Throwback: Why Classic Communication Skills Give You a Marketing Edge

Hate the constant texting, tweeting, posting, and annoying constant digital interruptions in today's real estate marketing world? Be true to yourself – and your customers – by taking a few steps back to your snail mail roots. Really. It can work for you. #DigitalFatigue

Yes, Tech Can Better Your Biz, But It's Not the End-All, Be-All

Because clients yearn to work with someone genuine, honest and authentic, some of your favored forms of dated communication can make you memorable and unique, giving you an edge against a flock of smartphone sheep. While staying up on industry trends in tech is advisable, getting back to basics and flaunting your social skills (while today's internet encrusted generation rapidly sheds theirs) can help you become a big bad business wolf.

Hello? Is there Anybody Out There?

Lost in a sea of emojis and hashtags, and hiding behind digital screens rather than engaging in up-front conversations, society's social skills are waning. People skills, such as common courtesy and stellar customer service, seem to be living in the past. (Let's face it folks, great people skills are on the endangered list.)

Fostering Etiquette and People Skills

In a crowded industry with strong competition, rise above the digital detritus with:

• Listening - As in, more than you speak. This will net you sales winning client goals/motivations.
• Common Courtesy - Call/text if you're running late or canceling a listing showing. (Busy, tired people are working to structure their day around you.) Use phone and digital autoresponders to denote absences. Don't respond in haste or anger. And always be kind.
• Authenticity - Only empathize if you 'get it.' Be honest and unafraid of 'I don't knows' (and research).
• Send Thank You Notes - For everything. Old-fashioned courtesy and communication will get it everytime. (Wow! You know cursive!)

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