How Automation Can Empower Your Brokerage's Marketing Department

This month, we've been taking a look at how marketing automation can benefit brokerages, such as driving agent adoption of other marketing tools your company provides.

Today, we're going answer a question that many brokers, especially larger ones, ask about marketing automation. That is, if your brokerage already has a marketing or creative services department, is using an automation platform helpful or just redundant?

To find out, let's turn to a real world example.

Time Saved Means More Agents Served

Berkshire Hathaway HomeServices Florida Network Realty has a robust creative services department, but until recently, they only were able to serve about 10 percent of their agents.

That all changed In November, when the firm launched a new marketing automation platform. Since the debut of the Imprev-powered platform, all agents have to do is enter a property's details and photos into the MLS, as they normally would, and the platform automatically generates both digital and print marketing packages for that listing.

Rather than making BHHS Florida Network Realty's Creative Services team redundant, Imprev's platform has freed them up to focus on important tasks that help all of their 320 agents. The platform automatically takes care of creating virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and more for every listing. Additionally, anytime a listing is updated in the MLS, that change is automatically reflected in the platform's marketing collateral, freeing the Creative Services team from the burden of endless revisions.

As you can see, marketing automation isn't a replacement for what your marketing department does, and it certainly isn't something they should feel threatened by. Instead, marketing automation empowers creative services teams to do what they do better.

Want to learn more about how automation can empower your marketing department? Join us for a live webinar on February 2. We'll be speaking to a panel of leading brokers to learn how they're leveraging marketing automation technology. Attendees will also get a closer look at one modern automation solution--Imprev, the platform of choice for BHHS Florida Network Realty and many more successful brokerages and franchises. Seats are limited, so register today!

Date: Tuesday, February 2, 2016
Time: 1 PM Eastern / 12 PM Central / 11 AM Mountain / 10 AM Pacific

Reserve your seat today!