provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business.

We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent.



Related Articles

Why and How to Boost Your Online Presence to Get More Leads
Real estate marketing, social media, repeat and referral, top-of-mind marketing. You've probably heard of all of them, but may not know how they apply to your real estate business. And even if you do, the nuances may be so eclectic they continuously escape you, leaving you with a social media marketing strategy that no longer works or an outdated well of tactics that Google and company no longer smile favorably on. Take a deep breath, massage your temples and embrace social media — even as a real estate professional. Why social media marketing is so crucial in real estate Social media platforms have a wide range of new lead generation potential, while allowing you to stay up-to-date with your past clients. The relationship aspect of social media accounts is a well-known facet of the platforms and their target markets. But other than just having access to more leads and past happy clients, what are successful real estate agents using their platforms for? Marketing and influence. Most social media platforms allow you to utilize their built-in metrics to gauge what marketing strategies are working with your brand and which to leave by the wayside. Social media posts pushed from marketing and business managers often come with insights that tell you who engaged with the post, what the engagement was like, and whether to update your locale to reach more of your target market. But to get the most out of this, you'll have to ensure you have a deep well of influence across your channels. How do I strengthen my social media presence? Post often and post about more than just houses, neighborhoods and market updates. While these things are great to post about, venture out and give your target audience more to take in than just housing. To start, try posting general real estate advice. Use your social media channels to make yourself the expert real estate agent in your particular location and desired market. From there, use your Facebook page, Twitter posts, Instagram page or other platform to engage with your social media followers. These engagements are key to understanding what it is your clients and leads are hunting for in the current real estate market, and what pain points you can solve for over other real estate professionals. Be sure to genuinely follow some of your followers back, engage with their posts and paint yourself as the available expert ready and willing to help, at normal and non-invasive intervals. After all, you want to post often and frequently, but you don't want to post about the same exact things so often that you lose the social following you've worked so hard to gain. Use the resources available to you Probably one of the most overlooked success strategies out there is utilizing the resources available to you through your social media platform. Each is designed with extensive help desks and knowledge bases to help you navigate through their resource pool. Likewise, support channels also exist where you can get live feedback. If you still need a little extra help with your online presence and digital marketing strategies, education and coaching opportunities are available to give you an extra edge when working toward your influential marketing goals. So whether you're in the market for a new marketing strategy or just want to understand the landscape a little bit more, starting with social media is a great, low-cost way to give your marketing prowess the extra boost it needs. Download this FREE GUIDE for actionable ideas for your social media marketing Your free Social Media 101 Marketing Guide will give you fresh ideas for how to create awesome social media marketing content. Download this guide and get the tips and trips from pros to elevate your social media marketing content today! DOWNLOAD
Top 5 Ways to Improve Your Real Estate Direct Mail Marketing Strategy
With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy these days. Don't get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack. The following five tips are almost guaranteed to make your direct mail marketing set you apart from the competition, stand out in your in your target customers' mailboxes, and ultimately, lead to more sales for you. Identify Your Target Audience Without a target audience, you don't have a message. And without a message, you don't have a direct mail campaign. To help determine who your ideal recipient is, consider whether you want to target home buyers or home sellers and what your desired end result is. Create a Clear Call-to-Action A strong call-to-action is meant to evoke a response and entice your audience to act. You can incentivize the action by including the recipient's name, adding a can't-miss offer, or using effective command words like "call," "download," or "subscribe." Make the Direct Mail Piece Eye-Catching Your central marketing message needs to be the first thing a recipient sees when your direct mail piece arrives in their mailbox. If you design a mail piece with bold text or unique fonts, just remember not to overdo it. Balance the text with attention-grabbing, high-quality images, and make sure to leave some space available for the design to breathe. Emphasize the Benefits In the highly competitive real estate market, simply telling your target audience who you are and what your business does is not enough. You need to point out what's in it for them. How will your customers benefit from reaching out to you? Follow Up The ultimate goal of direct mail is for the target audience to reach out to you. If you take too long to respond to your real estate leads, they'll immediately lose interest. It's vital that you make yourself available to answer phone calls and reply to emails in a timely manner. To view the original article, visit the Zurple
The Blueprint to Generate More Seller Leads
Monday, November 28, 2022 at 11:00 AM PST Some agents make it look like a breeze to secure those oh-so-coveted listings, while others struggle to catch the attention of sellers. Ever wonder why? How you market your business, you use the tools available to connect with your database, and how you market your unique value in a way that matters is how you can secure more seller leads. Join the Elm Street Academy educational team as they share the blueprint on how you can use your online presence to market yourself as an expert and market leader so that when it's time for a seller to list their home, you are top of mind! Walk away with actionable knowledge: How to build brand awareness on your social channels Strategies to present yourself as an industry and community expert How to create an online ecosystem that drives results What you should (and should not) do to stand out to sellers Find opportunities to present your unique value proposition And much more! Register