RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountWhat Is Net Promoter Score, and Why Should Brokers Care?
September 01 2016
The growth of agent rating systems over the past five years has been extraordinary. It's great to see brokerages really start to measure these important metrics. However, we believe there is a more important metric than just a 5-star rating that should be used.
This metric is called Net Promoter Score – a metric created by Satmetrix.
- First of all, what is Net Promoter Score?
Simply put, it's the net score after taking all your company's promoters and subtracting all its detractors. So, for example, let's say in the month of May your company sold 100 homes. Of those 100 clients, 20 tell everyone they know about your company and how great it is. Seventy didn't have an amazing experience, but didn't really have a bad experience either, and therefore don't tell anyone they know about your enterprise. Ten people had a bad experience with your company and tell everyone they know not to use it.
- +20 for your promoters, 0 for your so-so people, and -10 for your detractors.
Using this example you'd have a Net Promoter Score of 10.