Tailor Your Message and Impress Your Clients with RPR's Commercial AI ScriptWriter
Commercial real estate can be complicated. And even though you have the experience and a deep understanding of the nuances of the market and the industry, it can still be difficult to explain all those details and numbers to your clients. Thanks to RPR (Realtors Property Resource), it's time to impress and not stress! Introducing RPR's Commercial AI ScriptWriter. This easy-to-use, data-focused tool will give you an instant edge and help you quickly tailor insights to match your audience. Whether it's a pitch outline for a city planner, a one-pager explaining the area to a prospective tenant, or a deep-dive report for an investor — it's all at your fingertips and in your hands in seconds. The brains behind the RPR Commercial AI ScriptWriter Before we get to the how-to on using the Commercial AI ScriptWriter, we want you to know a little background on what went into creating it for our commercial and resimercial users. RPR prides itself on providing a laundry list of data-based features for today's commercial real estate specialists, including Site Selection tools, Trade Area Reports, ROI analytics, traffic data counts, POI mapping research, commercial comps and more. In particular, RPR's comprehensive commercial trade area data enables REALTORS® to generate detailed summaries of demographics, economics and tapestry segments for specific areas. This breakdown includes a thorough analysis of community characteristics and residents' spending habits. After receiving feedback, it was evident that agents highly value the commercial trade area data provided by RPR. They appreciate the abundance of information available to them without any additional costs. And for the record, RPR sources much of this data from Esri, a leading provider in the industry, whose data is highly sought after by Fortune 500 companies at significant costs. And yet, even with all these great resources, REALTORS® who practice commercial real estate have expressed a challenge in finding the time to sift through the extensive data and tailor it to different client types, such as Economic Development Councils, City Planners, tenants, building owners and investors. Additionally, they struggle to adjust the tone and presentation to suit the unique preferences and relationships with each client. This process of customization takes considerable time and effort, especially when catering to clients with diverse personalities and varying levels of communication styles. Addressing these individual client needs and preferences takes a lot of effort and can be a huge time-eater. Enhance your pitch with RPR's Commercial AI ScriptWriter Enter the RPR Commercial AI ScriptWriter! This AI-powered, generative tool rapidly sorts through the robust commercial trade area datasets including population characteristics (i.e., daytime population vs. residents), income (i.e., average household income), housing (median estimated home), spending habits (i.e., high-end wine), and much more. And then it offers real estate professionals a streamlined approach to creating different formats for presenting the information, depending on the audience and the goal. With RPR's Commercial AI ScriptWriter, users have the following formats that are customizable by audience (i.e., city planner), tone (engaging), and data inclusion (i.e., population stats): Presentation outline/direction: Lay-out for a pitch session. One pager: Quick explainer piece that narrates the landscape. Detailed report: Deeper understanding of an area that can be presented to more data-driven clients or used as the foundation for a feature article to illustrate market knowledge. How to find and use RPR's Commercial AI ScriptWriter To find the Commercial AI ScriptWriter, you'll need to locate the Trade Area Information page in RPR. There are several ways to do this, but one way is through the Property Details. Simply type in an address or area and search for your property. Then select Trade Area. On the upper right of the Attribute Summary, select Create Script. Now is the fun part! You can tailor your content by selecting: Tone: Select the tone that matches your style. Audience: Select your target audience: City Planners, Business Owners, Tenants or Investors. Data Points: Select essential data points that resonate with your clients. Now, choose your output format: One-pager: A concise explainer that captures the essence of the area. Detailed Report: This gives a deeper understanding of an area for data-driven clients or as the foundation for a thought-leadership article. Presentation outline: This is an outline for a pitch session. Another game-changing, data-focused tool from RPR Analyzing market demand, understanding consumer behavior, and identifying target markets for clients just became much easier thanks to RPR's new Commercial AI ScriptWriter. This informative content machine effectively showcases detailed insights into the demographic and socioeconomic characteristics of different areas, while freeing you up to focus on other tasks and areas of your business. RPR's Commercial AI ScriptWriter saves you hours, tailors reports for any client and helps you inspire client confidence. Take it for a spin today! To view the original article, visit the RPR

Sentrilock and RPR Team Up to Offer Easier Property Access
Tuesday, April 30, 2024 at 11:00 AM PDT As a Sentrilock customer, you know the importance of quickly and easily accessing a lockbox when your client needs to see a property. As an RPR user, you know the importance of sharing accurate, insightful property data with your clients. What a great pair Sentrilock and RPR make together! Open a lockbox and instantly get a property report to share with your client. It's a seamless way to help your client review a property's features as you tour the property with them. In this webinar, expert trainers will: Show you how to make sure your Sentrilock App is properly set up to integrate with RPR. Review some of the key features of the Sentrilock app. Explore the components of an RPR Property Report and review some of RPR's top features. Register

Unlock Market Obstacles: 10 Blueprints for Success
The business of residential real estate isn't always smooth sailing. Obstacles, barriers and red tape must constantly be navigated and worked around. Luckily, REALTORS® have RPR (Realtors Property Resource) at their disposal. Here are 10 strategies for using RPR, a powerful, data-focused platform that can help real estate agents relieve pain points and achieve success in their business. 1. The Crystal Ball Spot opportunities before the competition. RPR's historical market data isn't just numbers; it's a roadmap. Analyze median home price trends, compare neighborhoods, and advise your investor clients on the best areas for potential growth before the competition catches on. 2. Negotiation Ninja Price with precision. A seller insists their home is worth more than the comps suggest. You dive into RPR, value recent upgrades, local market dynamics, and even school district changes the seller wasn't aware of. You build a rock-solid CMA that gets them top dollar. 3.The Matchmaker Extraordinaire Off-market magic. Your buyer has a unicorn wishlist: acreage, a view, yet budget-friendly. RPR becomes your treasure map. You filter properties by size, location, and owner history—finding the motivated out-of-town owner who's never listed their hidden gem. 4. X-Ray Vision Protect your clients with local insights. Even a perfect-looking home can still have hidden surprises. RPR reveals property history, lot line changes, neighborhood development, and more. You spot potential red flags, advise your buyer on the need for expert inspections, and protect their investment. Their trust in you grows stronger. 5. Outsmart the Clock Impress on the go. Out and about but need to prep for a showing? RPR's mobile app is your savior. You pull up neighborhood comps, school ratings, the works. You walk in not just prepared but armed with insights that blow the clients away. 6. The Closer Seal deals with confidence. Hesitant buyers get cold feet. RPR's visually stunning reports become your secret weapon. Market Trends, property valuations, neighborhood highlights… it's the compelling evidence that turns "maybe" into "let's do this!" 7. Hyper-Local Market Guru Build your personal brand. RPR's data isn't just for clients. Craft neighborhood infographics, share market insights on social media, and host a local market trends webinar. Become the go-to expert in your farm area. 8. The Efficiency Ace Maximize your time with RPR's centralized data. RPR centralizes property information, market history, and neighborhood insights. Quickly generate stunning reports, access data on the go with the mobile app, and keep your finger on the pulse of your market. More time for client relationships and less time for data entry. 9. The Lifelong Learner Up your game. RPR doesn't just provide the data — it helps you understand it. Market Trends webinars, data-driven strategies, those 'aha!' moments elevate your expertise, benefiting every client. 10. Community Insider Unlock the best fit. RPR arms you with hard data on schools, local points of interest, property history and the pulse of the market. But it's your on-the-ground knowledge — the buzz about upcoming developments, the vibe of different streets, that transforms data into understanding. You guide clients towards the right neighborhood for them, where they'll feel a sense of belonging. To view the original article, visit the RPR blog. Related reading 50 Ways to Use RPR in Your Real Estate Business How RPR Can Enhance Your Real Estate Marketing Strategy Stand Out in the Crowd: Personalize Your RPR Reports with Custom