Guest contributor Showing Suite says:

While everyone seems to be busier than ever these days, it's nearly impossible to pull anyone away from their smartphone. The widespread use of smartphones and tablets are especially changing the way agents and home buyers are doing business, and that alone needs to be the focus of a real estate mobile marketing strategy in its own right. Prospective buyers especially want information in a quick, convenient, and timely manner, which is why it's important to be sure you are not missing out on potential business due to an inadequate real estate mobile marketing strategy.

Native branded apps and HTML5 are changing the face of real estate mobile marketing. Here is what you need to know about integrating native branded apps and HTML5 to start amping up your marketing strategy:

Get your own mobile application

Native branded mobile applications give your users an experience that is truly unique to your business. A native branded app is installed directly to a smartphone, allowing users to access your app from one single location, completely independent from the users mobile web browser. Compared to web apps using HTML5 designed websites, native branded apps allow users to receive push-notifications. Native apps also provide enhanced user access, which allows the app to access the users camera, contacts, iPod, etc.

Make your website mobile friendly

HTML5 designed websites allow developers to build rich, web-based apps that transition easily from a desktop to a smartphone or tablet. Compared to previous versions of HTML, HTML5 is a more mobile friendly version of HTML. Building a website using HTML5 makes it easier to create feature-rich, web-based applications that can be updated remotely with new functionality without requiring users to download and install an update each time.

Take your real estate mobile marketing strategy to the next level with top-notch mobile apps and websites designed for mobile devices. Keep your agency top of mind by engaging clients and allowing them to search for homes, book showings, and more – all directly from their smartphone.

For more information about getting a mobile friendly website, learn more about Showing Sites. For more information about native branded apps for your business, learn more about Mobile IDX Apps.

For More Information

• Read Native vs. Web Apps (And Beyond)
• See more articles about Mobile Apps
• Find Mobile Apps and Mobile Website solutions

To view the original article, visit the Showing Suite blog.