User Story: 9 Real Estate Pros Share How They Leverage Technology

"How are agents and brokers using technology to grow their business?" That's the question at the heart of series of case studies we launched last year. For the answer, we talked to agents and brokers who are in the trenches everyday, selling homes, to find out which tools bring them success.

In the case studies below, we focus on a single individual or brokerage to discover how they implement a specific technology and how that solution helps their business.

RPR Success Series

This series focuses on Realtors Property Resource, a free benefit available to all NAR members. In "Mining for Gold," broker and RPR trainer Maya Paveza shares details on how to find the most useful data for your clients.

• Building Trust and Business with RPR®
• Achieving Success With RPR® Commercial
• Mining for Gold in Realtors Property Resource®

VoicePad

Rather than talking about online leads, as we often do, here we explained how one New York brokerage captures leads right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are."

3 Studies on the Value of SEO

This trio of articles explores how top performing brokers leverage SEO for greater success:

• Ashton Real Estate Group
• LIV Real Estate
• Justin Havre & Associates

WebsiteBox: a Broker's Perspective

Is WebsiteBox's famous $99-for-life hook is too good to be true? We asked one broker with "budget limitations on the tools we can provide for agents in our company website" who recommends the product to his agents.

• AmeriTeam Realty

Focus on Community

There's a wonderful brokerage in RE Technology's hometown that's adept at creating compelling community pages. In "Creating the Local Search Experience," we explore how they meld market analytics, custom IDX searches, and more to provide a focused search that hones in on the individual areas they serve.