10 Ways Floor Plans and 3D Virtual Tours Help Sell Homes Faster

As a real estate agent, your primary goal is to sell properties quickly and at the best possible price. In today's competitive real estate market leveraging cutting-edge technology can give you a significant advantage. Floor plans and 3D virtual tours are powerful tools that can help you showcase properties in an immersive and engaging way, ultimately leading to faster sales and higher returns.

1. Increased visibility and exposure

By incorporating floor plans and 3D virtual tours into your listings, you can dramatically increase the visibility and exposure of your properties.

These interactive experiences allow potential buyers to explore homes from the comfort of their own devices, piquing their interest and driving more traffic to your listings.

— 64 of home buyers want to see floor plans on a listing

2. Efficient pre-screening of buyers

Floor plans and virtual tours enable buyers to pre-screen properties before scheduling in-person viewings. This efficiency saves time for both you and potential buyers, as only truly interested parties will request physical showings, reducing the likelihood of wasted efforts.

3. Engaging and immersive experience

3D virtual tours, such as those from iGUIDE, provide an immersive and engaging experience that goes beyond traditional photography or video. Buyers can navigate through properties as if they were physically present, allowing them to get a comprehensive understanding of the layout, flow, and atmosphere of each space.

4. Highlight key features and selling points

With floor plans and virtual tours, you can strategically highlight the most appealing features and selling points of a property using tags. Whether it's a stunning open concept living area, a luxurious master suite, or a breathtaking outdoor space, you can guide buyers' attention to the aspects that will captivate them.

5. Eliminate geographic barriers

Traditional real estate marketing is often limited by geographic boundaries. However, with floor plans and virtual tours, you can showcase properties to buyers worldwide, expanding your reach and increasing the pool of potential buyers exponentially.

— 97% of all homebuyers used the internet in their home search

6. Enhance transparency and trust

By providing comprehensive floor plans and virtual tours, you demonstrate transparency and build trust with potential buyers. They can fully appreciate the property's layout, condition, and features without the need for in-person viewings initially, fostering confidence in their decision-making process.

7. Facilitate effective communication

Floor plans and virtual tours serve as powerful communication tools, enabling you to discuss properties with clients more effectively. You can easily reference specific areas or rooms, clarify dimensions, and address any concerns or questions buyers may have, leading to a smoother and more efficient sales process.

— 1 in 10 buyers won’t even arrange a viewing without first seeing a floor plan

8. Competitive advantage in the market

By leveraging cutting-edge technology, you gain a significant competitive advantage over other real estate professionals who rely solely on traditional marketing methods. Buyers are increasingly drawn to properties that offer immersive virtual experiences, giving you an edge in attracting and retaining their interest.

— 3 out of 5 home buyers are willing to purchase after a virtual tour only

9. Reduced costs and increased efficiency

Incorporating floor plans and virtual tours into your marketing strategy can ultimately lead to reduced costs and increased efficiency. By pre-screening buyers and minimizing unnecessary in-person viewings, you can save time and resources, allowing you to focus on qualified leads and closing deals more effectively.

10. Environmentally friendly marketing

In today's eco-conscious world, floor plans and virtual tours offer an environmentally friendly alternative to traditional real estate marketing methods. By reducing the need for physical travel and printed materials, you can actively contribute to sustainable practices while still providing an exceptional marketing experience.

In the competitive world of real estate, leveraging floor plans and 3D virtual tours can give you a significant advantage in attracting and retaining potential buyers.

By offering immersive experiences, highlighting key features, and facilitating effective communication, you can streamline the sales process, increase efficiency, and ultimately sell properties faster and at better prices.

Find an iGUIDE operator in your area to get started with iGUIDE today.

To view the original article, visit the iGuide blog.

Related reading

• Best Practices for Creating Floor Plans and 3D Virtual Tours
• Mastering Technology to Stay Ahead in Real Estate