Unique Content: Why Your Blog Needs It

Over the weekend I was talking with a friend who has a fairly successful real estate business, but who is always trying to make it better. He’s got the website thing going on, but he’s not doing any social networking or blogging. I said that he had to have a blog. He said he didn’t have the time. I asked if he had an assistant. He does. But he doesn’t have the time either. Well, somebody has to make the time because, as we learned with our recent post How A Blog Can Save Your Real Estate Business, it really takes several posts per week for months to build authority online.

Geek Estate says fresh content is the key to drawing traffic to your website (via your blog). But it can’t just be any content, and it really shouldn’t be recycled. Your blog must provide a kind of pulse for your website, suggesting a living breathing person on the other side. Not just an RSS feed.

Geek Estate suggests hiring a content feed or a freelance writer, which does work, but it’s also good for the business owner to write as well. Once the updated posts draw readers to the site, prospects will want to find out who you are and why types of transactions you specialize in.

Unique content is key, but this doesn’t mean that you have to reinvent the wheel. Your blog is a tool for communicating with other real estate agents and bloggers. Therefore, it’s also an option to write about… what they just wrote about. (Kind of like what I’m doing here.)

Overall, though, it’s not just about posting a new listing or a reduced price, you can write about anything having to do with your business. Neighborhood trends, interactive tools used for your business, new agents joining the company. Anything you want to share that has the potential to connect you to both the wide world of social media and the more focused world of your local real estate market.

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