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Sign into your account'New School' Sales Skills and Scripts for Real Estate Agents
March 21 2018
Most real estate agents fall into two categories: those who utilize hard-core sales tactics and those who turn their nose up at the idea of selling altogether.
The latter often refer to themselves as advisors or consultants and refuse to identify as salespeople. The truth is, if you're a real estate agent, you're in the business of selling homes. And the way you approach sales will absolutely affect how many people you can help--and how much money you make over the long term.
However, sales should NOT be:
- Manipulative
- Selfish
- Cheesy
- Reactive
Nobody likes the feeling of being sold. We don't want to feel like we're being coerced or convinced or scammed. We commonly think of a salesperson as someone who wants to sell us something whether we need it or not.
That's the old way of doing business.