5 Essentials You Need Before Stepping Behind the Camera

Eventually, every real estate professional is going to have to step up and start recording video. Video content can seem overwhelming, but producing competent videos doesn't have to be a challenge.

As long as you take it step-by-step, prepare in advance, and get the essentials, you should be well on your way to connecting with your audience like never before.

Get the Right Lighting

What separates a professional video from an amateur video? Nine times out of 10, it's the lighting. Professional lighting equipment goes a long way towards making your videos professional, but if you don't have professional lighting, you need a well-lit environment.

Invest in a Microphone

A microphone will produce clean, clear audio. Though there are cameras that can record both video and audio at the same time, they usually aren't high quality. Your videos aren't going to be useful if people can't understand you.

Record in a Quiet Place

Over time, you'll begin to notice background sounds more: the hum of electronics, the sound of cars passing, and feet walking by your office door. Before you begin recording, take a listen and try your best to reduce ambient sounds. Close doors, shut windows, and turn off any unnecessary devices.

Practice Makes Perfect

Practice in front of the camera a few times to get a handle on your voice and diction. Many people don't realize that they say things like "uh" or "um" or hesitate a lot when speaking. Practicing makes it clearer which words need to be enunciated on a video and which words may be more difficult to say clearly.

Make a Plan

Before you start your video, you should already have a script in mind in addition to a list of shots. This will make the workflow faster and easier, as you'll be able to take the project step-by-step. Your plan should include any extras that you might need, such as home staging furniture and decor.

Don't forget to carefully review and edit your videos before posting. Many third-party platforms, such as YouTube, will alter the sound balance and color for you, but you still want to produce the most attractive videos possible. And though this may seem complicated initially, over time it will become a much easier and simpler process.

To view the original article, visit the VScreen blog.