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The Benefits of Working on a Real Estate Team
The freedom to work independently and on your own schedule may have been what drew you to a career in real estate. While this a very attractive element of being a real estate agent, you might want to consider giving a little bit of that freedom up to join a real estate team. There are numerous benefits to working on a real estate team that many consider well worth the cost. Making the decision to work on a team can give you the experience necessary to become more successful, and make it a little easier to meet the goals you have for your career.
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Dos and Don'ts of Seasonal and Personal Decorating When Selling a Home
Ah, the sights and sounds of the holiday season are almost in the air. Soon, lights will be aglow and the feeling of merriment will be all around. But what about selling a home during cultural, religious, or family celebrations? Questions about décor and decorations are sure to arise during the listing process and it's up to you as a "seasoned" real estate professional to guide sellers and buyers through some of the dos and don'ts of decking the halls at any time of year.
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Achieve Omnipresence and Master Your Hyperlocal Branding
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20 Real Estate Lead Generation Ideas that Work
Real estate professionals have access to more lead-generation tools today than ever before, with online marketing leading the way. There's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.
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3 Key Stats that Show Just How Busy 'Busy Season' Was
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How to Share an RPR Report on Facebook
Reports that you create in RPR are meant to be shared! They're perfect for agents who want to create topical messaging and results-oriented relationships through social media. But which reports are best for sharing? Two of the most popular reports to share are:
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Standout Marketing for October: HalloGreen
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Friday Freebie: Dress Up Your Listings with this Virtual Staging Offer
As we round the corner towards Halloween, that means one thing--the season of overly decorated listings is upon us. But never fear, there's a way to make sure your listing photos remain high quality (and not frightening to buyers) throughout the holiday season. That very timely strategy? Virtual staging and photo editing. Read on to learn how you can try it out at no cost in this week's Friday Freebie. Free Virtual Staging Edit and 4 Bonus Listing Photo Edits, courtesy of BoxBrownie.com Scary home decor isn't the only thing that can mess up your listing photos. As a real estate agent, we're sure you've seen it all—clutter, mess, poor lighting, ugly furnishings and beyond. Sometimes a seller just won't work with you to prepare their home for a photoshoot. Or maybe the home is empty and it needs a little "dressing up" to pique buyers' interest. Whatever the case may be, virtual staging and photo editing can help you present the best possible version of your listing to the world. And BoxBrownie.com wants to help you do just that. That's why they're offering RE Technology readers a FREE virtual staging edit, plus four listing photo edits. Here are just a few things these edits can help with: Affordably stage both vacant and occupied listings Help buyers envision different uses for a room—e.g., digitally transform a bedroom into a home office Reduce clutter caused by the current occupant's belongings Remove seasonal items like Christmas or Halloween decorations Optimize your listing photos for color, composition, and more Transform daylight shots into warm, attractive twilight shots And more! Want to try it for yourself? Claim your FREE virtual staging edit and bonus photo edits now!
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
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Connect with Clients During a Life-Changing Event
Tuesday, October 27, 2020 at 11:00 AM PDT Today, there is an easier way to get Intel on high potential prospects with breakthrough technologies. What if you knew who was shopping on Diapers.com for the first time, buying a high-end SUV or ordering expensive jewelry? Wouldn't it be great if you could know who is going through a major life event? Lead Scoring 360 from HomeActions will, on a daily basis, show you which of your prospects are "heating up." The service will help you make every minute of your day deliver results! During this webinar, you will learn how to: Building an exclusive database within HomeActions Determining which contacts in your database are most likely to buy in the next 3-6 months Nurture all contacts regardless of Lead Score. Build allegiance with your sphere for "the long haul." Register now!  
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8 Real Estate Closing Gifts That Return Your Investment
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Become a More Profitable Agent
Many of the agents who reach their income goals dedicate every free moment to growing and maintaining their business; it takes up all their time. These agents earn great money, but they don't have time to go out and enjoy their success. Larry Kendall teaches agents how to maintain a high level of income while freeing up more time to go out and have a life.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.
"We're selling circles around the other builders that are on the same street… both in terms of numbers and in dollars per transaction." The words of one very satisfied development marketing agent who used 3D renders to sell their builder's off-the-plan property, in less than 72 hours. When their online listing went live, it absolutely whomped similar developments on the same street in terms of views, Zillow saves, sale price, and the speed of sale. These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent. What exactly are renders? 3D renders are also known as architectural visualizations or real estate renderings. They are 3D visuals of building plans that virtually bring property designs to life. Property buyers are visual, which is why the display home has been a crucial sales tool for property developers and marketing agents in the past. To cement a sale you can't rely on a buyer's imagination to see what a property will look like beyond the plans. Renders showcase what a property will look like complete with photo-realistic furnishings, landscaping, lighting, façade, and room navigation. Like a display home, 360° render virtual tours allow buyers to walk through a home, but in this instance, they can do so from anywhere. They can integrate themselves into a property in their own space, at their own pace. Plus, using Additional Outputs in a virtual tour, buyers can toggle between different designs, colors, styles, and options. Here is an example of a 360° Render Virtual Tour: How can high quality renders benefit my real estate sales? As Solid Ground Home Builders and their marketing agent Charles Nitschke recently discovered, using renders to sell your property is a no-brainer. BoxBrownie.com's business expertise brought to renders has made them more affordable than before without compromising on quality. Plus, a quick turnaround means a quick to market strategy is available. Charged with selling a land and home package in Spokane, Wash., Nitschke ordered four internal 360° renders, and two static external renders to display the front and back elevations of the unbuilt home, plus a 3D floor plan with furnishings. This provided an affordable solution to "build” a quarter of the house, virtually giving the agent 90 percent of what they needed to go to market. They also received a virtual 360° tour link to embed and share on the listing—a speedier solution for display homes to allow potential buyers to walk through. With a two-week turnaround on the 3D renders, the online listings were up quickly and the builder had their first contract within 72 hours. To date, they have since contracted four more sales from their 3D render listing. Why should I use 360° renders? 3D renders provide a photo-realistic image of an unbuilt home, allowing you to market the intangible. By bringing the property to life with high quality imagery, BoxBrownie.com renders are an extra tool in your go-to-market strategy that are much more affordable than previously realised. Making the step up from static to 360° renders is a small increase pricewise, but a big step up for market interest. With complimentary 360° virtual tour creation and hosting thrown in, you'll be top of the class on MLS and listing sites who now offer a "search by virtual tour” filter. There is no need to create a 360° render of every room to take advantage of showcasing with a virtual tour. The use of 3D renders in development marketing is proving to be the most successful way to sell a property off the plan. If you want to learn more about BoxBrownie.com renders and how they can increase your property marketing capabilities, register here and our Expert Renders Team will be in touch. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on November 30. Click here to claim your free virtual staging edit.
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Which Marketing Channel Is Right for Your Goals?
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How to Get Search Engines to Come Crawling Back
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses how SEO helps your real estate website attract more traffic and better quality leads. Whether searching for a sales associate or going on a house hunt, most people start their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but SEO's complexity means that not everyone understands it. Let's look at these SEO tips to help your business attract more traffic and better quality leads.
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Do You Have a Transaction Management Solution? 1 in 3 Agents Don't!
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5 Real Estate Shortfalls and How to Avoid Them
Every real estate agent knows that you never want to fall short when it comes to working with your clients or gaining new ones. You want to do your best to get an edge, get noticed, and get that listing. Using RPR, your NAR member benefit, can certainly help you do that. RPR gives you access to data, tools and property reports that can help you "wow" your clients and close more deals. Here are some tips on how to use RPR and how to easily avoid some common real estate shortfalls.
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Five Fall Photo Faux Pas
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7 Ways to Simplify Your Real Estate Website to Increase Lead Generation
Marketing and psychology go hand in hand. As a real estate professional/marketer, you've probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn't do research because they rely on you, an inspector that misses the attic because it's probably good, or an agent that doesn't persistently follow up with a lead because it isn't good. Many of these behaviors are caused by human's natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.
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Are Electronic Signatures Legal?
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11 Ways to Increase Facebook Likes as a Real Estate Agent
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?" Any great networker will tell you it takes effort and strategy to build a robust Rolodex. Increasing your Facebook likes is no different. But as a real estate agent, you have an advantage. You have highly valuable information about the housing market and you have great visual content that is easily shared on social networks. Increasing your Facebook likes involves utilizing this information in clever ways. To get you started, we've listed below 11 ways to increase Facebook likes as a real estate agent.
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Are You Marketing New Construction Homes Correctly?
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
As a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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9 Traits of Wildly Successful Agents
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How to Easily Share Matterport Videos on TikTok
It's no secret that TikTok usage has exploded, especially as people have been sheltered at home and looking for ways to connect with each other across the world in entertaining and human ways. But TikTok is more than just a place to connect, it's also a place to share and show your creative side, with hilarious commentary, effects, music, and sounds. One of the most popular categories on TikTok are the #VirtualTour spaces that are being shared, where people show off their room, apartment, house, or office—and even RVs. The creativity is super fun to experience!
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7 Advanced Strategies to Grow Your Real Estate Business
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
Charlondra Thompson is a Realtor and Associate Broker with KW Commercial/Keller Williams Urban in Dallas. She started out as a residential agent, but quickly made the transition to the commercial side of real estate because of her business connections and corporate network. She was introduced to RPR about a year and a half ago through her local and state association, where she was encouraged to take some beginner classes and learn about the available reporting tools. This is where she learned that she can access RPR (through Deep Links) when she logs on to her MLS. "It just pops up!" says Charlondra.
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Our Top 10 Most Read Articles of September
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The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?
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Wealth Building Strategies for Real Estate Agents
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads.
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How to Take Professional Photos on Your iPhone or Android Phone
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Guidance for Open Houses During COVID-19
We are living in an unprecedented time. To say it can be difficult to know what steps to take right now when it comes to holding open houses during COVID-19 is an understatement. It's no secret: open houses can make all the difference when it comes to closing a sale, so it is understandable that you and your clients are still inclined to want to have them. The question of this era: is it still safe to have them? This question is plaguing agents across the country. So we have gathered some of the best guidelines we've encountered for hosting open houses during COVID-19.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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Tips for Real Estate Agents: Engaging Your Sphere of Influence with Personal Touches
What really sets one agent apart from the next? How can you try to make sure your clients texts you when they need to make a real estate change, and not your competitor? While lead generation is super important, so is making sure that the clients you do have are happy and ready to send more business your way. Try adding personal touches to each encounter you have with your client--because business, actually, is very personal. Get started with these tips for real estate agents on engaging your sphere of influence with personal touches that will build the bonds of trust and friendship needed to generate referrals and keep clients coming back to you.
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How Much Time Can You Save with a Transaction Management Solution?
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Friday Freebie: The 'Secret Sauce' to Online Lead Generation
Are your lead generation efforts leaving you hungry for better results? Maybe you're putting in too much work for too little reward, or maybe your campaigns just aren't coming together the way you envisioned. Whatever the case, we've got the recipe to spice up your sales funnel. This week's Friday Freebie will show you how to stand out from the crowd, build a successful pipeline, and drive conversions. Read on to learn more! Download a free copy of 'Lead Generation Secret Sauce,' courtesy of Elevate There are a lot of ingredients in a successful lead generation campaign. Fortunately, the marketing experts at Elevate have laid it all out in a new guide that's free to RE Technology members. The guide is packed full of easy-to-implement tips, tricks and strategies, as well as a bunch of special offers to jumpstart your online lead generation. Here's a quick look at what you can expect when you download this free guide: The misconceptions and realities of online lead generation An overview of a successful real estate lead conversion funnel The best platforms for online marketing How your CRM can help An example workflow for new leads More free offers to kickstart your online lead gen And more! Ready to get started? Download this FREE guide to learn the 'secret sauce' to lead generation today!
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How to Stay Safe: Agents Share Their Top Safety Tips
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Your Ultimate Guide to Being a Top Real Estate Agent
Becoming a top real estate agent isn't always about having the best looking photo on your lawn sign or getting a secret resource to send you hundreds of leads every month. It isn't even about being born with the skill to negotiate great deals. Becoming a top real estate agent is, in fact, about acknowledging the requirements of the job and then equipping yourself with the right tools to excel at what you do. It's not easy to become a top real estate agent. But it's not impossible either.
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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
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Do You Need an Assistant or a Transaction Coordinator?
As your client base grows, so should your overall operation. It's the nature of business, and trying to do everything alone could actually hurt you, and your business. Hiring a general assistant or outsourcing virtual transaction coordinator services are two options that can quickly grow your business without breaking the bank. The difficult part is deciding which option is a better fit for your business. Take your time to evaluate the pros and cons of each, and decide which would be better for the long-term growth of your business. To help out with your decision, we have gathered some of the most prominent pros and cons of each.
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Video for Real Estate Agents: What to Do If You're Camera Shy
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How to Create a Virtual House Tour
It's every real estate agent's dream--a property with a breathtaking view that absolutely blows the socks off your potential buyers. But what happens when you're creating a 360° virtual tour and all the spectacular window detail is blown out and not clear in the photos? In this tutorial, we will show you how to create a virtual tour without losing the window detail so you can showcase the property in the most accurate light possible. How to Set Up Your 360° Camera For this tutorial, we will be using the Ricoh Z1 and we will be taking bracketed shots to ensure we can capture the breathtaking outlook without losing both the internal and external focus. By using the bracketing technique, we will be capturing many different exposures which we can then blend together using our 360° Image Enhancement service. If you'd like to learn more about what bracketed images are, you can check out our previous blog here. In this case, we will be programming each bracket manually, and below is a list of the settings we will be using. Pair your 360° Ricoh Z1 camera with the Theta app, which is available on both the App Store and Google Play. Select the "cog" icon in the top right-hand corner Set the Shooting Method to "Multi Bracket" Set the Self-timer to "10sec" Set the File Format to "JPEG" Next, your image size should be set to "670x3360°" (or the highest number possible on your device). Please note, this can't be changed in multi-bracket mode. Once you have adjusted these settings, simply select "Done" in the top right-hand corner Then, click the "+" button to set your first bracket Set the Aperture to 5.6, Shutter Speed to 1/3200, ISO to 100 and WB to 5600K, then simply select "Done" You can then repeat steps 8 and 9 so you finish with seven brackets at the following shutter speeds Shutter Speeds: 1/3200 1/1250 1/640 1/320 1/160 1/50 1/13 Now each time you take a photo, it will shoot seven photos automatically at the different exposures that you have programmed here. It's important to note when taking your brackets, some of the images will likely be completely over-exposed. This is normal, and the reason for this is we have tried here to create a setting that will capture enough brackets when shooting in almost any environment. This includes a really bright sunny day right through to a dark basement. Unfortunately, the Ricoh Z1 doesn't use a light meter when bracketing, so it's up to us to try and guess the exposures that will allow us to capture the property in full detail. Shooting Brackets with Your 360° Camera Now that your camera is all set up and configured, it will automatically capture seven shots each time. Once you are ready to begin shooting, you simply need to select the shutter next to the camera and hide so you are not captured in the shot. The Wi-Fi range on the app may not be fantastic, so try to find a hiding spot not too far away from the camera itself when taking the shots. As the camera captures the images, be sure to check the results via the app on your phone to ensure all the spectacular detail outside the window is being captured. Don't panic if it takes you a few tries to get the exact settings required to shoot a property on your 360° camera. This is completely normal, and once you have the configuration correct, it's easy and fast. If possible, try and shoot the home at midday, which will ensure the sun is overhead rather than shining directly into the camera. This is even more important when capturing outdoor areas to limit solar flares on the camera lens. As with most real estate photography, always have the blinds open, turn all the internal lights on, keep the camera as close to eye level as possible, and ensure the home has been prepared properly prior to starting the shoot. If you'd like to learn more about preparing a property for the shoot, you can download our free Pre-Photography Checklist. It's always best to remove any unnecessary items from the room, but if this isn't possible, we offer Item Removal and Virtual Staging for 360° images. Conclusion Capturing professional 360° images doesn't have to be hard or time-consuming. By using these bracketing techniques, you can ensure your virtual tours stand out from the crowd and showcase the property in the best light every single time. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit. To view the original article, visit the BoxBrownie.com blog.
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Real Estate Porn and Floor Plans
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8 Ways for REALTORS to Get Home Safely
The National Association of REALTORS (NAR) is at the forefront of promoting agent safety in the real estate industry every day. Each September, NAR shines a spotlight on agent safety and well-being and its tenets of REALTOR®Safety: knowledge, awareness, and empowerment.
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Why Do Good Agents Get Bad Reviews?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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5 Branding Secrets Every Real Estate Pro Should Know
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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How to Shoot Real Estate So It Attracts More Buyers
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
There are a lot of moving parts and pieces to developing and executing a successful marketing strategy, and many real estate agents can easily get overwhelmed by a constantly revolving door of what you should—and shouldn't—be doing. Luckily, there's a great series from the marketing minds at Elevate designed to help you kick off your week with an easily consumable dose of marketing insight, led by one of Elevate's top trainers, Miles Greer. Streaming across Elevate's social channels, Monday Morning Mentor allows agents to dial in on Monday mornings for a 10-minute "brain dump" from Miles on a variety of topics like website SEO, email marketing, creating boosted posts on Facebook, virtual open houses, and much more. Not only does Miles speak in simple, laymen's terms (a.k.a., NO technical mumbo-jumbo), he also breaks things down into easily actionable steps to help you accomplish the goal of the week. With over 20,000 viewers a week on Facebook alone, it's clear that the Elevate Marketing Team is delivering much needed content to their real estate audience. Check out a few episodes: "Boosting Your Facebook Posts" "#Hashtags for Marketing" "What separates YOU from all of the other agents in your market?" Want more Monday Morning Mentor? Just pick your favorite social channel: YouTube Facebook Instagram Twitter LinkedIn TryElevate.com.blog To learn more about Elevate's Marketing Services and CRM: Request a demo Visit TryElevate.com
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How to Showcase Your Professionalism in a Virtual World
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Win More Listing Appointments with Facebook Ads
Most agents view Facebook advertisements as an effective lead generation tool. And why wouldn't they? Not only is Facebook a cost-effective advertising platform, especially in comparison to online real estate marketplaces, it's also where American consumers spend the vast majority of their leisure time. Just look at these statistics:
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27 Real Estate Statistics You Should Know and Understand
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Proven Tactics of Real Estate Super Producers
What does it take to be one of the most successful real estate agents in the country? Joe Sesso, the Executive Director of Sales Marketing for Homes.com, delved into the Secrets of Top Selling Agents archives and discovered four common themes that industry titans such as Howard Brinton, Tom Ferry, Alexis Bolin, Michael Maher and 11 others have used to build amazing real estate businesses. He outlined these themes and shared some of their tips in a recent webinar, which you can view here, or purchase the book for more profitable business tips!
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Your Survival Guide to Attending a Virtual Conference
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5 of the Best Real Estate Coaches in the Business
The best real estate coaches are known for their success and expertise in the industry. They share their methods and tactics with you in order to help your business grow like never before. Real estate coaching would benefit any agent, but especially one who is committed to the success of their business. If you value continued education and training in the real estate field, coaching is one of your best avenues to attain that. Begin your journey of growing your business, and furthering your real estate knowledge today by considering one of these top coaches to guide you.
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5 RPR Report Customizations You May Not Be Using
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How Can Agents Compete in a Hot Market? Tried and Tested Tips to Get Noticed in a Crowded Marketplace
In a hot market, competition among real estate agents is fierce. Now more than ever, home buyers and sellers expect agents to be omnipresent, both online and in-person. Competition brings out the best in your fellow agents and can make it even more challenging to stand out. Making the first connection with a seller or buyer is, thus, critical. According to the 2019 National Association of Realtors Report, 75% of buyers only interview one real estate agent, and the same percentage of sellers only contact one agent. How do you stand out so that you can be that first point of contact for sellers and buyers?
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Real Estate Essentials for New Agents
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8 Tips for an Agent Safety Month Unlike Any Other
Agent Safety Month hits a little different this year, doesn't it? Not only must you contend with the usual hazards of your job, but the coronavirus pandemic has brought an additional set of health and wellbeing worries. To say it's been a tough, tough stretch is an understatement. While we look forward to better days on the horizon, we'd like to offer some tips as well as highlight some features available on the Homesnap Pro app that can help keep you safe today.
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Effective Real Estate Marketing in the COVID Era
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3 Easy Ways to Help Your Clients Get Comfortable with eSigning
Lack of trust is pervasive in our culture today. Only about half of all Americans trust businesses overall, according to the Edelman Trust barometer. And two-thirds of Americans worry technology will make it impossible to know if what people are seeing or hearing is real. As a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways? One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: "What's in it for me?" A terrific example is electronic signatures. According to the National Association of Realtors 2020 Member Profile, fewer than one out of 10 agents "rarely or never" use eSignatures. Nearly a third of all agents use them daily or every day, especially those agents using a transaction management program such as Form Simplicity. But that does not mean that every client is comfortable with eSigning. Research shows that younger people adapt to technology faster than older people. It's partly a result of familiarity, but younger people are also predisposed to finding the benefits that technology brings to their lives because of that familiarity. When it comes to eSigning, agents may find that their younger clients readily embrace it, but older clients may not be as trusting of this technology. Here are three things you can do to help clients become more comfortable with eSigning. 1. Educate them. A lack of information is often the root of mistrust. Share with your clients the fact that eSigning has been around for two decades! The Electronic Signatures in Global and National Commerce (ESIGN) Act was passed in 2000 to provide a consistent standard for electronic signatures. The ESIGN Act ensures that digital signatures have the same legal status as traditional wet ink signatures in the U.S. As Bob Goldberg, CEO of the National Association of Realtors notes, "E-signature revolutionized the real estate industry by creating a faster, more accurate and transparent transaction process. Instead of wading through mountains of paperwork, Realtors can spend more time advising clients and remain confident they're satisfying legal and compliance requirements." 2. Explain the WIFM. We all know eSigning helps agents work more efficiently, but what about the benefits to your clients? First, eSignining is a no-contact process. Clients can sign from anywhere – remotely, and securely and do not need to be face-to-face with anyone. It also saves your clients time. You are not interrupting their schedules or chasing them down for a signature. And your clients don't have to run around town to meet with a Notary in person to sign. Clients need to know that eSigining also speeds up their transactions. Costly delays are avoided with eSignatures. Plus, there are less errors with eSigning. For example, with Form Simplicity, when a client signs their documents electronically, they will never miss a spot to initial or sign. These smart forms have built-in validations to make sure your clients won't have to come back to sign a form they otherwise could have missed. 3. Describe how safe it is. How safe and secure is an eSignature? We are talking bank-grade security. The technology used makes a digital signature more secure than a wet signature. Electronic documents with digital signatures protect your clients against fraud. That's because eSigning creates an audit trail as each eSignature is time-stamped thoroughly. And the electronic documents signed cannot be tampered with. Call it extra-strength security. So, the next time you have a client who mistrusts technology or isn't particularly comfortable with the idea of eSigning, help educate them about why this will be better for them by explaining what's in it for them. You can learn more about the benefits of Form Simplicity, a transaction management program that offers built-in unlimited eSigning, at formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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SEO for Real Estate 101: Link Building
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Restream for Real Estate: How to take a home showing live everywhere
Real estate is a corner of the economy that has been largely spared from the economic impact of the COVID pandemic. Low interest rates, federal economic support, and the spirit of wanting to be a homeowner in uncertain times have led to massive expansion and record setting transaction volume. But we must think of safety first. Many buyers are purchasing homes subject to viewing and inspection. In other words, buyers are submitting offers sight unseen. The belly of homebuyers today are relying on livestream showings. It's a simple concept. An agent turns on their camera phone and walks through the house talking and pointing the camera.
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16 of the Best Real Estate Memes of All Time
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based. What better way to show off your latest listing than photos? But Instagram isn't quite like other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Are You Working Too Hard to Get Easy Leads?
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Top 10 Most Popular Articles of August
Real estate professionals are frequently the targets of sales pitches--to buy the latest app, software program, or marketing platform that will help them build their businesses. But you know what's refreshing? Things that are free. Judging by last month's top 10 articles list, it looks like plenty of you agree. In August, three of our top 10 articles highlighted free resources (articles #4, #8 and #10). Article #6 also listed several free sources of public real estate data, as well as a handful of paid data sources. What else were real estate agents and brokers reading last month? Check out our list of RE Technology's 10 most-read articles of August below! 1. Consumer Smart Locks vs. Electronic Lockboxes‍Consumer smart locks and electronic real estate lockboxes both allow access to a home. While these two products may seem similar, they're designed for two distinctly different uses. Let's examine how smart locks compare to electronic lockboxes in managing access for a home that's listed for sale. 2. Tips to Reduce Your Chances of Getting Sued as an Agent‍Lawsuits are a concern for many professionals, and real estate agents are no expectation. Lawsuits quickly become very costly, and even if you are found to have not committed any fault, they can still harm your business. So taking some tips to reduce your chances of getting sued as an agent could end up saving your reputation, as well as thousands of dollars. 3. Is Now a Good Time to List? 5 Reasons to Give Concerned SellersSelling a home has changed dramatically over the past few months. It's no longer as simple as signing documents and getting the space ready for a photographer to grab awesome photos. The question on every seller's mind is, "Should I sell my house right now?" The answer may surprise them. Now may actually be a great time to sell a residence and here are some of the reasons why. 4. Friday Freebie: Lead Generation and Marketing Budget Calculator ToolHas your real estate sales funnel been derailed by COVID-19? How about your budget? Everyone's been thrown a bit off by the pandemic, and most of us need to reevaluate the goals we set for ourselves at the beginning of the year. If you need help getting back on track, this week's Friday Freebie is for you! 5. How to Shoot Real Estate with Only an iPhone 11‍You really can shoot real estate using just the iPhone 11. This latest release from Apple features an awesome wide-angle lens that is simply insane and, when paired with the CameraPixels PRO app and HDR Image Enhancement, it can really help set your property marketing apart from the rest. 6. 17 of the Best Public Sources of Real Estate Data‍Real estate is one of the most data-consuming businesses in our world today. There are several public sources of real estate data in the US, most of which are free. These sources of data are essential to the success of real estate marketing and development strategies. Let's dive in. 7. 7 Huge Mistakes Real Estate Agents Make on YouTubeThere's no reason why real estate agents can't get a piece of the YouTube action to generate leads and position yourself as a thought leader. But don't post blindly. Get ready to harness the power of video and start using YouTube effectively with these best practices. 8. Social Media Marketing 101 Guide [FREE Download]‍Ever wonder what are the best days of the week and times of day to post on different social media channels? Looking for ideas about different types of content? This all-inclusive guide to all things "social media" answers these questions—and it also includes a four-month content marketing calendar to help you give your online marketing the kickstart it needs! 9. First-Time Homebuyers Are Dangerous: Fact or Fiction?Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time homebuyers are not worthwhile? 10. Friday Freebie: Virtual Staging + 4 Bonus Listing Photo EditsListing a looking little lackluster? Whether your latest listing is vacant or the outdated decor of the current owner isn't exactly drawing in the buyers, there's a quick and simple solution. Even better? It's wallet friendly.
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5 Resources for Realtor Safety Month
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3 Things Today's Consumers Expect from Real Estate Agents
Consumers still find plenty of value in working with real estate agents. In fact, 89 percent of buyers in 2019 purchased their home through an agent or broker. That's because the type of qualities good agents bring to the table—experience, deep market knowledge, and the ability to be ahead of the curve—are just as valuable to clients today as they were 10 or 20 years ago. The only difference is how they prove these things to prospects. So, with that in mind, here's a look at what consumers expect from real estate agents today—and how to ensure you're the one they chose to work with: Past successes and happy clients Who wouldn't want to work with a real estate agent who has a proven track record of success? The challenge, though, is conveying that information to prospects. After all, even if someone sees your ad on Facebook or hears about you from a friend, they'll still Google you to decide for themselves. Therefore, the number one action agents can take is to maintain a strong Google business profile. Think of it as Google's quick-load version of your resume and references. It contains your contact information, a bio, posts that highlight your listings and deals, and reviews from past clients, colleagues, friends, and family. Market knowledge You know you have expertise in the neighborhoods you specialize in, but how do you communicate that deep market knowledge to prospects who find you online? There are three main places to do this: your digital advertising, your Google business profile, and your website. Each of these spaces will show your audience a different side of your professional expertise. First, your digital ads can illustrate your expertise in two ways: Run a listing advertisement for your recent deal or newly listed property. This is a "show, don't tell" way to communicate your expertise. Promoting your current work, whether a listing or a deal, shows that locals trust you as the local expert to represent them. It also indirectly signals that you're an active, successful agent. Because those who aren't wouldn't have a budget to spend on advertising. Turn the camera around and actually tell your audience what you know. Use a video ad to talk directly to buyers and sellers. Tell them what you know about the neighborhood, recent housing trends, or give them a tip that proves you know the market well. Second, after potential buyers and sellers see one of your ads, they'll often turn to Google to learn about you. Make sure all the fields in your profile are filled out. Provide as much content in your bio as possible. Tell consumers who you are, define the areas in which you do business, and talk about the niche you specialize in. Post new content regularly, too. You should always include your latest listings and deals, but it's also recommended to mix in posts that illustrate your market knowledge, whether you answer a frequently asked question or explain an interesting market stat. And, finally, third: Prospects who are still curious will click into your website to dig a little deeper. Tell them who you are on the main page and on the About page. Offer a CMA tool for sellers and a market newsletter to buyers. Include a lead capture form with a compelling call to action (CTA) so they can contact you directly if they're ready to talk further. Digital savviness In today's digital-first world, all aspects of the home-buying journey can be conducted online, from the home search to the closing appointment. Consumers want to work with an agent who maintains that pace. This is true for both buyers and sellers. The best way to demonstrate your digital savviness to buyers is to have a robust online presence. Catch their eye with a scroll-stopping ad on social media. Wow them with your "resume and references" on your Google business profile. And present a professional, mobile-responsive website with built-in real estate functions. When it comes to tactics, sellers expect digital advertising to play an outsized role in your marketing efforts. Given how much time consumers spend on Facebook, Instagram, Google, and Waze, it's simply become status quo to publish listing ads on these platforms. Beyond saying you'll advertise on these sites, you need to show proof that your past ads have generated positive results for your clients. The best way to do this is by showing performance reports from past successful ad campaigns. You can generate these for free when you run Homesnap Pro Ads and even schedule them to send to your seller on a regular basis to keep them updated on your marketing efforts. They include key metrics like views, clicks, leads, and more. You can even automate your digital advertising with Homesnap Concierge, a fully managed advertising platform, and lead qualification service. That way, you'll never have to worry about the minutiae of promoting a listing; Homesnap will automatically publish ads across Facebook, Google, and Instagram for you. You can even run Coming Soon ads to gather leads for your new listing before it actually hits the market. To view the original article, visit the Homesnap blog.
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How to Sell a Property in 7 Days
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Lead Nurture Basics for Real Estate Agents
Is your real estate business set up for longterm success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they're just the bottom of a well thought-out lead funnel. Many of the leads you'll receive may be three months, six months, or even a year or two away from transacting. But if you plan to still be in real estate when their time comes, those leads are still incredibly valuable.
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Delta Media Makes a Case for a CRM that More Agents Will Use
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What Are You Selling?
"What are you selling to prospects?" is a question I enjoy asking groups around the country. The typical answer is "myself." However, this mindset limits an agent's ability to increase the size and profitability of their business. Let's discuss how to elevate client experiences and create work-life balance at the same time. When you sell yourself, you create an expectation with your clients that you will be personally involved in everything. This limits your ability to grow because there's only one of you. More importantly, it limits your ability to take time off.
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4 Essentials of Branding For Real Estate Agents
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Website SEO Tips
Bondilyn Jolly, VP of Marketing at Elevate, interviews CJ Hays of Agent Reputation on his top tips for driving amazing SEO on Google. If you are looking for your website "to be found" on Google searches, tune into this discussion on tactical blogging, original content, IDX indelibility, reviews and more. CJ packs TONS of great tips into 14 minutes, so be ready to hit the "replay" button! Want MORE great website SEO tips? Download Elevate's FREE "Website SEO Guide" at: TryElevate.com/websiteseoguide/
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Blog Writing Tips for Realtors
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Consumer Smart Locks vs. Electronic Lockboxes
Consumer smart locks and electronic real estate lockboxes both allow access to a home. While these two products may seem similar, they're designed for two distinctly different uses. Consumer smart locks are becoming more prevalent on homes, especially on properties with higher price points. Many consumers are finding they're a good source of convenience for things such as deliveries, children in the home needing access after school when the parents are at work, or simply avoiding the need to carry house keys. These products are readily available online, as well as at home improvement stores, and are relatively easy to install. Priced anywhere from $150 to $250, they're an up charge from a traditional lockset. There's no doubt that the number of homes using these products in the future will continue to increase. REALTORS® often ask how this new technology impacts the need for electronic lockboxes.
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How to Shoot Real Estate with Only an iPhone 11
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Women in Real Estate: From Tours to Detours to 3D Tours
Women have been in the real estate game since the late 1800s. This long line of strong working women has seen it all, or at least a good part of the all when it comes to pay gaps, glass ceilings, "the good ol' boys club," and more. Women have succeeded in making the real estate industry one of the best professions to build a life from, but it has not been without trials and tribulations along the way. There are still a few obstacles that require close attention, diligent planning, and more than a second thought. Here's the good, the bad and the ugly, and "what to do about it now" situations that every female Realtor needs to pay attention to. How Safe Is It to Be a Woman Realtor? Back in the day, a cold call was exactly that—pick up the telephone and try to persuade the person on the other end to meet up to discuss the possibility of listing their property for sale. Showing up to tour an unfamiliar home was the only way to get a listing. Every lesson about not talking to or meeting up with strangers was tossed out the window at this point. The way to sign the deal was to arrange a time and arrive at the alien residence ready to measure up the place. Listing signed, good job, next order of business, an open house or two, and schedule showings with some anonymous callers. But what about safety? Technology, like 3D tours, virtual tours, and accurate floor plan tools, did not exist when many women began their real estate careers. It was and still can be a scary, often life-changing experience to encounter stranger after stranger just to earn a living. Fortunately, today there are better ways to pre-qualify a buyer and limit risks. So how do women real estate professionals protect themselves from the possibility of assaults while performing their duties? Start with a facelift. Only use professional headshots on business-related accounts like Facebook, Instagram, Twitter, and other online media. You don't want to attract unnecessary attention, which does not drive business. Use the online platform for what it is designed for – real estate marketing and virtual tours. Share the Focus with a Real Estate Photographer Hiring someone to do your real estate photography can help prevent some risky situations. Square footage calculations, floor plans, and 360° tours can all be done during the photoshoot for your listing. Consumers get online access to all the specifications about a particular property without ever having to set foot in the home. Virtual open houses are a perfect way to showcase a home without having to sit in an empty space by yourself for the better part of the afternoon. Statistics show that sitting in an open house alone can be unsafe and often dangerous. Always consider safety in your working environment whenever possible. Work in teams, notify someone of your whereabouts, make sure your communication devices are sending/receiving correctly, and speak up if you feel uncomfortable in any situation. Given the challenging circumstances, you may ask yourself why women outnumber men when choosing real estate as a profession? The Glass Ceiling Is a Moonroof. If You Choose to Open It, The Sky's the Limit. According to NAR, women make up 67% of all Realtors, and the typical age is 54. That means there are about 1,300,000 women Realtors as of 2020. Why do women find the profession of Realtor so attractive? Perhaps the flexible schedule, high potential earnings, and the challenges of the industry are a big draw for them. Real estate careers offer opportunities to work alongside peers, both male and female, without having to struggle with the pay gap that many industries face today. Because the income is based on commissions, and commissions are determined by dedication to the profession, the only real competition is against yourself. The sky's the limit because, in real estate, the glass ceiling is actually an opening moonroof. When real estate courses were developed many years ago, everyone was taught how to create floor plans, add room dimensions, and use square footage calculations correctly. With current property tech tools like virtual tours, 3D tours, and some excellent real estate photography, it is much easier today. Armed with the most accurate measurement tools of the trade, being your own boss and sharing your experiences with other women leads to a fulfilling career individually, as well as collectively. Women have come a long way since 1910 when the first woman officially was permitted to join the National Association of Realtors. Today, there are some great organizations like the Women's Council of Realtors that champion women in the real estate profession. Female Realtors certainly have traversed some steep boundaries to get where they are today and have an equal playing field in real estate. Whether working in left field, right field, or center field, it's the collaboration, inspiration, and dedication that make all the difference. To view the original article, visit the iGuide blog.
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The One Thing You're Not Doing to Boost the Performance of Your Google Ads
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Instagram 101: How to Successfully Build Your Business in 20 Minutes a Week
Instagram. If you have not tried it yet, it is one of the most fun and engaging social media platforms today. It is underutilized by real estate agents and is a great way to grow your business. The United States is the largest user of Instagram. The current forecast is that by 2023, this photo and video sharing app is projected to reach 126 million active users in the United States alone. There are an estimated 1 billion Instagram monthly active users worldwide.
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Hacking, Scams, and Viruses: 4 Effective Ways to Work from Home More Safely
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Friday Freebie: Virtual Staging + 4 Bonus Listing Photo Edits
Listing a looking little lackluster? Whether your latest listing is vacant or the outdated decor of the current owner isn't exactly drawing in the buyers, there's a quick and simple solution. Even better? It's wallet friendly. Find out more in this week's Friday Freebie. Free Virtual Staging Edit and 4 Bonus Listing Photo Edits, courtesy of BoxBrownie.com Your listing photos are the first things buyers see—and the first thing that draws them in. If your photos leave something to be desired, it can result in everything from lower offers to higher days on market, and even to a listing that doesn't sell at all. But sometimes it's not the photography that's the problem—it's the subject of those photos. That's where virtual staging comes in. Like real-world staging, virtual staging adds appeal to a home by adding attractive furnishings and decor. And because it's all accomplished digitally, virtual staging is substantially more affordable than traditional staging. Now RE Technology readers can try virtual staging for themselves—at no cost. For a limited time, BoxBrownie.com is offering our readers a free virtual staging edit, plus four bonus photo edits. Here are just a few ways virtual staging and photo edits can benefit your listings: Affordably stage both vacant and occupied listings Help buyers envision different uses for a room—e.g., digitally transform a bedroom into a home office Reduce clutter caused by the current occupant's belongings Remove seasonal items like Christmas or Halloween decorations Optimize your listing photos for color, composition, and more Transform daylight shots into warm, attractive twilight shots And more! Ready to get started? Claim your FREE virtual staging edit and bonus photo edits now!
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7 Huge Mistakes Real Estate Agents Make on YouTube
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Close More Real Estate Deals with Text Messages
It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals. At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot." So what's the answer? Start text messaging! Texting is one of the most effective ways to cut through the noise and ensure that your message reaches your prospect. There are many different ways that you can use text messaging to close more deals. Here are a few ideas to help you get started. Use Keyword Ads Even if a prospect has your business card with all of your contact information, there's a good chance that they'll forget or just put off reaching out to you. You can get around this barrier by creating ads that prompt leads to text a single keyword to a designated phone number. This makes it easy for people to make the first move while also opting in to receive your messages. Even better, using unique keywords gives you the ability to segment your leads by interest, so you're only sending relevant information. Text Closing and Listing Updates You take pride in helping your clients through every step of the process. However, it's challenging to stay on top of things when they don't see your messages. Nowadays, people get so many emails that it's easy for even important messages to get lost in the shuffle. However, it's much less common to miss a text message. Using text messaging to send important information about new listings or requests for the client to complete paperwork will make you a more effective real estate agent. Not only will this help you close more deals, but when clients see how proactive you are, they'll be happy to send you referrals. Send Scheduled Reminders It's no fun when a prospect forgets to show up for a scheduled appointment or showing. Sending scheduled reminders decreases the chances that this will happen and makes it easier for them to text you back if something has come up, and they're not going to make it. This will save you time and frustration and streamline your closing process. Ask for Reviews Studies show that 91% of people read reviews, and 84% trust the reviews they read online as much as a personal recommendation. One of the best ways to make sure you're a top-rated agent is to ask for reviews shortly after the closing. Increase the chances that your clients will follow through by texting them a link to submit a review. You can send the same message to multiple clients at once, simplifying the process for you and them. It's a win-win! Ready to Get Started with Text Message Marketing in DeltaNET 6? We Can Show You How! If you're ready to get started with text message marketing, contact us. We'll help you set up your system and create a perfect marketing plan for your individual needs. You'll be surprised by how quickly this simple move will improve your closing rates and contribute to your bottom-line. To view the original article, visit the Delta Media Group blog.
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3 for 3 Listings: What Makes This REALTOR Hit Home Runs
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First-Time Homebuyers Are Dangerous: Fact or Fiction?
First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after. This trend has been hotly debated as the rise of the millennial homebuyer has spurred some interesting opinions. Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time homebuyers are not worthwhile? In this post, we get into whether or not first-time homebuyers are an asset to your real estate career.
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How to Create a Virtual Tour
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Website SEO Guide [FREE Download]
Want to increase your website rankings on Google? Download this FREE GUIDE for tips, tricks and strategies sourced from website experts across the industry. Did you know that 93% of home buyers run online searches for listings, agents and information during their home buying journey? This is why it's so imperative for real estate agents to have a strong web presence, so that when someone Googles "Real Estate Agents Near Me," there are options in the top search results other than the big portals. We know, we know...this is easier said than done. SEO is NOT like it was 10 years ago. National companies own 80% of the front page in searches, which leaves real estate agents fighting for a first page position with only 2-3 available spots. So...what's the secret to building a website presence that's going to help drive good search engine placement? The experts at Elevate have created a fantastic FREE Website SEO Guide to help you take your web presence to the next level. Enjoy 13 pages of tips, tricks and strategies such as: the types of content you should blog about, optimizing your website, using meaningful and relevant URLs, embracing Google reviews, and much more. > DOWNLOAD GUIDE NOW The Website SEO Guide also features some special offers for real estate professionals, including a FREE website audit of your existing website so you can see what's working well and what can be improved, a FREE gap analysis for brokers looking to better understand the website offerings for their agents, and FREE daily marketing tips direct to your inbox.
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Not All Reviews Sites Are Created Equal
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Tips for Launching a Virtual Open House
With social distancing guidelines and regulations set in place by local governments, one thing that has taken a hit in the real estate industry is showings. Showings allow potential buyers to view a home that they are interested in. While agents are unable to show homes in person, they do have another opportunity to show listings virtually. To better understand how to conduct a virtual open house and what tools you need, we recently had Sue Pinky Benson and Barbara Betts on our Secrets of Top Selling Agents webinar program. Benson and Betts, both notable Realtors in the industry, came together on a live panel to share ideas on how to conduct the best virtual tour.
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Are your kids attending school from home? Safest ways to share your work computer
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How to Achieve Work-Life Balance Working from Home
Finding work-life balance as a real estate agent has never been easy, but now, with many agents working from home, it's even harder to draw a line between work and relaxation. Whether you find yourself working all the time or struggling to get started, here are some tactics you can try to help you create a better balance.
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Creating a Listing Presentation: 5 Tips to Help You Prepare
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A Step-by-Step Guide to Branding Your Business
Building a brand as an agent or broker is your footprint in the market to your consumer. Think about your company and what makes it unique. Is it your level of customer service? Your family roots? Flex into these unique aspects to make your brand feel fresh and new. Branding is an aspect of your business that should be moving with the pace of your business to allow your voice to be heard in more ways than just text. Stuck at home quarantining? Here are our tips to help you continue to build your branding strategy (and here's the best part—you don't have to be at the office to do it!).
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7 Ways Real Estate Agents Can Use Facebook Groups
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
As the business of real estate ramps up and takes off across the country, many REALTORS are looking to stand out and get an edge. And RPR is just the ticket. With it, you can deliver data and market information to potential clients on a dime. One RPR user recently reached out to us to explain how she's leveraging this NAR member benefit to her advantage as she successfully tackles the uptick of the delayed spring market. RPR: From "Wows" to "Why"
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