fbpx

You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List

American Financial Network and zavvie Team Up to Turn More Buyers into Cash Buyers

April 02 2024

One of the fastest-growing mortgage banks in the U.S., American Financial Network Inc. (AFN), is teaming up with zavvie, an award-winning software technology company empowering loan officers and real estate agents to win and close more deals with its popular Cash Offer programs.

By partnering with zavvie, AFN aims to help turn more buyers into "cash buyers" through more than 1,150 trusted loan originators in 240-plus offices nationwide. According to the National Association of Realtors, cash buyers surged to a decade-high last month. Home buyers paying cash accounted for nearly one in three home sales (32 percent) in January, the highest share since 2014.

zavvie afn JohnDOnofrioAFN highres"As we endeavor to support more of our clients to compete against all-cash buyers and win more offers, we're not just participating in a market trend – we're leading it," said John D'Onofrio, EVP, Retail Branching of American Financial Network.

zavvie's research shows that a buyer using a traditional mortgage requiring a loan contingency must make offers on seven houses before their offer is accepted. Buyers using a cash offer program average just 1.1 offers submitted before successfully purchasing a home.

zavvie afn lane"Cash offers continue to be the hottest trend in the home buying market," said Lane Hornung, co-founder and CEO of zavvie. "Making more buyers cash buyers creates more business for AFN's trusted loan originators, and we know that zavvie Cash Offer programs increase loan officer business activity. More importantly, it increases their GCI (gross commission income) by as much as 33%, and loan officers average at least one more loan per month," he added.

Offering all cash without contingencies may simplify a home purchase, making buyers' offers more attractive to sellers who value speed and certainty. With cash, buyers can bypass potential financing obstacles, eliminating the risk of loan approval issues or related deal cancellations. Additionally, cash offers have the potential to shorten the closing period, distinguishing them from competing offers.

American Financial Network, Inc. (NMLS #237341), an Equal Housing Lender based in Brea, California, opened its doors from a single location in 2001 and is now licensed in all 50 states and Washington, DC.

"Being able to provide clients with a Cash Offer option is a no-brainer for loan officers looking to win more deals," Hornung added.

Consumer demand for Cash Offer programs is driving zavvie's rapid expansion into the mortgage business, and sustained growth in brokerage-assisted transactions makes it an integral part of real estate's modern ecosystem. Its nationwide footprint now covers nearly 50 states, with more than 75,000 agents using its platform and potentially reaching more than 700,000 real estate professionals through partnership integrations.