Down payment assistance helps bring business to real estate brokerages, too

Is Down Payment Resource (DPR) an up-sell feature? That's a common question (and misconception) from agents about DPR. In fact, those who subscribe to the services of one of our MLS customers have access to the entire DPR toolset as a core member service through their MLS. There's no additional cost to agents or consumers in markets where DPR is offered by the MLS. As one of our customers puts it: DPR is a public service app.

Most often, DPR is licensed by local MLSs and/or local REALTOR® Associations. Real estate brokerage companies who subscribe to a local MLS with DPR can simply integrate DPR into their IDX website at no cost, bringing a tangible benefit to their entire team and generating incremental leads and sales.

Access to DPR is always offered through the local MLS first, however if they choose not to integrate DPR, it can be a great added value to a real estate brokerage company looking for better ways to serve their market and homebuyers.

In fact, we recently added our first brokerage customer — Arizona-based Long Realty. After initially accessing DPR in Tucson through TARMLS, Long Realty took the extra step to include DPR in its other markets, Phoenix and Sierra Vista, where the DPR service is now available exclusively on Long Realty's websites.

DPR is unique and, for a brokerage team, is effective in driving more incremental sales, resulting in overall brokerage growth. Brokerage companies can direct and manage website leads from consumers in a way that works best for their business.

With DPR, brokerages can position themselves as a market leader in innovation, providing useful information about specific programs that can help make buying a home affordable. It also establishes additional visibility and stronger relationships with the local housing community, including homebuyer program administrators, as they begin working with them more frequently and productively.

DPR aims to provide access to hard-to-find financial resources to as many homebuyers as possible. We continue to look for innovative ways to increase the awareness and use of local homebuyer programs.

Are you interested in learning more about how DPR works for real estate brokerage companies? Let us know and we'll invite you to our next webinar on the topic.

To view the original article, visit the Down Payment Resource blog.