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Sign into your accountSix Ways 3D Property Tours Can Help You Sell More Homes
May 24 2017
Luxury agents are turning to technology to help differentiate their listings and stand out from the competition. One of the up-and-coming tools that agents serving high-end markets are increasingly leveraging are Matterport 3D property tours. Far more advanced that the traditional 2D virtual tours that you're used to, Matterport 3D tours let prospects virtually "walk through" a three-dimensional representation of a home as if they were actually there.
When broker Lisa Larkin saw her first Matterport 3D property tour, "I was absolutely blown away," she recalls. "I said, 'We've got to incorporate this into our business.'" She acquired a high-end listing shortly thereafter and created a 3D property tour for it. "We sold that house the day after we did the 3D. I don't know if that was just great luck, but I think that the owners felt a little bit of urgency because they knew that everybody could really see [the home] now without actually going there."
- Attend this FREE webinar on June 2 to learn more: Powering Up Listings with 3D Virtual Walk-Throughs
3D Property Tours: They're Not Just for Luxury Listings!
While Larkin's introduction to Matterport was because of luxury listings, she quickly realized that the 3D tours would work well for all price ranges. Her firm, RE/MAX Excalibur in Tucson, Ariz., now uses Matterport 3D tours on all listings priced at $200,000 and up.