8 Branding Techniques of Successful Agents

Branding is an essential part of building a business. No matter what industry you are in, your employer will look you up on Google before you are hired. After searching for a while, they will develop an impression of you. You want to be in control of those impressions and decide what information is out there about you.

What is branding? Branding is "the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products." Entrepreneur explains it as what you are promising to your customer. "It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be."

From a real estate standpoint, you are making a promise about the quality and type of work you provide for clients. There are several aspects of developing a real estate agent brand. The most effective agents have an effective marketing plan and have branded themselves well. Your real estate solutions for your clients are unique, valuable, and need to be communicated.

Here are the eight components of a successful brand:

1. Identify your Target Client

Who are you selling to/for? Have a person in mind when you develop your brand. Do you primarily deal with first-time home buyers or families of five who are looking for a bigger/smaller house? Each will have different needs and selling points. Knowing your target client will help you anticipate their needs and market yourself in a way where your clients will be drawn to you.