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[INFOGRAPHIC] The Busiest Season of Real Estate is Upon Us: Is Your Website Ready?

June 05 2015

One of the most important steps to ensure that your website is sending business your way is optimizing it for mobile. In fact, a National Association of Realtors study uncovered that 89% of home shoppers use a mobile search engine at the onset and throughout their research.

Google's new mobile algorithm was released in April, so it's past time to take action and have your website up and running on mobile devices. Make sure you know the requirements of Google's new algorithm to get a better idea of what steps still need to be taken.

Since you're already working on your website to get it ready for "Mobilegeddon," why not use this time to ensure it includes the tools your audience will be looking for during their search for a home? NAR'S annual Profile of Buyers and Sellers Report provides an overview of what your industry looked like in 2014 and breaks down the overall consumer experience during a real estate transaction. From the most sought after features of a home to uncovering where consumers found the real estate professional they decided to do business with, this survey is your ticket for a ride through the minds of your audience.

Homes.com dug through this report in order to create the infographic below. From interactive maps to neighborhood descriptions, this is your guide to creating a website that includes all the tools your audience is looking for during their search for a home. There's no question that a quality website is one of the most valuable tools at your disposal. Make sure you check off all the features on this infographic today to ensure that when someone lands on your website, they won't have a reason to go anywhere else!

HDC Website Features Infographic crop

To view the full image, click through to the next page.

HDC Website Features Infographic 2179 4

To view the original article, visit the Homes.com blog.