Hyperlocal Content Marketing: Location, Location, Location

When you use the words "location, location, location" speaking one-on-one with a real estate client, you're most likely talking about a specific home or property. However, the phrase takes on a whole new meaning when it relates to your marketing strategy. Real estate pros using hyperlocal content as a part of their online marketing strategies target neighborhoods, homes, local businesses, and events to draw the attention of a specific audience to their communities.

Hyperlocal content is one of the biggest keys to attracting a loyal audience for your real estate website and carves out a unique space for your business online. Let's take a closer look at six ways to use hyperlocal content to grow your real estate business.

1. Integrate Local Keywords into Content

If you want to create hyperlocal content, start by using targeted, local real estate keywords. While you don't want to bombard readers with keywords, including localized keywords is one of the keys to creating hyperlocal content. This typically means mentioning your market areas naturally within your content and on your website pages.

Make sure your contact info is easy to locate throughout your website. Easy-to-find contact information boosts your local authority, helps with SEO, and makes it easy for prospects to reach out after they've enjoyed your content.

2. Become a Neighborhood Expert

As a real estate agent, you have some big advantages when it comes to content marketing in general, and creating local content specifically. Your market areas will form the basis of your hyperlocal content. Your neighborhood expertise makes it easier to create information-rich, authoritative local content. Build blog posts around neighborhood guides, nearby attractions, popular local events, and anything else that makes each market area special. Every season presents new opportunities for local content. You'll never run out of content ideas if you're willing to dig deep into what each community has to offer.

3. Build a Blog Filled with Hyperlocal Content

You can create hyperlocal content for a wide variety of online platforms, including your website, social media and, of course, your real estate blog. Your blog will be the home base for all of your best local content. To build a successful blog, you need to commit to posting regularly to your audience keeps coming back for more. Your blog is the perfect place for local content and also a great spot for sharing general real estate advice that will benefit your audience.

4. How Local SEO Boosts Your Online Marketing

You can't talk about creating hyperlocal content without mentioning the importance of search engine optimization (SEO), because the two concepts are tied so closely together. By creating hyperlocal content that digs deep into your market areas, you make it easier for people shopping for homes in those areas to find your business. Local SEO isn't just for attracting a local audience, either. When you integrate local SEO into your blog posts and website, it also makes it easier for out-of-town shoppers to find what you have to offer. That way, when shoppers search for real estate companies in your market area, your website may be one of the first things that they see.

5. Create a Consistent, Recognizable Look Across Platforms

In addition to creating engaging hyperlocal content, it's also essential to make sure that your audience associates your content with your brand. That's why it helps to create a consistent look for your online properties with a recognizable logo, color scheme, and overall appearance.

6. Promote Your Hyperlocal Content and Get Involved in the Conversation

Producing high-quality local content is the perfect place to start, and the next step is making sure that people can easily find the content that you have to offer. Local SEO goes a long way toward making that a reality, but you'll also want to look at other ways to promote your content. Sharing your hyperlocal content on social media will increase visibility for your content and generate engagement. When you post content that starts a social conversation, getting involved in the conversation is a great way to build relationships and earn business.

Creating effective hyperlocal content takes work, expertise, and a willingness to learn.

To view the original article, visit the Delta Media Group blog.