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Browse the siteMay 20 2015
For some REALTORS®, building an online lead capture system for website prospects can be a painful experience. But with the advent of great digital content, like that found in RPR's property and neighborhood reports, capturing and responding to clients in real-time couldn't be easier.
Here's a workflow that will help you create an attention grabbing offering for website prospects.
Your landing page should highlight a single topic. Many of the most successful landing pages lead with a bold, eye-catching image, laser-focused headline and clear call-to-action.
To enhance your credibility, consider including an example PDF of the report a prospect will get when they submit the form. It's a good idea to also include social proof or testimonials confirming the value of your offer. Lastly, make sure your landing page has a place for prospects to turn for questions.
On your landing page, you'll need a form to capture a prospect request. There are many available form creation tools, both free and paid that range in features. A few favorites include: