4 Ways to Use a Condo Website to Generate Leads

Guest contributor WebsiteBox says:

Last week in chat, a customer asked me "What is the point of a condo website? How can I use it to increase my business?" I hear this question all the time and I felt like I should write an article on how agents can use condo websites to market themselves.

A general agent website is a great tool--it can get your name out there, and help customers become familiar with who you are and what you do. What happens when you need to hit a specific market? How can you make yourself look like an expert to clients interested in condos? Sometimes, a generalized site will not get the job done, and this is where niche sites come in.

Here are four great ways you can use a condo website to market your business and generate leads.

1) Niche Marketing - When creating a condo website, you are creating a page for a niche market: prospective condo buyers and sellers. This allows you to focus your content to meet their needs and really look like an expert in condos. It will also allow you to draw in clients who are searching for an agent who specializes in condos rather than a general agent. Why deal with someone who is only somewhat familiar with condos when you can deal with someone who is an expert with them? This is a great strategy to ensure a client's confidence in your ability to market their condo, or find them a new one.