How Real Estate Agents Can Use AI to Manufacture Inventory

Real estate is rapidly integrating Artificial Intelligence (AI) into its operations. A recent survey by Delta Media found that 75% of top brokerages already use AI, and almost 80% of their agents have adopted AI tools.

Top agents are among the earliest adopters of this transformative technology, working AI into their daily workflow to create content, analyze market trends, and enhance customer service. However, the rapid advent of AI applications is occurring at a pace that is getting harder for agents to keep up with. Still, if you do, you have a unique opportunity to use AI to significantly expand your business, engaging existing clients and prospects in a new way that didn't exist six months ago.

Real estate's AI revolution

AI's impact on real estate is profound, offering you tools that automate mundane tasks, predict when clients are ready to buy or sell, and help you streamline your marketing activities and increase your time for clients. This technological leap can help you analyze vast amounts of data for actionable insights. As these tools evolve, the more you find ways to use AI, the more you will set yourself apart from your competitors and in the minds of your clients.

Revive Vision AI for "listgen"

Among the array of tools available, Revive Vision AI emerges as a new tool for agents looking to solve the low inventory challenge in their markets. It is an AI tool that can help you, as an agent, manufacture inventory. You have a website and social channels for "lead gen" or lead generation; think of Revive Vision AI as "list gen" – your listings generator.

This AI-powered platform allows you to showcase the financial benefits of home renovations to homeowners, potentially unlocking hidden value without any initial investment from them. By illustrating the potential returns on strategic improvements, you can motivate clients to list their properties, creating new inventory from homes previously not considered for sale.

How to manufacture listings

Revive Vision AI allows an agent to show a client who may not even be thinking about listing their home for sale how much money they could earn – without investing a dime of their own funds up front – by making key renovations on their home. Once the client sees how much money they can make – Vision AI shows them in real-time based on an actual budget – an agent can use this tool to manufacture listings.

You know your clients, including those with life events that might push a home to market: a new baby, kids leaving for college, or getting close to retirement. These clients are likely to sell and are worth reaching out to.

However, the key to reaching out to show them what this new AI tool can do is with an approach like this:

Call a client and share a recent success story. Your goal is to pique their curiosity.

The pitch: "Hey, we just helped a family that just became empty nesters with their youngest kid leaving for college in Arizona. We spent some time discussing where they were in their real estate and using this new AI tool; I had to show them how much equity they had in their home and how much more they could have by looking at what AI suggested. They got a lot out of our meeting and found a way to increase their home's value way beyond what they thought it was worth. I feel like you would benefit from seeing this, too. Are you open to setting up some time — perhaps lunch next week — just to talk so I can explain everything?"

Cultivating client relationships with AI

This approach can work because the essence of real estate remains in building and maintaining strong, personal client relationships. AI can help you build client trust by increasing the expertise and advice you can provide, delivering deeper insights and recommendations based on detailed data analysis. As an agent, your role as a true consultant is enhanced when you leverage AI to provide tailored advice that aligns with your client's life stages and financial goals.

Initiating meaningful conversations

Incorporating AI into your practice is not just about data analysis; it's about using those insights to spark meaningful discussions. By presenting AI-generated information in a relatable way, you can connect with clients on a deeper level, addressing their unique circumstances and what is happening in their lives.

Engaging clients

The interactive nature of AI tools like Revive Vision AI invites clients to participate actively in the valuation and decision-making process. Encouraging homeowners to provide photos as part of the process fosters a collaborative environment. It also makes technology feel more accessible and worth experiencing. This hands-on involvement demystifies AI and shows its practical side.

Creating trust

The services you provide clients should never end with a sale but morph into an ongoing relationship that your use of AI can enhance. By continually offering insights and updates, you keep clients engaged and informed, reinforcing their loyalty – and trust. When clients are ready to make their next move or recommend you to someone they know, they will reach you: the agent that provides long-term value.

Related reading

• Revive introduces 'Revive Vision AI,' an AI-powered Listing Tool for Real Estate Professionals
• Revive Uses AI to Introduce a New Era of Pre-sale Renovations