can visit www.blockrails.com/NAR. A credit card is not required to register and begin using the service. About Blockrails™ Blockrails™ consolidates prospect pre-screening, deal flow management, and robust AI-driven fraud protection, fostering a more secure and efficient real estate transaction environment. Blockrails is committed to boosting productivity and providing agents with an efficient means to navigate the competitive real estate market. About NAR The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics. About NAR REALTOR Benefits® NAR REALTOR Benefits® is the association's official member benefits program, connecting members with savings and unique offers on products and services just for Realtors® from more than 30 companies recognized as leaders in their respective industries.
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Adwerx Empowers Top Producers with Highly-Effective Digital Branding and Nurture Campaigns
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CoreLogic Unveils an Insightful Look Back at Barbie Dreamhouse Prices from 1962 to 2023
The Original Malibu, Calif. location Jumps from $77K to $2.8M IRVINE, CA, July 24, 2023 – CoreLogic®, a leading global provider of property data and analytics, has done an estimated home price analysis of the iconic Barbie Dreamhouse prices in 1962 compared to 2023. The Dreamhouse debuted in 1962 and while the iconic toy underwent renovations over the years, this price comparison is for the pink palace we know today. The research sheds light on the notable changes in the real estate market across several major cities in the United States over the past six decades—particularly for multi-level pink houses outfitted with elevators. In 1962, the dream house in its original location, Malibu, Calif., was estimated to be $77,537 in 1962, jumping to $2,807,328 in today's prices. In San Francisco, the dream house was estimated at $109,499 in 1962, skyrocketing to an astonishing $4,980,866 in 2023. The east coast saw similar trends, with the Dreamhouse jumping from $109,258 in 1962 to $2,249,182 in 2023, in Southampton, New York. "The Barbie Dreamhouse helps tell the story of the U.S. real estate market over the past six decades, showing significant appreciation. Barbie can add astute real estate investor to her list of accomplishments," said Selma Hepp, Chief Economist for CoreLogic. Methodology This analysis was based off a Barbie Dreamhouse that includes: 3 stories, a single car garage, elevator, 3 bedrooms, 2 full bathrooms, living room, kitchen, and patio/outdoor space with a pool. Artistic license was taken in neighborhood selection. About CoreLogic CoreLogic is a leading provider of property insights and innovative solutions, working to transform the property industry by putting people first. Using its network, scale, connectivity and technology, CoreLogic delivers faster, smarter, more human-centered experiences, that build better relationships, strengthen businesses, and ultimately create a more resilient society. For more information, please visit www.corelogic.com.
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HomeZada's New AI Chat Assistant Gives Homeowners More Power to Manage their Home
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Profits on Home Sales Rebound Across U.S. in Second Quarter of 2023 as Housing Market Revives
Profit Margins on Typical Sales Nationwide Increase Following Three Quarterly Declines; Investment Returns Rise as Median U.S. Home Price Jumps 10 Percent; Seller Profits Still Down Annually Following Earlier Drop-offs IRVINE, Calif. – July 20, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its second-quarter 2023 U.S. Home Sales Report, which shows that profit margins on median-priced single-family home and condo sales in the United States increased to 47.7 percent in the second quarter – the first gain in a year. The improvement in typical profit margins, from 43.9 percent in the first quarter of 2023, came amid a rebound in the U.S. housing market that pushed the median nationwide home price up 10 percent quarterly to $350,000. Both the nationwide profit margin and median home price increased after three straight quarterly drop-offs that had begun to reverse a decade-long market boom. However, even as seller fortunes turned around in the second quarter, the typical investment return nationwide did remain below the recent high point of 53.2 percent, recorded a year earlier during the second quarter of 2022. "Just when it looked like the housing market was flattening out, prices spiked again, which pushed seller profits back up to nearly their highest level in the past decade," said Rob Barber, CEO for ATTOM. "Stable mortgage rates, an ongoing tight supply of homes for sale and the usual Springtime surge in buyer demand appeared to have combined to halt the downturn we started seeing a year ago. It's way too early to predict another long-term price run-up, especially since buying a home is a financial stretch for so many households around the country. But the second-quarter numbers clearly show the market has more steam left in it, and sellers are reaping the benefits." Gross profits also shot up from the first to the second quarter of 2023. They rose 17 percent on the typical single-family home and condo sale across the country, to $113,000, although they were still down 5 percent annually. The about-face in profits and prices around the U.S. during the second quarter reflected a housing market in flux. After a decade of almost continual increases, home prices dipped across most of the country in the middle of 2022 and continued declining through the first quarter of 2023. The national median price dropped 7 percent during that time as rising home-mortgage rates, high consumer price inflation and a faltering stock market cut into what potential buyers could afford. Prices and profits went back up in the second quarter during the start of the annual buying season, helped along by several forces. They included the nation's limited supply of homes for sale, mortgage rates that stabilized at around 6.5 percent for a 30-year fixed-rate loan, investment market gains and an easing of inflation. As the 2023 home-buying season continues, the prospect of even better seller profits remains in place but will depend heavily on whether any or all of those factors improve or decline. Profit margins grow quarterly in two-thirds of U.S. but remain down annually Typical profit margins – the percent difference between median purchase and resale prices – increased from the first quarter of 2023 to the second quarter of 2023 in 107 (69 percent) of the 156 metropolitan statistical areas around the U.S. with sufficient data to analyze. However, they were still down in 118, or 76 percent, of those metros compared to the second quarter of last year, as the recent improvements were not enough to wipe out losses sustained from the middle of 2022 to the early part of 2023. Metro areas were included if they had sufficient population and at least 1,000 single-family home and condo sales in the second quarter of 2023. The biggest quarterly increases in typical profit margins came in the metro areas of Barnstable, MA (margin up from 47 percent in the first quarter of 2023 to 69.2 percent in the second quarter of 2023); Fort Wayne, IN (up from 46.7 percent to 65.5 percent); Augusta, GA (up from 45.7 percent to 64.1 percent); Rochester, NY (up from 50.9 percent to 68 percent) and Charleston, SC (up from 37.7 percent to 52 percent). Aside from Rochester, the biggest quarterly profit-margin increases in metro areas with a population of at least 1 million in the second quarter of 2023 were in Grand Rapids, MI (return up from 63.9 percent to 76.5 percent); Raleigh, NC (up from 35.8 percent to 47.7 percent), Hartford, CT (up from 38.5 percent to 50.1 percent) and San Diego, CA (up from 45.3 percent to 56.7 percent). Typical profit margins decreased quarterly in just 49 of the 156 metro areas analyzed (31 percent). The biggest quarterly decreases were in Scranton, PA (margin down from 86.9 percent in the first quarter of 2023 to 70.2 percent in the second quarter of 2023); Hilo, HI (down from 101.5 percent to 86.7 percent); Detroit, MI (down from 90 percent to 76 percent); Spartanburg, SC (down from 60.6 percent to 46.6 percent) and Flint, MI (down from 91.6 percent to 80.5 percent). Aside from Detroit, the largest quarterly decreases in profit margins among metro areas with a population of at least 1 million came in Pittsburgh, PA (down from 50.9 percent to 40.2 percent); Buffalo, NY (down from 70.9 percent to 61.5 percent); Indianapolis, IN (down from 48.7 percent to 40.4 percent) and Honolulu, HI (down from 47.1 percent to 41.1 percent). Metro areas with a population of at least 1 million where typical profits remained down the most annually included Austin, TX (margin down from 80.3 percent in the second quarter of 2022 to 47.2 percent in the second quarter of 2023), San Francisco, CA (down from 85.1 percent to 59.4 percent); Phoenix, AZ (down from 75.8 percent to 51.6 percent); Salt Lake City, UT (down from 69.3 percent to 46.4 percent) and Las Vegas, NV (down from 66.5 percent to 46.5 percent). Raw profits up in almost 90 percent of housing markets Profits on median-priced home sales nationwide, measured in raw dollars, increased from $96,573 in the first quarter of 2023 to $113,000 in the second quarter, a 17 percent gain. Typical raw profits went up quarterly in 137, or 88 percent, of the metro areas analyzed for this report. Annually, however, raw profits remained down 4.6 percent from a record high of $118,400 in the second quarter of 2022. They dropped year over year in 65 percent of the markets analyzed. The biggest quarterly raw-profit increases in areas with a population of at least 1 million were in Birmingham, AL (up 47 percent); Rochester, NY (up 44 percent); St. Louis, MO (up 37 percent); Hartford, CT (up 35 percent) and Cleveland, OH (up 33 percent). On an annual basis, the largest year-over-year declines in raw profits on median-priced home sales among metros with a population of at least 1 million came in Austin, TX (down 36 percent); Birmingham, AL (down 32 percent); Salt Lake City (down 28 percent); San Francisco, CA (down 27 percent) and Phoenix, AZ (down 27 percent). The largest raw profits on median-priced sales in the second quarter of 2023 were in San Jose, CA (profit of $600,000); San Francisco, CA ($416,000); San Diego, CA ($301,500); Seattle, WA ($285,000) and Naples, FL ($265,905). The smallest were in Shreveport, LA ($14,000); Beaumont, TX ($24,943); Rockford, IL ($38,140); McAllen, TX ($41,407) and Toledo, OH ($43,000). Prices up quarterly in more than 90 percent of nation Median single-family home and condo prices increased from the first to the second quarter of 2023 in 150 (96 percent) of the 156 metro areas around the country with enough data to analyze and were up annually in 94 of those metros (60 percent). Nationwide, the median home price rose to $350,000, up 10.4 percent from $317,000 in the first quarter of 2023 and 2.4 percent over the previous record of $341,750, set in the second quarter of last year. Among metro areas, the biggest increases in median home prices from the first quarter of 2023 to the second quarter of 2023 were in Rochester, NY (up 20 percent); Madison, WI (up 19.1 percent); Bridgeport. CT (up 18.6 percent); St. Louis, MO (up 17 percent) and Augusta, GA (up 16.9 percent). Aside from Rochester and St. Louis, the largest median-price increases during the second quarter of 2023 in metro areas with a population of at least 1 million were in Detroit, MI (up 15.8 percent); Birmingham, AL (up 15.6 percent) and Grand Rapids, MI (up 14.5 percent). Home prices tied or hit new highs during the second quarter of 2023 in 89, or 57 percent, of the 156 metro areas in the report. Metro areas with a population of more than 1 million that set or tied records in the second quarter included Chicago, IL; Miami, FL; Dallas, TX; Washington, DC, and Atlanta, GA. The only metro areas with a population of at least 1 million where the median home price declined from the first to the second quarter of 2023 were Honolulu HI (down 1.4) and Salt Lake City (down .03 percent). Homeownership tenure inches up after hitting 10-year low Homeowners who sold in the second quarter of 2023 owned their homes an average of 5.76 years. That was up from a low point over the past decade of 5.59 years in the first quarter of 2023, but still down from 5.84 years in the second quarter of 2022. Average tenure remained down from the second quarter of 2022 to the same period this year in 47 percent of metro areas with sufficient data. The largest annual declines were in Rockford, IL (tenure down 23 percent); Salem, OR (down 19 percent); Torrington, CT (down 17 percent); St. Louis, MO (down 16 percent) and Manchester, NH (down 15 percent). All 15 of the longest average tenures among sellers in the second quarter of 2023 were in the Northeast or West regions of the U.S. They were led by Bellingham, WA (8.04 years); Manchester, NH (7.88 years); Honolulu, HI (7.78 years); San Jose, CA (7.38 years) and Bridgeport, CT (7.26 years). The smallest average tenures among second-quarter sellers were in Lakeland, FL (1.46 years); Memphis, TN (3.23 years); Cleveland, OH (3.88 years); Salem, OR (4.15 years) and Tucson, AZ (4.29 years). Lender-owned foreclosures dip down close to low since 2000 Home sales following foreclosures by banks and other lenders represented just 1.4 percent, or one of every 69, U.S. single-family home and condo sales in the second quarter of 2023. That was down from 1.7 percent in the first quarter of 2023, although up from 1.1 percent in the second quarter of last year. Still, it remained just a tiny fraction of the 30 percent peak this century hit in 2009 during the aftermath of the Great Recession of 2007. Among metropolitan statistical areas with sufficient data, those areas where REO sales represented the largest portion of all sales in the second quarter of 2023 included Flint, MI (12.5 percent, or one in nine sales); Albany, NY (6 percent); Lansing, MI (5.9 percent); Detroit, MI (5.2 percent) and Kalamazoo, MI (4.5 percent). Cash sales drop Nationwide, all-cash purchases accounted for 35.9 percent of single-family home and condo sales in the second quarter of 2023. That was down from 39 percent in the first quarter of 2023 but was unchanged from the second quarter of last year. Among metropolitan areas with sufficient cash-sales data, those where cash sales represented the largest share of all transactions in the second quarter of 2023, included Hudson, NY (69.6 percent of all sales); Oneonta, NY (66.7 percent); Wheeling, WV (66.3 percent); Claremont-Lebanon, NH (65.9 percent) and Seneca, SC (63 percent). Those where cash sales represented the smallest share of all transactions in the second quarter of 2023, included California-Lexington Park, MD (17.4 percent); Vallejo, CA (19 percent); Washington, DC (20.1 percent); Olympia, WA (21.6 percent) and Lincoln, NE (21.7 percent). Institutional investment increases Institutional investors nationwide accounted for 6.1 percent, or one of every 16, single-family home and condo purchases in the second quarter of 2023. That was up from 5.7 percent in the first quarter of 2023, but still down from 7.4 percent in the second quarter of 2022. Among states with enough data to analyze, those with the largest percentages of sales to institutional investors in the second quarter of 2023 were Georgia (9 percent of all sales), Tennessee (9 percent), Indiana (8.4 percent), Oklahoma (8.2 percent) and Texas (8.1 percent). States with the smallest levels of sales to institutional investors in the second quarter of 2023 included Hawaii (2.4 percent of all sales), New Hampshire (3.1 percent), Rhode Island (3.3 percent), Maine (3.6 percent) and New York (3.7 percent). FHA-financed purchases up again Nationwide, buyers using Federal Housing Administration (FHA) loans comprised 9.4 percent of all single-family home purchases in the second quarter of 2023 (one of every 11). That was up from 8.4 percent in the first quarter of 2023 and from 6.7 percent a year earlier. The latest increase marked the fourth consecutive quarterly gain. Among metropolitan areas with sufficient FHA-buyer data, those with the highest levels of sales to FHA purchasers in the second quarter of 2023 included Odessa, TX (34.8 percent of all sales); Casper, WY (29.9 percent); El Centro, CA (26.9 percent); Pueblo, CO (22.8 percent) and Dover, DE (22.7 percent). Report methodology The ATTOM U.S. Home Sales Report provides percentages of REO sales and all sales that are sold to institutional investors and cash buyers, at the state and metropolitan statistical area. Data is also available at the county and zip code level, upon request. The data is derived from recorded sales deeds, foreclosure filings and loan data. Statistics for previous quarters are revised when each new report is issued as more deed data becomes available. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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New Zillow tool helps renters avoid unexpected costs
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BoxBrownie.com and Chime Partnership Set to Empower Real Estate Professionals
Leading proptech companies, BoxBrownie.com and Chime, are thrilled to announce their new partnership, a collaboration aimed at delivering enhanced value to real estate professionals in North America and driving unparalleled results in a fast-paced and competitive market. Starting July 17, 2023 — BoxBrownie.com customers in North America gain exclusive access to a 10% discount on Chime monthly platform fees, providing a competitive edge in managing businesses, engaging clients, and closing deals. Chime customers joining BoxBrownie.com will receive a complimentary package of professional photo enhancements and access to the free AI Copywriting service for captivating property descriptions and maximizing success in real estate. In an intensely competitive industry, leveraging technology is crucial for real estate professionals to stay competitive, streamline operations, expand market reach, and provide enhanced services to buyers and sellers in today's digital landscape. BoxBrownie.com CEO and Co-founder Mel Myers said the partnership is an exciting new venture for the two proptech companies, focused on maximizing results for customers. "This partnership is geared to be a synergy of forward-thinking, this is because of our shared vision that prioritizes innovation and delivering streamlined solutions to the real estate industry," Mr Myers said. "Both BoxBrownie.com and Chime equip real estate professionals with the most advanced tools in the industry so they can stand out in a competitive market and drive conversions." "We are both trailblazers — together, we have the potential to drive change in the future real estate landscape and deliver unparalleled results to our customers." Chime Vice President of Industry Development Stuart Sim shared his enthusiasm for the collaboration. "We are thrilled to welcome BoxBrownie.com to the Chime Marketplace, extending our value to the real estate community and arming hard-working agents with the strategic tools needed to effectively identify, nurture, and convert leads for increased business," Mr Sim said. "Working with like-minded partners, we remain razor-focused on offering innovative technology to help alleviate the mounting challenges facing agents today and empowering them to focus on what they do best - deliver superior client service." About BoxBrownie.com Online proptech company, BoxBrownie.com is an industry leader in visual property marketing, providing lead-generating products to real estate and building industry professionals worldwide. Founded on innovation and driven by the latest technology, they offer a wide range of high-quality image editing services designed to showcase any property to its full potential. For more information about BoxBrownie.com, visit www.boxbrownie.com. About Chime Chime is an award-winning real estate technology company. Its all-in-one CRM and sales acceleration platform is designed to help real estate agents, teams, and brokerages close more deals faster. The platform combines IDX websites, lead generation, marketing automation, advanced lead management, and powerful AI to cost-effectively capture and convert leads into new business, driving scalability and accelerated growth. For more information about Chime, visit https://chime.me.
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Home values reach new peak as owners hang on to houses
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Realtor.com Launches Thrive Past Five Coaching Program to Help New Agents Succeed
The no-cost coaching program gives real estate pros training, tools and mentorship to help them find early career success and build a lasting real estate business SANTA CLARA, Calif., July 13, 2023 -- With the number of real estate professionals nearly double that of homes currently for sale, agents may be getting squeezed out of potential transactions by their competitors just as often as their home buying clients. Realtor.com®'s newly launched #ThrivePastFive Coaching Program is designed to help new agents find business success and growth in a vigorously competitive market. Far too many new real estate agents don't make it past year five. Last year, Realtor.com® surveyed more than 2,000 agents and discovered lead generation and conversion, marketing and advertising, and adequate hands-on training were among the top challenges for those early in their real estate careers. Given the early struggles to find success in the business, which are often heightened during a challenging market, only 4 in 10 new agents said they are confident about having a long-term career in real estate. The #ThrivePastFive Coaching Program is designed specifically with new agents and their success in mind. Through blogs, workbooks, webinars and more, the no-cost coaching program dives into business critical areas that #ThrivePastFive survey participants highlighted as top pain points, including lead generation and conversion, personal branding, and marketing/budgets. With a new theme each quarter, the program is intended to provide agents with actionable takeaways that they can implement into their real estate business. "Realtor.com® is a trusted partner to agents and brokers in building and sustaining their real estate business," said Donna August, vice president of B2B Marketing at Realtor.com®. "Our #ThrivePastFive Coaching Program is designed to give new agents access to intel, expertise and actionable strategies at a time when they likely need it most, so they can find success not only in today's challenging market but in the years to come." To provide valuable support to new agents, Realtor.com® is teaming up with experienced agents from various regions of the country to bring the latest and greatest information and tried-and-true best practices to new agents through articles, webinars and live Q&As. With proven track records for finding business success, the 2023 #ThrivePastFive Coaches are: Lindsey Skye DellaSala, DJ & Lindsey Real Estate, St. Augustine, Fla. Jennie Gardner, Coldwell Banker Howard Perry and Walston Realty, Inc., Raleigh, N.C. Jeff Hoover, Realty ONE Group, Flagstaff, Ariz. Jeffery Sweet, Sweet Group Realty, Meridian, Idaho Allie Thomas, ERA Live Moore Real Estate, Charlotte, N.C. Stephen Votino, CENTURY 21 Triangle Group, Raleigh, N.C. The #ThrivePastFive Coaching Program is available now and agents can learn more or access the free tools and resources by visiting www.realtor.com/marketing/resources/category/thrivepastfive. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
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NAR Introduces New Podcast Underscoring Importance of Realtor Safety
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Zurple Launches Auto Listings: Low-Cost Social Media Lead Generation
Today marks an important day for all of us at Zurple because we're announcing the release of Auto Listings—our new social media leads product that targets potential sellers with a free CMA offer. Combining Facebook's extensive reach and powerful lead-capture tools with Zurple's proven lead nurture capabilities, Auto Listings helps real estate agents automate client generation at a price they can afford. Effortless Social Media Lead Generation With Auto Listings, agents now have a quick, low-cost option for getting more potential sellers from their local market. And they can do it without having to perform any of the time-consuming work themselves. Our team of digital advertising experts create, manage, and optimize compelling Facebook and Instagram ads on agents' behalf. The system even nurtures the people who respond to the ads, automatically enrolling them in email and SMS campaigns designed to prompt further engagement. Helping Agents Work Smarter Instead of Harder Auto Listings simultaneously streamlines the lead generation process and increases the likelihood that agents will connect with potential sellers. Here's how: Our team of experts create ads offering a free home valuation. We'll also send a CMA featuring your branding to every lead who requests one. We do the hard work for you so you can devote their attention to high-priority tasks instead. Auto Listings allows for city-specific ad targeting, which makes it easier for agents to get leads from their desired areas. Thousands of Facebook and Instagram users in your local market will see your Auto Listings ads every month! Zurple's powerful lead engagement platform nurtures leads. After prospects provide their contact information, the Zurple system automatically enrolls them into a nurture program. The emails and texts we send include timely, valuable, relevant, and personalized messages designed to spark conversations. As a result, Auto Listings enables agents to get the highest possible value from their ad spend and generate a steady flow of ready-to-connect leads. This increased efficiency translates to a higher ROI and ultimately a more profitable business. From Lead Capture to Client Generation, Zurple Does It All Zurple has been a leading provider of marketing automation tools since 2009, empowering thousands of real estate agents across North America to generate leads, expand their sphere, and build their personal brand. Recognized for our innovation and the value we provide to our customers, Zurple's dedication to revolutionizing client generation has earned us accolades and partnerships with some of the most important brands in the industry, including The Close, The Balance, Agent Advice, and HousingWire. Auto Listings represents another milestone in Zurple's commitment to finding ways to serve our clients. Stop wasting time and money on low-performing lead generation strategies and start growing your business with Auto Listings today! To view the original post, visit the Zurple blog.
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SentriLock Launches New Offer Comparison Tool
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Second Century Ventures Announces Inaugural REACH LATAM Cohort
MEXICO CITY (June 15, 2023) – Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced the selection of eight companies to its inaugural REACH Latin America (LATAM) cohort. Second Century Ventures is the most active global venture fund in real estate technology, with more than 200 portfolio companies in six major markets worldwide. "This is a groundbreaking moment for Second Century Ventures as we extend our REACH program into Latin America," said NAR CEO and SCV President Bob Goldberg. "We're confident our partnership with these new innovators will offer tremendous benefits to consumers and real estate agents in Latin America and across the globe." The award-winning REACH program helps launch and accelerate high-growth potential companies in the real estate, financial services, banking, home services and insurance industries. "We're excited to welcome these new innovators to the Latin America PropTech community," said Carlos Rousseau, managing partner of REACH LATAM. "The solutions provided by this group of companies have demonstrated considerable relevance and strong innovation, and we can't wait to see what's next for the remainder of this year and beyond." The companies chosen for the 2023 REACH LATAM program offer solutions in digital marketing, cross-border investing, financial transaction management, mortgage, property services, data and AI modeling, and more. The eight companies selected include: Ambana: Provides cross-border fractionalized real estate investment opportunities across Latin America and the United States. Koggi: Connects developers, financial institutions and home buyers to simplify home financing throughout Latin America. Kolonus: An integrated residential property management platform with neighborhood maintenance services, access control, payments and collaboration for residents and tenants. Alohome: Helps homebuilders increase their conversion rates through simple-to-use sales and marketing software. Propmeteus: Provides a centralized and verified analytics database for real estate professionals in Mexico. Kipp Storage: Helps commercial landlords monetize vacant spaces by transforming them into storage and logistic solutions across Chile and Mexico. Ai360: Provides data and AI models to improve financing and investment decision-making in the real estate industry. Beleta: A hand-curated marketplace for premium residential properties in Mexico. "We are excited to debut the 2023 REACH LATAM cohort, a remarkable lineup of solutions across the Latin American real estate ecosystem," said Dave Garland, managing partner of Second Century Ventures. "Guided by the vast knowledge and backing from our worldwide community of real estate professionals, investors, strategic partners and mentors, we are optimistic that this inaugural cohort will lead positive and enduring transformation for real estate in Latin America and worldwide." REACH LATAM will offer its 2023 program a robust curriculum, including education, mentorship, exclusive networking opportunities and significant global real estate marketplace exposure. Learn more about REACH LATAM and how you can get involved at https://nar-reach.com/latam/. About REACH REACH is a unique real estate technology program created by Second Century Ventures, the most active global venture fund in real estate technology. Backed by the National Association of Realtors®, SCV and REACH leverage the association's more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The program provides education, mentorship, and market exposure to one of the world's largest industries. For more on REACH, visit www.narreach.com. About the National Association of Realtors® The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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Home Prices Post Their First Annual Decline Since Before 2017
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RealtyCandy Launches HomeValuation.ai Leveraging Plunk's AI-Powered Analytics as a Lead Gen Solution for Agents and Brokers
Next gen widget offers agents an easy way to integrate the highly effective lead generation tool on any website platform BELLEVUE, Wash., June 28, 2023 -- Plunk, the most comprehensive AI-powered home analytics platform in the US, has announced its partnership with RealtyCandy, a developer specializing in building innovative websites, applications, templates and lead gen solutions for thousands of real estate agents nationwide. Leveraging Plunk's real-time valuation and local market insights, RealtyCandy has developed a first-of-its-kind lead gen widget for real estate agents and brokers, made available through HomeValuation.ai. "Real estate agents and brokers have been presented with a growing number of technology solutions to help streamline and grow their businesses — but some require complicated integrations," remarked James Call, Founder and CEO of RealtyCandy. "So, we built an elegant and simple home valuation lead gen widget, leveraging Plunk's AI-powered home ticker and local market metrics." Once a new client enters their address into a HomeValuation.ai widget, the data is immediately captured. A second call to action — for local market insights — captures a lead's phone number as well and the agent is immediately notified by text. "I've been a real estate agent for twenty years and have never come across a lead gen tool this simple. It took me five minutes to sign up for a plan and paste one line of code into my website," noted Darren Winston, a luxury agent at Sotheby's International Realty. "Having an AI-based home valuation tool has been an effective way for me to bring past clients and new homeowners to my website." Watch a demo of how to use RealtyCandy's lead gen widget here, or for more information, visit www.homevaluation.ai. About Plunk Plunk is the largest and most comprehensive financial analytics platform leveraging next generation applications of Artificial Intelligence, machine learning and image analysis for the residential real estate industry. Plunk is revolutionizing the way investors, real estate professionals and homeowners value and invest in residential real estate. For more information, please visit www.getplunk.com. About RealtyCandy RealtyCandy provides unique website apps, templates and widgets to thousands of real estate agents nationwide. As a developer partner with IDX Broker, RealtyCandy also specializes in standard IDX Broker integration to create customized web pages and develop ways to enhance CRM and lead management tools. For more information, please visit www.realtycandy.com.
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New NAR Survey Finds Americans Prefer Walkable Communities
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Affordability crisis: United States needs 4.3 million more homes
Gap between families and available homes widens and likely continues to grow SEATTLE, June 22, 2023 -- A significant shortage of affordable housing options is fueling America's affordability crisis, particularly for those looking to move out on their own for the first time, a new Zillow analysis shows. This huge housing deficit underscores the need for policies and investments that can boost construction. This lack of housing — especially affordable options — has left millions of households "missing." These missing households consist mainly of individuals and families living in another family's owned or rented home. Across the country in 20211, there were nearly 8 million missing households, compared to just 3.7 million housing units available for rent or sale, a deficit of 4.3 million homes. "The U.S. housing market is like a high-stakes version of the game musical chairs," said Orphe Divounguy, senior economist at Zillow. "There are simply not enough homes for millions of people. Unless we address the shortage of smaller, more-affordable, starter-type homes, we risk leaving families without a seat — and it will only get worse over time." For each of the 3.7 million housing units available for rent or sale across the country in 2021, there were more than two potential households — families likely in need of their own homes. This means even if every missing household was willing and able to move into their own home, 4.3 million households would have been left without a place to move to. The bulk of families doubling up have consistently lower incomes, highlighting the need for smaller, more affordable housing. Of the families that are doubling up, 68% had an annual income of $35,000 or less. The mismatch between potential housing needs and available homes across the country is playing out in dramatic fashion in the most expensive coastal housing markets, such as Los Angeles, San Francisco, San Jose, San Diego and Boston but also in places like Boise. What consumers need to know Zillow has a number of tools and partnerships to help consumers overcome these challenges. Zillow's affordability calculator and monthly payment filter can help shoppers better understand how much they can afford and how best to find an affordable mortgage payment. Working with a trusted real estate partner is also critical to helping find an affordable home for new buyers. All home listings on Zillow display available programs that help eligible shoppers with a down payment — the biggest barrier to homeownership for most. This first-of-its-kind tool was used by more than 1 million customers in just its first year, with the average recipient qualifying for $17,000 towards a down payment. And for renters, Zillow offers a single, flat-fee rental application tool that helps would-be-tenants avoid paying hundreds of dollars in application fees, which can quickly become a financial hardship for low-income families. What policymakers can do Construction productivity has been declining relative to the rest of the U.S. economy since the late 1960s, with land-use restrictions, building approval delays, and stunted construction sector growth all contributing to the lack of new home construction across the country. Policymakers should explore ways to boost production and overall growth of the construction sector to ensure housing supply can catch up to demand. Additionally, experts are near unanimous that loosening restrictive zoning laws is critical to creating more supply and easing housing costs. According to public polling conducted by Zillow, four out of five adults support allowing more, smaller home types to be built in their own neighborhoods. Researchers also suggest that speeding up building permitting, eliminating parking requirements, tax incentives to rehabilitate underutilized housing stock, and expanding affordable housing trust funds could all help ease the shortfall in new construction. *Ordered by market size **Mortgage and rent burdens show the share of a median household's income needed for the typical monthly mortgage or rent payment in each metro area  Sources and Methodology This study uses the American Community Survey to provide a simple count of the number of families living in other families' housing units. The number of families that do not currently own a home is estimated from IPUMS USA by counting each family in each household using the FAMUNIT variable and the appropriate weights. There can be multiple families either living in rented households or living in owner-occupied homes. To estimate the housing unit deficit, we compare families that were living in another family's home with the number of units for sale or for rent across the country in the same time period. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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NAR CEO Bob Goldberg to Retire at the End of 2024
CHICAGO (June 21, 2023) – National Association of Realtors® Chief Executive Officer Bob Goldberg will retire when his current contract expires, effective December 31, 2024. Goldberg will close his career after serving 30 years at NAR and more than four decades in U.S. real estate. "My time at NAR has been extremely gratifying and, I hope, extremely successful, too," Goldberg said. "I've had the chance to lead a wonderful staff and we've taken great pride in making sure this organization is as valuable and responsive to our members as possible. I'm tremendously thankful for the opportunity NAR has given me and for all the people I've been fortunate to work with over these past three decades." Goldberg was initially hired at NAR in 1995 to lead the development of realtor.com®, which launched that year. He continues to serve as president and CEO of the Realtors® Information Network, which is responsible for oversight of the operating agreement between realtor.com® and Move, Inc. "Bob's selfless commitment to our association has been inspiring to me and to everyone who's served on NAR's leadership team these past six years," said 2023 NAR President Kenny Parcell. "He's done so much in a relatively short time that will help Realtors® and consumers thrive both today and decades into the future. I'm incredibly thankful for that, and I know each of our members has Bob to thank for the innovations and advancements he's championed in real estate markets across the world." Soon after becoming CEO, Bob spearheaded creation of the association's Strategic Business, Innovation, and Technology team. Today, more than 220 global firms have been scaled through NAR's growth accelerator, REACH, and its investment arm, Second Century Ventures. Just one domestic REACH program was operating in the U.S. when Goldberg's tenure began in 2017. Seven global entities now serve consumers, real estate agents and technology innovators, with REACH programs active in Canada, the United Kingdom and Latin America, among others. REACH participation has grown from 40 global enterprises to 211 in that time—a 400% expansion in less than six years—while SCV has simultaneously increased its investments from 12 to 73. Goldberg was also instrumental in creating NAR's Innovation, Opportunity & Investment Summit, an annual event which today attracts hundreds of industry professionals, PropTech leaders and global investors. "When I was named CEO, I noted how excited I was to begin this role at such a critical time for NAR," Goldberg said. "I committed to making sure this association was wholly focused on our members' long-term success, and I'm so proud of the work my team has done to make good on that intention." Under Goldberg's leadership, NAR's advocacy team helped guide the industry through the COVID-19 pandemic, protecting real estate's classification as an "essential" service and allowing residential markets to pace America's broader economic recovery. To assist members, Goldberg revived the association's "Right Tools, Right Now" program and drove an initiative to provide telemedicine services to Realtors®. REACH and SCV, too, played a critical role in supporting Realtors® and consumers during the pandemic. Goldberg has also led ongoing efforts to ensure NAR member dues are allocated more efficiently, resulting in cumulative savings of more than $45 million for the association since 2017. "Bob has made a lasting impact on our industry and all three levels of this association—local, state and national," Parcell continued. "I am tremendously grateful for him, and I know I speak on behalf of our entire membership when I say Bob Goldberg has been amazing. We cannot thank him enough for his service." Under Goldberg, NAR has worked to prioritize diversity, equity and inclusion for staff and members, recognizing its unique position as the nation's largest trade association and its substantial influence to advance fair housing and combat systemic discrimination. The organization has dedicated significant resources both in Washington, D.C. and alongside several national real estate entities in support of the industry's broader fair housing efforts. NAR advocates consistently for stronger fair housing and fair lending enforcement, as well as for federal policy that will help close homeownership gaps among demographic groups. Goldberg called the effort to close racial wealth and homeownership gaps "the most consequential civil rights issue of our day" in an opinion piece he authored in 2022. In addition to its federal advocacy, NAR has launched a number of innovative fair housing programs and partnerships under Goldberg's leadership, dating back to his hiring of the association's first Director of Fair Housing Policy in 2019. Goldberg has also overseen significant growth of the Realtors Property Resource®, which now attracts a record number of Realtors® capitalizing on its collection of professional tools and services. RPR has reduced annual costs by 22% since 2017, illustrating its ability to maximize member benefits while preserving NAR resources. Similarly, SentriLock has recorded 50% revenue growth with Goldberg serving as its board chairman, with operations expanding to serve nearly 500,000 members across five nations. NAR Realtor® Benefits has also negotiated over 40 strategic partnerships that have benefited hundreds of thousands of members dating back to 2017. Finally, within his first year as CEO, Goldberg launched NAR's "Day in the Life of a Realtor®" program, an ongoing annual requirement for NAR staff intended to provide a more accurate illustration of its members' profession. NAR also recently earned the distinction as one of the nation's top employment destinations for the third straight year. Organizations certified as "Great Places to Work" typically report higher levels of employee satisfaction and lower rates of voluntary turnover than the typical U.S. employer. "Although there is still much to accomplish in the next year and a half, I am glad this timeline will give our leadership ample opportunity to conduct a thorough, national search," Goldberg concluded. "I look forward to supporting that team however possible as their work to find NAR's next CEO begins in the coming days." NAR will announce additional information regarding its CEO search and application process in a separate advisory expected early next week. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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MoveEasy Rebrands to LiveEasy as It Rolls Out New Platforms for Homeowners and Renters
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CubiCasa Debuts 3D Product Offering to Elevate Property Listings
Simple five-minute phone scan can now be used to produce 3D renderings of properties, bolstering marketing assets for property listings San Jose, CA – June 14, 2023 – CubiCasa, the global reaching real estate software company, today announced the launch of its 3D product set, which empowers more immersive property marketing assets to be produced from the same five minute smartphone floor plan scan that users are accustomed to. The new 3D floor plans and video renderings provide greater detail and color, mirroring the reality of the property with respect to flooring materials and color, walls, appliances, furniture, and more. The products will be rolled out via invite to CubiCasa's users over the coming weeks. The products are designed to help real estate photographers expand the services they can offer to their customers, without any additional effort, and help real estate agents better market properties by providing more detailed and engaging information on a listing. "In designing these new 3D products, we wanted to stay true to our 'simple and efficient five minute scan' mantra, while offering new and innovative ways to market property listings," said Jeff Allen, President of CubiCasa. "Photographers now have instant access to a premium service for their customers, and agents can help their listings stand out like never before. This moves us another step closer to empowering home buyers and agents with floor plans on every listing in the U.S." "The mesmerizing 3D floor plans and captivating 3D videos are extraordinary additions that allow agents to showcase their listings in new ways," said Katie Colman, Owner of In1View Media in the Reno, Nev. area. "The best part is the streamlined process that effortlessly delivers three remarkable products from a single five-minute smartphone scan!" CubiCasa's new suite of 3D products includes: 3D Floor Plan: Elevate property visualization with birds-eye view 3D floor plans. Users can explore dimensions and flow from a unique perspective, including the option of detailed materials and furniture that aim to mirror reality. 3D Video Render: 2-3 minute 3D video renderings showcasing main rooms and property highlights. 3D Marketing Bundle: Includes both 3D floor plans and video renderings, all in one place. Introducing CAD outputs: CubiCasa now supports CAD outputs for both 2D and 3D software, in multiple file formats. Free 2D Floor Plan with every 3D order: Every 3D product purchase includes a complimentary 2D floor plan with fixed furniture – an extra tool for creating successful property presentations. Prices for these new premium add-on products start as low as $35, with bundling discounts available. Discounts provided in CubiCasa's MLS Partnership Program and Preferred Photographer Program apply to the new suite of 3D products. For more information on pricing, visit www.cubi.casa/pricing. The CubiCasa app is available for download in the App Store and Google Play Store. To learn more about CubiCasa's free floor plan scanning app, visit www.cubi.casa. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 172 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate. Learn more at www.cubi.casa.
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New, enhanced Appointment Center by ShowingTime+ combines personal showing service with powerful data and reporting tools
This streamlined software package helps agents save time, which they can reinvest in their business to help them win in any market SEATTLE, June 8, 2023 -- An unpredictable housing market means real estate agents need tools they can count on to navigate changes and grow their business. Now available nationwide, the new Appointment Center by ShowingTime+℠ is a software package that offers more tools at a lower price to create everyday value and help agents and brokers succeed. According to ShowingTime+ research, agents value efficiency and time savings above all else when determining which tools to use in their business. The Appointment Center by ShowingTime+ enables agents to streamline their business so they can focus on delivering client experiences that lead to more business. For just $15 per month, agents gain access to key products and reports that help them efficiently determine pricing strategy and simplify showing and offer management for their listings. The Appointment Center by ShowingTime+ includes around-the-clock support from experienced Appointment Center specialists, Offer Manager for simple communication between parties, the Target Market Analysis Report to help set the right list price, and the Pricing Benchmark Report to adjust list price when needed. Appointment Center The Appointment Center acts as a busy agent's virtual assistant, answering calls requesting showings in 20 seconds on average. This gives agents direct and immediate scheduling support that frees them from the tedious back-and-forth of setting showing appointments. Appointment Center specialists are ShowingTime+ employees trained to support agents 24 hours a day, 365 days a year, so that a listing agent's business appears to be open at all times and buyers' agents can make showing requests whenever it works best for them and their clients. Offer Manager ShowingTime+'s Offer Manager, available in select markets, is a productivity and organizational tool that simplifies communication between listing agents, sellers and buyers' agents during the offer process. Fully integrated within ShowingTime's scheduling platform, Offer Manager enables listing agents to send a professionally formatted side-by-side comparison of all offers received on a home to a seller, from a phone or laptop, all in about 30 seconds. Target Market Analysis Buyers and sellers alike count on their real estate agent for local market expertise, with 74% of sellers and 76% of buyers saying that an agent who has local market and neighborhood knowledge is very or extremely important. Leveraging multiple-listing-service-wide pricing comparison charts, the Target Market Analysis report gives agents a full view of the price ranges that are generating the most showings in their market, so agents can pinpoint the perfect list price to bring in offers. This helps their clients avoid being among the roughly 1 in every 5 sellers this year who has had a price cut. Pricing Benchmark Report If the time comes for a price reduction conversation, agents can leverage the Pricing Benchmark Report to help explain why their client's listing is sitting on the market longer than the neighbor's house down the street. The Pricing Benchmark Report highlights how a listing compares to the competition and enables agents to see their listing's relative pricing, showing activity, days on market and more. This report is available in select markets. Together, the Target Market Analysis and the Pricing Benchmark Report combine listing data with robust showing information exclusively available through ShowingTime+ to help agents give their sellers a competitive edge. "Tougher times mean that every dollar an agent spends toward their business counts," said Mike Lane, vice president of sales and industry affairs for ShowingTime+. "We want to give agents tools that save them time and money, while helping them build the trust with their clients that is key to getting more referrals and more business." Agents and brokers who take advantage of Appointment Center will also soon enjoy ShowingTime's next-generation app and user experience. Launching later this summer, this new experience will feature streamlined appointment booking, an offline mode so agents never miss instructions because of poor connectivity, new calendar views and more — all with a responsive design that is simple, adaptable and intuitive to empower agents to streamline their workflows and manage their appointments more efficiently. These tools build on the more than 20 years of experience, trust and leading customer service that agents know and expect from the ShowingTime+ product suite. The new and improved Appointment Center by ShowingTime+ is available today to all new and existing customers. Customers can access the new Appointment Center features in their ShowingTime app. About ShowingTime+ ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, and Listing Media Services. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Top Producer Now Offers Leads to Real Estate Agents
Top Producer Social Connect delivers an affordable, high-volume of social media leads paired with Top Producer's new, state-of-the-art CRM platform to nurture leads on the agent's behalf. HUNT VALLEY, MD, June 1, 2023—Top Producer Software, a leading provider of cutting-edge real estate software solutions, announced today that it will begin offering Social Connect, its first-ever social media lead product for real estate agents. The Top Producer team has spent the last few years developing an all-in-one business management platform that includes marketing automation and smart follow-up technology to help agents nurture leads and streamline their business. With this powerful new system in place, the team is now ready to pair it with affordable online lead generation. Top Producer Social Connect combines expertly-crafted social media marketing with automated nurture to help real estate agents grow their database and convert more leads into clients. The Top Producer system nurtures leads on the agent's behalf with content created by marketing specialists that is designed to engage and impress prospects. To succeed in real estate, Top Producer knows you need to continually expand your network. With over 95% of home buyers using online tools during their home search, one of the best ways to get a steady stream of leads is through social media. Not only does social media advertising help agents reach a broader audience, Social Connect ads are displayed to leads which the advertising algorithm has identified are more likely to buy a home. The technology behind Top Producer Social Connect has undergone rigorous testing and development over the last year. As a result, it's delivering exceptional value and service for agents and their prospects. "Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," said Kerm Foltz, Top Producer's Senior Vice President of Operations. "Social Connect generates a large volume of affordable leads with accurate contact information, and is paired with our smart follow-up technology. It's a game changer for our customers with the number of quality interactions being generated." With access to one of the largest MLS networks, live MLS data is used to create active and sold listing ads that are then optimized by a team of advertising experts. The only thing agents need to do is choose their target city and budget—the rest is taken care of by Top Producer Social Connect. "I was surprised at how hands free the system is for real estate agents," said Marty Soller, a Top Producer Social Connect customer. "I've got 59 leads in the first three weeks—that's crazy." Fully integrated with Top Producer's industry-leading platform, incoming Social Connect leads are sent to the CRM where they are automatically nurtured with relevant content. Branded market reports, infographics and other media educates leads about their market and homebuying process with the goal of engaging and turning them into clients. "The lead nurture content is one of the big advantages of Top Producer Social Connect. Messages don't sound canned, have a better personality than other lead generation follow-up systems and include nice infographics," said Marty Soller. Knowing that real estate agents need relevant insights to make meaningful connections, all of their leads' important activities are tracked in a centralized location in the CRM. For every lead, their communication history with the agent and all of the properties they inquire about are saved within their contact record, helping the agent provide exceptional service. About Top Producer Software Top Producer has been a leading provider of innovative real estate software solutions for over 40 years. Tens of thousands of real estate professionals rely on Top Producer's all-in-one business management platform to streamline their business and maximize their network. Top Producer Software is part of the Constellation Real Estate Group, for more information, visit: topproducer.com.
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Asian and Pacific Islander-headed households face higher housing payment burdens than any other race
SEATTLE, May 26, 2023 -- A new Zillow® study finds Asian and Pacific Islander (API) families, despite relatively high income levels, bear the highest housing payment burdens among all races, highlighting the unique financial strains many within the communities encounter. Many Asian and Pacific Islander (API) homeowners are heavily concentrated in expensive markets nationwide, so the homes they purchase are typically priced higher than homes overall. In 2022, the typical value of a home purchased by Asian mortgage buyers was $575,000, while Pacific Islander mortgage buyers purchased homes valued at a median of $465,000, surpassing the overall median of $405,000 for all U.S. mortgage buyers. Primarily for this reason, API homeowners stretch their budgets to achieve homeownership more than other races. "Many API-led households live in pricier coastal metros like New York, San Francisco, San Jose, and Los Angeles, which possibly helps drive up demand and thus the price home buyers can expect to pay," said Nicole Bachaud, senior economist at Zillow. "Residents of these communities tend to prioritize living in these areas because they offer a strong sense of community, access to cultural amenities and proximity to ethnic enclaves where they can find familiar cultural and social networks that often help facilitate area jobs." Over the past decade (from 2011 to 2021), Asian homeownership surged by 5.1 percentage points, reaching a record high of 63.1%, outpacing all other racial and ethnic groups. Pacific Islanders followed closely with a 4.6 percentage points increase. However, despite these gains, both communities allocate a substantial portion of their household income to mortgage and rent payments. Nationally, when comparing across similar income levels, Asian-headed households allocate a higher percentage of their income towards housing payments than all other races except for Pacific Islanders. Although Asian mortgage applicants have the lowest mortgage denial rate among all races, they are disproportionately burdened by a high debt-to-income (DTI) ratio. According to preliminary 2022 Home Mortgage Disclosure Act (HMDA) data, 41% of Asian applicants and 39.2% of Pacific Islander applicants who were denied a mortgage had their denial attributed to a too high DTI ratio, surpassing the 33.6% of denials for all races being based on DTI. They also face a higher proportion of denials due to insufficient funds to cover closing costs and lack of collateral compared to other racial groups. While some signs point to housing gains, it's important to note that the API community is a diverse landscape of several different nationalities. Significant disparities in homeownership, household income, and mortgage denials exist among different Asian and Pacific Islander populations, with these gaps widening over time. Each subgroup presents unique challenges that need to be addressed. "High incomes and homeownership gains may overshadow the significant housing affordability challenges still faced by many API households," said Bachaud. "Expanding housing inventory and implementing policies and solutions to enhance affordability are crucial for promoting homeownership and advancing housing equity in the United States." Share of Income Spent on Housing Payments Across the U.S. U.S. Homeownership Rates About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Auction.io Acquires Home-Buying Platform Doorsey
DALLAS, May 17, 2023 - Auction.io, a leading B2B SaaS provider of auction and e-commerce solutions that has processed more than 1 billion auction transactions for Fortune 500 and middle-market companies, announced today that it has acquired Doorsey, a modern high-tech online platform designed to facilitate and improve real estate transactions for buyers, sellers and their agents. The acquisition of Doorsey by Auction.io marks a significant milestone for both companies. By adding Doorsey's innovative technologies and expertise, Auction.io is significantly expanding its presence in the residential and commercial real estate market. The Doorsey platform has consistently outperformed the traditional method of selling properties, and with additional resources from Auction.io, it is well positioned to accelerate its growth trajectory in the foreseeable future. Doorsey's mission is advancing the new tech-enabled era for residential real estate with one of the most comprehensive for-sale listing platforms available on the market today featuring an open auction process for selling properties. Buyers have access to a third-party inspection report, seller disclosures, a 3D virtual tour, and a community forum for interacting with sellers and neighbors — everything that a buyer needs to bid with confidence, even sight unseen, and sellers have a transparent and robust digital tool to maximize their selling price and closure rate. The platform differentiates itself by providing buyers and real estate agents with full visibility into competing offers in real-time. The real estate agents favor the Doorsey platform because of the intuitiveness of its interface and ease of use, as well as the robust functionality of the software solution and additional control over the selling process that it provides. Doorsey's listings are posted on the local MLS (Multiple Listing Services) and distributed through national real estate websites, including Zillow, Trulia, Redfin, and Realtor.com. According to Rajesh Rajaram, CEO of Auction.io, "We are thrilled to welcome Doorsey to our business. Doorsey has developed a groundbreaking platform that has revolutionized the home buying process by providing buyers with a transparent, efficient and secure way to purchase properties and sellers with tools to maximize value and speed of the sale transactions. While Auction.io is strong in the automotive, collectibles, liquidation, live animals, electronics and other areas, the acquisition of Doorsey is a strategic move that enables us to further expand our reach in the real estate market and provide a best-in-class online auction marketplace solution for buyers and sellers in that space too." Doorsey's Founder and CEO, Jordan Allen, added, "We are excited that Doorsey will join forces with Auction.io and believe that this partnership will enable the business to continue to shake up the real estate industry. Our mission has always been to make the residential and commercial real estate buying process as seamless and transparent as possible, and we are confident that by joining forces with Auction.io, we will be able to achieve this goal." Doorsey's operations will be integrated with Auction.io offerings shortly after this transaction. The terms of the acquisition were not disclosed. About Auction.io Founded in Oct 2021, Auction.io is a Dallas, TX based B2B SaaS solution company that provides customizable single and multiple vendor e-commerce auction marketplaces in the US and globally. For more information, visit www.auction.io. About Doorsey Doorsey is SaaS platform designed to improve the home buying and selling offer process. Doorsey's mission is to advance the new tech-enabled era for residential real estate, providing buyers, sellers, and their agents full transparency throughout the offer process. To learn more, visit www.doorsey.com.
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Sisu Launches Client Portal 2.0 with Vendor Integration for Streamlined Real Estate Workflows
New release promises to reduce duplicate data entry and increase efficiency for real estate teams Kaysville, UT - May 16th, 2023 -- Sisu, the leading provider of real estate workflow automation solutions, today announced the launch of its Client Portal 2.0, featuring integrated vendor capabilities. With this new release, real estate teams can streamline their workflows and automate their processes even further, as they can now submit orders for essential services, such as mortgages, title orders, listing photos, home warranties, and more, directly from within the platform. By eliminating the need for duplicate data entry and reducing the potential for human error and inefficiencies, Sisu's Client Portal 2.0 promises to make the lives of admins and transaction coordinators much easier. The original Client Portal, launched in February 2022, was a significant step forward for real estate workflow automation. But with the release of Client Portal 2.0, Sisu has taken this platform to the next level. Custom road maps provide clients with a "Domino's pizza tracker"-like experience, offering visibility into every step of their transaction. This level of transparency is a huge value-add for consumers, as the number one complaint about working with a real estate agent is the lack of communication and visibility throughout the process. Now, with Mortgage and Title vendors on the platform, communication with all parties involved is located in one central place, reducing the potential for duplicate data entry and increasing efficiency. The new release of Client Portal also includes document storage, file sharing, centralized communication and collaboration, as well as the ability to add and edit roadmap steps. This powerful combination of features promises to help real estate teams streamline and automate their workflows like never before, saving time and reducing the potential for errors. "Sisu's Client Portal 2.0 is a game-changer for the real estate industry, and we're thrilled to bring these powerful new capabilities to our clients," said Brian Charlesworth, CEO of Sisu. "By integrating vendors and providing a seamless, transparent experience for all parties involved, we're helping real estate teams take their businesses to the next level. We believe that this platform has the potential to revolutionize the way real estate transactions are conducted for generations to come, and we can't wait to see the impact it will have on our industry." Overall, the Client Portal 2.0 is a highly anticipated and huge development for the real estate industry, and Sisu is proud to be at the forefront of this digital transformation. By empowering real estate teams to work more efficiently and communicate more effectively, Sisu is helping to drive better outcomes for consumers and professionals alike. For more information about Sisu and the Client Portal 2.0, please visit our website at sisu.co/client-portal. About Sisu Established in 2016 and headquartered in Kaysville, UT, Sisu is a leading provider of real estate workflow automation solutions. Our mission is to change the real estate industry by helping real estate teams work more efficiently and effectively. By providing powerful tools for sales contests, tracking metrics, transaction management and more, Sisu empowers teams to grow and increase revenue year over year. We are proud to be at the forefront of the digital transformation of the real estate industry, and we're committed to delivering innovative solutions that drive better outcomes for our clients. For more information about Sisu and our products, please visit our website at sisu.co.
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Curbio Adds Pay-When-You-Sell Home Staging Services to Help Realtors Reduce Number of Partners Needed to Get Homes Ready for Market
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Plunk and Milestones Join Forces to Unlock Trillions of Dollars in Untapped Property Value through AI-Powered Remodel Insights
Milestones unveils a new era of predictive home renovation analytics with Plunk Remodel Value™ BELLEVUE, Wash., May 16, 2023 -- Plunk, the first AI-powered, real-time analytics platform for residential real estate, and Milestones.ai, a next generation platform dedicated to homeowner management, have partnered to provide AI-driven remodel advice to homeowners. Milestones has integrated Plunk Remodel Value and Project Recommendations into their Homeowner Management System. Plunk Remodel Value determines the expected value of a home after a full-scale renovation. Project Recommendations categorize renovation projects according to the estimated value they can add to a particular home. Continually rising interest rates and an aging housing market are signaling a growing remodeling market. According to the latest data from the American Community Survey (ACS), the median age of owner-occupied homes is 40 years. OIder properties need new amenities such as larger living spaces, modernized kitchens and home offices. A study by Plunk revealed that $289 billion in property value (with an average of $240,000 per home) had yet to be unlocked through home renovations across the 1.1 million Seattle-area homes analyzed. Plunk's real-time home analytics platform — covering over 104 million homes nationwide — will unlock AI's power to advise homeowners how to optimize the value of their homes. "Milestones has built a unique way for real estate professionals to stay highly engaged with clients across the entire homeownership journey through their Homeowner Management System," remarked David Bluhm, President and Co-founder of Plunk. "Now clients can easily gain access to real-time valuation and remodel analysis regarding their largest investment." "With Plunk, we are able to empower homeowners with data-driven financial guidance to increase the values of their homes over time," commented Dustin Gray, CEO and Founder of Milestones. "Plunk Remodel Value and Project Recommendations provide transparency into the best home improvement projects that can increase a home's value and help clients reach their home's maximum potential worth." Real estate professionals can gain access to the Milestones Homeowner Management System here. About Plunk Plunk is the first AI-powered, real-time home analytics platform leveraging next generation applications of Artificial Intelligence, machine learning and image analysis to revolutionize the way homeowners, real estate professionals and investors value and invest in residential real estate.
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iGUIDE Enhances Architectural and Design Workflows with New DWG Floor Plan Add-on
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The Optimal Time of the Year to Sell a Home Proves to Be Spring and Summer
New study shows home sellers see 12.8 percent premium in May; Annual analysis also looks at best months and days to sell a home IRVINE, CA – May 3, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its annual analysis of the best days of the year to sell a home, which shows that based on home sales over the past 12 years, the months of May, June and April offer seller premiums of 10 percent or more above market value – with the top 16 best days to sell in the month of May alone. A recent analysis of over 51 million single-family home and condo sales from 2011 to 2022 suggests that waiting for the weather to warm up before selling a property can result in higher seller premiums. The data indicates that the spring and summer months are the most active for home buying, making it an ideal time for sellers to list their homes if they are considering selling soon. Therefore, now may be the perfect time to put your home on the market. Best Months to Sell The analysis also took a more high-level look and showcased how seller premiums faired throughout the year and broke it out by month. The months realizing the greatest seller premiums were as follows: May (12.8 percent); June (10.7 percent); April (10.3 percent); March (9.7 percent); July (9.6 percent); February (8.7 percent); August (8.2 percent); September (8.0 percent); January (7.5 percent); October (6.8 percent); December (6.8 percent), and November (6.3 percent). Methodology For this analysis ATTOM looked at any calendar days in the last 12 years (2011 to 2022) with at least 11,000 single family home and condo sales. There were 362 days that matched this criteria, with the four exceptions being Jan. 1, July 4, Nov. 11 and Dec. 25. To calculate the premium or discount paid on a given day, ATTOM compared the median sales price for homes with a purchase closing on that day with the median automated valuation model (AVM) for those same homes at the time of sale. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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planetRE Launches Aelo.Ai, First AI-Driven Virtual Home Staging Platform
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Zillow builds ChatGPT plugin for real estate searches
Eligible users who enable the Zillow plugin on ChatGPT can ask about property listings based on details like location, price range, and bedroom and bathroom count, and receive links directly to Zillow listings that match their preferences. SEATTLE, May 2, 2023 -- Zillow announced today the launch of the Zillow ChatGPT plugin, which gives users a new way to discover real estate listings. Users who enable the plugin can use conversational language to ask about specific property listings or share the types of for-sale and rental homes they are interested in, including location, price range, and bedroom and bathroom count. The Zillow plugin then retrieves relevant information from Zillow's extensive database of real estate listings. The plugin will be accessible to a select number of ChatGPT users today, with broader access anticipated in the future. "Generative AI is changing the way people search for information. At Zillow, we've been embracing AI and machine learning starting with the Zestimate® in 2006, and later introducing personalized recommendations and natural language search – which means we're well-equipped to help customers search and find homes in this new way," said David Beitel, chief technology officer at Zillow Group. "As the first major residential real estate marketplace to bring advanced, AI-powered search to the home-shopping experience, we understand its immense potential, and we look forward to developing more tech innovations with OpenAI technology in the future." Zillow is building a housing super app that offers customers a seamless, connected experience across all their real estate needs: buying, selling, financing and renting. It launched natural language search queries on its apps and sites in January, and this ChatGPT plugin is the latest example of how Zillow is using technology to make it easier for customers to find and get into their next home. AI capabilities show up throughout Zillow's products and services, most recently in advancements in the neural Zestimate, computer-vision-powered rich media experiences and AI-generated immersive floor plans. The Zillow ChatGPT plugin is currently in its alpha phase, providing an opportunity for Zillow to refine and enhance the experience based on user interactions. OpenAI, the maker of ChatGPT, has implemented safeguards to minimize inaccuracies and prevent inappropriate responses, but users should keep in mind that at times the experience might not work exactly as expected. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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CFPB Proposes New Consumer Protections for Homeowners Seeking Clean Energy Financing
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Own a Place in Space: Realtor.com Teams Up with Marvel Studios' 'Guardians of the Galaxy Vol. 3' So Fans Can Claim Their Corner of the Cosmos
From finding a place in the galaxy to browsing out-of-this-world homes on Earth, this collaboration gives fans the ability to live the intergalactic life SANTA CLARA, Calif., April 26, 2023 -- Realtor.com® is joining forces with Marvel Studios' Guardians of the Galaxy Vol. 3, in theaters May 5, to give fans a chance to explore homes inspired by the characters from the film: Star-Lord, Gamora, Rocket, Drax, Groot, Mantis and Nebula. Website users can also test their knowledge about the Guardians of the Galaxy to unlock out-of-this-universe "real estate." Own your corner of the cosmos Launched today at Realtor.com/Guardians, fans will be able to earn and exchange "Units", fictional intergalactic currency inspired by the film, to unlock coordinates for their very own piece of the galaxy. The given coordinates will be located across six fictional and familiar locations from the edges of the Marvel Cinematic Universe, including Knowhere, Morag and Sovereign. To acquire the "Units" needed to secure your place amongst the stars, fans can participate in Guardians of the Galaxy Vol. 3 trivia that tests their knowledge of the franchise. "Marvel Studios fans love to blend the fictional and the real, as well as experience part of the lore, and that inspired our collaboration," said Nuno Ferreira, Realtor.com® SVP of Brand, Executive Creative Director. "At Realtor.com®, our mission is to help people find a home, no matter who they are or where they want to live. For Guardians of the Galaxy fans, whether that place is on the edge of space or it's a home that's totally out there but here on Earth, we've got the right place for you!" Live the intergalactic life on Earth In addition to unlocking coordinates from an intergalactic MCU location, which comes complete with an honorary Certificate of Title, the collaboration also showcases seven uniquely curated collections of homes across the United States — with each listing featuring a home inspired by a member of the Guardians of the Galaxy. "In Marvel Studios' Guardians of the Galaxy Vol. 3, we find the Guardians working to transform Knowhere into a home for themselves and other misfits from all corners of the Cosmos. Our collaboration with Realtor.com® is so much fun – we love the idea of offering fans the chance to call their own corner of the galaxy "home" and connecting our iconic characters with inspired home listings here on Earth," said Lylle Breier, Walt Disney Studios SVP Global Marketing Partnerships. Marvel Studios' Guardians of the Galaxy Vol. 3 is in theaters on May 5, 2023. Promotion Disclosure The Realtor.com® collaboration with Marvel Studios' Guardians of the Galaxy Vol. 3 is for fantasy and entertainment purposes only and is presented solely to promote Marvel Studios' Guardians of the Galaxy Vol. 3 and Realtor.com®. Intergalactic coordinates and other homes and home listings featured as part of the experience, as well as any Units, Certificates of Title and other aspects of the experience, are entirely fictional and without value. Any answering of movie trivia questions or other participation in the experience is for adults only, is entirely voluntary, and is without anything of value being offered as part of the experience or in exchange for participation. You should participate only if your purpose is purely to have fun. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com. About the film In Marvel Studios' "Guardians of the Galaxy Vol. 3" our beloved band of misfits are settling into life on Knowhere. But it isn't long before their lives are upended by the echoes of Rocket's turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team around him on a dangerous mission to save Rocket's life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them. The film stars Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, featuring Vin Diesel as Groot and Bradley Cooper as Rocket, Sean Gunn, Chukwudi Iwuji, Will Poulter and Maria Bakalova. James Gunn is the director and also wrote the screenplay. Kevin Feige produces with Louis D'Esposito, Victoria Alonso, Nikolas Korda, Sara Smith and Simon Hatt serving as executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 3" opens in U.S. theaters on May 5. Rated PG-13 for intense sequences of violence and action, strong language, suggestive/drug references and thematic elements.
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The Wall Street Journal and Realtor.com Release Spring 2023 Emerging Housing Markets Index Report
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U.S. Home-Sellers Experience Further Decline in Profits in Q1 2023
Profit Margins on Typical Home Sales Nationwide Drop to Two-Year Low as Home Prices Remain Flat; Investment Returns Decline Quarterly by Five Points; Median Home Values Down Again in Most Markets IRVINE, Calif. – Apr. 27, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its first-quarter 2023 U.S. Home Sales Report, which shows that profit margins on median-priced single-family home and condo sales across the United States decreased to 44.2 percent as home prices stayed flat or kept declining around most of the nation. The drop-off in typical profit margins, from 48.7 percent in the fourth quarter of 2022, marked the third straight quarterly decrease nationwide and resulted in the lowest investment return since mid-2021. It came as the national median home price rose just 1 percent quarterly, to $321,135, and values commonly went down in almost three-quarters of major housing markets around the country. The typical investment return nationwide did remain high in the first quarter – almost double where it stood four years ago. But the margin was off by 12 points from the peak of 56.1 percent hit in the second quarter of last year. "Homeowners are starting to take a significant hit in the form of lost profits from the recent market slowdown. Nine months of varying price declines around the country have carved away almost a quarter of the profit margin sellers were enjoying in early 2022. That's a striking reversal of what we saw for a decade," said Rob Barber, chief executive officer for ATTOM. "It is possible that the upcoming peak buying season of 2023 could lead to increased profits, owing to favorable mortgage rates and other factors. Over the next few months, we can expect to gain more clarity regarding whether the current market stagnation is a short-term aberration or a more significant trend." The latest round of faltering profits and prices around the U.S. reflects a housing market that has been stalled since the middle of last year following a decade of almost continuous gains. The nationwide median home price fell 7 percent from the record hit in the second quarter of last year, taking profit margins with it. That happened as home mortgage rates doubled to more than 6 percent for a 30-year fixed-rate loan, consumer price inflation soared to 40-year highs and the stock market fell back from all-time records. Those forces cut into what prospective home buyers could afford, helping to tamp down demand and lower prices despite short supplies of properties for sale. As the 2023 home-buying season kicks into gear, the forecast for the market remains murky. Small declines in mortgage and inflation rates over the past few months have come amid predictions among economists of more interest rate hikes and a possible recession. Profit margins stay the same or decrease in two-thirds of U.S. Typical profit margins – the percent difference between median purchase and resale price – stayed the same or went down from the fourth quarter of 2022 to the first quarter of 2023 in 93 (68 percent) of the 137 metropolitan statistical areas around the U.S. with sufficient data to analyze. They were flat or down in 123, or 90 percent, of those metros compared to the second quarter of last year, when returns hit a high point nationwide. Metro areas were included if they had a population greater than 200,000 and at least 1,000 single-family home and condo sales in the first quarter of 2023. The biggest quarterly decreases in typical profit margins came in the metro areas of Akron, OH (margin down from 66.7 percent in the fourth quarter of 2022 to 47.8 percent in the first quarter of 2023); Stockton, CA (down from 76.7 percent to 59.4 percent); Louisville, KY (down from 48.6 percent to 32 percent); Prescott, AZ (down from 73.3 percent to 58.1 percent) and Buffalo, NY (down from 66.2 percent to 51.5 percent). Aside from Louisville and Buffalo, the biggest quarterly profit-margin decreases in metro areas with a population of at least 1 million in the first quarter of 2023 were in St. Louis, MO (return down from 33.7 percent to 23.6 percent); San Francisco, CA (down from 58.9 percent to 49.1 percent) and Salt Lake City, UT (down from 53.6 percent to 44.5 percent). Typical profit margins increased quarterly in just 44 of the 137 metro areas analyzed (32 percent). The biggest quarterly increases were in Trenton, NJ (margin up from 43.6 percent in the fourth quarter of 2022 to 78.6 percent in the first quarter of 2023); Scranton, PA (up from 63.3 percent to 87.5 percent); Lake Havasu City, AZ (up from 63.6 percent to 82.8 percent); Atlantic City, NJ (up from 33.2 percent to 48.5 percent) and Reading, PA (up from 53.9 percent to 68.8 percent). The largest quarterly increases in profit margins among metro areas with a population of at least 1 million came in Pittsburgh, PA (up from 47.8 percent to 53.1 percent); Memphis, TN (up from 46.3 percent to 51.1 percent); Richmond, VA (up from 52.1 percent to 55.6 percent); Indianapolis, IN (up from 46.7 percent to 50 percent) and Grand Rapids, MI (up from 64.4 percent to 67.1 percent). Raw profits flat or down in three-quarters of nation Profits on median-priced home sales, measured in raw dollars, stayed the same or decreased from the fourth quarter of 2022 to the first quarter of 2023 in 100, or 73 percent, of the metro areas analyzed for this report. The biggest quarterly raw-profit decreases in areas with a population of at least 1 million were in St. Louis, MO (down 30 percent); Louisville, KY (down 29 percent); Birmingham, AL (down 28 percent); New Orleans, LA (down 24 percent) and Buffalo, NY (down 22 percent). The largest raw profits on median-priced sales in the first quarter of 2023 were in San Jose, CA (profit of $475,000); San Francisco, CA ($316,000); Naples, FL ($255,750); San Diego, CA ($242,750) and Seattle, WA ($236,000). Prices even or down in three-quarters of metro areas around the U.S. Median home prices in the first quarter of 2023 decreased or remained the same compared to the prior quarter in 104 (75 percent) of the 139 metro areas around the country with enough data to analyze, although they were still up annually in 102 of those metros (73 percent). Nationally, the median first-quarter price of $321,135 was up 1 percent from $318,000 in the fourth quarter of 2022 and up 1.6 percent from $316,000 in the first quarter of last year. The biggest decreases in median home prices from the fourth quarter of 2022 to the first quarter of 2023 were in Toledo, OH (down 13.7 percent); Trenton, NJ (down 13.3 percent); Pittsburgh, PA (down 11.1 percent); Detroit, MI (down 9.5 percent) and San Francisco, CA (down 8.8 percent). Aside from Pittsburgh, Detroit and San Francisco, the largest median-price declines during the first quarter of 2023 in metro areas with a population of at least 1 million were in Buffalo, NY (down 8.7 percent) and Baltimore, MD (down 7.3 percent). Home prices hit new highs during the first quarter of 2023 in only six of the 139 metro areas in the report. The largest increases in median prices from the fourth quarter of 2022 to the first quarter of 2023 came in Ogden, UT (up 7.2 percent); Naples, FL (up 6 percent); Savannah, GA (up 5.8 percent); Fort Myers, FL (up 5 percent) and Crestview-Fort Walton Beach, FL (up 4.9 percent). The biggest quarterly increases in metro areas with a population of at least 1 million during the first quarter of 2023 were in Virginia Beach, VA (up 2.3 percent); San Diego, CA (up 1.6 percent); Miami, FL (up 1.2 percent); Riverside, CA (up 1 percent) and Richmond, VA (up 0.6 percent). Homeownership tenure hits 12-year low Homeowners who sold in the first quarter of 2023 had owned their homes an average of 5.59 years. That was down from 5.81 years in the fourth quarter of 2022 and 5.68 years in the first quarter of 2022, to the lowest point since mid-2011. Average tenure decreased from the first quarter of 2022 to the same period this year in 56 percent of metro areas with sufficient data. They largest declines were in Atlantic City, NJ (tenure down 27 percent); Dayton, OH (down 19 percent); Tallahassee, FL (down 16 percent); Chattanooga, TN (down 15 percent) and St. Louis, MO (down 14 percent). Fourteen of the 15 longest average tenures among sellers in the first quarter of 2023 were in the Northeast or West regions. They were led by Honolulu, HI (8.21 years); Manchester, NH (8.17 years); Kahului-Wailuku, HI (7.93 years); Bellingham, WA (7.87 years) and New Haven, CT (7.29 years). The smallest average tenures among first-quarter sellers were in Lakeland, FL (1.22 years); Memphis, TN (2.92 years); Cleveland, OH (3.83 years); Tucson, AZ (3.95 years) and Salem, OR (4.08 years). Lender-owned foreclosures tick upward, but remain low Home sales following foreclosures by banks and other lenders represented 1.7 percent, or only one of every 59 U.S. single-family home and condo sales in the first quarter of 2023. That was up from 1.3 percent in the fourth quarter of 2022 and from 1.2 percent in the first quarter of last year. But it remained just a tiny fraction of the 30 percent peak this century hit in 2009 during the aftermath of the Great Recession of 2007. Among metropolitan statistical areas with sufficient data, those areas where REO sales represented the largest portion of all sales in the first quarter of 2023 included Peoria, IL (13.6 percent, or one in seven sales); Flint, MI (11.9 percent); Lansing, MI (7.3 percent); St. Louis, MO (7.2 percent) and Kalamazoo, MI (6.6 percent). Cash sales hit 10-year high Nationwide, all-cash purchases accounted for 39.3 percent of single-family home and condo sales in the first quarter of 2023, the highest level since the first quarter of 2013. The latest portion was up from 37.9 percent in the fourth quarter of 2022 and up from 36.9 percent in the first quarter of last year. Among metropolitan areas with sufficient cash-sales data, those where cash sales represented the largest share all transactions in the first quarter of 2023 included Amsterdam, NY (75.9 percent of all sales); Claremont-Lebanon, NH (69.9 percent); Seneca, SC (69.3 percent); Hudson, NY (68.1 percent) and Palatka, FL (65.2 percent). Those where cash sales represented the smallest share of all transactions in the first quarter of 2023 included Vallejo, CA (21.4 percent); Seattle, WA (22.5 percent); Spokane, WA (22.6 percent); Washington, DC (22.6 percent) and Kennewick, WA (22.9 percent). Institutional investment declines Institutional investors nationwide accounted for 5.4 percent, or one of every 19 single-family home and condo purchases in the first quarter of 2023. That was down from 6.6 percent in the fourth quarter of 2022 and from 6.1 percent in the first quarter of 2022. Among states with enough data to analyze, those with the largest percentages of sales to institutional investors in the first quarter of 2023 were Georgia (8.4 percent of all sales), Tennessee (7.7 percent), Alabama (7.5 percent), Texas (7.5 percent) and Arizona (7.3 percent). States with the smallest levels of sales to institutional investors in the first quarter of 2023 included Massachusetts (2.6 percent of all sales), Wisconsin (3 percent), Louisiana (3.2 percent), New York (3.3 percent) and Delaware (3.6 percent). FHA-financed purchases hold steady Nationwide, buyers using Federal Housing Administration (FHA) loans comprised 8.3 percent of all single-family home and condo purchases in the first quarter of 2023 (one of every 12). That was unchanged from the fourth quarter of 2022 and up from 7.3 percent a year earlier. Among metropolitan areas with sufficient FHA-buyer data, those with the highest levels of sales to FHA purchasers in the first quarter of 2023 included Bakersfield, CA (21 percent of all sales); Lakeland, FL (20.1 percent); Dover, DE (19 percent); Pueblo, CO (18.5 percent) and Modesto, CA (18.1 percent). Report methodology The ATTOM U.S. Home Sales Report provides percentages of REO sales and all sales that are sold to institutional investors and cash buyers, at the state and metropolitan statistical area. Data is also available at the county and zip code level, upon request. The data is derived from recorded sales deeds, foreclosure filings and loan data. Statistics for previous quarters are revised when each new report is issued as more deed data becomes available. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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SentriLock and Plunk Partnership Give REALTORS Access to AI-Powered Market Insights
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RESAAS Partners with National Association of Realtors
RESAAS Services Inc. is pleased to announce a new partnership with the National Association of Realtors® (NAR). NAR is America's largest trade association, representing more than 1.5 million members. "The real estate industry is inherently relational," said Tom Rossiter, CEO of RESAAS. "Real estate agents succeed when they leverage their networks to expand their opportunities. This is the foundation upon which RESAAS was founded. We are proud to partner with NAR to offer RESAAS's industry-leading technology platform to help Realtors® connect with each other nationwide to share knowledge, opportunities and referral business." "We are thrilled to welcome RESAAS as a new REALTOR Benefits® partner," said Rhonny Barragan, Vice President of Strategic Alliances at NAR. "Our members rely on innovative tools like RESAAS's platform to grow their businesses. With its real-time updates and unique ability to offer Realtor®-to-Realtor® referrals, this partnership will be a valuable resource for our members." NAR members will receive multiple touchpoints promoting RESAAS throughout the year, ensuring RESAAS stays top-of-mind as the preeminent source of new referral business, global listing exposure and real estate market data. Under the terms of the one-year agreement, RESAAS will generate recurring revenue from the sales of both RESAAS Premium and RESAAS Ultimate, the two paid-for monthly subscriptions offered by RESAAS. Real estate agents subscribed to RESAAS Ultimate benefit from real-time referral alerts and priority placement in agent searches, enhancing their opportunity to secure new business and increase transactions. About NAR The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics. For more information, please visit www.nar.realtor. About RESAAS Services Inc. RESAAS is an award-winning global technology platform for the real estate industry. With over 500,000 real estate agents utilizing RESAAS in 160 countries, RESAAS enables real-time industry communication, delivers new business opportunities and captures unique real estate data. Some of real estate's biggest brands leverage RESAAS to provide business intelligence to real estate brokerages, franchises and associations. For more information, please visit www.resaas.com.
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NAR Partners with the CCIM Institute on C5 + CCIM Global Summit in September
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Create Your Dream Home with AI -- and Find Out if It Really Exists on Realtor.com
New Dream Home builder can turn your vision of home into a reality; and one lucky winner of our AI Dream Home Sweepstakes will receive design plans to their very own dream home and $2,500 in cash SANTA CLARA, Calif., April 18, 2023 -- Realtor.com® today unveiled a first-of-its-kind, limited time release AI-powered experience to render your very own dream home. No matter what your style, if you can dream it, AI can build it. What's more, the experience will automatically search Realtor.com® to find real homes that could match the one you created online. One lucky winner of our AI Dream Home Sweepstakes will receive design plans* for their very own dream home, courtesy of Toll Brothers, America's Luxury Home Builder, and $2,500 in cash. Realtor.com®'s machine learning team worked with Addition Technologies Inc. to build an experience that uses artificial intelligence to generate a computer-based image of your imagined home in just a few seconds. To use the Dream Home builder, simply type a prompt describing what you want your home to look like. This can be nearly anything – a modern farmhouse with a wrap-around porch, a fairytale inspired cottage in the woods, or a mid-century ranch with lots of natural light – and AI will generate an image of the house. The Dream Home builder will instantly search hundreds of thousands of listings on Realtor.com® and show you homes that are close to your vision and style. "At its core, Realtor.com® is a technology company that serves the real estate industry and that's why we're excited to use tech like AI to power the future of home search," said Nuno Ferreira, SVP Brand & Executive Creative Director, Realtor.com®. "Realtor.com®'s new experience lets people search with the power of their own imagination instead of radial buttons or drop down menus, to design a home that fits their vision. And the truth is, if it exists in their minds, there's a good chance a real-life version also exists on Realtor.com®." Bringing the power of AI into your home search Whether you're seriously shopping or just dreaming about what could be, the AI Dream Home builder can help you hone in on your exact style. It uses image recognition to search hundreds of thousands of listings on Realtor.com® to find the closest visual matches. Paul Aaron, co-founder & CEO, Addition Technologies said, "Most people think of Generative AI in terms of content creation, but these models can also be powerful tools for content discovery. With AI Dream Home, we've brought AI's content creation and content discovery capabilities together to create a more visually engaging way of finding homes." To start building you AI Dream Home, visit: realtor.com/ai About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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More than half of Gen Zers and millennials believe they'd need to win the lottery to afford a home
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82% of Those Looking to Buy and Sell a Home Feel 'Locked In' by Low Mortgage Rate
Those looking to sell in the next year are happy with their home equity but don't want to take on a higher mortgage rate in order to move SANTA CLARA, Calif., April 17, 2023 -- The Best Time to Sell your home is upon us, but there is one major issue holding sellers back – high mortgage rates. According to a new survey from Realtor.com® and HarrisX, the vast majority (86%) of those planning to sell their home in the next 12 months are also planning to buy a new home. And because most of these sellers will be taking on a new mortgage, this creates a major affordability hurdle. In fact, 82% of these seller-buyers feel "locked in" by their currently low mortgage rate. As a result, more than half of seller-buyers (56%) who are planning to sell in the next 12 months said they are waiting for rates to come down, while 25% need to sell soon for personal reasons. "One positive aspect that came out of the pandemic was historically low mortgage rates – and many people took advantage of this opportunity to buy their first home, upgrade to a more expensive home or refinance the home they were in," said Realtor.com® Chief Economist Danielle Hale. "Unfortunately, this comes with a bit of a catch-22, as homeowners who locked in a 30-year fixed rate in the 2-3% range don't necessarily want to give that up in exchange for a rate in the 6-7% range." Home equity at all-time highs The good news for sellers is that they have a lot of equity in their current home. Eighty-five percent of potential sellers are happy with the amount of equity they have in their home. Specifically, 74% estimate that they have more than $100,000 in home equity and 20% estimate that number to be more than $300,000. Sellers still have sky-high expectations Despite higher mortgage rates, sellers still have high expectations for their home sale, in many cases even higher than potential sellers who were surveyed in Aug. 2022. Thirty-three percent of potential sellers said that they want to take advantage of the current market and think they can make a profit. Even in this shifting market: 43% expect to get their asking price (up from 27% in 2022) 37% expect to have an offer within a week (compared to 33% in 2022) 35% expect buyers to be willing to forgo contingencies like inspections and appraisals to make the deal (compared to 30% in 2022) 34% expect an all-cash offer (up from 22% in 2022) 31% expect to get more than their asking price (compared to 30% in 2022) 27% expect a bidding war to take place (compared to 32% in 2022) "Given the changing housing market, it's important for buyers and sellers alike to have realistic expectations heading into a home sale," said Hannah Jones, Realtor.com® economic data analyst. "By understanding the local market, sellers can make sure that they're pricing their home well to help ensure a quick sale and avoid a home that lingers on the market." Survey Methodology The survey was conducted online from Feb. 3-10, 2023, among 2,286 adults in the U.S. by HarrisX. The sampling margin of error of this poll is +/- 2.1 percentage points and larger for subgroups. The results reflect a nationally representative sample of U.S. adults. Results were weighted for age by gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Total Property Taxes on Single-Family Homes Up 4% Across U.S. in 2022, to $340 Billion
Total Single-Family Taxes Levied Nationwide in 2022 Rose Twice as Fast as in 2021; Average Property Tax Amount Up 3 percent, to $3,901, While Effective Rate Dips Slightly; Highest Effective Tax Rates in New Jersey, Illinois, Connecticut, Vermont and Nebraska IRVINE, Calif. – April 6, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its 2022 property tax analysis for 87 million U.S. single family homes, which shows that $339.8 billion in property taxes were levied on single-family homes in 2022, up 3.6 percent from $328 billion in 2021. The increase was more than double the 1.6 percent growth in 2021, although smaller than the 5.4 percent increase the prior year. The report also shows that the average tax on single-family homes in the U.S. increased 3 percent in 2022, to $3,901, after rising 1.8 percent the previous year. The latest average tax resulted in an effective tax rate nationwide of 0.83 percent. That was down slightly from 0.86 percent in 2021 to the lowest point since at least 2016. The report analyzed property tax data collected from county tax assessor offices nationwide at the state, metro and county levels, along with estimated market values of single-family homes calculated using an automated valuation model (AVM). The effective tax rate was the average annual property tax expressed as a percentage of the average estimated market value of homes in each geographic area. In 2022, effective rates continued to decline even as total taxes rose because home values went up faster than taxes yet again around the country last year. Despite a stall in the nation's decade-long housing market boom in 2022, the average single-family home estimated value still rose 7.9 percent over the year. That surpassed the average tax increase, resulting in the small dip in effective rates. The downward trend in effective rates could easily reverse if a drop in home values that began in the second half of last year and continues in 2023. Prices have started to decline amid mortgage rates that have doubled, high consumer price inflation and other forces that have cut into what home seekers can afford. "Property taxes continued their never-ending climb last year, with wide disparities continuing from one area of the country to another, connected to varying costs, services, and tax bases. But, on balance, the latest increase nationwide again was modest," said Rob Barber, chief executive officer at ATTOM. "This year, local governments and school systems will face even greater challenges keeping taxes in check, given rising inflation rates and a growing number of commercial properties that could be eligible for tax reductions after suffering a surge of vacancies during the pandemic." Highest effective property tax rates in New Jersey, Illinois, Connecticut, Vermont and Nebraska States with the highest effective property tax rates in 2022 were New Jersey (1.79 percent), Illinois (1.78 percent), Connecticut (1.57 percent), Vermont (1.43 percent) and Nebraska (1.36 percent). Other states in the top 10 for highest effective property tax rates were Pennsylvania (1.29 percent), New Hampshire (1.28 percent), Ohio (1.27 percent), New York (1.26 percent) and Iowa (1.25 percent). Hawaii, Alabama, Arizona, Colorado and Tennessee have lowest effective rates The lowest effective tax rates in 2022 were in Hawaii (0.30 percent), Alabama (0.37 percent), Arizona (0.39 percent), Colorado (0.40 percent) and Tennessee (0.42 percent). Other states in the top 10 for lowest effective property tax rates last year were Utah (0.44 percent), Nevada (0.44 percent), Idaho (0.46 percent), South Carolina (0.46 percent) and West Virginia (0.47 percent). Highest-tax states in Northeast, with averages up to 10 times higher than elsewhere States in the Northeast region had seven of the 10 highest average property taxes in the U.S. in 2022. They were led by New Jersey, where the average single-family-home property tax of $9,527 in 2022 was more than 10 times the average of $928 in West Virginia, which had the nation's smallest average levy. Others states in the top five last year were Connecticut ($7,671), Massachusetts ($7,044), New Hampshire ($6,855) and New York ($6,673). The 10 states with the lowest average tax in 2022 were all in the South. Aside from West Virginia ($928), the lowest were in Alabama ($1,022), Arkansas ($1,228), Louisiana ($1,296) and Mississippi ($1,311). The top and bottom five states were the same in both 2021 and 2022. "Huge gaps in average tax bills around the U.S. remain in place," Barber said. "Those disparities are heavily connected to differences in local government and school services, public employee wages, economies of scale between large and smaller towns and the amount of commercial properties that help shoulder the local tax burden. Depending on what prospective buyers want in a community and its school system, the gaps can have a big impact on how easy or hard it is to sell a home." Northeastern and midwestern metro areas have highest effective rates Among 223 metropolitan statistical areas around the country with a population of at least 200,000 in 2022, 19 of the 20 highest effective tax rates were in the Northeast and Midwest. Nine of the top 10 were in New York, New Jersey, Connecticut and Illinois. Metro areas with the highest effective property tax rates in 2022 were Rochester, NY (2.52 percent); Trenton, NJ (2.24 percent); Rockford, IL (2.07 percent); Peoria, IL (1.96 percent) and Atlantic City, NJ (1.96 percent). Aside from Rochester, the highest rates among metro areas with a population of at least 1 million in 2022 were in Hartford, CT (1.85 percent); Chicago, IL (1.75 percent); Cleveland, OH (1.57 percent) and New York, NY (1.39 percent). The lowest effective rates in 2022 were in Honolulu, HI (0.28 percent); Daphne-Fairhope, AL (0.29 percent); Montgomery, AL (0.30 percent); Tuscaloosa, AL (0.32 percent) and Knoxville, TN (0.32 percent). Aside from Honolulu, the lowest rates among metro areas with a population of at least 1 million in 2022 were in Phoenix, AZ (0.36 percent); Nashville TN (0.40 percent); Las Vegas, NV (0.43 percent) and Salt Lake City, UT (0.47 percent). Property taxes increase faster than national average in two-thirds of U.S. Average property taxes rose by more than the national 3 percent increase last year in 144, or 65 percent, of the 223 metro areas analyzed in the report. The majority of those areas were in the South and West regions, where the average tax across all metros increased 5.8 percent and 5.5 percent, respectively. The average increased just 0.7 percent in the Northeast and 2.7 percent in the Midwest. Metro areas with a population of at least 1 million that had the largest increases in average property taxes from 2021 to 2022 were Pittsburgh, PA (up 59.6 percent); Rochester, NY (up 23.2 percent); Honolulu, HI (up 15.3 percent); Salt Lake City, UT (up 14.3 percent) and Miami, FL (up 12.6 percent). Major markets with the largest decreases in average property taxes last year included Philadelphia, PA (down 9 percent); Grand Rapids, MI (down 8.1 percent); Buffalo, NY (down 5.4 percent); Phoenix, AZ (down 2.6 percent) and Tucson, AZ (down 1.4 percent). Average annual property tax tops $10,000 in 24 counties Among 1,761 U.S. counties with at least 10,000 single-family homes in 2022, 24 had an average single-family-home property tax of more than $10,000. Of those, 13 were in the New York City metro area. The top five average taxes in metros with at least 100,000 housing units were in New York County (Manhattan), NY ($42,627); Marin County, CA (outside San Francisco) ($14,415); Essex County, NJ (outside New York City) ($13,168); Bergen County, NJ (outside New York City) ($13,115) and Nassau County (outside New York City), NY ($12,890). Methodology The report analyzed property tax data collected from county tax assessor offices nationwide at the state, metropolitan, and county levels along with estimated market values of single-family homes calculated using an automated valuation model (AVM). The effective tax rate was the average annual property tax expressed as a percentage of the average estimated market value of homes in each geographic area. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Paying the Price: Realtor.com finds LGBTQ+ and BIPOC Buyers Spend More of Their Income to Own a Home
Realtor.com® now displays down payment assistance information on all home listings, so shoppers can easily see if financial help is available SANTA CLARA, Calif., April 5, 2023 -- Housing affordability remains near all-time lows and is a challenge for many homebuyers. According to new survey data from Realtor.com®, recent LGBTQ+ and BIPOC (Black, Indigenous, and people of color) buyers are going into homeownership weighed down and more burdened by housing costs than white and non-LGBTQ+ individuals. Lower down payment, higher sales price and loan denials creates cost crunch for communities challenged by lower incomes April is Fair Housing Month and it creates an opportunity to shine a light on the need to create more equitable housing opportunities and access for all individuals. Realtor.com®'s data shows that LGBTQ+ and BIPOC buyers are more likely to put smaller down payments on a home, with nearly two-thirds (65%) putting down 20% or less of a home's purchase price when buying compared to about half (53%) of white, non-LGBTQ+ buyers. LGBTQ+ and BIPOC buyers were also nearly 9% more likely to pay over a home's asking price to get their offer accepted – 86% paid over asking compared to 79% of white and non-LGBTQ+ individuals. A smaller down payment on top of an above-asking home price generally equates to a higher interest rate and monthly mortgage payment, and that means LGBTQ+ and BIPOC buyers are likely to pay a larger share of their income toward housing than other buyers. That's especially challenging for budgets, as a higher percentage of LGBTQ+ and BIPOC homebuyers were also more likely to fall into lower income groups than white and non-LGBTQ+ buyers. Realtor.com® also found that LGBTQ+ and BIPOC buyers face challenges during the mortgage process, and are 1.7 times more likely to have been denied mortgages two or more times. "More Americans than ever before are stretched thin because of the growing housing cost burden, but our data shows that LGBTQ+ and BIPOC buyers are potentially spending even more of their income to own a home of their own, which can make it difficult to afford other essentials like food and transportation and creates even greater inequalities," said Laura Eddy, Realtor.com® vice president, Research and Insights. "With the rising costs of homeownership taking a greater toll on budgets, resources like down payment assistance can help reduce the overall financial burden of buying a home and make it more accessible to a wider range of individuals." Down payment assistance helps reduce upfront costs of buying a home To help address the homeownership disparity in America, Realtor.com® teamed up last year with the Homeownership Council of America to donate to and raise funds for HCA's Equity Down Payment Assistance Fund, which helps make owning a home more accessible for BIPOC and low-to moderate-income homebuyers. Since its inception, the Equity Down Payment Assistance Fund has already helped several buyers close on a home, including Jose, a Mexican-American from the Los Angeles area. Jose is a first-generation homeowner and is proud and excited to be celebrating the magic of many "first" experiences, like celebrating the holidays with his daughter for the first time in their own home. "I believe there is a huge problem with the homeownership gap and the effects of those gaps go on for generations," said Jose. "Being the first one in my family to purchase a home is definitely a proud moment – I get choked up thinking about it, because my parents came to this country with a dream. Having a home of my own felt like freedom." There are 5.37 million Americans who qualify for down payment assistance, according to the Urban Institute, but data from the National Association of Realtors® shows only 3–4% of recent homebuyers have taken advantage of these programs when buying a home. Realtor.com® aims to raise awareness of down payment assistance programs and other tools to help address the homeownership disparity in America. "At Realtor.com®, we believe the dream of homeownership should be achievable by all, but inequality and a history of discriminatory housing policies have made it harder for BIPOC and LGBTQ+ individuals to overcome housing hurdles, and since housing is a predominant way to build wealth, that's led to a significant wealth gap across generations," said Mickey Neuberger, CMO, Realtor.com®. "Reducing unfair housing cost burdens and giving greater access to communities who have been locked out of homeownership opportunities can help address that gap, and it's why we're joining forces with others in the industry and bringing new tools and resources to more individuals to help lift their financial strain." To increase awareness of down payment assistance programs and make them more accessible to shoppers, all for-sale home listings on Realtor.com® now include information about down payment assistance under the Monthly Payment section. The tool, also available at Realtor.com/fairhousing, puts information about more than 2,000 programs right at consumers' fingertips, so they can quickly and easily find available local, state or national programs by sharing some basic information. The tool's functionality is provided by Down Payment Resource, whose technology matches buyers with assistance programs that meet their individual home buying needs. To watch a video about Jose's home journey, search for down payment assistance programs, and find more Fair Housing tools and resources from Realtor.com®, visit Realtor.com/fairhousing. Methodology Realtor.com® conducted a proprietary online quantitative survey in January 2023 among 7,514 consumers who visited a website or real estate app in the last 12 months and who were a primary or shared decision maker of living situations and had no critical industry affiliations. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Homeownership Slightly More Affordable in U.S. During First Quarter of 2023 as Housing Market Remains Stalled
Portion of Average Wages Consumed by Major Home-Ownership Costs Ticks Down to 30 Percent; Affordability Improves as Nationwide Median Home Price Stays Flat; But Historic Affordability Still Weak Throughout U.S. IRVINE, Calif. – Mar. 30, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its first-quarter 2023 U.S. Home Affordability Report showing that median-priced single-family homes and condos are less affordable in the first quarter of 2023 compared to historical averages in 94 percent of counties across the nation with enough data to analyze – far above the 62 percent of counties that were historically less affordable in the first quarter of 2022. However, the report also shows that buying conditions for house hunters may be improving as the portion of average wages nationwide required for typical major home-ownership expenses has fallen slightly to 30 percent this quarter. The latest percentage is still considered unaffordable by common lending standards, which call for a 28 percent debt- to-income ratio. It also remains well above the 25 percent level in the first quarter of 2022. But the portion has inched downward from 31 percent in the final months of last year. The mixed picture facing home buyers – prices that remain a financial stretch but are getting a bit more affordable – reflects a softening of the U.S. housing market combined with rising wages at a time when home-mortgage rates have stabilized following a year of increases. The nationwide median single-family home and condo price is up less than 1 percent from the fourth quarter of 2022 to the first quarter of 2023 – now sitting at $320,000 – while three quarters of local markets continue to see prices slip this year. Those trends have followed an 8 percent decrease in the nationwide median during the second half of 2022. The drop-off has come as rising interest rates, high consumer-price inflation and stock market declines have cut into what home seekers can afford or the resources they have for down payments. At the same time, wages have risen 6 percent nationwide over the past year, with increases continuing into the second half of 2022 in most of country. "The soaring housing market has finally come back down in much of the U.S., at least for now, while worker pay is growing. That's produced some benefits for home seekers in the form of slightly better affordability, especially as lending rates have flattened out," said Rob Barber, chief executive office for ATTOM. "Things certainly haven't swung way back into friendly territory. Price drops and wage gains haven't yet translated into equal improvements in affordability. And the trend could go back the other way if interest rates go up again, as expected. But the scenario is becoming more favorable for buyers." With multiple uncertain economic forces at work, the market could continue sliding or turn back upward this Spring and Summer. That, along with the path of wages, will dictate whether home ownership continues to grow more affordable after a gradual path the other way over the past few years. ATTOM's latest report determined affordability for average wage earners by calculating the amount of income needed to meet major monthly home ownership expenses — including mortgage, property taxes and insurance — on a median-priced single-family home and condo, assuming a 20 percent down payment and a 28 percent maximum "front-end" debt-to-income ratio. That required income was then compared to annualized average weekly wage data from the Bureau of Labor Statistics (see full methodology below). Compared to historical levels, median home prices in 537 of the 572 counties analyzed in the first quarter of 2023 are less affordable than in the past. The latest number is down from 565 of the same group of counties in the fourth quarter of 2022. But it remains far more than 356 in the first quarter of 2022 and just 91, or less than one-fifth, that were less affordable historically two years ago. Meanwhile, major home-ownership expenses on typical homes are considered unaffordable to average local wage earners during the first quarter of 2023 in 373, or about two-thirds, of the 572 counties in the report, based on the 28 percent guideline. Counties with the largest populations that are unaffordable in the first quarter are Los Angeles County, CA; Maricopa County (Phoenix), AZ; San Diego County, CA; Orange County, CA (outside Los Angeles) and Kings County (Brooklyn), NY. The most populous of the 199 counties where major expenses on median-priced homes remain affordable for average local workers in the first quarter of 2023 are Cook County (Chicago), IL; Harris County (Houston), TX; Wayne County (Detroit), MI; Philadelphia County, PA, and Franklin County (Columbus), OH. Home prices up slightly nationwide, but down in three-quarters of local markets The recent slowdown in the U.S. housing market after 10 years of increases has flattened the national median single-family home and condo value, while pushing prices down in most counties so far this year. Nationwide, the median single-family home, and condo value of $320,000 in the first quarter of 2023 is virtually the same as the typical $318,000 price in the fourth quarter of 2022 and is up just 1.3 percent from $316,000 in the first quarter of last year. At the local level, median home prices in the first quarter of 2023 remain up from the first quarter of last year in 371, or 65 percent, of those counties. Data was analyzed for counties with a population of at least 100,000 and at least 50 single-family home and condo sales in the first quarter of 2023. Among the 46 counties in the report with a population of at least 1 million, the biggest year-over-year increase in median sale prices during the first quarter of 2023 are in St. Louis County, MO (up 38 percent); Palm Beach County (West Palm Beach), FL (up 11 percent); Collin County (Plano), TX (up 10 percent); Franklin County (Columbus), OH (up 7 percent) and Miami-Dade County, FL (up 6 percent). Counties with a population of at least 1 million where median prices have dropped most from the first quarter of 2022 to the same period this year are Alameda County (Oakland), CA (down 16 percent); Santa Clara County (San Jose), CA (down 12 percent); Contra Costa County, CA (outside San Francisco) (down 12 percent); Philadelphia County, PA (down 11 percent) and King County (Seattle), WA (down 8 percent). Wages growing faster than prices in 76 percent of markets Weekly annualized wage appreciation has outpaced annual home-price changes in the first quarter of 2023 in 433 of the 572 counties analyzed in the report (76 percent). That was the opposite of the first quarter of last year when prices were growing faster than wages in 87 percent of the same counties. The current group where wage gains are outpacing price changes include Los Angeles County, CA; Cook County, (Chicago), IL; Harris County (Houston), TX; Maricopa County (Phoenix), AZ, and San Diego County, CA. Year-over-year price gains have surpassed average annualized wage growth during the first quarter of 2023 in just 139 of the 572 counties analyzed (24 percent). The latest group where prices are going up faster than wages include Kings County (Brooklyn), NY; Franklin County (Columbus), OH; Collin County (Plano), TX; St. Louis County, MO, and Westchester County, NY (outside New York City). Portion of wages needed for home ownership decreases throughout the U.S. even as lending benchmark is still exceeded in two-thirds of the nation With 30-year mortgage rates leveling off this year after doubling in 2022, the portion of average local wages consumed by major expenses on median-priced, single-family homes and condos has decreased from the fourth quarter of 2022 to the first quarter of 2023 in 97 percent of the 572 counties analyzed. The typical $1,758 cost of mortgage payments, homeowner insurance, mortgage insurance and property taxes nationwide now requires 29.9 percent of the average annual $70,460 wage. That is down from 31.2 percent in the fourth quarter of 2022 – the highest level in 15 years – although still up from 24.9 percent a year ago. The latest portion still tops the 28 percent lending guideline in 373, or about three-quarters of those counties, assuming a 20 percent down payment. But that is down from 407, or almost three-quarters, of the same group of counties in the fourth quarter of 2022. "The affordability gains we are seeing so far this year, small as they are, could start to lure buyers back into the markets where they were once put off by soaring prices," Barber said. "That would help all segments of the market, especially high-end areas that suffered some of the larger price declines since the market started to stall last year." Counties with the largest quarterly decrease in the portion of average local wages needed for major ownership expenses are Marin County, CA (outside San Francisco) (down from 102 percent in the fourth quarter of 2022 to 87.8 percent in the first quarter of 2023); Washington County, UT (northeast of Las Vegas, NV) (down from 73.5 percent to 62.6 percent); Santa Cruz County, CA (down from 110.9 percent to 100.8 percent); Nevada County, CA (outside Reno, NV) (down from 71.5 percent to 61.7 percent) and Alameda County (Oakland), CA (down from 71.4 percent to 61.8 percent). Homeownership consumes largest chunk of wages on east and west coasts Counties where major ownership costs require the largest percentage of wages are concentrated on the east and west coasts, led by Kings County (Brooklyn), NY (110 percent of annualized local weekly wages needed to buy a single-family home); Santa Cruz County, CA (100.8 percent); Maui County, HI (96.4 percent); Monterey County, CA (88.3 percent) and Marin County, CA (outside San Francisco) (87.8 percent). Aside from Kings County, NY, counties with a population of at least 1 million where major ownership expenses typically consume more than 28 percent of average local wages in the first quarter of 2023 include Orange County, CA (outside Los Angeles) (78.5 percent required); Queens County, NY (75.4 percent); Nassau County (Long Island), NY (65.4 percent) and Riverside County, CA (65.4 percent). Counties where the smallest portion of average local wages are required to afford the median-priced home during the first quarter of this year are Macon County (Decatur), IL (9.9 percent of annualized weekly wages needed to buy a home); Peoria County, IL (10.4 percent); Schuylkill County, PA (outside Allentown) (11.1 percent); Rock Island County (Davenport), IL (12.3 percent) and Wayne County (Detroit), MI (12.7 percent). Aside from Wayne County, MI, counties with a population of at least 1 million where major ownership expenses typically consume less than 28 percent of average local wages in the first quarter of 2023 include Philadelphia County, PA (16 percent); Cuyahoga County (Cleveland), OH (17 percent); Cook County (Chicago), IL (22.3 percent) and St. Louis County, MO (25.2 percent). Annual wages of more than $75,000 needed to afford typical home in half of markets Despite improving affordability, annual wages of more than $75,000 still are needed to pay for major costs on the median-priced home purchased during the first quarter of 2023 in 285, or 50 percent, of the 572 markets in the report. The top 25 highest annual wages required to afford typical homes again are on the east or west coasts, led by New York County (Manhattan), NY ($393,132); San Mateo County (outside San Francisco), CA ($354,814); Marin County (outside San Francisco), CA ($328,712); San Francisco County, CA ($321,805) and Santa Clara County (San Jose), CA ($316,948). The lowest annual wages required to afford a median-priced home in the first quarter of 2023 are in Schuylkill County, PA (outside Allentown) ($21,880); St. Lawrence County, NY (north of Syracuse) ($25,924); Macon County (Decatur), IL ($26,677); Fayette County, PA (south of Pittsburgh) ($27,631) and Bibb County (Macon), GA ($28,574). Home affordability worse than historical averages in most of nation, but improving Among the 572 counties analyzed, 537, or 94 percent, are less affordable in the first quarter of 2023 than their historic affordability averages. That is far higher than the 62 percent level of a year ago, but down from 99 percent in the fourth quarter of 2022. Historical indexes improved quarterly in 97 percent of those counties, helping to boost the nationwide index up from a 15-year low hit at the end of last year. Counties with a population of at least 1 million that are less affordable than their historic averages (indexes of less than 100 are considered less affordable compared to historic averages) include Collin County (Plano), TX (index of 65); Tarrant County (Fort Worth), TX (66); Hillsborough County (Tampa), FL (67); Mecklenburg County (Charlotte), NC (69) and Dallas County, TX (69). Counties with the worst affordability indexes in the first quarter of 2023 are Jackson County, MS (outside Mobile, AL) (index of 48); Clayton County, GA (outside Atlanta) (53); Benton County (Kennewick), WA (58); Paulding County, GA (outside Marietta) (58) and St. Lucie County (Port St. Lucie), FL (59). Among counties with a population of at least 1 million, those where the affordability indexes have improved most from the fourth quarter of 2022 to the first quarter of 2023 are Wayne County (Detroit), MI (index up 21 percent); Alameda County (Oakland), CA (up 16 percent); Contra Costa County, CA (outside San Francisco) (up 14 percent); Philadelphia County, PA (up 14 percent) and Cuyahoga County (Cleveland), OH (up 13 percent). Only 6 percent of markets are more affordable than historic averages Among the 572 counties in the report, only 35 (6 percent) are more affordable than their historic averages in the first quarter of 2023. That is still well down from 38 percent a year ago but up from 1 percent in the fourth quarter of 2022. Counties that are more affordable in the first quarter of this year compared to historical averages include Macon County (Decatur), IL Y(index of 158); Peoria County, IL (135); St. Clair County, IL (outside St. Louis, MO) (130); San Francisco County, CA (125) and Caddo Parish (Shreveport), LA (117). Report Methodology The ATTOM U.S. Home Affordability Index analyzed median home prices derived from publicly recorded sales deed data collected by ATTOM and average wage data from the U.S. Bureau of Labor Statistics in 572 U.S. counties with a combined population of 254.6 million during the first quarter of 2023. The affordability index is based on the percentage of average wages needed to pay for major expenses on a median-priced home with a 30-year fixed-rate mortgage and a 20 percent down payment. Those expenses include property taxes, home insurance, mortgage payments and mortgage insurance. Average 30-year fixed interest rates from the Freddie Mac Primary Mortgage Market Survey were used to calculate monthly house payments. The report determined affordability for average wage earners by calculating the amount of income needed for major home ownership expenses on a median-priced home, assuming a loan of 80 percent of the purchase price and a 28 percent maximum "front-end" debt-to-income ratio. For example, the nationwide median home price of $320,000 in the first quarter of 2023 requires an annual wage of $78,416. That is based on a $64,000 down payment, a $256,000 loan and monthly expenses not exceeding the 28 percent barrier — meaning wage earners would not be spending more than 28 percent of their pay on mortgage payments, property taxes and insurance. That required income is more than the $70,460 average wage nationwide, based on the most recent average weekly wage data available from the Bureau of Labor Statistics, making a median-priced home nationwide unaffordable for average workers. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Redfin Reports Cross-Country Movers Largely Undeterred by High Mortgage Rates
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Realtor.com March Housing Report: Spring Thaw Lures Buyers Back into the Housing Market
Despite slim pickings and affordability challenges, buyers got a jump on spring shopping in March, but rising rates could cause a late-spring frost SANTA CLARA, Calif., March 30, 2023 -- Spring is officially here, and like green shoots emerging from the bleak winter, new data suggests that more buyers are back in the market, although more subdued compared to a year ago. According to the Realtor.com® Monthly Housing Trends Report released today, the recent six-month surge in active listings lost momentum, moderating to 59.9% year-over-year, and time on market shrank to 54 days, from January's high of 74 days, as buyers eased back into the market in March, but higher mortgage rates could freeze them back out. "Signs show that buyers are active in the spring housing market, even if they aren't as numerous as they were during the pandemic. Amid fewer new choices on the market and still rising home prices, home shoppers have shown that they are very rate sensitive, only jumping back in the market when rates dip, and so what happens with rates this spring will likely play a strong role in determining whether the housing market bumps along or picks up speed this year," said Danielle Hale, Chief Economist for Realtor.com®. "With so much built up equity, home sellers are still faring well, but many are sitting on the sidelines. The usual seasonal pick-up in buyer demand appears to be underway, one of several factors that make spring the Best Time to Sell. With an uncertain market ahead, it may be even more important for potential sellers to aim for this year's seasonal sweet spot." Now may be the best time to sell, and homeowners need to put their best foot forward If homeowners are planning to sell in 2023, now is the time to get ready. Realtor.com®'s Best Time to Sell analysis found that nationally, the week of April 16-22, 2023 will bring sellers the best combination of market conditions this year, including higher home prices, fewer other homes for sale, a faster sale, and stronger demand. "Well-priced, move-in ready homes with curb appeal in desirable areas are still receiving multiple offers and selling for over the asking price in many parts of the country," said Realtor.com®'s Executive News Editor Clare Trapasso. "So this spring, it's especially important for sellers to make their homes as attractive as possible to appeal to as many buyers as possible. They should make any necessary repairs, spruce up the landscaping, and invest in staging and professional photographs. Homes that are priced too high, are in need of major repairs, or aren't presented professionally are often sitting on the market for longer and sometimes selling for under the initial asking price." March 2023 Housing Metrics – National Lack of new homes coming on to the market a drag on home sales The U.S. inventory of active listings continued to climb in March over last year's lows, but the rate of growth cooled slightly from the brisk pace seen the previous two months. With new listings remaining scarce in March, the rise in the number of homes for sale is a reflection of more time spent on the market compared to last year rather than an influx of new sellers. A lack of new homes to the market continues to be a drag on home sales; attitudes toward housing worsened in February, especially among potential sellers, which likely signals ongoing weakness in the number of new homes for sale this year. Higher interest rates continue to create affordability challenges for buyers, and fewer homes went under contract compared to last year. The U.S. supply of active listings for sale rose 59.9% compared to this time last year, but it is still 49.6% below pre-pandemic 2017 - 2019 levels, on average. There were 211,000 more homes available to buy in March compared to one year ago. Newly-listed homes for sale continued to fall in March (-20.1%) compared to this time last year. This is a higher rate of decline than last month's 15.9% decrease and 29.7% below pre-pandemic 2017 - 2019 levels. Pending listings, or homes under contract with a buyer, declined year-over-year (-24.5%). The number of homes for sale across the 50 largest metros was up 74.4% compared to a year ago. The South saw the highest growth in active listings (+127.4%). Among the 50 largest U.S. metros, 47 markets saw active inventory increase compared to last March, with the most growth in Austin (+312.2%), Raleigh (+273.7%), and Nashville (+253.3%). Only three markets had inventory declines on a year-over-year basis, including Milwaukee (-17.2%), Hartford (-17.0%), and New York (-0.9%). Home prices continue to rise but could decline compared to last year as early as summer In March, national median list prices continued to rise year-over-year, but the rate at which prices are rising slowed to the lowest level since June 2020, in the early months of the COVID-19 pandemic. At this rate of slowing, list prices could decline relative to last year as early as this summer, following the recent national median sale price decline, which fell annually for the first time in 10 years last month. The share of homes with price reductions is up significantly from last year, but dipped below 2017–2019 pre-pandemic levels in February and continued to decline in March, indicating that the smaller number of homeowners who are putting their homes up for sale appear to be readjusting their home price expectations to the realities of today's market. The national median listing price was $424,000 in March, up from $415,000 in February. Annual list price growth continued to slow to 6.3% over last year, the lowest rate of growth since June 2020, in the early months of the COVID-19 pandemic. Among the 50 largest U.S. metros, the biggest annual listing price gains continue to be in the Midwest, up 14.1%, on average from last year. The metros with the biggest asking price increases were Memphis, Tenn. (+40.3%), Milwaukee (+26.3%), and Kansas City, Mo. (+17.7%); however, in these metros the mix of inventory also changed and more larger, expensive homes are for sale today. In March, 12.6% of active listings had their price reduced, up from 5.8% a year ago. Nine out of the largest 50 markets saw their median list price decline in March. Large southern metros (+9.1 percentage points) continued to see the largest increase in the share of listings with price reductions, and the greatest year-over-year declines in the median list price were seen in Austin, Texas (-8.4% year-over-year), Las Vegas (-6.7%), and New Orleans (-5.1%). Homes are taking longer to sell, but not as long as pre-pandemic levels A typical home spent more time on market compared to last year, although after rising steadily from summer 2022, the usual seasonal pickup in the sales pace shrank the gap and homes sold faster in March than in January and February, suggesting that buyers are active in the market, even if they are not as numerous as this time last year. Even though the typical home listing was on the market for more than two weeks longer than this time last year, homes are still selling just over two weeks faster on average than before the pandemic boom. In March, the typical home spent 54 days on market, 18 days longer than this time last year, but still 15 days faster than the pre-pandemic March 2017-2019 average. Across the 50 largest U.S. metros, time on market was lower in March relative to the national pace, 46 days on average, and was 16 days slower than March 2022. Time on market increased compared to last year in all 50 metros with the greatest increases in Raleigh, N.C. (+42 days), Kansas City, Mo. (+37 days), and Austin, Texas (+37 days). March 2023 Housing Metrics – 50 Largest U.S. Metro Areas *Some St. Louis listing metrics have been excluded while data is under review. Methodology Realtor.com® housing data as of March 2023. Listings include the active inventory of existing single-family homes and condos/townhomes/rowhomes/co-ops for the given level of geography on Realtor.com; new construction is excluded unless listed via an MLS that provides listing data to Realtor.com. Realtor.com® data history goes back to July 2016. 50 largest U.S. metropolitan areas as defined by the Office of Management and Budget (OMB). About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Gender gap widens: Growth trend reverses for young single women homeowners
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ATTOM Launches Property Navigator, a User Friendly On-Demand Data Solution
Enables Search and Access to Extensive Property Data, with Over 155 Million Properties Nationwide; For Detailed Property Reports, Downloadable Records and Quick and Accurate Market Reviews IRVINE, Calif. – March 21, 2023 — ATTOM, a leading curator of land, property, and real estate data, has announced the launch of Property Navigator, an easy-to-use solution offering instant nationwide access with a wide array of search capabilities and detailed property information for residential and commercial properties. Property Navigator offers quick access to property information, market analysis, comparables, and more for over 155 million properties nationwide. The solution serves real estate agents, investors, appraisers, and enterprise organizations. Customers can get started with Property Navigator in minutes and access over 300 data points and presentation-ready property reports. With the solution, customers save time and make informed data-driven decisions. "As our data footprint continues to expand, so do our data solutions, in order to meet the challenges and opportunities in today's market, while continuing our mission of increasing real estate transparency," said Todd Teta, chief technology and product officer at ATTOM. "Our Property Navigator solution offers convenient access to our vast data warehouse, providing valuable insights for today's market challenges and opportunities while increasing real estate transparency." Our scaled plans and pricing selection lets you choose the best option that is right for you and your business. All plans come with full access to nationwide property & comparable data with powerful search and filtering capabilities. With Property Navigator: Search and find properties with a variety of criteria – occupancy, equity, default status, lender, etc. Map search by neighborhood, school district, or custom-drawn areas for micro-accuracy. Access ownership information along with contact details and phone numbers. Find off-market and distressed properties. Download presentation ready property reports with detailed list exports. Determine property value based on multiple AVMs and other analytical tools. Click here to view ATTOM's Table of Data Elements. Property Navigator supports a range of industries, whether researching a particular property or multiple properties that fit certain conditions, in an all-in-one easy-to-use subscription, featuring an array of details that help real estate professionals, brokerages, investors, appraisers, and more gain that competitive edge. Register now for the FREE Property Navigator Webinar. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Second Century Ventures Announces Early Acceptances to 2023 REACH U.S. Programs
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Revive Wins Two ADDY Awards for Its Innovative Real Estate Mobile App and Website
IRVINE, Calif. — March 22, 2023 — Revive, the most complete presale home renovation solution for sellers, is the winner of two prestigious ADDY Awards, the largest and most prestigious honor in the advertising industry. The company received a Silver ADDY for its Revive Real Estate Mobile App and a Bronze ADDY for its website from the American Advertising Federation of Orange County, an awards program known as the "toughest competition in advertising." The Revive mobile app will advance to the District awards competition and potentially, the national competition for the ADDY Awards. According to Chris Degenaars, AAF OC President, "The competition is unlike anything in the industry, representing all aspects of advertising." This year's ADDY winners included global brands such as Hyundai, Experian, Mazda, Yamaha, and Dell. Revive co-founder Dalip Jaggi said, "It's humbling to be in the winning category among some of the most well-known brands in the world and even more rewarding when you consider we are in one of the most creative communities in the world and most winning submissions were from top Ad Agencies." Jaggi was one of the lead developers on the Mobile App and website, working closely with Mansoor Bahramand, Head of Engineering at Revive. Bahramand said, "It's incredibly gratifying when you put your heart and soul into these efforts over the last year and a half and then being rewarded for being among the best of the best. Bringing new ideas to life and pushing the boundaries forward while keeping our relentless pursuit of making these easy and fun, something anyone can use, is a reward in and of itself. But being recognized by ad industry experts for our work? That's another level – my team is ecstatic." Jaggi added, "At Revive, we want to be known as a company that is recognized for harboring great talent, great products, and making raving fans out of our customers. That requires a certain degree of putting your head down and being diligent. This award is very affirming of those efforts." This year marks the 55th anniversary of the American Advertising Federation's establishment in Orange County. About Revive Revive Real Estate's mission is to guide home sellers through presale renovations without upfront costs. By providing access to Revive's network of top contractors, home sellers gain an average of $186,000 in additional profit when selling their homes. Revive homes sell for more and help sellers move ahead by maximizing their sales value. Revive is last year’s iOi Summit Pitch Battle winner. Learn more at www.revive.realestate.
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Buyers are in the game, but interest rates are keeping sellers on the bench
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ATTOM Ranks Best Counties for Buying Single-Family Rentals in 2023
Highest Potential SFR Returns in Indian River, Collier, Wayne, Mercer, Charlotte Counties; Best Returns Concentrated in South, Midwest and Northeast, Lowest in West; Rental Returns Increase From 2022 in About 90 Percent of Counties Analyzed, Reversing Years of Decline IRVINE, Calif. – Mar. 16, 2023 — ATTOM, a leading curator of land, property, and real estate data, today released its Q1 2023 Single-Family Rental Market report, which ranks the best U.S. markets for buying single-family rental properties in 2023. The report analyzed single-family rental returns in 212 U.S. counties with a population of at least 100,000 and sufficient rental and home price data. The analysis for this report incorporated median rents on 3-bedroom properties and median single-family home prices collected from ATTOM's nationwide property database, as well as publicly recorded sales deed data licensed by ATTOM (see full methodology below). The report shows that the average annual gross rental yield on three-bedroom properties, (annualized gross rent income divided by purchase price) among the 212 counties analyzed is projected to be 7.5 percent in 2023. That is up from an average of 6.7 percent in 2022 in those same markets and marked the first time since at least 2019 that the figure rose across the country. The single-family rental yield is increasing from 2022 to 2023 in 91 percent of those counties, after declining from 2021 to 2022 in 72 percent of them. With rental yields on the rise, rents are increasing faster than home prices across most of the country. From 2022 to 2023, three-bedroom rents rose more than single-family home prices in 192, or 91 percent, of the markets analyzed. Rents commonly have risen by around 5 percent to 20 percent over the past year, while changes in home values have typically ranged from a 5 percent loss to a 5 percent gain. "The broader housing market didn't fare nearly as well in 2022 as it did in 2021. Prices finally hit the wall, at least temporarily. But that appears to be benefitting the growing number of investors around the U.S. who rent out single-family properties," said Rob Barber, chief executive officer at ATTOM. "Rents for single-family homes are growing while prices have flattened out, which has helped boost yields for landlords for the first time in at least several years." The improving scenario for single-family landlords has come following a year in which the U.S. housing-market changed course. The nation's 11-year price runup abruptly stalled as home-mortgage rates doubled to near 7 percent, consumer price inflation remained at 40-year highs and the stock market fell. All those factors cut into what prospective home buyers could afford, helping to lower the nationwide home price by 8 percent in the second half of 2022 but allowing rental yields to rise. Additional price declines "could cut both ways for landlords," Barber added. "They could raise yields even more but also rekindle super-heated demand for home purchases, away from rentals." Top rental returns in Indian River, Collier, Wayne, Mercer and Charlotte counties, as well as other parts of South, Midwest and Northeast regions Counties with the highest potential annual gross rental yields for 2023 are Indian River County, FL, in the Sebastian-Vero Beach metro area (15 percent); Collier County, FL, in the Naples metro area (14.7 percent); Wayne County, MI, in the Detroit metro area (13 percent); Mercer County, NJ, in the Trenton metro area (12.7 percent) and Charlotte County, FL, in the Punta Gorda metro area (12 percent). Aside from Wayne County, the highest potential annual gross rental yields in 2023 among counties with a population of at least 1 million are in Cook County (Chicago), IL (11.5 percent); Cuyahoga County (Cleveland), OH (10.1 percent); Oakland County, MI (outside Detroit) (9.1 percent) and Palm Beach County (West Palm Beach), FL (8.5 percent). Among the top 50 rental returns for counties analyzed in 2023, 29 are in the South, with another 13 in the Midwest and eight in the Northeast. None are in the West. Rental returns increase in most counties analyzed Potential annual gross rental yields for 2023 have increased compared to 2022 in 192 of the 212 counties analyzed in the report (91 percent). They are led by Orange County, CA (outside Los Angeles) (yield up 42.7 percent); San Mateo County, CA (outside San Francisco) (up 41.6 percent); Suffolk County (Boston), MA (up 41.2 percent); New Castle County (Wilmington), DE (up 40.5 percent) and San Francisco County, CA (up 38.1 percent). Aside from Orange County, the biggest increases in potential annual gross rental yields from 2022 to 2023 among counties with a population of at least 1 million are in Miami-Dade County, FL (yield up 34.1 percent); Broward County (Fort Lauderdale), FL (up 32.4 percent); Santa Clara County (San Jose), CA (up 30.1 percent) and Palm Beach County (West Palm Beach), FL (up 29.5 percent). The only counties with a population of 1 million or more showing decreases in potential gross rental yields from 2022 to 2023 are St. Louis County, MO (yield down 19.8 percent); Nassau County, NY (outside New York City) (down 2.2 percent) and Collin County (Plano), TX (down 0.4 percent). Lowest rental returns in San Francisco, San Jose, Provo, Honolulu and Washington, D.C., metro areas, along with other western markets Counties with the lowest potential annual gross returns for 2023 on three-bedroom rentals are Santa Clara County, CA, in the San Jose metro area (3.3 percent); San Mateo County, CA, in the San Francisco metro area (3.7 percent); Utah County, CA, in the Provo metro area (3.8 percent); Honolulu County in the Honolulu, HI, metro area (4.2 percent) and Loudoun County, VA (4.2 percent). Aside from Santa Clara and Honolulu counties, the lowest potential annual gross rental yields in 2023 among counties with a population of at least 1 million are in Alameda County (Oakland), CA (4.3 percent); Fairfax County, VA (outside Washington, D.C.) (4.3 percent) and Montgomery County, MD (outside Washington, D.C.) (4.5 percent). Among the bottom 50 potential rental returns for counties analyzed 2023, 34 are in the West and 14 are in the South. The Northeast and the Midwest have just one each. Rents rising faster than wages in two-thirds of counties measured Rental amounts are rising faster than wages in 147 of the 212 counties analyzed (69 percent), including Los Angeles County, CA; Cook County (Chicago), IL; Harris County (Houston), TX; San Diego County, CA, and Orange County, CA (outside Los Angeles). Wages are increasing faster than rents in 65 of the 212 counties analyzed (31 percent), including Maricopa County (Phoenix), AZ; Dallas County, TX; Clark County (Las Vegas), NV; Tarrant County (Fort Worth), TX, and Hillsborough County (Tampa), FL. Rents rising faster than home prices in 91 percent of nation Rental amounts are rising faster than home prices in 192 of the 212 counties analyzed (91 percent). They include Los Angeles County, CA; Cook County (Chicago), IL; Harris County (Houston), TX; Maricopa County (Phoenix), AZ, and San Diego County, CA. Home prices are going up faster than rental amounts in just 20 of the counties analyzed (9 percent), including Nassau County, NY (outside New York City); Collin County (Plano), TX; Pima County (Tucson), AZ; St. Louis County, MO, and Westchester County, NY (outside New York City). Wages rising faster than prices in more than three-quarters of markets Wages are increasing faster than home prices in 169 of the 212 counties analyzed (80 percent), including Los Angeles County, CA; Cook County (Chicago), IL; Harris County (Houston), TX; Maricopa County (Phoenix), AZ, and San Diego County, CA. Home prices are increasing faster than wages in 43 of the counties analyzed (20 percent). They include Collin County (Plano), TX; St. Louis County, MO; Westchester County, NY (outside New York City); Hartford County, CT, and Macomb County, MI (outside Detroit). Best SFR growth markets include Chicago, Detroit and Cleveland The report identified 17 "SFR Growth" counties where wages grew over the past year and potential 2023 annual gross rental yields exceed 10 percent. The 17 SFR Growth markets include Cook County (Chicago), IL; Wayne County (Detroit), MI; Cuyahoga County (Cleveland), OH; Shelby County (Memphis), TN, and New Haven County, CT. Methodology For this report, ATTOM looked at U.S. counties with a population of 100,000 or more and sufficient home price and rental rate data. ATTOM used single-family home price data from its publicly recorded sales deed data, as well as three-bedroom median priced rental data, collected and licensed by ATTOM. The analysis also incorporated second-quarter 2022 average weekly wage data from the Bureau of Labor Statistics (most recent available). About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Get Ready: The Best Time to Sell is April 16-22, according to Realtor.com
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Room with a view? Renters can now use interactive property maps to choose their apartment on Zillow
Zillow's new integration lets renters know exactly where their next apartment is located within the building SEATTLE, March 15, 2023 -- Apartment hunters using Zillow can now see the exact location of available units — and even what their view would be — at thousands of participating properties. Zillow Rentals' new integration with Engrain's interactive map platform lets renters understand what floor an available apartment is on; if it's facing a shared outdoor space, like a garden or pool; or if the view is of a street or parking lot. The interactive maps also allow renters to click on available units to book a tour or request to apply, in much the same way they would select concert tickets when buying online. Engrain's Unit Map technology is currently used on more than 3,600 apartment building pages on Zillow and available to renters using Zillow on their desktop or through the mobile app. "Regardless of how detailed the apartment description is or how beautiful the listing photos are, a renter can't get a full grasp of the surroundings until they take the time to do an in-person tour, until now," says Michael Sherman, vice president of Zillow Rentals. "For renters who have specific preferences like wanting a nice view or being away from the busy elevator bank, Unit Maps are a major time-saver. They can help a renter narrow down which units they want to see in person." Zillow's integration with Engrain is another example of how the company is meeting renter demand for digital tools. Zillow features like 3D Home® tours, and other building information such as Walk Score® and Bike Score® help renters quickly narrow their options and avoid wasting time touring apartments that are not a good fit. When renters are ready to commit to the in-person tour, they can do it with the click of a button. Zillow recently announced automated tour scheduling for apartment-seeking renters, allowing them to book a tour in the same way they book a restaurant reservation. "We are investing in integrations and products to make the apartment hunt easier and help people get into their next home more seamlessly," Sherman said. "Renters want and deserve as much information as possible during their search, and by the time they're ready for an in-person tour or to apply, the property managers will know they're working with a renter who's serious about their move." About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting, or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+SM, which houses ShowingTime®, Bridge Interactive®, dotloop®, and interactive floor plans. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). About Engrain Engrain is transforming the way people find, lease, and manage property. A recognized leader in next-generation touring technology and map-based data visualization software, Engrain's products boast advanced integrations and technical flexibility for any real estate technology stack. Our SightMap and TouchTour product lines amplify the online user experience when searching, touring and leasing properties. Our Asset Intelligence product is derived from SightMap by influencing bottom line results for property management, builders, developers and owners of real estate in the US. A nearly 80 billion dollar industry, multifamily real estate spans over 150k locations in the United States alone. Engrain's 5% market share, with virtually no direct competitors, is an indicator of the available exponential growth planned in the coming years. For more information, visit engrain.com.
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RentSpree and SkySlope Partner to Enhance Tech Capabilities for Rental Agents
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Happy Grasshopper Announces New Integration with Chime
Happy Grasshopper brings on new integration to help agents, brokers and teams who struggle with content solutions Mar. 10, 2023 -- Happy Grasshopper, the No. 1 content platform for agents and brokerages, launches a new integration with Chime – an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. With this integration, Chime members can effortlessly send Happy Grasshopper's high-quality content to all segments of their database. This feature helps them increase their lead conversion rates, generate more referrals from past clients and sphere, and recruit the right agents for their teams or brokerages. "We have many customers on Chime and have always had great respect for their company. Partnering with them presented a great opportunity to get more content out there for realtors to help grow their business. We provide the content and handle all of the automated messaging for Chime and are happy this collaboration is happening," said Dan Stewart, CEO of Happy Grasshopper. Happy Grasshopper's mission is to connect the world in conversation. The platform executes communication touch points for their clients by creating specialized messaging that works to nurture relationships consistently. With this integration, agents won't have to think about the content they want to create, their system will provide the market-driven and market-specific content Chime needs. "One of the areas where agents and brokers really struggle is finding the right content for all their marketing efforts, whether it is for Social Media, email campaigns or SMS to their database, and we at Chime are not experts so to have Happy Grasshopper as an integration partner is great and makes total sense. They also work very closely with some of our industry partners, and we want to make sure we deliver the best all-round solution for our customers," said Stuart Sim, VP of Industry Development at Chime. Chime is a full platform for real estate agents. They currently have 50,000 customers and are looking at growing their user base substantially in the next two years. The recipe for many agents and brokers to sell their listings has always been limited to posting their new and sold listings. Agents and brokers need content support that Happy Grasshopper provides to generate more leads and sales. HG will provide the expert view needed to build marketing campaigns that are the most effective for those agents. To learn more about the integration, visit happygrasshopper.com/hgrecruits. About Chime Chime is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. Our mission is to provide the best AI-powered tools, and facilitate the most valuable, professional collaboration for real estate professionals, helping them prosper in a tech-enhanced, hyper-competitive world. About Happy Grasshopper Happy Grasshopper is a technology-leveraged marketing company that creates and delivers content that fosters conversations with prospects, customers, and others through a variety of media (email, text, ringless voicemail drops, handwritten cards, and social media posts!). For more information, visit happygrasshopper.com.
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Housing Markets in California, Illinois and East Coast Still Top List of Areas Around U.S. More Vulnerable to Declines
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More Americans Own Their Homes, but Black-White Homeownership Rate Gap is Biggest in a Decade, NAR Report Finds
WASHINGTON (March 2, 2023) – While the U.S. homeownership rate has continually increased during the last decade – to 65.5% in 2021 (from 64.7% in 2011) – the Black homeownership rate has not kept pace with increases of other racial groups. Also, people of color endure significant buying challenges throughout and even after their home purchase, according to a report released today by the National Association of Realtors®. The 2023 Snapshot of Race and Home Buying in America examines homeownership trends and challenges by race and location to explain the current racial disparities in the housing market. Leveraging NAR's latest Profile of Home Buyers and Sellers data, the report explores the characteristics of who purchases homes, why they purchase, what they purchase and the financial background of buyers by race. Homeownership Trends The report found there were about 9.2 million more homeowners in 2021 than a decade prior, but homeownership rates varied significantly by race. The Black American homeownership rate – 44% – increased less than half of 1 percentage point (43.6% in 2011) and continues to lag well behind Hispanic Americans (50.6%), Asian Americans (62.8%) and White Americans (72.7%). Consequently, the homeownership gap between Black Americans and any other racial group has grown, especially when compared to White households (29%), representing the largest homeownership gap in 10 years (26% in 2011). Conversely, Asian Americans (5 percentage points) and Hispanic Americans (4 percentage points) experienced the biggest homeownership rate gains over the last decade. The Asian American homeownership rate of 62.8% is an all-time high. White American homeownership grew by nearly 3 percentage points and has been consistently around 70% since 2017. "Unfortunately, the incredible affordability challenges of the last year have hit minority home buyers more than White buyers," said Jessica Lautz, NAR deputy chief economist and vice president of research. "Black buyers are more likely to be first-time buyers, who are more sensitive to changes in mortgage interest rates, while White buyers are more likely to have housing equity to rely on as they make a housing trade." Racial Inequalities in Housing Affordability Black homeowners spend more of their income to own their homes than all racial groups, with 30% being cost-burdened – defined as spending more than 30% of their income on housing. That's followed by Hispanic Americans (28%), Asian Americans (26%) and White Americans (21%). More than half of Black renter households (54%) spend more than 30% of their income on rent, the most of any racial group. About 30% of Black renters are severely cost-burdened – defined as spending more than 50% of their income on rent – representing nearly 2.5 million households. By contrast, 22% of White renters are severely cost-burdened, representing 5.1 million households. After comparing the qualifying income to purchase the typical home with the median income of renter households, NAR estimates that while 17% of White renters can afford to buy the median-priced home, only 9% of Black renters can nationwide. "Even among successful home buyers, Black Americans have lower household incomes, which narrows the available pool of inventory they may be able to afford and makes their journey into homeownership even more difficult in this limited housing inventory environment," Lautz added. Racial Disparities in the Mortgage Market Beyond affordability, Black and Hispanic home buyers also face extra challenges in getting a mortgage. Black Americans have the highest denial rates for purchase and refinance loans. According to Home Mortgage Disclosure Act data, 20% of Black and 15% of Hispanic loan applicants were denied mortgages, compared with about 11% of White and 10% of Asian applicants. Further, denial rates for Black Americans are even higher for home improvement loans. Black Americans were denied applications for nearly 17% of loans for a home purchase, 17% of loans for refinancing and 51% of loans for home improvement. Homebuyer Demographics by Race/Ethnicity Using data from its latest Profile of Home Buyers and Sellers report, NAR analyzed the characteristics of recent home buyers, their reasons for purchasing, the steps they took in the homebuying process, and the ways buyers financed their home purchase based on race. Among all home buyers, White Americans made up the largest share (88%), followed by Hispanic Americans (8%), Black Americans (3%), Asian Americans (2%) and other (3%). For down payments, Black Americans drew down 401(k)/pension funds more than any other group (16%), which increased 2 percentage points from last year (14%). Asian Americans received gifts (22%) and loans (7%) from a relative or friend more than all other racial groups. Hispanic Americans had the largest share of student loan debt (46%), followed by Black Americans (33%), White Americans (17%) and Asian Americans (13%). Discrimination in Transactions In addition to being asked about their recent homebuying experience, home buyers were asked if they had experienced or witnessed discrimination during their real estate transaction. Half of Hispanic American home buyers said they experienced steering toward or away from specific neighborhoods, followed by 29% of White, 12% of Black and less than 1% of Asian American home buyers. Forty-six percent of Hispanic American home buyers experienced discrimination by the refusal of a homeowner or agent to show property, followed by 24% of Black, 15% of White and less than 1% of Asian Americans. Thirty-nine percent of Black American home buyers reported discrimination through home appraisal, followed by 17% of Asian, 9% of White and less than 1% of Hispanic Americans. NAR Advocacy NAR works to ensure Realtors® are active leaders in the fight to close racial homeownership gaps. NAR co-chairs the steering committee for the Black Homeownership Collaborative, which has outlined a seven-point plan to create 3 million net new black homeowners by 2030. NAR has also enhanced the real estate industry's efforts to end housing bias. Its "ACT!" fair housing plan, launched in 2019, emphasizes "Accountability, Culture Change and Training" to advance fair housing in the industry. NAR's interactive training platform, Fairhaven, puts real estate professionals in simulated situations where discrimination in a real estate transaction can occur. Also, the association's implicit bias video and classroom trainings offer strategies to help Realtors® provide equal professional service to every customer or client. To increase the nation's housing inventory, NAR advocates that all levels of government: support the construction of housing that is affordable to the typical consumer; preserve, expand and create tax incentives to renovate distressed properties and convert unused commercial space to residential units; and encourage and incentivize zoning reform. Expanding new-home construction by an additional 550,000 units a year for 10 years would create 2.8 million new jobs and generate more than $400 billion in economic activity. NAR and the Rosen Consulting Group's Housing is Critical Infrastructure: Social and Economic Benefits of Building More Housing report examines the causes of America's housing shortage and provides a range of actions that can effectively address this long-time problem. View NAR's 2023 Snapshot of Race and Home Buying in America here. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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RentSpree Starts Women-Focused Initiative RENEW (Real Estate Network of Empowered Women)
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Curbio Launches First-of-its-Kind Mobile App, Enabling Sellers to Maximize the Value of their Home Though ROI-Driven Improvements
The Curbio app empowers realtors and home sellers with real-time estimates on pre-listing home improvements and ROI data POTOMAC, Md., Feb. 23, 2023 -- Curbio, Inc., the leading pay-at-closing home improvement solution for the real estate industry, today announces the launch of its new mobile app. The app allows real estate agents and home sellers to instantly get estimates for pre-listing home improvement costs and projected ROI, so they can unlock the true value of their home with smart, ROI-driven updates. Curbio's new mobile app is the first of its kind, providing a level of speed, convenience and pricing transparency that hasn't previously been seen in the home improvement industry. At the touch of a button, realtors and homeowners can get an immediate price estimate for repairs, updates and renovations and the estimated ROI. Users can choose to begin work immediately with Curbio, or they can simply use this data to make an informed decision about pre-listing and pre-sale home improvements. When they download the Curbio mobile app, users simply enter the property address, square footage and number of stories. From there, they are able to choose which home improvement projects they are interested in. Projects are divided into the following categories: kitchen, bathroom, flooring, paint, interior and exterior. Once projects are selected, they will immediately view an estimated cost of improvements along with the projected ROI. This information can be used to request a project proposal from Curbio and work with them to execute the updates and pay for the work at closing with zero fees or interest. "Pre-listing home improvements are critical for selling for the highest possible price in this increasingly competitive housing market. With sales prices down nationally, and with increased demand for move-in-ready properties, sellers need to update their home before listing to sell quickly and for top dollar," said Olivia Mariani, Chief Marketing Officer at Curbio. "Most people don't have access to reliable data to understand what pre-listing projects cost or which updates truly increase the value of their home. The only way to really get an estimate is to have a contractor come out to your home, they measure, they take a few weeks to get back to you and you're not sure if the quote is competitive. With our new mobile app, homeowners are empowered with data that will allow them to make an informed decision about pre-listing home improvements, so they can get the most value out of their home without the hassle of traditional home improvement." The price estimate and ROI data displayed in the app has been compiled based on Curbio's thousands of completed projects. The information generated is customized based on market, project size and project type. The Curbio mobile app is the first and only app within the home improvement space to generate accurate pricing and ROI estimates based on actual completed project data. In addition to pre-listing estimates, the Curbio mobile app also offers estimates on repairs that come up during inspections. Agents and their clients can now upload an inspection report right to the app and Curbio will provide a same-day, no-obligation estimate on the repairs noted in the report. This new inspection repair tool helps agents, buyers and sellers get to closing faster. Curbio's new mobile app is free to download and available for both Android and iPhone users through Google Play and the App Store. To learn more about Curbio, visit www.curbio.com. About Curbio Curbio is on a mission to help real estate agents fix and update homes before they go on the market, so they sell quickly and for the best price, with zero payment due until closing. Founded in 2017, Curbio has quickly become the largest national home improvement company dedicated to pre-listing repairs, updates, and renovations. Curbio has modernized home improvement with an easy-to-use app that accelerates project timelines by 50%, while removing the delays, uncertainties and other frustrations that have plagued home improvement for decades. Their rapid time to listing, coupled with a turn-key approach and project ROI expertise, has made Curbio the most trusted fix first, pay-at-closing home improvement partner to thousands of realtors and brokerages nationwide, including eXp realty, RE/MAX, HomeServices of America, Long & Foster, @properties and many more.
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Homes owned by Black families appreciated the fastest during the pandemic
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January Rental Report: Only One Major Market Remains Below $1,000 Threshold
Oklahoma City, Okla.; Louisville, Ky.; and Birmingham, Ala. led the nation with the cheapest monthly rent payments in January SANTA CLARA, Calif., Feb. 24, 2023 -- The financial pain of shelling out sky-high rent is a reality for many, with median prices in some U.S. metro areas at nearly $3,000 a month. Yet, in certain metros among the country's 50 largest markets, renters can still find relative affordability, according to the Realtor.com® Monthly Rental Report released today. Oklahoma City, Okla. is the only metro among the 50 largest in the nation where renters can find a median-priced apartment for less than $1,000 a month. The report showed that Oklahoma City offered the lowest monthly rental price in January, at $982. There are 10 markets where median monthly rents are lower than $1,300, according to the report. Half are in the Midwest, four are in the South, and one is in the Northeast. None are in the West. The least expensive markets are: Oklahoma City, Okla. - $982 Louisville, Ky. - $1,167 Birmingham, Ala. - $1,178 Rochester, N.Y. - $1,235 Columbus, Ohio - $1,242 Indianapolis, Ind. - $1,266 Memphis, Tenn. - $1,274 St. Louis, Mo. - $1,279 Cleveland, Ohio - $1,290 Kansas City, Mo./Kan. - $1,298 Renters looking to take advantage of the best possible prices should move quickly. While the rents in these metros are the lowest among the 50 largest, for many of them, prices are increasing at a faster rate than in the rest of the country. "With high rents across the country, places that offer relative affordability tend to be in high demand, which means more competition and that these lower prices might not last," said Realtor.com® Chief Economist Danielle Hale. "Many of these metros have fewer available rental homes than previous months, and fewer apartments to choose from means prices are likely to go up. Cities including Indianapolis, Birmingham, Columbus, Kansas City, Cleveland, and Rochester are among the more affordable metros that experienced the fastest year-over-year price increases in January 2023, leaving few metros that are maintaining their current level of affordability." Many of these areas also have less rental availability than in past years, suggesting that affordable metros are increasing in popularity. For example, in the fourth quarter of 2022, the average rental vacancy rate across these least expensive markets was 7.6% — a significant drop from the 9.7% vacancy rate in the fourth quarter 2017. However, seven of the most-affordable areas still had greater vacancy rates than the country's average, which was last tracked at 5.8% nationwide. Nationwide, rent growth for studio to two-bedroom properties continued to slow. Median rent was down 2.9% year-over-year, the lowest growth rate in 22 months. In comparison, January 2022 rent was up 16.2% from the year prior. Last month was the twelfth month of cooling rent growth and the sixth month in a row with a single-digit rate increase. The median asking rent in the 50 largest metros declined to $1,726, down by $7 from last month and $80 less than the August 2022 peak of $1,806. Yet, rental prices are still up 20.6% ($295 higher) from pre-pandemic January 2020. Rental Data – 50 Largest Metropolitan Areas – January 2023 Methodology Rental data as of January for studio, 1-bedroom, or 2-bedroom units advertised as for-rent on Realtor.com®. Rental units include apartments as well as private rentals (condos, townhomes, single-family homes). We use rental sources that reliably report data each month within the top 50 largest metropolitan areas. Realtor.com® began publishing regular monthly rental trends reports in October 2020 with data history stretching back to March 2019. With the release of its January rent report, Realtor.com® incorporated a new and improved methodology for capturing and reporting more comprehensive rental listing trends and metrics. The new methodology is expected to yield a cleaner, more representative and more consistent measurement of rental listings and trends at both the national and local level. The methodology has been adjusted to better represent the true cost of primary housing for renters. Most areas across the country will see minor changes with a smaller handful of areas seeing larger updates. As a result of these changes, the rental data released since January 2023 will not be directly comparable with previous releases and Realtor.com® economics blog posts. However, future data releases, including historical data, will consistently apply the new methodology. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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NAR Calls for Applications to Its 2023 Volunteering Works Grant and Mentoring
CHICAGO (February 15, 2023) – The National Association of Realtors® is now accepting applications for its Volunteering Works grant and mentoring program. The program, funded by Wells Fargo Home Lending, matches mentors with Realtors® who have demonstrated a commitment to public service and are looking to enhance their charitable efforts. "Mentoring is not just about sharing knowledge, it's about investing in the future," said NAR President Kenny Parcell, a Realtor® from Spanish Fork, Utah, and broker-owner of Equity Real Estate Utah. "It is our goal to empower and inspire the next generation of leaders. The Volunteering Works program provides mentorship and guidance to Realtors® so they can make a lasting impact on the communities they serve through their nonprofit work." All Realtors® involved in charitable efforts with growth potential are encouraged to apply. Five Volunteering Works recipients will be awarded a $1,000 grant to help improve their community programs. Recipients will also receive a year of one-on-one mentoring from a member of NAR's Good Neighbor Society, which is comprised of past Good Neighbor Awards recipients. The Volunteering Works program is made possible thanks to the generous support of Wells Fargo Home Lending. "We proudly support Volunteering Works, which recognizes and mentors Realtors® who are looking to deepen their impact in their communities," said Sue Barber, national sales manager for Wells Fargo Home Lending. "There are many individuals and communities that are underserved, and we applaud the efforts of those looking to change that. It is our honor to recognize and salute the outstanding work being done by this rising cohort of leaders." The deadline to apply is March 30, 2023. Applicants must be NAR members. For a Volunteering Works entry form, visit nar.realtor/gna and click on the "Volunteering Works Application" button.
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Selling made easier: Zillow customers can now choose between a cash offer from Opendoor or selling with an agent
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Matterport Launches Digital Pro to Reinvent Real Estate Marketing with New All-in-One Solution
New offering helps real estate agents win listings and sell homes faster by creating an immersive 3D tour, HDR photos, and detailed floor plans for a low, flat rate SUNNYVALE, CA — Matterport, Inc., today announced Digital Pro, an all-in-one marketing solution for real estate agents, available now in the United States. Digital Pro combines the innovation of Matterport's 3D digital twin technology with integrated marketing and content production services to create the industry's most affordable, comprehensive marketing package to help real estate professionals win more listings and sell homes faster. With a single appointment, Matterport will produce professional-grade HDR photos, a 2D floor plan, 3D tour, and a preview video for customers, all delivered within 1-2 business days at a low flat rate. According to a recent trends report by the National Association of REALTORS® Research Group, 67% percent of home buyers consider floor plans useful in a listing. Another poll found 89% consider 3D Virtual Tours as important to the buying process. With Digital Pro, real estate professionals can produce all of the media assets needed to market, sell and promote their properties through a single partner. By offering a full suite of visual marketing tools in a simple package, agents can focus more on winning listings and selling homes faster, raising the bar for what buyers and sellers can expect from a home listing. The innovation behind Digital Pro is Matterport's state-of-the-art digital twins, which create the most accurate and immersive virtual homebuying experience on the market. Capturing each space in 4K 3D, a single digital twin can produce a floor plan, 3D virtual tour, and any number of HDR photos for every room, from any angle, at any time. With Digital Pro, any real estate professional can harness the power of digital twins in their marketing toolkit, allowing them to market more properties, more efficiently, and more easily, to the most interested buyers. "Digital Pro addresses an important unmet need for our customers to make our industry-leading digital twin technology more affordable and accessible to every property listing. Digital Pro marks an important first step in realizing that vision," said RJ Pittman, Chairman and CEO of Matterport. "Matterport is now your convenient, one-stop shop for all property marketing needs with a state of the art solution for every type of property that's just a click away." "Our mission has always been to provide services that empower real estate professionals to offer a smoother buying and selling experience," said Brian Balduf, Vice President, Services, Matterport. "Matterport is often thought of as a premium service most suited for commercial spaces or luxury listings. With Digital Pro, we've packaged the value that sellers and agents have come to expect from Matterport in a low cost offering fit for most listings." The Digital Pro package includes: HDR Photos: From the digital twin, Professional Matterport Image Specialists compose the most stunning views of all the major selling points in the property. 3D Tour: An immersive 3D model enables prospective buyers and any of their friends and family to virtually tour the property from anywhere at any time, without ever having to leave the comfort of their own home or disrupt the seller or their plans. 2D Floor Plan: Dimensionally accurate, easy to view floor plans are automatically created from the visual and spatial data associated with the digital twin, presenting properties in a simple layout that helps illustrate flow. Preview Video: A 10-15 second video provides a quick view of the property, ideal for promoting listings on social media or in advertising. To learn more about Matterport's Digital Pro offering, visit: http://www.matterport.com/digital-pro. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers.
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Renters pay a 'singles tax' of nearly $7,000 for living alone
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For Love or Money? Realtor.com Survey Finds that Housing Costs Impact Romantic Decisions
Eighty percent of Gen Z respondents who have moved in with a romantic partner say that finances and/or logistics contributed to their decision SANTA CLARA, Calif., Feb. 13, 2023 -- Moving in with a romantic partner is a big step, and one that shouldn't be taken lightly. However, when it comes to taking the next step in their relationship, 63% of people who have moved in with a romantic partner said that their decision was impacted by finances and/or logistics. Realtor.com® and HarrisX surveyed 3,009 consumers to highlight how today's expensive housing market is impacting people's love lives. "Living with a romantic partner might bring a couple closer together, but it can also magnify potential issues in a relationship," said Clare Trapasso, executive news editor, Realtor.com®. "While the idea of splitting the rent or mortgage can be very attractive, it's important to have tough conversations with your partner and think through how living together will work before you take the plunge." Younger respondents were significantly more likely to be persuaded by money/logistics with 80% of Gen Z and 76% of Millennials saying that one or both of these things were a factor in moving in with a romantic partner. This is compared to 56% of Gen X, 44% of Baby Boomers who said the same thing. Will you be my… roommate? Unsurprisingly, among those who factored finances and/or logistics into their decision to move in with a partner, Gen Z respondents (56%) – who have faced notoriously high housing costs in their lifetime – were the most likely to say that saving money by splitting the rent/mortgage was a contributing factor. Additionally, 70% of all respondents who have moved in with a partner reported that they were able to save money by moving in. The most common amounts saved per month were: $1- $500 (27%) $501 - $1,000 (20%) $1,001 - $2,000 (13%) $2,001 - $5,000 (6%) More than $5,000 (4%) A significant percentage of respondents who have moved in with a partner moved into a home that one person already rented (37%) or owned (21%), while 30% decided to start fresh with a new rental and 9% took the leap directly into buying a home together. Don't go breaking my heart Not all relationships work out and living with a partner isn't always easy. Forty-two percent of people who have moved in with a romantic partner ended up regretting the move. Reasons included: The relationship didn't work out (48%) We moved too fast/rushed the decision (31%) Realized we weren't compatible for co-living (27%) It made it harder to break up (26%) When we broke up it was stressful to divide the things that we had purchased together (22%) The stress of living together hurt our relationship (22%) The logistics of moving out after a breakup were too difficult (19%) We broke up soon after moving in together (17%) "When you're renting or purchasing real estate together, it's important to make sure you're both financially protected," said Trapasso. "For example, if you're buying a home together as an unmarried couple, it may be a good idea to chat with a real estate attorney first to figure out what would happen with the home in the event that you broke up." Will you accept this contract? Nearly a third (31%) of survey respondents who have moved in with a partner signed a contract outlining what would happen in the event of a break-up. Younger respondents were significantly more likely to have signed a contract, with 54% of Gen Z and 47% of Millennials doing so. This suggests that younger generations might be more financially and/or legally savvy and understand the importance of protecting their investments. Methodology The survey was conducted online from Feb. 1-4, 2023 among 3,009 adults in the U.S. by HarrisX. The sampling margin of error of this poll is +/- 1.8 percentage points and larger for subgroups (including those who have moved in with a partner at +/- 2.3 percentage points). The results reflect a nationally representative sample of U.S. adults. Results were weighted for age by gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. About Realtor.com® Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
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