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Sign into your accountBe Smarter with Google Tag Manager and Analytics
February 12 2018
A few articles ago, we looked at why Google Tag Manager is a broker's friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together.
This article is a step-by-step instruction on how to set up a Tag in Google Tag Manager to capture a button click on an inquiry form and send it to Google Analytics as an Event. Once the Event is captured in GA, create a GA Goal Conversion to gain a plethora of insights. These insights can include:
- The amount of traffic it takes to capture a lead
- Which channels deliver or don't deliver the most leads
- How effective your marketing campaign is in generating leads
- Which demographic, location, and interests give the best lead generation
- Compare how converters interact differently with the website