Putting Data to Work: Constellation1's Partnership with ActivePipe

Real estate runs on data. The most successful brokerages today are harnessing data to market to prospects, convert leads, show properties, and seal deals. The amount of data is mind boggling, and it can be overwhelming to think about where to start to get data to do the heavy lifting for your business.

Take the MLS, for example. The US currently has approximately 650 MLSs, each dancing to its own tune. MLSs are organized by region and are not centrally managed by any single organization or company. They generate and collect an enormous amount of data—data that brokerages can harness for incredible results.

Brokerages have two options: manage individual relationships with each MLS or work with a provider that can do it for them. The former isn't scalable because each MLS is unique: they collect and organize data differently. Nothing is standardized or consistent, which is a potential recipe for disaster. The smart solution: partner with a data services provider like Constellation1 that specializes in doing data management the right way.

Constellation1 has relationships with more than 500 of the 650 MLSs in the United States. Its data team knows MLS data inside and out, cleaning it, normalizing it, and removing inconsistencies to make it useful and actionable. The team skillfully handles the many compliance issues that arise from using MLS data and takes the burden of managing these relationships off its partners' plates.

How ActivePipe Partners with Constellation1 Data Services

One of the newest partners to leverage Constellation1 data services is ActivePipe. ActivePipe provides an agent and brokerage-level digital marketing solutions. Users easily create emails that display dynamic content according to the contact's profile. Scalable, brokers can send thousands of individually customized emails in minutes on behalf of agents. ActivePipe sends real-time reporting on prospect's interactions so agents can immediately follow up on the hottest leads. The power behind ActivePipe's product: solid data.

For ActivePipe's customers, the key to successful email campaigns is quality data, and that includes property feeds. The more quality data that is available, the more opportunities agents have to market to their prospects.

ActivePipe upgraded to Constellation1 because they were in search of a partner with an expansive MLS reach and high quality, reliable data. Thanks to ActivePipe's partnership with Constellation1, they can now offer all the data in one or even multiple MLSs, resulting in more opportunities to match the right contact with the right property. Now both listing agents and buyer agents have access to data that grows their business. Together, their clients now have better data, photos, and ultimately better campaigns for their customers, all powered by the most reliable MLS data available.

Brokerages know digital marketing strategies are crucial as the world moves to more online interactions. "It's not just about adapting for a crisis, but coming out better on the other side," says David Greenbaum, ActivePipe’s Vice President of Operations. Moving forward, virtual communication and interaction will be more important than ever. Reliable data, provided by a reliable data partner, is the foundation.

To learn how Constellation1 Data Services could take your marketing to the next level, schedule your personal tour today.

To view the original article, visit the Constellation1 blog.