How to Future-proof Your Brokerage

I'm sure you've seen in the press that Upstream has launched. So what? What does that mean to you?

​It means you have access to one of the most instantly valuable broker platforms in the country. It's your data. It's one of your brokerage's most valuable assets. And your data is critical to your current and future business.

That's why every vendor and portal wants it.

Learn how pioneering brokerages across the country are both streamlining and protecting their business with Upstream. Sign up to receive specific information about the benefits to your brokerage, how you can participate, and how your brokerage might be affected.

Bottom line, there's been a lot of noise and misinformation being peddled about Upstream. Most of it focused on listings and simple syndication. But Upstream empowers you far beyond traditional listing management.

• Yes, you can enhance listings with additional data, high-res photos, and video beyond your MLS limits
• Yes, you can manage distribution to your vendors determining what they get and delegate that ability to agents and office staff if you wish.

You might be saying, "I can already do this in my MLS today!" And in some locations, you can. But how are you handling:

• Office/Firm profiles? How are you managing new offices, moves, etc. across your systems?
• Team profiles? Who is on the team? How is marketing managed? Who can update team listings?
• Agent profiles and roster management? How many places and versions are your agents marketing their unique specialties? How do your vendors know when an agent joins or leaves your firm? How many software licenses are you wasting because someone forgot to remove access?
• Staff profiles? Your brokerage and teams' non-licensed staff needs access to get work done!
• Converting from one vendor to another? How easily can you run vendors in parallel to help ensure a smooth transition?

The platform is as powerful as anything the franchises are trying to build. It has features many of the largest brokerages have built but must manage themselves. Now you can tap into, regardless of your firm's size, all the benefits without the expense of managing developers.

It took a cooperative of brokerages to build Upstream, and it's the only platform managed by you and your peers—practicing brokers. Click here to get the guide. There's no obligation.

Wait... I take that back. You have an obligation. It's to your firm and your agents. Savvy brokerages representing over 150K agents have already signed up for Upstream because they want better control of their future. Click here to learn more. Understanding your options costs nothing.

P.S. One final item you should know. We're rolling out 5-6 MLSs per month. We are prioritizing our MLS list based on broker demand so sign up now to ensure your MLS isn't at the back of the line.

To view the original article, visit the Upstream blog.