In my blog posts, I frequently write about posting new content to your website. This is important for two reasons. You need to keep both the humans and the search engines interested in your website.

I have several websites that I check consistently to see what's new. These websites have a few things in common. (In addition to their geek appeal.)

Each of my favorite websites updates the content on a regular schedule. I know that I can go to RETechnology.com Monday through Friday for fresh topical content. There are other sites I know to visit every Wednesday or every Friday and their content will be fresh. On the other hand, I constantly run across websites that make me think, "It is too bad this guy hasn't written anything lately, he's got something interesting to say."

If you want to attract and keep consumers, adding fresh content to your website on a regular basis is important and key in retaining and attracting.

One of the factors search engines like Google use to determine your ranking for any given consumer search is how frequently the website is updated. All other things being equal, a website that has fresh content will get listed ahead of a static website. Adding relevant content to your website will automatically tend to load your website with keywords. If you just write about your profession and the real estate trends in your area, you will be adding keywords to your site that will help your ranking results in the search engines.

As a broker, you have a motivated audience. Your visitors have expressed an interest in real estate in your area by merely visiting your site. As an expert in the local area, it is easy to write about the happenings in your region. The hard part is making yourself just do it. 'Just doing it' means putting a reminder on your calendar and not ignoring it. It is important to leverage the natural synergy that occurs by keeping your website fresh. Commit to a regular schedule for new content and stick to it.

To view the original article, visit The CoreLogic Broker Buzz Blog.

For More Information

• Read our articles about Blogging.
• Don't have a blog? Learn about Blogging Tools.