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Sign into your accountPutting Public Relations to Work for You
November 19 2013
This post comes to us from Rich Hudson on the WebsiteBox blog:
Looking to augment your marketing efforts at little or no cost?
Many people believe that a complex marketing campaign is expensive. Not necessarily true. After all, marketing shouldn't cost, it should pay. A good marketing plan includes many collateral items that take just a little bit of time and effort, but can yield great results. A good public relations campaign is one of those items.
Creating an effective public relations campaign is a great example of how you can maximize your public image and gain exposure at little or no cost. And, in the process, make yourself the local industry expert when the local press needs information on the local market or reaction to national stories.
Newspapers and other media outlets are constantly looking for content, particularly LOCAL content. Providing them with a little information on a regular basis can go a long way in creating a beneficial relationship that benefits both parties as well as the consumer.
The first step is to connect with local real estate and/or news editors. Start with small, community papers and news outlets. Real estate is still a people business and so is the Fourth Estate. The phone is one option, but if you can set up a personal visit it will go a long way toward creating a memorable connection.
Do your homework. Make sure you know the right contact. Go to the publication's website, check to see who writes about real estate and read their bio and some of his or her articles. If you don't determine the right contact, your pitch will end up in the round file.