Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial
The average real estate agent is required to wear a lot of hats: sales guru, housing market expert, advisor, marketer, and more. Outside of hiring an assistant, how can agents take back some of their valuable time? Enter artificial intelligence. Since late 2022, real estate agents have been leveraging AI tools like ChatGPT to help them with a variety of tasks. Today, the power of AI has also been integrated into several top real estate apps. Today, we're going to introduce you to one of those apps. Constant Contact is a name synonymous with email marketing, but did you know it also offers social media and SMS marketing all in one place? Even better, Constant Contact now offers an integrated AI assistant that can write campaign messages for you based on just a few keywords. See it for yourself! RE Technology readers can try Constant Contact free for 60 days in this week's Friday Freebie. Read on to learn how to claim your free trial… Free 60-day trial of Constant Contact's AI-powered marketing tools Don't know what to say in that marketing email? Not sure if a subject line will catch your audience's attention? Let AI do the heavy lifting for you! Constant Contact's AI can even write variations of the same social post for each platform that you use. Additionally, Constant Contact goes the extra mile to ensure that your emails are delivered. When Google and Yahoo implemented email authentication requirements in February, Constant Contact stepped up to assist their customers. Watch Constant Contact CEO Frank Vella explain: Here's what you'll get in your 60-day free trial of Constant Contact: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Free up your time and make marketing your business easier than ever. Claim your FREE 60-day trial of Constant Contact today! Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing [WATCH] Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact [WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations

From Inbox to Income: How to Increase Leads and Sustain Business Through Your Email
In today's digital age, where communication is predominantly conducted through electronic means, having a strong online presence (from your website to having an impactful social media presence) is crucial. Mastering the art of email communication can be the difference between thriving and surviving. We've all heard that staying engaged with past clients is one of the best ways for real estate agents to nurture and grow their real estate business. The good news is that there are endless ways to do this — holiday cards, client appreciation events, personalized gifts, and touch-base calls are just a few. But what can move the needle, without using a significant amount of resources? The convenient tool that is accessible right at your fingertips, your inbox! Let's dive into how your inbox can become the powerhouse for nurturing leads and fostering repeat business. Although high-quality graphics and catchy subject lines are important – we're getting real about building genuine connections and making every email count. Your inbox isn't just a tool to nurture the relationships you have, it opens up a world of opportunity to generate new leads as well. Here are a few tips for how to increase leads and sustain business through your email. Tip #1: Reach out and stay in touch, even when things are quiet As a real estate agent, you understand how imperative it is to build connections and keep them alive. Even if your clients are happily settled, a quick email can jog their memory about the incredible service you provided during their house hunt. Who knows? Their Aunt Sally or co-worker might just be the next big lead for your business. By casually reaching out, you stimulate a memory of their interactions with you, reminding them that you helped them during an extremely stressful and pivotal time. Anyone within their immediate sphere of influence then becomes a prospective buyer or seller, capable of perpetuating further lead growth for your business. Tip #2: Utilize real estate email templates Email templates are everywhere. They're like your secret weapon in the battle against time-consuming tasks. With templates for everything from open house invites to community event newsletters, they're a lifesaver. Setting up a drip campaign with these templates can free up hours of your week, leaving you open for those last-minute showings or scouting out new markets. Impactful email templates also give ideas on how to set up an open house invitation, present housing market data, and generate buzz around your brand by using proven design and content strategies with your branding. Tip #3: Don't lose your human touch Authenticity is key. It doesn't matter if you use a template or craft an email from scratch, it's essential to connect with your clients on a human level. Reach out to clients on a personal level – ask about their day, throw in a few emojis, and show them the caring side of your business. Showing empathy, even in an email, is also a great way to build a positive connection. If you decide to use a template, try adding general interest information about home design, the buying process, things to do at home, or anything else that displays you as a thoughtful expert in your area, and ensure the human touch is always present. Tip #4: Engage your audience Don't let your emails become one-way broadcasts. Encourage dialogue and interaction by inviting readers to respond with questions, feedback, or inquiries about properties. You could also incorporate polls, surveys, and quizzes to better understand the needs and priorities of your readers. By fostering two-way communication, you can build stronger relationships and will continue to earn the trust of your audience base. Tip #5: Segment your audience and provide value-driven content Not all contacts are created equal, and treating them as such can lead to missed opportunities. Segment your email list based on factors such as location, buying or selling intent, and stage in the sales cycle. By sending targeted messages to specific segments, you can tailor your content to address the unique needs and interests of each group, increasing engagement and conversion rates. This will also allow you to provide valuable content to each segment. For example, you can utilize your IDX feed to showcase properties to buyers in your segmented lists. Tip #6: Measure and optimize your performance Like any marketing strategy, email marketing requires ongoing monitoring and optimization to maximize its effectiveness. Track key metrics such as open rates, click-through rates, and conversion rates to gauge the performance of your campaigns. Use A/B testing to experiment with different subject lines, calls-to-action, and content formats to identify what resonates best with your audience. By analyzing your results and making data-driven decisions, you can continuously improve your email marketing efforts and achieve better outcomes over time. Your inbox is a simple yet powerful relationship online tool. It's excellent for engaging established clients, prospecting new buyers/sellers, and just staying generally connected with the homeowner community. Have a strong online presence by having an effective IDX website, have an impactful social media presence, and master the art of email communication and your business will be well on its way to thriving. To view the original article, visit the IDX Broker blog. Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing 5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing Suite

SharperAgent

SharperAgent by Market Leader is a software offering real estate industry a marketing suite. In addition to having access to over 2,000 marketing templates, a subscription gives the user 24-hour online access to key marketing tools to help them achieve their goals. The software includes pre-built campaigns and a contact manager, designed to help make building a repeat and referral business more attainable. This software is offered in three levels. SharperAgent features include: 2,000+ templates; Contact manager; Online calendar; e-mail campaign and e-mail reporting.   Users are given access to the targeted library database of marketing content.  This includes over 2,000 pieces that can be e-mailed, professionally printed, or printed at their home or office.   With the Contact Manager subscribers can manage their database, organize contacts, and track the effectiveness of their marketing efforts. The online calendar allows them to schedule reminders and remember important dates, like anniversaries and birthdays. The drip marketing e-mail campaigns help users stay in touch with internet leads, clients, & prospects using custom or pre-built campaigns. The three levels of SharperAgent’s marketing software are: ShaperAgent SharperAgent Platinum Marketing in Motion  SharperAgent is explained above.  SharperAgent Platnium in essence combines both SharperAgent and Marketing in Motion.  It includes all the same features as SharperAgent, but it also includes the Marketing in Motion animated home shows. Marketing in Motion provides animated home shows, a contact manager, and e-mail reporting service.

AltosConnect

AltosConnect by Altos Research is an automated lead capture and drip email marketing solution for real estate professionals.  This report marketing tool is included in all Altos Research Premium and Professional subscriptions. With AltosConnect agents and brokers can automatically send their personalized market data reports to their leads, clients, prospects, and contacts. AltosConnect includes a contact form widget that an agent can drop into their website. They will need to insert a couple of lines of code.  After doing so this contact form up will be active on their site. When website visitors fill out the Contact Form, the requested market report is immediately sent and their contact information is logged into their AltosConnect database. How AltosConnect works: Add offline and online contacts to personal Altos Research account Choose which Personalized Market Reports to send each week

Position-Me

  Position-Me is a custom, lead-response email campaign offered by Happy Grasshopper to help effectively follow up with new leads and maintain old clients.  Position-Me works in a 4 step process: 1 - The AssessmentThe assessment stage presents a series of questions where you can respond in as much detail as you wish to help Happy Grasshopper craft a follow-up that is effective and tailored to your style. 2 - CreationNext, the positioning statement and follow-up campaign will be created where you will be updated on the progress and asked for feedback along the way. 3 - ApprovalIn the third step, you'll have the opportunity to weigh in on all the details of the campaign that has been created for you.  4 - DeploymentHappy Grasshopper will begin to work on composing and scheduling your campaign. Once everything is in place all you need to do is load your contacts and clients will begin to receive the communications. 

Automated Email Marketing System by Happy Grasshopper

Real Estate Agents have a problem. They’re always ready to sell, but people are very rarely ready to buy. Often, agents turn to email marketing to help solve this problem, but their messages focus on the needs of the sender. They send market reports, just listed & sold postings, or home buyer tips ... these could be helpful to someone who’s actively looking for a home. Otherwise? Not so much. Happy Grasshopper has a better way. Happy Grasshopper’s messages focus on the recipient. Instead of trying to sell to someone who’s not ready to buy, they focus on starting conversations that lead to deeper relationships. Our professional writers create engaging, conversation-starting messages & send them for you every 3 weeks. That’s 17 emails per year to help you maintain the relationships that are essential to your successful business. And Happy Grasshopper does it all for you. We call it Effortless e-Nurturing. Treat your customers like friends instead of sales opportunities. Thousands of agents and other professionals rely on Happy Grasshopper to help them keep in touch. Try e-Nurturing with Happy Grasshopper. Stay in touch, effortlessly. You’ll get happy; we guarantee it. Our clients love us and you will too! We have group discounts and revenue sharing models for every organization. We’d love to meet you and discuss your unique needs. We’ll be serving up chocolate covered bugs when you stop by!

Happy Grasshopper Announces New Integration with Chime
Happy Grasshopper brings on new integration to help agents, brokers and teams who struggle with content solutions Mar. 10, 2023 -- Happy Grasshopper, the No. 1 content platform for agents and brokerages, launches a new integration with Chime – an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. With this integration, Chime members can effortlessly send Happy Grasshopper's high-quality content to all segments of their database. This feature helps them increase their lead conversion rates, generate more referrals from past clients and sphere, and recruit the right agents for their teams or brokerages. "We have many customers on Chime and have always had great respect for their company. Partnering with them presented a great opportunity to get more content out there for realtors to help grow their business. We provide the content and handle all of the automated messaging for Chime and are happy this collaboration is happening," said Dan Stewart, CEO of Happy Grasshopper. Happy Grasshopper's mission is to connect the world in conversation. The platform executes communication touch points for their clients by creating specialized messaging that works to nurture relationships consistently. With this integration, agents won't have to think about the content they want to create, their system will provide the market-driven and market-specific content Chime needs. "One of the areas where agents and brokers really struggle is finding the right content for all their marketing efforts, whether it is for Social Media, email campaigns or SMS to their database, and we at Chime are not experts so to have Happy Grasshopper as an integration partner is great and makes total sense. They also work very closely with some of our industry partners, and we want to make sure we deliver the best all-round solution for our customers," said Stuart Sim, VP of Industry Development at Chime. Chime is a full platform for real estate agents. They currently have 50,000 customers and are looking at growing their user base substantially in the next two years. The recipe for many agents and brokers to sell their listings has always been limited to posting their new and sold listings. Agents and brokers need content support that Happy Grasshopper provides to generate more leads and sales. HG will provide the expert view needed to build marketing campaigns that are the most effective for those agents. To learn more about the integration, visit happygrasshopper.com/hgrecruits. About Chime Chime is an all-in-one real estate solution that offers CRM, IDX, team management, lead generation and more bundled in a seamless, easy to use package. Our mission is to provide the best AI-powered tools, and facilitate the most valuable, professional collaboration for real estate professionals, helping them prosper in a tech-enhanced, hyper-competitive world. About Happy Grasshopper Happy Grasshopper is a technology-leveraged marketing company that creates and delivers content that fosters conversations with prospects, customers, and others through a variety of media (email, text, ringless voicemail drops, handwritten cards, and social media posts!). For more information, visit happygrasshopper.com.

InTouch Systems by Pat Zaby
InTouch is an automatic contact system creating top of mind awareness through personalized email and social networking. InTouch will email an article, link it along with four other timely messages to your Facebook and Twitter accounts and post the same article to your blog each and every week* – all AUTOMATICALLY! InTouch also emails birthday and anniversary greetings and reminders throughout the year. This is the most cost effective, efficient way to maintain top of mind awareness resulting in more listings, sales and referrals.

SendOutCards
Since 1923, the Sarasota Association of Realtors® has provided our members with the resources they need to enhance professionalism and ensure their continued growth and success to better serve those they represent - their clients.

Happy Grasshopper
Happy Grasshopper is an automated email marketing service. Their team of writers crafts engaging emails that are delivered every 3 weeks for their clients to their spheres. The emails are unique because they aren't about the client they are sent for or their business. Instead, they are short, friendly messages that are specially designed to deepen the client's relationship with their contacts, elicit a response, and keep them top of mind. Recently, Happy Grasshopper reported a few updates to their product, including: Developed a higher deliverability rate of emails/messages for their agents. Many of their customers get well over 90% deliverability. Happy Grasshopper has an automation of daily sends of larger lists for new members scheduled through their automation system for better results. Changing their resend messaging to new op-ends. New modification to send a split time frame that can be constrained within a time window to not mess up time zones.

Payback Incentives
No more business as usual. Payback customers have earned millions in incremental dollars, sales forces have turned around the bottom line, and careers have been made, fast. As the industry’s most flexible sales incentive award program, Payback delivers results every time.