JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership
JPAR® announced a partnership with CubiCasa, marking one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing.
In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers.
"We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul.
Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB.
"It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa.
The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements.
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Powerful New 3D Imaging Technology Combines Virtual Tours With Fully Interactive Floor Plans
There is a new and exciting addition to the world of digital real estate imaging. The iGuide is a highly detailed visual property report that eliminates guesswork and confusion on behalf of the home viewer. Information that would traditionally be obtained by taking manual measurements and touring a home in-person can now be easily accessed in a sleek iGuide presentation, making this an unparalleled resource for brokerages and agents who want to add maximum value to their listing exposure.
An iGuide – created by scanning a property with the Planitar Interior Mapping System – includes a high resolution photo gallery, room measurements, 360 degree views of all rooms, interactive floor plans, PDF floor plans, interior floor areas, on-screen measuring tape and more. This report reduces the time and money it takes to acquire the visuals and information that are vital to putting a listing on the market. Here is an example of an iGuide, and you can view several more examples by browsing the iGuides listed here.
Watch the videos below to learn more:
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5 Tips to Help Sellers Get a Higher Sale Price
Guest contributor VHT, Inc. says:
Reports of rising home prices as the housing recovery accelerates are prompting more owners to think about jumping into the real estate market. But before they take the leap, potential home sellers need to consider how technology has changed the way homes are sold in recent years.
"Increasing prices are encouraging more homeowners to put their properties on the market," said Brian Balduf, Chairman, VHT Studios, a leader in photography and digital marketing for homes and businesses. "But if you haven't been in the real estate market for five or 10 years, you may be surprised how much the home-buying experience has changed, thanks to the Internet."
A decade ago, selling your home meant pounding a sign in the yard and having your agent mail out postcards and place newspaper ads. But that approach is as obsolete as VCRs, pagers and cassette tapes. Today's buyers are focusing their searches on the web. They're using iPads and tablets to shop and compare homes for sale, typically scanning hundreds of listings, looking for properties that catch the eye.
Grabbing the attention of these web-savvy buyers requires professional-quality photographs, publishing a video on YouTube.com and providing interactive floor plans, said VHT's Balduf.
"Selling your home has become an online beauty contest," Balduf said. "Buyers are visually-oriented. So sellers need to provide the best possible pictures of their house on the Internet to grab buyers' attention and motivate them to set up a showing."
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