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The Ultimate iPhone Listing Video

March 02 2015

You can always hire professionals to do video for high-end homes, but the new iPhone makes it financially feasible to shoot a great video for any listing. Let me show you how.

I recently wrote an article for WA REALTORĀ® Magazine that laid out the steps to create a high-quality real estate video on an iPhone. Now that I have even more experience with the technology, I thought it was time to break down the steps with an example of a video I actually created, with a few more details on how to do it effectively and make the video look professionally shot.

The video embedded here took about 10 minutes to shoot and about 20 minutes to edit and stitch together on my new iPhone 6. These are all one-take video clips, using Instagram's Hyperlapse app for the video capture and the Videolicious app for the editing. It was a vacant home (which has since sold), so I needed to create a video that focused on the overall property a bit more than the interior.

I've shot a few videos on older models of iPhones and Androids, but the iPhone 6 really stands out because of its optical stabilization. This is critical for making the video look like professional marketing. Add the Hyperlapse app's digital stabilization features, and many of these shots look like high-end equipment rolling along a stable rail or dolly.

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