How Real Estate Agents and Brokerages Can Outsmart Zillow

In the age of the internet, there is no shortage of competition in the real estate industry., the most formidable competitor being Zillow. The online powerhouse has become a go-to resource for buyers and sellers alike, providing home value estimates and real estate listings across the country.

Real estate professionals can stand out from their competition – especially Zillow – to attract more leads, increase website visibility, and create an enhanced user experience for potential clients. You can put your company front and center in your market with interactive search technology that rivals anything you'll find on big corporate sites like Zillow.

But how can real estate agents and brokerages beat Zillow to win consumers' attention?

Prove you have more to offer

While Zillow is a popular platform for property search, you can win the attention of consumers by focusing on the aspects of your service that sets you apart from Zillow. Here are some strategies that you can use:

Provide a personalized experience

You can offer a personalized and customized experience to your leads that goes beyond what Zillow can provide. Here are just a few examples:

• Provide meaningful consultations using your leads' search interests and activity history
• Engage your prospects with automated daily alert emails with new and sold listings and price changes
• Jump-start conversations with automated follow-up email and text message campaigns that deliver results:
  • Automated, instant follow-up improves your chances of engaging new leads by almost 400%
  • AI technology delivers relevant listing recommendations and market insights based on each of your leads' interests and search history
• Get hyper-local: While Zillow has its own suite of technology tools, it just can't compete with a well-planned agent or brokerage site that caters to specific neighborhoods and lifestyles in a given market. Populate your site with neighborhood pages full of hyper-local market stats and listing galleries for specific neighborhoods, property types, and price ranges that Zillow could never offer. You can even highlight listings with virtual tours and organize them by location.

You need every edge you can get to stand out from your competition – especially big players like Zillow! Technology can help you connect with the hearts and desires of home buyers in a personal way they'll never experience through Zillow.

To view the original article, visit the iHomeFinder blog.