Prudential California/Nevada Realty Names Two Co-Presidents

Pleasanton, Calif. (PRWEB) September 25, 2010

Prudential California Realty has named David Gardner and Pat Shea as Co-presidents, according to CEO Ed Krafchow. With more than 1,900 real estate agents, the company has 36 offices throughout northern California and northern Nevada. Both Shea and Gardner have extensive backgrounds in the real estate industry, each starting their careers as REALTORS®, listing and selling properties in the 1980s before moving into management.

Company CEO Ed Krafchow commented, “My job is to ensure the legacy of this company, which to me is a family; and by conferring the presidency on Pat Shea and David Gardner, this has been accomplished. I can’t think of two better qualified individuals who are more passionate about the welfare of the agents and offices than these two than Pat Shea and David Gardner, and I want to congratulate them on all the great work they’ve done and will do in the future.”

Pat Shea holds a twenty year history of high unit volume in residential real estate sales. Early in 2002, he accepted the Branch Manager position at the Elk Grove office of Mason McDuffie dba Prudential California Realty. This branch moved swiftly into the company’s Top Five ranking for units sold. In 2007, Pat assumed operational responsibilities over the entire Sacramento region. His branches subsequently delivered a 50% increase in units sold for the calendar year 2008 despite market challenges throughout the entire state. Pat’s continued success prompted his 2009 move into the Managing Director role where he accepted leadership over all branch offices in our California & Nevada operations.

Prior to Prudential California Realty, David Gardner worked at Zip Realty, where he started as an agent/manager and was promoted through the ranks to Director of Market Expansion, followed by numerous District Director positions that led to Regional Director of Northern California. David assumed his management role with Mason McDuffie dba Prudential California Realty in March of 2006 and immediately initiated the turnaround of the Walnut Creek office. In his first full year, 2007, the office moved from #20 to number #9 in Branch contribution and #1 in recruiting. In 2008 the Walnut Creek was the # 3 office and was # 2 in 2009. David was appointed Managing Director in 2009, taking on a leadership role over all branch offices as well as continuing his role as manager of the Walnut Creek office.

“Exciting times are on the horizon for this company and our agents. Two heads are better than one, and working together, David and I can accomplish much more, with greater speed,” Shea said. He added that being the 123-year-old company’s eighth and ninth presidents since 1887, is a great honor that comes with very significant responsibilities.

The former managing directors have been instrumental in implementing the company’s new tools, technologies and training seminars. Pat & Dave will continue to work in the field daily so that as co-presidents, they will build deeper relationships with our company’s agents, managers, and staff.

During the past six months alone, under Shea and Gardner’s direction, the company has implemented a slew of new tools and technologies for its agents. Most notable are the Short Sale Toolkit, TransactionPoint with DocuSign with the duo’s related Transaction Management Department, in addition to the KWKLY mobile texting solution. Shea and Gardner are very committed to further growing the company’s online presence and lead generation opportunities for our agents.

“It is priority one that our agents reach their full potential in building their businesses using tools, technology and training provided by our company,” said Gardner. “One of the things Pat and I will remain focused on is evolving the company’s training programs, whether its luxury homes, short sales or 203k loans. This company has always been an industry leader in technology and best-in-class brokerage solutions. We plan to stay on top.”

About Prudential California/Nevada/ Realty

Founded in 1887 as Mason-McDuffie Real Estate and transitioning to the Prudential name in 1997, Prudential California Realty and its sister affiliation in Nevada are a leading innovator of real estate technology solutions to its agents and clients. Prudential California/Nevada Realty provides comprehensive real estate solutions when buying, selling and owning a home with more than 7,600 transactions and $2.8 billion in annual sales for 2009. The company offers consumers full MLS access to home listings through its website www.PruRealty.com. Owned by Ed Krafchow, the organization cumulatively has more than 1,900 agents and 36 offices. Prudential CA/NV is an independently owned and operated member of the Prudential Real Estate Affiliates.

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