Campaigns that Convert: 3 Facebook Ads for Real Estate

While it's important that agents and brokers have an active business page set up on Facebook, one of the most effective ways to market on the social network is via Facebook ads. That's not just lip service, either. Thanks to Facebook ads, GoodLife Realty in Austin, Texas has doubled their website traffic and generates leads for far less than it costs to get them from portals like Zillow and Trulia.

A large part of what makes Facebook ads so effective is that you can place specific ads in front of highly targeted audiences. For example, you can advertise free home valuations to homeowners likely to move, or promote your listings to newlyweds looking for their first home.

Of course, the success of your advertising depends on what you're advertising and to whom. To find out what the effective targeted ad campaigns are for Realtors, we tapped into the advice of the folks at The Paperless Agent, a company that offers agents training on digital marketing and is owned and operated by the leaders of GoodLife Realty. Here are three of their highest converting ad campaigns.

1. Just Listed / Just Sold Campaign

According to the Paperless Agent, this campaign doubled the traffic to GoodLife Realty's website, and increased the time consumers spent looking at other listings on their site.

"Think of a Just Listed ad as your 'digital yard sign,'" says Chris Scott, President of The Paperless Agent. "It helps you build your market presence in the area and lets everyone know you're the agent selling homes there. What's more, Facebook tracks these results, giving you useful information you can share with sellers. You can show your sellers exactly what you're doing to put their home in front of buyers, and the results you're seeing from your marketing efforts."