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Sign into your account4 Ideas for Better Exterior Listing Photos
January 10 2013
There's one photo that the majority of MLSs require of listings. Known as the "primary exterior shot," this all-important photo is the first thing potential buyers see--and your first opportunity to convert browsers into leads. If this picture is too grainy, too dark, or just badly composed, property searchers may simply pass your listing on by.
There's good news, though: bad photos are preventable! Here are a four tips to make the most of this crucial shot:
1. Increase camera elevation
It's amazing what a little height can do! Known as "pole aerial" photography, shooting from an elevated position can enhance your primary exterior photos. It lends your shots a new perspective and is great for portraits of property grounds. If you don't have access to aerial equipment, like many agents, try shooting your primary exterior shot from a ladder or a nearby hill. We've even heard stories of agents taking this photo from atop their vehicle!
